Looking for a professional B2B lead generation agency to help you boost sales? Our platform brings together the world’s best lead generation companies with extensive expertise in finding high-quality B2B leads, building relationships with potential clients, and strategizing new ways to open new markets for business. Browse our directory to find B2B lead generation agencies with competitive pricing structures, diverse portfolios, glowing client reviews, and more.

We’ve carefully evaluated over 2,100 agencies worldwide and identified ten companies that best represent the industry. Our list is based on several key criteria, such as client testimonials, case studies, years of experience, and industry reputation. Learn more about our ranking criteria and how we identify the top agencies in the B2B lead generation industry.

The Number 1 B2B Lead Generation Agency as Selected by DesignRush Is...

Belkins Inc.

Belkins Inc. homepage-screenshot
[Source: Belkins Inc.]
  • Best for: Overall
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 2017
  • Size: 250-499
  • Location: Dover, DE
  • Notable clients: Deluxe Modular, Omnicharge, Mona, Sekisui, Kingbee Vans

Belkins is an expert in B2B lead generation in more than 15 industries, focusing on precise audience targeting and highly qualified B2B leads. Its teams of mid to senior-level lead acquisition specialists offer flexible, results-oriented strategies and initiatives to ensure a consistent stream of vetted leads for your business.

The B2B lead generation company has brought productive lead generation to dozens of B2B companies like Deluxe Modular. A New York-based construction company, Deluxe Modular, approached Belkins to help them create precise lead data, optimize outreach workflows, and build business inboxes. The agency also had to develop measures to increase the company’s email open rates.

Belkins started by building a clear lead generation workflow based on the client’s Ideal Customer Profile (ICP) and search data. It also developed an outreach campaign across multiple channels and introduced an email deliverability solution to boost open rates and address spam issues.

By the end of the first month, Belkins secured eight appointments and more than ten leads for follow-ups. After three months, it scheduled 30+ appointments. Some of these appointments eventually converted into close deals valued at over $2 million.

Check Belkins Inc. Agency Profile Here

UnboundB2B

UnboundB2B homepage-screenshot
[Source: UnboundB2B]
  • Best for: Demand generation
  • Average hourly rate: Inquire
  • Minimum budget: $25,000 - $50,000
  • Founded: 2016
  • Size: 500-999
  • Location: Wilmington, DE
  • Notable clients: Amazon Web Services, Delphix, Lacework, RingCentral, Dell Technologies

UnboundB2B specializes in qualified lead generation by building customer interest and demand for clients’ products and services. It uses precise targeting and intent data analysis to identify and engage with high-value prospects, while diverse strategic messaging helps solidify their interest in the client’s brand.

A US-based software company recently partnered with UnboundB2B to expand to niche markets and build its customer base. The company’s sales strategy was also faltering, so the agency had to find a solution that would result in a more productive sales pipeline.

UnboundB2B leveraged its expertise in highly qualified lead (HQL) generation and account-based marketing (ABM) strategies to identify key B2B decision-makers it targeted later with relevant content. In three months, the campaign generated nearly 1,180 high-quality leads, a 178% increase in conversion rates, and more than doubled the client’s initial ROI.

Check the UnboundB2B Agency Profile Here

Callbox

Callbox homepage-screenshot
[Source: Callbox]
  • Best for: AI-powered lead generation
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2004
  • Size: 500-999
  • Location: Los Angeles, CA
  • Notable clients: Amazon, Google, SAP, Microsoft, Workday

From market research to appointment setting, Callbox offers comprehensive lead generation services tailored to the unique needs of your business. Clients can choose from human and AI-curated B2B leads that cover major and niche industries across 60+ countries.

A US B2B marketing solutions provider hired Callbox to help it reach out to prospects who were interested in client’s services. While most of the database existed already, the client couldn’t handle an extensive number of targets. The incomplete information in the database resulted in lower call quality and revenue.

To address these problems, Callbox conducted data cleansing, validated all database contacts, retrieved missing details, and removed duplicate entries. The agency then reached out to profiled contacts and scheduled appointments for them to learn more about the client’s products and services. Twelve weeks later, the client had 30% more deals closed per month, raising their potential revenue by $200,000 or more. Calls also increased by 16% to 150 on average per day, while call quality rose from 76% to 90%.

