Yes, you read that right. Sefa Spices Web Design is certainly a treat to the senses.
No, our team didn’t develop some website-sniffing superpowers, although that would be interesting. It's all in the visuals and how Inbeesight Technologies, Sefa’s partner agency, designed their online store.
Sefa Spices is an India-based store that sells organic, sundried, exotic spices. They call their shop the “dream destination of spices,” as they currently have 120 spice varieties available online and offline.
The company takes pride in their carefully picked, locally sourced, high-quality, aroma-preserved products that are delivered right to your doorstep.
This focus on product quality is evident in their website.
The photos are neatly presented in a white background, which makes the product stand out. The items are large enough to capture your attention, but not too big that they jump right off the screen.
Sefa Spices also aims to educate their customers.
You’ll find yourself learning about the benefits of organic spices, where the most famous ones originated and how they can “rejuvenate your cooking.” You’ll get all of this information by simply browsing the homepage.
With products elegantly presented and informative text that keeps customers engaged, this web deisgn can likely convince anyone to buy saffron, nutmeg and other amazing spices in no time.
Sefa Spices is proof that sometimes, easy does it.
Just like their spices, the shop doesn’t try too hard to be appealing – it just is.
The online shop is as organic as its products ― no fancy background. Categories and filters are on the left, while tiled products and prices are in the center. There is certainly no learning curve here.
Because it’s easy to get lost in an online store that sells a variety of products, the brand made their website as basic and intuitive as possible, without lacking personality or pull. With this, customers can easily navigate and enjoy a plesant shopping experience.
Sefa Spices and Inbeesight Technologies knew that overhwleming customers wouldn't do the trick. Let’s check out the recipe for this award-winning eCommerce website.
If you want to buy one of the bestsellers, you click the “Shop” button, filter by bestsellers and you'll bd presented with products and prices. The usual, right? Only until you decide to look into each product.
A quick hover will show you an alternate product photo, the item description and an option to add it to your wish list. You can also add it straight to your cart, but that’s not even the best part.
If you’re not sure what kind of spice to get, you can click the shuffle icon which saves the item so you can compare it with other spices as you go along. You have access to all of these features without ever leaving the category page.
Of course, you still have the option to click the product and zoom in on the item, see more photos, adjust the quantities, share it to your social media and more.
Adding a little spice to the somewhat ordinary makes for a memorable shopping experience.
We don’t typically associate pastel shades with exotic food, but that's what Sefa Spices and Inbeesight Technologies did.
Similar to how spices complement foods to bring out amazing flavors, the pastel colors used on the website enhance the bold and vibrant-colored spices, making them even more palatable to the eyes. The contrast ensures the visitor’s eye is on the prize – the zesty, colorful spices for sale.
Setting all of these elements against a clean white background only seals the deal for this design even further and enhances the pull.
The website’s attention to detail when it comes to the color palette makes the spices look like a much-coveted prize ― perfect for a visitor who is feeling a little spicy.
Thanks to the internet and this award-winning eCommerce website design and features, all it takes is the click of a button and Sefa Spices will be on the way.
It’s not every day that we get to see cardamoms, nutmegs and peppercorns laid out elegantly.
But Sefa Spices’s aesthetic gives us more than just a visual treat. We found ourselves reading about certain spices and shopping for these flavors. This is what a good web design does and this is why Sefa Spices deserves the top spot in this year’s line-up.