The Importance Behind Sauvage’s Creative Print Materials
Sauvage is an audiovisual production company that has worked on a number of exciting products for brands like Gatorade, Nike and Axe, to name a few. They create visual works of art that capture brands in an innovative and exciting way.
They work on creating video and audio displays for advertising and marketing purposes. It’s a creative identity that promotes innovative, exciting and forward-thinking designs.
And to match this progressive spirit, the team turned to design studio Mubien to promote their identity through the use of business cards.
Design agency Mubien was tasked with creating a print design that grabbed attention. This is what they came up with:
We had the honour to design and handmade the business cards for the creative audiovisual production company Sauvage.tv 700g business cards with holographic edges. Black and holographic foil stamping over GMUND Action Go to Hell Black and debossed + holographic foil over GMUND Action Pastel Heart Attack. We made also a box holder in black fabric with the logo foiled helping to carry and conserve the business cards.
As you can see, these designs are jam-packed with a variety of exciting elements that elevate these designs tenfold.
They aren’t some generic business cards, they’re works of art. And they intricately embody the brand and its creative backbone.
As an agency that creates art for clients, it needs to showcase its identity in a variety of transformative and cool ways. It can incorporate boring and bland designs into its arsenal because that’d give off the wrong impression.
And these business cards certainly stand out.
Sauvage’s Mesmerizing Business Cards Use Holographic Elements To Grab Attention
There’s no denying the power of holographic colors. The way they shine in different lights is exciting, enigmatic and alluring.
In some cases, turning a holographic design can lead to a myriad of colors and hues — if the design is normally pink, you’ll see an array of different tones pinks and purples. But in this design, the light turns the edges of this design into a rainbow.
Bright, vivid and exciting colors dance as you flip these cards in your hands. The edges are coated in a color that shines and glitters in the light, forcing you to interact with the design and take it all in.
This is an exciting element to the design that makes it stand out. Business cards tend to be straightforward, bland and unoriginal. They often contain the brand name and some contact info and that’s it.
But Sauvage wanted its colorful personality to shine through, so design Studio Mubien had some fun and infused colorful, futuristic and edgy elements to give the audiovisual production company a cool vibe.
And considering the company is in the business of creating visual masterpieces, it makes sense that it would integrate an element that turned heads.
Not only is this holographic element infused into the edges of these cards, but it also lives on the wordmark that is etched across the front of the business card. It’s not as colorful as the edge of the card itself, but there is a transformative vibe to these colorful logos that glitters in the light and pulls users in even more.
Opting for a more colorful and exciting element pairs beautifully with the harsh, moody black background of the business card itself. It causes the colors to stand out even more and grabs attention in a more impactful and emotionally way.
Sauvage’s Creative Prints Play With Typography To Exude An Edgy Vibe
The varying fonts and styles of typography used here are intricate and outstanding. In some instances, there is a stamped effect. In others, there’s an almost foiling. And in some, subtle icons add a playful edge.
But in none of these instances does the design feel jumbled — they all work together seamlessly to create a design that demands to be seen.
These business cards are two-sided, with each side encased in a different color — on one side, it’s black, on the other, it’s hot pink. Both sides play with typography.
On the black side, the slogan “We Live Fiercely” is stamped into the card. It’s made up of an uppercase, sans-serif block font. It sits at the center of the design, embedded within. This adds authority, weight and authenticity.
Layered over this is the brand name — Sauvage. This is written out in an edgy, scratched almost electric font. There are a lot of sharp edges, hard lines and creativity infused here. And to top it all off, it’s drawn out in a colorful, holographic way.
Additional information is stamped on similarly, but in a more simple, subdued way. This includes social media icons and other avenues for contact.
On the backside, set against a bright pink, felt-like background, the brand name is once again stamped into the surface in that same, gritty almost grungy and 90s-esque font. It sits at the bottom of the design, while the production company information sits at the top in a simple block font with that holographic overlay.
This design definitely has some fun with the font, mixing up the look in a variety of ways that add a playfulness that stuns anyone who interacts with it.
These Business Cards Engage Your Sense Of Touch Through Texture
The texture of these designs demands to be played with. Not only are they bright and catch your eyes, but they also urge viewers to reach out and run their fingers along the surface.
This comes from the stamping effect pressed into the cardstock. The brand’s slogan “We Live Fiercely” Is pressed into the design in a strong, black and glossy typography. And this depth is tangible. It perfectly balances with the wordmark that sits on top of it, adding a three-dimensional quality to this flat, print design. But it’s not just the pressed nature of these designs that add texture, causing a physical reaction.
The cards themselves have a softness to them. It almost looks like they’re encased in felt or fabric. There’s a smoothness that can be seen that makes you curious about the materials used. It also elevates the authority of the production company — if their business cards can evoke so many reactions from different senses, then their products must impact viewers in the same way.
The texture in print design is an enigmatic quality. It’s a creative decision that can go both ways — good or bad. Sometimes, texture can be distracting, taking away from the overall design and making it look sloppy. But here, there is just enough to engage and mystify, without it coming off like the brand is playing with too many contrasting elements.
If you want to see more modern print designs, explore DesignRush's Best Print Design section!
The Impact Of Color Psychology In Print Design
Color psychology is the study of colors, hues and shades and their impact on human behaviors. It’s the study of how colors in design like logos, websites and more can cause an emotional or physical reaction.
These reactions are subconscious and subtle, but they do have the potential to cause a major impact on consumers and their behaviors.
In this design, the color pink is used in an exciting way. Normally, pink is used to calm. It’s used to put people at ease and spark feelings of love. But in this design, it’s used to excite and electrify. There’s a positivity to pink that can’t be ignored, and it’s a color that’s able to grab attention with ease, and without causing anxiety. Here, pink is used to promote optimism, positivity and creativity.
Another color used is black, which is known to evoke feeling or power, authority and mystery. It’s sleek and sophisticated, with a luxurious edge that stands out. It’s a dignified color that lets users know that the design and the brand mean business.
These are the two main colors in the design, with the addition of a rainbow effect that oozes happiness, possibility and a pathway — like a bridge to success.
Sauvage’s Business Cards Are Simple Yet Effective
There’s a definite creativity to these business cards. There’s a brightness and a vibrancy that can’t be ignored. But there’s also a minimalism to it that’s enigmatic and thought-provoking.
There are a lot of different elements at play here — from holographic aspects to texture and even content. But they all work together fluidly to create a business card that not only embodies the spirit of the brand but encourages you to reach out and contact them.
This is an audiovisual production company, after all. It needs designs that stand out and show what kind of content you can expect from them. And these business cards embody that beautifully.
And they’re innovative too, thanks to the holographic playfulness and the inclusion of social media channels. This brand is everywhere, and they encourage potential clients to reach out in any way that they feel most comfortable.
These cards are a perfect representation of the production company and make an impact that is instantly felt.
Do you need help creating stellar print designs for your business? These graphic design agencies can help!