Check the Callbox Agency Profile Here

Martal Group

Martal Group homepage-screenshot
[Source: Martal Group]
  • Best for: B2B tech industry lead acquisition
  • Average hourly rate: $45
  • Minimum budget: $10,000-$25,000
  • Founded: 2009
  • Size: 50-99
  • Location: Toronto, Canada
  • Notable clients: Clickworker, Zoho, Bosch, Honeywell, Samsung

Trusted by startups and Fortune 500 companies alike, the Martal Group has provided thousands of qualified B2B leads to businesses worldwide. Its team of sales experts uses real-time data to track down prospects looking for products and services within the target industry and engage decision-makers with a fully customized outreach program. The agency also has extensive experience in lead generation solutions for tech companies, offering a calculated and data-driven approach to enable tech brands to stand out from the competition and accelerate growth.

Martal Group has been instrumental in the successful B2B sales pipeline for Clickworker, a large IT micro-tasking platform. Clickworker needed Martal to develop a go-to B2B market strategy for targeted segments, nurture warm leads and close contracts, and oversee the company’s overall sales and marketing processes.

Martal Group built a new revenue stream from scratch, closed deals with 60+ companies, including agreements with three Fortune 500 companies, and reinforced the entire marketing and service processes of Clickworker’s US operations. Since then, the Martal Group helped bring over $1.2 million in annual sales.

Check the Martal Group Agency Profile Here

SalesRoads

SalesRoads homepage-screenshot
[Source: SalesRoads]
  • Best for: Appointment setting
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2006
  • Size: 100-249
  • Location: Boca Raton, FL
  • Notable clients: Parker Hannifin, Quest Diagnostics, Microsoft, Shell, Kuebix

SalesRoads uses conversation-based sales methodology to deliver exceptional B2B appointments to your business. It offers a comprehensive 4-week campaign plan that includes the creation of a sales playbook, a custom CRM setup and lead database, and sales development representative (SDR) training and support.

SalesRoads has partnered with Parker Hannifin, a leading motion control systems manufacturer, to help it identify new customers and expand further into existing markets. The B2B lead generation agency was also tasked to conduct an outbound lead-generation campaign to support these objectives.

After conducting a series of discovery sessions to determine the scope of the campaigns, SalesRoads sourced prospects from a trusted data provider according to set criteria, while sales-qualified leads (SQLs) were processed and distributed to Parker Hannifin’s distributors. Personal visits and follow-ups were also conducted to further qualify and identify opportunities. In total, SalesRoads identified over 540 SQLs for the client, bringing an estimated value of $25 million per year.

Check SalesRoads Agency Profile Here

The Telemarketing Company

The Telemarketing Company homepage-screenshot
[Source: The Telemarketing Company]
  • Best for: Telephone-based lead generation
  • Average hourly rate: $50
  • Minimum budget: $1,000 - $10,000
  • Founded: 1990
  • Size: 100-249
  • Location: Brighton, United Kingdom
  • Notable clients: Equifax, TechData, Western Union, Miele, Amazon Shipping

The Telemarketing Company (TTMC) is among the world’s leading specialists in telephone-based lead management, demand creation, and data services. The agency employs hundreds of marketing specialists to provide multilingual B2B lead generation services to companies, including blue-chip organizations, worldwide. It also provides bespoke solutions that address the complex and evolving requirements of its customers.

TTMC has been an invaluable partner for industry leaders like Equifax, one of America’s largest credit reporting agencies. Facing a series of challenges with its previous marketing and operations model, Equifax approached TTMC to develop and implement a ‘best-in-class’ demand generation and operation strategy. The agency also had to improve lead quality, streamline processes, and reduce lead response times.

In collaboration with a B2B digital specialist, TTMC developed a comprehensive onboarding program to map out the new processes. It also streamlined lead management, including setting up inbound phone lines to manage phone inquiries and conduct a thorough sales qualification process. As a result, Equifax hit its marketing lead targets, with sales teams increasing high-quality leads by 131% and 300% more opportunity value year on year.

