Sous vide is one of the biggest trends in cooking right now. Joule is a sous vide tool that presents a modern packaging design to set itself apart from the competition in the sous vide tool space.
Using only three colors, the Joule product manages to create a bright, clean packaging design that stands out among others in the industry. The white text against the orange background offers a nice contrast to the lower black text on the white background. The typography is simple and clean. After all, the real attraction here is the powerful cooking tool inside the package.
On the inside, the design takes a hard left turn. The black interior allows the clean, white Joule to stand out. Opening the packaging almost says, “The fun is over. It’s time to get down to business.” There’s no bright colors inside—just a tool made for chefs that take their craft seriously.
Creating a modern product for an industry that’s built on so many traditions is not easy. Joule has a bold, bright packaging that will help it stand out and create a name for itself in the kitchen appliance industry.
Joule: Sous Vide by ChefSteps is a bold package design in the Technology industry.