Raw Wine’s Print Designs Put Character First With Typography And Material
There are a variety of elements two this design, but the two most prevalent are the materials and texture used, and the typography stamped on top of it.
Most of these designs are made from a brown, natural looking parchment or cardstock. There's an organic and gritty aspect to this decision, further emphasizing the brand'd dedication to all-natural ingredients and organic products.
This also simplifies the design as a whole. These designs aren't modern and edgy. They are old-world and simple. They are refined and elegant. And the soft backgrounds are the perfect backdrop for the bold tyopgraphy.
There's a clear connection to nature in the way that these designers decided to use a stamp to write out the words on the various print materials. The text stands bold, dark and powerful, but there's a grundgy edge to it that comes from the flecks that are left out throughout the process of stampping.
It's dirty but effective. It's exciting but subtle. This block text and block foiling pops, adding a sophisticated and urgent layer to these designs that can't be ignored.
Outside of the stamped, gritty quality of the text, there's a layer of color. Color gradients line the backside of these letters, almost fading into the background but adding a pop that draws attention. It gives these designs the modern edge they need to stay fresh without sacrificing the history and legacy of wine making in general.
They also play with layout and orientation -- some letters are larger while others are small. Some are written out from left to right, others are sideways. It's playful and silly. It's modern and fresh.
From the tangible aspects of this design to the visual, these print designs for Raw Wine certainly stand the test of time.