Check The Telemarketing Company Agency Profile Here

Ironpaper

Ironpaper homepage-screenshot
[Source: Ironpaper]
  • Best for: B2B companies with long or complex sales processes
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2002
  • Size: Under 49
  • Location: New York, NY
  • Notable clients: Shell Catalysts & Technologies, Goddard Technologies, Steelcase, PCS Software, CrossFit

Ironpaper is a digital growth specialist that helps B2B clients achieve growth through qualified lead acquisition, account-based marketing, demand generation, and inbound marketing strategies. Its goal is to enable businesses to engage qualified buyers, improve lead acquisition rates, and accelerate their sales pipeline.

One of Ironpaper’s more notable clients was Shell’s new Catalysts & Technologies business. As it started to build its marketing capabilities, the company delegated Ironpaper to kickstart its lead-generation processes.

After establishing its digital foundations, Ironpaper launched a series of initiatives to generate followers, increase leads, and flesh out the customer journey. This involved launching highly optimized paid ad campaigns, creating ABM-driven microsites, and generating content targeting key stakeholders. Following its successful launch, Shell Catalysts & Technologies saw a 44% increase in leads generated per week with a 6.2% higher website-to-lead conversion rate.

Check the Ironpaper Agency Profile Here

Respect.Studio

Respect.Studio homepage-screenshot
[Source: Respect.Studio]
  • Best for: LinkedIn B2B lead generation
  • Average hourly rate: $100
  • Minimum budget: $10,000 - $25,000
  • Founded: 2016
  • Size: Under 49
  • Location: Lviv, Ukraine
  • Notable clients: Paragon, SAP, Bayer, Microsoft, Salesforce

Respect.Studio offers its skills and expertise in building high-value lead generation strategies and establishing relationships with key decision-makers in the B2B industry through the LinkedIn network. Its services include identifying ideal prospects on LinkedIn, developing outreach strategies, and managing lead databases, among others. The B2B lead generation firm combines and optimizes those activities to maximize sales opportunities and conversions.

Respect.Studio’s lead generation campaign for Paragon, a US-based facility management company, showcases how LinkedIn lead generation and messaging can result in hot leads. Paragon turned to Respect.Studio to help them expand their industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.

Taking a more quality-oriented approach to outreach, Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency also helped polish Paragon’s LinkedIn profile to make it more credible and trustworthy. This eventually proved worth the effort, as Paragon had a 290% increase in visits without spending a single dollar on ads. The client’s LinkedIn Social Selling Index (SSI) rank also rose to 62, which was 3x higher than the industry average.

Check Respect.Studio Agency Profile Here

SalesAR

SalesAR homepage-screenshot
[Source: SalesAR]
  • Best for: Prospect research
  • Average hourly rate: $25
  • Minimum budget: $1,000 - $10,000
  • Founded: 2019
  • Size: 100-249
  • Location: Kyiv, Ukraine
  • Notable clients: Bulu Group, SoftServe Business Systems, Pharmax, Tricent, Runit Systems

SalesAR offers lead research and appointment-setting services using tried-and-tested in-house methodologies to boost income and brand visibility. It uses the latest tools, technology, and practices throughout the lead generation processes and has experience working with B2B clients across 40+ industries. The agency provides anti-spam services to improve email deliverability and the overall success of outreach campaigns.

The Bulu Group, an online marketplace solutions provider known for their signature ‘Bulu Box,’ partnered with SalesAR to secure qualified leads and transition them to their sales pipeline. The leads also had to meet distinct ICP criteria and must align with the company’s interests in the food, nutrition, vitamins, supplements, and pet industries.

SalesAR took a structured yet highly adaptable approach to lead generation with the client’s unique requirements. This included fortifying Bulu Group’s existing database with 1,000 new diverse leads, fully customized content adapted to the campaign’s needs, and dynamic outreach to prospects on LinkedIn and email. This multi-pronged strategy resulted in 5,000 new contacts, including 15 successfully booked appointments.

