Jewelry is a timeless gift choice for various occasions. This is why brands put extra care into creating impeccable packaging designs, especially jewelry gift boxes and bags. These play a significant role in the overall presentation of the item and can increase its appeal and value.
This article explores the best jewelry packaging designs created by some of today's best packaging designers.
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1. Liberated Co. - Yerevan Gold Chain by Beezy Branding
- Sleek black case
- Matte paper base
- Metal sticker
Packaging design agency Beezy Branding created this sleek and gorgeous packaging for Liberated Co.’s Yerevan gold chain. They used various materials and incorporated textures like suede and matte for a premium look.
The packaging design combines practicality, safety, and minimalism. It offers a reliable solution for storing jewelry, ensuring the product is protected from scratches, damages, and other external factors. The base platform of the packaging is made of matte black paper, giving it a sleek look. The design also reflects the brand's philosophy and style, with the suede platform and metal sticker relaying a statement of luxury to the target audience.
Explore these best custom packaging designs.
2. Aureo by ELR: THE DESIGN LAB
- Modern vintage
- Gold labeling
- Minimalist design
For the Spanish jewelry brand Aureo, ELR: THE DESIGN LAB designed a jewelry box packaging exuding a sophisticated yet modern feel.
The agency used white and gold as primary colors for the packaging design. The jewelry packaging design captures the brand's essence: relaxed luxury. As for the fonts, the thin serif font adds a feminine touch. These elements, combined with the beautiful imagery, make this packaging design successful in achieving that modern vintage look.
3. Ferko's Jewelry by WeFantastic
- Minimalist designs
- Pastel color story
- Thin sans-serif font
Ferko's Jewelry's packaging design by WeFantastic is part of their rebranding project, which aims to give this family company a new look. The new packaging design is chic and minimalist, matching their dainty products.
The packaging designs convey elegance with the sans-serif handwritten font, perfectly complementing the products. This luxurious feel also extends to the colors used in the boxes and canvas bag, providing a fuss-free and straightforward packaging to store their prized jewelry.
4. La Percha by Gokhan Cokova
- Sophisticated color story
- Logo placement
- Elegant box packaging
La Percha Jewelry's branding by Gökhan Çokova is a testament to the designer's ability to capture the essence of a brand and translate it into visual elements. From the colors used to the quality of the packaging itself, La Percha Jewelry’s packaging design represents beauty and nobility.
Its simple yet clean color story balances purity and luxury, while strategic logo placement allows instant recognition. The elegant box packaging provides a protective casing for the jewelry, featuring different colors and textures that still align with the brand’s colors.
Look at some of these box packaging design examples.
5. ManoCosmica by identibrand
- Metallic gold font
- Ribbon in box packaging
- Sleek and sophisticated
ManoCosmica's jewelry packaging design, crafted by identibrand, showcases its dedication to handcrafted jewelry, emphasizing its rich heritage and expertise in the field.
The metallic gold font in the branding exudes luxury and makes the logo stand out on the black box. Including a ribbon in their packaging is a nice touch to keep the box from looking dull. The sleek and sophisticated design complements the elaborate logo, resulting in a well-balanced jewelry packaging design.
6. Cape Cod Jewelry Collection by Nelson Couto
- Pastel color scheme
- Posh-looking packaging
- Nautical-inspired accents
The Cape Cod Jewelry Collection's jewelry packaging, rebranded and designed by Nelson Couto, emphasizes quality, design, and craftsmanship. As part of the rebranding, the packaging aimed to give the collection a unique voice, separating itself from counterfeits.
The pastel color scheme resonates with the brand's New England heritage, contrasting with the deep blue-green hues of the box. The nautical-inspired accents, such as the compass border, are a charming addition to the packaging design. It gives off a simple, sophisticated look, ensuring the collection stands out.
7. Jacques Kharlakian by INDUSTRIA BRANDING
- Ornate logo
- Sophisticated and elegant
- Royal blue and gold color scheme
Jacques Kharlakian, a distinguished jewelry brand from São Paulo, Brazil, boasts a rich legacy of impeccable craftsmanship and family traditions. INDUSTRIA BRANDING created a packaging design that resonates with the brand’s values and appeals to a refined audience.
Central to this identity is an ornate crest featuring the company's initials, surrounded by regal elements. This, combined with the royal blue and gold color palette, imparts a sense of luxury and exclusivity.
Overall, the packaging design is a testament to the brand’s commitment to luxury and excellence, ensuring customers receive a piece of timeless and well-crafted jewelry.