Featuring craftsmanship and artistic creations honored even by the Australian government, Jam Factory keeps itself outside the box. The one-of-a-kind Australian non-profit trains artists and designers in business and skill development over a two-year program. During the program, participants learn to craft jewelry and furniture, as well as metal, glass, and ceramic products for sale in galleries and online.
Their site captures the simplicity and beauty of handcrafted works. Layered black, deep gray, and off-white backdrops fill the visual space and emphasize rounded text fonts, drawing them off the page in contrasting colors. A fullscreen slideshow features eight events, artists, and products currently active at the organization.
Users can click any of these for more information about involvement, training, or purchasing, and small buttons at each side of the screen allow users to interact with the slider at their own pace. Scrolling takes users through options for connecting on Instagram, meeting current associates, and exploring services or collectible products currently for sale. The color scheme and limited textual content keep the experience informative, but not overwhelming.