Many companies improve and innovate with the packaging designs of their snacks to attract more customers. Like any product, snack packaging can impact customer's perception of food.
This article discusses some of the best snack packaging designs that stand out. Created by the best packaging designers in the industry, these designs combine creativity and innovation.
Need more ideas? Head to our Best Packaging Designs for inspiration for your next design project!
Table of Contents
1. What the Flour by Anna Sobieniak
Standout Features:
- Colorful pouch packaging
- Pastel color story
- High-quality images
Packaging designer Anna Sobieniak's design for What the Flour features colorful pouch packaging with a pastel color story. This captures the brand's playful and bold stance in the conservative confectionary market.
Using pastel colors in the packaging adds a soft, inviting touch that contrasts with the typically conservative confectionary market. High-quality images of the products showcase the product’s appeal and offer consumers a look into what they can make with them.
Explore some of the best confectionary packaging examples.
2. The Crunch Hive by Design Quarry
Standout Features:
- Resealable packaging
- Energetic colors
- Bold sans-serif typography
The Crunch Hive's packaging design by Design Quarry embodies a minimalist yet impactful approach. The resealable packaging helps maintain product freshness and allows ease of use for on-the-go consumers. The bright color story aids in product differentiation and creates strong shelf visibility that quickly captures consumer attention.
The bold sans-serif typography ensures the product name is readable and stands out, effectively communicating brand identity. This combination of functionality and aesthetics makes The Crunch Hive's packaging design a solid example of effective snack packaging.
3. GUARAN´UP by Maga Cueva
Standout Features:
- Playful typography
- Vibrant image
- Expressive color story
Packaging designer Maga Cueva designed the packaging for GUARAN´UP, a food design snack for PEPSICO Latam. The design features flat pouch packaging with a vibrant image quality and expressive color story. The flat packaging allows easy portability and proves it is an on-the-go snack for everyone.
This packaging approach ensures practicality and visually communicates the snack's dynamic and energetic character, aligning with the product's positioning in the market.
4. Crick-Itz by ROSA PHAN
Standout Features:
- Eye-catching slogan
- Colorful box packaging
- Cutout panels
Rosa Phan created a snack packaging design for Crick-Itz, a unique snack product enriched with the nutritional benefits of crickets. The witty lines on the packaging serve a dual purpose, enticing customers with a sense of humor and educating them about the snack’s main ingredient.
The compact box design ensures portability and convenient storage, making it a convenient snack option. What sets this design apart is the innovative incorporation of cutout panels, providing a sneak peek into the product and assuring customers of its quality and authenticity.
5. Bazana by ARTISTICODOPEO DESIGNZ
Standout Features:
- Sleek rectangular pouch
- Different colors for product variation
- Large fonts
Design agency ARTISTICODOPEO DESIGNZ’s packaging design for Bazana features sleek rectangular pouches. This minimalistic design emphasizes the product's natural ingredients and high-quality processing. Different colors for each product variation make it easy for customers to differentiate between them while adding vibrancy to the packaging.
Another noteworthy feature is pictures of nuts throughout the packaging, creating a visual appeal and reinforcing the product's main ingredients. ARTISTICODOPEO DESIGNZ has successfully developed a packaging design that stands out on shelves.
6. Delfi Bar Bar by EGGHEAD
Standout Features:
- Bold colors
- Eye-catching visuals
- Playful typography
For the snack bar Delfi Bar Bar, EGGHEAD came up with a vibrant and engaging packaging design. The energetic combination of yellow, orange, and white creates a lively and inviting appearance.
Eye-catching visuals give consumers a glimpse of the bar’s texture and ingredients. The playful typography further enhances the packaging's appeal, making it approachable and fun for a broad audience.
Browse our collection of the best chocolate packaging designs.
7. Omega Keto Cracker by Edward Britz Design
Standout Features:
- Colorful resealable pouch packaging
- Vivid product images
- Nutritional benefits printed
Edward Britz Design brings forth the packaging design for Omega Keto Cracker, a health-centered snack brand. With a vibrant resealable pouch that ensures product freshness, the design strikes a balance between functionality and aesthetics. The colors also help distinguish between different product variants.
The front of the packet showcases a realistic product image and gives consumers a peek at what they’re purchasing. The addition of nutritional benefits printed on the packaging also sets this design apart, educating consumers about the health advantages of these keto crackers.
8. Mello Nutrition Bar by Hannah Gorman
Standout Features:
- Minimalist packaging design
- Pleasing color combinations
- Legible sans-serif typography
Packaging designer Hannah Gorman's design for Mello Nutrition Bar is a perfect example of minimalist elegance. The packaging utilizes a solid color story featuring unique color combinations, reflecting the brand's focus on simplicity and clarity. The design also ensures that product information is easily accessible to consumers by displaying text in legible sans-serif typography.
The concept for Mello centers on textured bars that are high in protein and low in sugar, with each flavor represented by a unique, fun, and whimsical color. The challenge of conveying the necessary elements within a small packaging canvas was met by leveraging vibrant colors, playful fonts, and captivating illustrations. This creates an inviting brand identity that piques curiosity and invites exploration.
Explore our collection of the best limited-color packaging designs.
9. Cruncheese by Eva Design Agency
Standout Features:
- Simple and traditional pouch packaging
- Two-tone color story
- Product variations clearly stated
Eva Design Agency's packaging for Cruncheese combines simplicity with tradition, using a two-tone color story in a standard pouch format. This design choice underscores the product's straightforward appeal.
The packaging effectively communicates the various product variations through the color scheme and clear text, making it easy for consumers to identify their preferred choice. This approach enhances the visual appeal of the packaging and ensures clarity and convenience for the consumer.
10. Crackers by Keren Mevorach
Standout Features:
- Colorful, patterned packaging
- Vibrant color story
- Simple typography
Keren Mevorach's creation for Crackers features colorful, patterned packaging that immediately grabs attention. The vibrant color story in the design adds a lively and energetic feel that’s perfect for a snack product.
Unlike the usual pouch packaging, this one is expertly crafted into a compact box packaging. With this design move, the agency ensures the packaging's aesthetic and functionality appeal.
Liked what you read? Check out our article on the best salty snacks packaging designs!
