The SK-II Packaging Designs Lighten The Mood
SK-II is a luxury beauty and skincare brand that uses specialized ingredients to create products that produce lively, fresh and smooth skin. The company, founded in the 1970s, embarked on a quest to find the perfect ingredients for their products, and they found it in sake.
The astounding sight of the wrinkled faces of aged sake brewers contrasting their soft youthful hands remained seared in the memories of the SK-II scientists. Poring over even the smallest singular detail, the scientists spent over a decade to isolate the single yeast strain that held the secret to crystal clear skin. It was the birth of a miracle, a beauty revolution that would soon come to be known as Pitera™.
These scientists stumbled upon Pitera™ after seeing the smooth hands of sake brewers. They decided to take the leap and harness the power of this miracle solution, created from a natural fermentation process and containing vitamins, amino acids, minerals and organic acids.
This combination is said to mirror the natural moisturizing factors of the skin, and that’s why this solution was integrated into all of SK-II’s skincare products.
But to freshen the brand and align it with its own #ChangeDestiny marketing platform, SK-II enlisted the help of creative agency LOVE to create exciting, limited edition packaging for its skincare solutions that would cater more to their millennial, Asian audience.
The resulting packaging is bright, vibrant and full of optimistic encouragement.
SK-II’s Clean Cosmetic Packaging Simplifies Skincare
In both its bottles and the boxing surrounding them, this skincare emphasizes clean lines, simple, bright logos, and a clear, soft matte background.
The simplicity here is immaculate. The white space is open, airy and fresh. And the matte addition gives it a tangible texture that makes you want to reach out and touch, and maybe even get your hands dirty — or with this product, moisturized.
The typography on this design — save for the colorful limited edition addition — is simple and bright. A glossy, reddish-orange logo design shines at the top of the bottle and box. It shines and shimmers in the light, but it’s a soft dazzle that elevates the clean design.
White, bright and clear — these designs take the traditional look of skincare and turn it on its head. These limited edition designs are more than just a representation of the traditional simple and minimal design. They stand out and steal the show. And they owe it all to a splash of color.
The SK-II Skincare Bottles Brighten Your Day With Colorful Quotations
SK-II skincare appreciates healthy skin — they spent decades perfecting a solution that would nourish, heal and transform the skin of its customers. They traveled the world, tested a variety of ingredients and dedicated their lives to these products before finding the solution that they claim works miracles.
Similarly, the brand wants to promote this positivity in every possible form. And that’s why they turned to body-positive and encouraging quotations to step their packaging up a notch for a limited edition treatment.
These packaging designs include colorful quotations. These quotations say: “Change is in all of us,” “be the person you decide to be,” and “destiny is a matter of choice.” These quotes promote happiness. They encourage positive thinking. They hope to inspire, enlighten and open minds.
And since these days, younger audiences are often more open to positive thinking when it comes to body image, these quotations are sure to hit home.
Not only is their message clear and encouraging, but it’s also vivid, colorful and bright. These quotes are written out like they were written out with a paintbrush, splashed with a variety of reds, oranges, purples and blues.
This brings a playful, modern and youthful edge to the design that is perfect for reaching a younger audience.
These SK-II Packaging Designs Exude Luxury And Excitement
This skincare packaging is bright, full of life and full of body positive quotations. These clean package designs take on a modern and youthful flare to cater to a younger audience and appeal to more open-minded millennials.
The modern design comes into play with it’s crisp, clean shaping and a white background. It’s a simplistic and minimal design that follows young trends and makes sure it stays relevant in the eyes of the brand’s target audience.
And the dynamic, colorful almost handwritten quality of its quotations add a playfulness that can’t be ignored, standing out from the crowd and demanding to be seen. In a world where most beauty products are subtle, sleek and minimal, these designs take a creative twist.
Similarly, these writing are full of happiness, body positivity and welcoming. This is a brand that cares about looking good, but it also cares about feeling good. Their products aim to heal and nourish, not cover up and destroy. And these uplifting quotations solidify that promise and dedication.
Not only is it in-line with the brand, but it’s also in-line with current trends socially and politically. This limited edition packaging is forward-thinking, whimsical and supportive — the perfect mix for a skincare brand that values health.