Check the SalesAR Agency Profile Here

Inside Global

Inside Global homepage-screenshot
[Source: Inside Global]
  • Best for: Real-time comprehensive reporting services
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2010
  • Size: 100-249
  • Location: Liverpool, United Kingdom
  • Notable clients: GE Digital, Cap Gemini, Accenture, Broadcom, Oracle

Inside Global delivers industry-leading B2B sales outsourcing services, including all the stages of the lead generation pipelines, supporting database management, and reporting tasks. Whether it’s email, targeted LinkedIn messages, or phone calls, Inside Global delivers sales-qualified leads aligned with the client’s business goals. It also provides comprehensive monthly reports detailing the current state of lead generation campaigns for accounts based on vertical or location.

Inside Global has had successful partnerships with international tech companies like Ge Digital. A subsidiary of General Electric specializing in the Industrialized Internet of Things (IIoT), GE Digital turned to Inside Global to grow its sales pipeline in line with its revenue targets. Filling a huge pipeline gap across multiple markets in Europe and the Middle East with direct and channel leads was challenging.

To deliver the leads needed, Inside Global took on an ABM approach during the prospecting process. This enabled the agency to generate eligible leads that accelerated opportunities and generated revenue. Within two months, Inside Global generated 89 eligible leads that continue to grow. South African and Turkish markets adopted the ABM approach to lead generation, resulting in the pipeline expected to close at around $5 million.

Check Inside Global Agency Profile Here

How We Picked the B2B Lead Generation Companies

We base our selection of the top B2B lead generation companies on customer feedback, case studies, industry expertise, client portfolio, and other factors. Our agency experts have also developed a scoring system to assess each agency’s overall performance according to the following metrics:

  • Reviews: Quality of work and services rendered and the client’s feedback and satisfaction
  • Portfolio: The agency's professional experience and capabilities
  • Awards and certification: Industry reputation and recognition of the agency’s merits
  • Team bios: Showcases the credentials and expertise of each team member and their dynamics
  • Top services: Core competencies and specialization

You can also check out the DesignRush Agency Ranking Methodology for more information on how we research agencies. for more information on how we research agencies.

Best B2B Lead Generation Companies

598 Companies - Rankings updated: April 02, 2026

Each agency undergoes DesignRush evaluation for professional expertise and genuine client satisfaction to assist your search. Some featured placements are paid.

United States ×
  • Attitude. Altitude. Gratitude. Repeat

    Attitude. Altitude. Gratitude. Repeat

    Softude Infotech Pvt Ltd, is a CMMI Level 5 appraised software development company with 19+ years of experience.  [... see all Softude Infotech Pvt Ltd reviews ]
    Location
    Houston, Texas
    Number of Employees
    250 - 499
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    20 Projects Listed
  • Results Are Everything

    Results Are Everything

    HawkSEM is a digital marketing agency that believes results are what really count. With ROI-driven strategies and solutions, we help companies make major gains in their marketing efforts, leaving consumers delighted with the outcome.  [... see all HawkSEM reviews ]
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Move Beyond Searching, Start Mastering Marketing

    Move Beyond Searching, Start Mastering Marketing

    Transform your marketing with market pro - your trusted hybrid agency. Expert in-house teams delivering customized marketing and branding solutions for local and global businesses, regardless of niche or size.  [... see all Market Pro reviews ]
    Location
    Delaware City, Delaware
    Number of Employees
    100 - 249
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • UI/UX Design and Growth Marketing Company

    UI/UX Design and Growth Marketing Company

    Tenet is a top UI/UX design, web development, and growth marketing company helping brands achieve digital transformation. With over 450 projects completed across 15+ industries, including healthcare, retail, and tech, Tenet delivers innovative solutions that drive measurable results.  [... see all Tenet reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Grow Digital.

    Grow Digital.

