Packaging is crucial in attracting customers and enhancing their perception of the product in the food industry. Whether it's a simple wheat bread or a sweet-flavored loaf, packaging is the first thing people will see on the shelves.
This article showcases the best bread packaging designs by leading packaging designers. Eye-catching, thoughtful, and creative, these designs set new trends in the industry.
For more inspiration for your next design project, check out our collection of the best packaging designs and find a wealth of ideas and concepts.
Table of Contents
1. Aunt Jemima by Danielle Pendarvis
Standout Features:
- Easy-carry sturdy paper bags
- Matte finish
- Printed product pictures
Carrying over the tradition of practicality and style, packaging designer Danielle Pendarvis designed Aunt Jemima's packaging with easy-carry, sturdy paper bags. These bags have a matte finish and printed product pictures, enhancing the visual appeal and the product's quality.
The bags also have top handles that offer an alternative to the typical string handles, making them more convenient and user-friendly. This thoughtful design preserves the product's heritage and adds a modern touch to its presentation.
2. Mazeej by Corinne Bouaoun
Standout Features:
- Unique triangle box packaging
- Transparent panel
- Subtle illustrations
Corinne Bouaoun's design for Mazeej uses a transparent panel and a unique triangular box for distinctiveness and functionality. This cutout offers a sneak peek into the product, fostering consumer connection and setting expectations for the product.
Moreover, this feature blends aesthetics with usability, contributing to the packaging's user-friendliness. The unique shape is eye-catching and practical for simple horizontal stacking. The design optimizes space while boosting display appeal, offering a packaging solution that's both functional and appealing.
3. Lännentilan leipomo by Mint Station
Standout Features:
- Clear plastic bag packaging
- Prominent brand name placement
- Color options per variant
For the bread packaging design of Lännentilan leipomo, the packaging design agency Mint Station focused on a practical yet visually appealing approach. They used clear plastic bag packaging, allowing consumers to see the product. Brand name placement is also prominent for easy identification and strengthening brand recall.
Another standout feature is the color-coded option for every variant. This approach makes differentiating each flavor easier and adds a playful and distinctive touch to the packaging.
4. Brennans Bread by Conor Cunniffe
Standout Features:
- Sealed packaging
- Branded colors
- Bold cursive typography
In collaboration with Gabriel Karasek, Conor Cunniffe reimagined the packaging for Brennans Bread, a beloved Irish heritage brand. With over forty-five years of history, the design aimed to celebrate the brand's strong connection with its customers. It features sealed packaging with the brand's colors and bold cursive typography.
The campaign stripped Brennan's distinctive packaging back to its core elements, highlighting its unmissable presence in the Irish market. This approach simplifies yet powerfully conveys the brand's enduring legacy and appeal.
5. UCO Bakery by Dennis
Standout Features:
- Fun paper bag packaging
- Bright color story
- Meaningful patterns
Branding and design studio Dennis created a playful yet well-intentioned packaging design for UCO Bakery, a family-run bakery famous for its sourdough bread. The bread packaging design features fun and quirky paper bags with a bright color story.
The UCO lettering is inspired by different shapes of bread arranged in various formations, adding flexibility to the branding. The patterns and colors within the letters symbolize the bakery's simple ingredients: salt, water, wheat, and heat, infusing the identity with a lively Mediterranean spirit and reflecting UCO's positive outlook on life.
Browse our collection of the best snack packaging designs.
6. Packaged Bread by ePlus Marketing Center
Standout Features:
- Adorned with flowers and other prints
- Patterns for uniformity
- Different colors for product variation
ePlus Marketing Center's bread packaging design features clear plastic in different colors to distinguish product variations. While one variant has an olive plant on the packaging and another with a soldier, all variants have a gold pattern for uniformity.
This approach preserves the bread's visibility and adds an artistic and traditional touch to the packaging, making it stand out on the shelves.
7. La Bonne Patisserie by Tamar Ben Joya
Standout Features:
- Simple paper bag packaging
- Peaceful and soothing colors
- Prominent logo placement
Packaging designer Tamar Ben Joya created a sleek and simple paper bag packaging design for La Bonne Patisserie, a French bakery based in Tel Aviv, Israel. The design features peaceful, soothing colors reflecting the bakery's Israeli roots.
The prominent logo placement on these bags adds to the elegance of the design, ensuring the brand's visibility and recognition. This minimalist approach, combined with the thoughtful color choice, creates stylish packaging that reflects the bakery's heritage.
8. Integrity Foods by Mareike Windisch
Standout Features:
- Clear, transparent packaging
- Nutritional information printed
- Colored tags
Mareike Windisch's packaging design for Integrity Foods focuses on transparency and simplicity. The clear packaging shows the product, emphasizing the bakery's use of high-quality ingredients. Nutritional information and the product name are printed on the packaging, communicating honesty and openness to consumers.
The design also features a system of colored tags, making it easy to identify different bread varieties. This thoughtful packaging design is part of a comprehensive rebrand with a hand-drawn logo, underscoring the bakery's handcrafted approach.
9. Pete's Homemade Bagels by Peter Neuvelt
Standout Features:
- House-shaped folding box packaging
- Earthy color story
- Detailed illustrations
Pete's Homemade Bagels packaging design by Peter Neuvelt is as much about the experience as it is about the delectable taste of freshly baked bagels. The standout feature is the house-shaped folding box packaging, which transforms into an adorable playhouse and adds an element of fun to your breakfast routine.
The earthy color story of brown and yellow perfectly complements the homemade nature of the bagels, creating an inviting look. The detailed illustrations of the exterior, including the intricately designed door and windows, add to the charm. Every detail has been meticulously crafted, making the packaging design a treat.
