Take your barbecue game from good to great with a bottle of Head Country Bar-B-Q sauce. Find a favorite flavor, try out a new recipe, and discover why this will be the only sauce you’ll buy again.
The focus on a food product means the site has the difficulty of making an impact on users while advertising a product best presented through taste and smell. Falling back on the next best thing, the site places a crisp and clear photograph of the product along with several ingredients at the forefront of the page. The imagery is enticing and generates interest as you feel your tongue salivating in response. It makes you want to know more. Big and bold font teases you, making you want to know the effect Head Country can have on your mealtimes.
“We’ve got you covered”... when it comes to barbecue sauces that are! Making your way down the home page gives you a preview of the barbecue sauces Head Country makes. Realistic bottles horizontally line the page, settled over a red textured background. From the rounded shape to the perfect shadowing, the bottles look so real it’s like you can reach out and take one straight off the screen to use! You can’t, of course, but the visual depiction is a great way to get your mouth watering for any one of the barbecue sauces they’ve made.
Don’t be afraid to explore, either. With six different barbecue sauces to fill up your screen (and stomach), you’re given control over horizontally flipping through your options. The choice is a great way to let you savor and take in each barbecue sauce before moving onto the next batch.
You’ll find out the site offers up two different menu options for versatile navigation. The header menu is easiest to access, as it’s the first thing you see with every page you enter. Centered evenly around the company’s logo, each major page title is bold to draw attention. The second half of the menu is made to be smaller, still visible but minimally so.