Gitman Vintage

Users are introduced to the products through a fullscreen background image with the shirts' fabrics on it, which gives the user an initial idea of what the company does -- manufacture clothing. With only title of the category and call to action on the bottom, this introduction stays streamlined. Additionally, the chosen typography -- in typewriter style -- adds to the feeling of history and heritage. 

In the bottom center, a moving arrow indicates that users can scroll down or click to view more information. After scrolling, users can see all the products, divided by categories and types of shirts, which makes easier to browse and find the product that they are searching for. Users can also simply choose a specific category from the main navigation drop down instead of scrolling. This is a smart and simple way of transitioning the homepage to the product landing page without clicking or reloading the page, and makes the user experience much smoother and pleasant. 

Gitman Vintage is a clothing company for men, mainly focused on different kind of shirts. It’s a family-run business that was founded in 1932 by Max Gitman, and is one of few remaining shirt-makers with all production based in USA.

Overall, this is a minimal and clean website. It has a nice layout and is easy for users to navigate. This company has a long and in-depth history, and they portray their heritage, values, and experience in the field very well.

Gitman makes it easy for consumers to customize their shirt. First, they pick the fabric, then move to a customization page, where they can choose from different collars, sleeve lengths, sizes, and monograms. The entire experience is smooth and pleasant to journey through. The design is minimalistic, yet very clear -- users are aware of every step of customization process, and are greeted with nice summary at the bottom of the page, complete with all of their chosen features.

Gitman Vintage is a clean website design in the E-commerce & Retail and Fashion & Beauty industries.