You should hire an inbound call center company to leverage and boost your support services. These specialists offer expertise in streamlining and elevating your company’s consumer interactions, resulting in happier customers. Moreover, improved customer experience has also increased sales revenues by up to 7% and profitability by 2%, according to McKinsey research.
Furthermore, the budget for in-house call center can range from $50,000 to $60,000 per agent, without the additional costs for facilities, training, and management. This shows that hiring an inbound call center agency is more cost-effective than onboarding an in-house team.
Hiring inbound call center services can benefit your business in many ways, namely:
- Expertise and professionalism: Inbound call center agents are typically well-versed in the products or services offered by the company they represent. They can also quickly adapt to the product, service, or account assigned to them.
- Faster conflict resolution: Inbound call centers staffed by trained professionals can boast higher first-call resolution rates, by addressing customer issues on the initial contact. According to industry benchmarks, the standard of first-call resolution rates of inbound call center companies is 70% or higher. Hiring an effective company translates to less customer frustration and increased brand trust.
- Cost-effectiveness: Setting up and running your own call center can be expensive, especially when you factor in infrastructure, technology, and employee salaries. Inbound call center companies can provide these services at a lower cost since you can control the budget as needed.
- Scalability: Inbound call centers can easily scale their operations up or down to meet your needs. This is especially helpful for growing companies experiencing seasonal fluctuations in call volume.
- 24/7 support: If you have a global customer base, you may need to offer support around the clock. Inbound call centers can staff agents in different time zones to ensure customers can always reach someone for help.
- Streamlining business operations: Hiring an inbound call center service can free up your internal staff to focus on other tasks and ensure that your customers get the help they need in a timely and professional manner.
One prime example of the efficiencies brought by hiring customer support is the case study of a leading consumer operated and oriented (CO-OP) health plan and insurance company. The client contacted Fusion CX to accommodate the increase in customer inquiries during its open enrollment period.
Fusion CX addressed the support staffing challenge by assessing the client’s goals. Then, the team crafted a customized solution to manage all call activities generated throughout the enrollment period. To ensure success, Fusion CX provided a project management team with seasoned healthcare executives. This team possessed a deep understanding of the client's business objectives, particularly the importance of delivering exceptional customer service. Fusion CX also built a customer support team who underwent formal training on the client's specific health plans and business processes.
As a result of the collaboration, the client achieved the following results:
- Significantly reduced wait times by directing new member calls to specialized agents, ensuring a smoother experience.
- Surpassed target for new memberships, adding over 72,000 new members to its health plan during the open enrollment period.
- The dedicated staffing model provided flexibility, improved customer experience management (CXM), and reduced expenses.