The website design is continually enhanced through unique effects. For example, as you scroll upon first landing on the website, you won't find yourself moving down the page, but instead horizontally to the right.
The scrolling is punctuated into different slides, and every transition is marked with motion graphics. Text, images and design accents all move at different speeds, somewhat mimicking a parallax effect while simultaneously elevating the aesthetic appeal and creating an elegant digital destination. These effects also produce a fade-in, fade-out effect -- particularly for the large, fullscreen images. While you view all aspects of the journey -- including the transitions between each slide -- the scrolling isn't continuous or able to be stopped at any moment. Once in motion, it will finish until you reach the next frame.
As soon as you reach the end of the "homepage," a right-aligned high-resolution image transitions from crystal-clear to strained with a shaking effect -- like a broken 1980s VHS tape. The more you scroll, the bigger and more pronounced this effect becomes, before eventually fading to complete whiteness.