    We create highly optimized and stunning websites which helps you enhance visibility and credibility. Through our hybrid marketing strategy we grow businesses digitally by deploying advanced SEO strategies and paid marketing campaigns. We multiply the number of leads collected and the quality of the leads by  [... see all Cyber Munk reviews ]
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Leading Website Design & Development Agency For The Best Digital Experience

    Leading Website Design & Development Agency For The Best Digital Experience

    American Web Designers is a professional Web Design and Digital Marketing Agency. We excel in providing full services to our clients and helping them reach their full potential along with highly successful growth.  [... see all American Web Designers reviews ]
    Location
    St. Louis, Missouri
    Number of Employees
    100 - 249
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Full-Service B2B Tech Marketing Firm: Results-Driven, Proven and Part of Your Team

    Full-Service B2B Tech Marketing Firm: Results-Driven, Proven and Part of Your Team

    Launch Marketing is an Austin-based, B2B marketing firm that provides turnkey services focused on generating leads and driving revenue, including messaging, positioning, plan development, company and product launches, demand generation and content creation.  [... view Launch Marketing profile ]
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Portfolios Count
    18 Projects Listed
  • Legendary brands for legendary founders

    Legendary brands for legendary founders

    La Visual is a branding agency for startups launching new products and medium-sized businesses that need to rebrand. Our proven process is driving results in the age of AI, which allows us to work with restrictive budgets while delivering stellar quality.  [... see all La Visual reviews ]
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • The Apex Of AI-Powered, Tech-Infused Digital Marketing Innovation That Drives Tangible Results.

    The Apex Of AI-Powered, Tech-Infused Digital Marketing Innovation That Drives Tangible Results.

    Apex Current partners with small businesses of all types and sizes across the U.S., providing innovative digital & social media marketing solutions that are guaranteed to drive consistent online new customer growth month after month.  [... view Apex Current profile ]
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    9 Projects Listed
  • Branding Excellence. Marketing Mastery.

    Branding Excellence. Marketing Mastery.

    Kudzu Brands is a full-service branding and marketing agency committed to providing expert support to nonprofits. With our proprietary brand development process and comprehensive brand management, we drive growth and visibility. Our consultative approach, fueled by creative methodologies, ensures your  [... view Kudzu Brands profile ]
    Location
    Asheville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • SEO with Guaranteed Leads (22 Years of Success)

    SEO with Guaranteed Leads (22 Years of Success)

    SEO Discovery Driving Results with Guaranteed Leads & AI-Powered SEO  [... see all SEO Discovery reviews ]
    Location
    Jurupa Valley, California
    Number of Employees
    250 - 499
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • A Boutique Web Design, Website Development & Digital Marketing Agency

    A Boutique Web Design, Website Development & Digital Marketing Agency

    20 Years of Building Successful Online Businesses  [... view Simple Web Solutions profile ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • Digital product design services that deliver results, not only pixels

    Digital product design services that deliver results, not only pixels

    Prodzyn blends creativity, usability, and no-code development to help businesses design, launch, and scale with clarity.  [... see all Prodzyn reviews ]
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Science of Emotion

    Science of Emotion

    We believe that companies that connect with humanity’s emotions will be the most talked-about brands of the twenty-first century. We are dedicated to creating experiences that transform brands, expand businesses, and improve lives. To do so, we apply creativity, art, and technology to everything we do. This  [... see all Creative House reviews ]
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • AI integration experts in Colorado. From 1 hour to 1,000+, code that works, programmers who care.

    AI integration experts in Colorado. From 1 hour to 1,000+, code that works, programmers who care.

    Since 2002, Customer Paradigm has completed more than 18,600 development and marketing projects. Based in Boulder, Colorado, we help with machine learning, AI integration and business automation. From one hour to 1000+, we are programmers who care and write code that works. Call 303-473-4400 today!  [... see all Customer Paradigm reviews ]
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $165/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Accelerate Your Business to the Future! Your Trusted & Reliable B2B Partner

    Accelerate Your Business to the Future! Your Trusted & Reliable B2B Partner

    AI-Enabled B2B Digital Solutions Partner  [... view Reveation Labs profile ]
    Location
    Plano, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Working to rid the world of bad design, one job at a time.

    Working to rid the world of bad design, one job at a time.

