8 Best Automotive Packaging Designs Revving Brand Confidence

8 Best Automotive Packaging Designs Revving Brand Confidence
Last Updated: February 15, 2024

This article lists some of the best automotive packaging designs and how talented packaging designers have highlighted the products’ features.

Feeling inspired? Browse our collection of the top packaging designs and check out some of our handpicked designs for more creative ideas!

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1. SKUNK2 by Greg Taniguchi

SKUNK2 packaging design
[Source: Greg Taniguchi]

Standout Features:

  • Black box
  • Large product images
  • Red and white as accent colors

Greg Taniguchi's packaging design for the SKUNK2 coilover features a big black box that conveys a strong presence. Almost all sides of the box show large product images, giving consumers a glimpse of the item inside.

The red and white accents in the text and brand logo contrast the packaging, drawing the eye to crucial product information. These colors are also traditionally associated with energy and purity, further aligning the packaging design with the high-performance nature of the product.

2. Harley Davidson by Sao Tien Wang

Harley Davidson packaging design
[Source: Sao Tien Wang]

Standout Features:

  • Sleek black box
  • Helpful hook for display
  • Orange accents

Sao Tien Wang developed the packaging design for Harley Davidson accessories using sleek black boxes with orange accents that evoke the brand's classic style.

Each package includes a helpful hook for easy display in retail settings. This design move ensures customers can quickly identify the model that suits their style and needs, honoring the brand's essence while meeting practical retail demands.

The boxes feature attractive motorcycle-themed images on the front, aligning with the brand's stylish image.

Check out some of the best black packaging design examples.

3. MOTOREX by Milani Design & Consulting

MOTOREX packaging design
[Source: Milani Design & Consulting]

Standout Features:

  • X-shaped bottle
  • Sleek glossy finish
  • Prominent label

Milani Design & Consulting reimagined the MOTOREX motor oil bottle with an eye-catching X-shaped bottle, prominent label placement, and glossy finish. While the product name inspires the design choice, the shape also ensures practicality when used for trade and logistical purposes.

This innovative automotive packaging design refreshes the brand's image and enhances its recognition in the marketplace, ensuring that the new bottle continues the legacy of its predecessor.

Explore some of these modern packaging designs.

4. ASTRA Car Battery by PYORR Creative Studio

ASTRA Car Battery packaging design
[Source: PYORR Creative Studio]

Standout Features:

  • Striking colors
  • Prominent logo display
  • Minimalist

PYORR Creative Studio designed the ASTRA Car Battery packaging with a focus on minimalist aesthetics, opting for two-tone colors that make the product stand out on display racks.

The packaging design emphasizes the logo, boosting brand recognition. It also displays product details in an easy-to-understand manner, a stark difference from other car batteries filled with technical info on the packaging.

Moreover, the color choice conveys simplicity and user-friendliness, inviting potential buyers with a design that communicates ease of use and clarity.

Browse our collection of packaging design inspirations to fuel your creativity!

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5. DYNABOND by Upstairs

DYNABOND packaging design
[Source: Upstairs]

Standout Features:

  • Informative details
  • Clear product images
  • Helpful set of instructions

For Dynabond's packaging design, Upstairs created an informative and visually clear layout that effectively communicates the product's application and advantages. The design showcases informative images, detailed product representations, and a set of instructions, all essential for the user-friendly Garage Kit.

This straightforward packaging design emphasizes Dynabond's advanced nature while making it approachable for new and existing customers.

6. Slick Engine Oil by Wurfel IT

Slick Engine Oil packaging design
[Source: Wurfel IT]

Standout Features:

  • Plastic packaging with matte finish
  • Built-in handle
  • Different colors for product variation

Wurfel IT's packaging design for Slick Engine Oil features a practical plastic jug with a matte finish, enhancing the visual appeal and providing a non-slip grip. The matte finish contributes to the packaging's premium look, distinguishing it from other engine oil products.

The built-in handle and color-coded labels for product variation further ensure functionality and convenience, making the design aesthetically pleasing and user-friendly.

7. Power Engine Oil by Mesh Studio

Power Engine Oil packaging design
[Source: Mesh Studio]

Standout Features:

  • Unique bottle design
  • Color-coded labels
  • Metallic colors

Mesh Studio designed the packaging for Power Engine Oil with functionality and aesthetics in mind. The unique bottle design and color-coded labels inspired by rally flags make it stand out on the shelves.

Metallic silver and black colors impart a high-tech and premium quality feel, aligning with the high-quality product. This packaging design enhances the user experience, making it a standout in the automotive industry.

8. CEAT Puncture Safe Tyres by TCT Strategic Branding

CEAT Puncture Safe Tyres packaging design
[Source: TCT Strategic Branding]

Standout Features:

  • Hexagon-shaped tire packaging
  • Vibrant color
  • Orange and white accent colors

TCT Strategic Branding developed the CEAT Puncture Safe Tyres packaging design, introducing an unconventional hexagon-shaped tire structure in a vibrant blue with orange and white accents.

This design visually distinguishes the product and addresses functional challenges by protecting the tire from load pressure, dust, and contaminants. The innovative packaging aligns with CEAT's brand guidelines and elevates the product's presentation and quality.

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