    GMCI Creative is a full-service digital, print, web, video and experiental marketing and design agency that has been in Chicagoland since 1991. GMCI is a Certified Woman Owned Business. DUNS # 114578276. Cage ID 8FAF3.  [... see all GMCI reviews ]
    Location
    Elgin, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Award Winning Digital Marketing Agency - Since 2010

    Award Winning Digital Marketing Agency - Since 2010

    Wisoft Solutions, a performance-driven digital marketing agency with over 14+ years of expertise. Unlock the power of a top-tier SEO company, ensuring your online presence not only stands out but also ranks high in search engine results, driving valuable organic traffic to your business.  [... view Wisoft Solutions profile ]
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Portfolios Count
    10 Projects Listed
  • Bold Ideas. Unconventional Impact.

    Bold Ideas. Unconventional Impact.

    At Celtic, we challenge the ordinary, disrupt expectations, and craft unforgettable marketing strategies. With over 30 years of expertise in B2B industries like agriculture, chemistry, food, manufacturing, and pet, we turn bold ideas into tangible success.  [... view Celtic Chicago profile ]
    Location
    Park Ridge, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Solutions that keep the business owner in the pilot seat.

    Solutions that keep the business owner in the pilot seat.

    Social Saturation is an AI-powered marketing agency based in Jacksonville, FL, specializing in web development, SEO, advertising, and branding. We help small businesses scale with strategic digital solutions designed to drive ROI keeping entrepreneurs in control every step of the way.  [... see all Social Saturation reviews ]
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Built to Think. Wired to Execute...

    Built to Think. Wired to Execute...

    Gelia is more than a full-service agency; we are a strategic partner that integrates marketing communications and technology to drive results. Our deep client relationships, averaging 23 years, are a testament to our approach as a collaborative and sensitive partner.  [... view Gelia profile ]
    Location
    Williamsville, New York
    Number of Employees
    100 - 249
    Portfolios Count
    5 Projects Listed
  • CPR for Your Web Presence

    CPR for Your Web Presence

    Consult PRs consultative approach with clients stems from our corporate culture that thrives on educating clients on what's possible on the internet, with needs-based solutions and world class customer service at the heart of our firm. We are more than just consultants...we seek to become your strategic  [... view Consult PR profile ]
    Location
    Palm Beach Gardens, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • An agency that's anything but.

    An agency that's anything but.

    That RANDOM Agency is a woman-owned, digital marketing agency that makes empathy for their clients a priority. Launched in 2020, co-founders Lauren and John Patterson have a unique perspective for clients who need a true partner, allowing them to work with both small businesses & Fortune 500 brands.  [... view That Random Agency profile ]
    Location
    Troy, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Award-Winning Digital Marketing Agency

    Award-Winning Digital Marketing Agency

    Valasys Media is a highly acclaimed and award-winning Digital Marketing & Lead Generation agency known for services like Branding, Advertising, SEO, Social Media Marketing, Email Marketing, Content Marketing, Media Planning, Growth Strategy, Affiliation Marketing, Website design & development.  [... view Valasys Media profile ]
    Location
    Jersey City, New Jersey
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • An award winning digital marketing agency specializing in SEO, PPC, and More.

    An award winning digital marketing agency specializing in SEO, PPC, and More.

    Launch Smarter designs high-performing websites and brand experiences for companies ready to scale. We blend strategy, design, and automation to help businesses grow smarterwith results that convert, brands that stand out, and systems that scale.  [... view Launch Smarter profile ]
    Location
    Winchester, Massachusetts
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • Empowering Local Businesses Grow Online and Increase Scalability

    Empowering Local Businesses Grow Online and Increase Scalability

    We design and develop 100% custom websites to meet your unique needs. Our services include Web Design, Development, SEO, and Google Ads management. Instead of blowhard, we let our client's success stories speak for us. Before finalizing top pick agency for your project, schedule a 30 min meeting with us  [... see all UnderSuccess reviews ]
    Location
    California, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Automate Critical Business Processes.

    We Automate Critical Business Processes.

    Nzouat is an Oakland, California based digital consulting and development studio founded by Chris Nzouat. The agency which typically works with small to mid-size businesses and startups offers full-stack web and mobile development, blockchain (smart contracts, NFTs, DeFi), AI/ML integration, and digital  [... view NZOUAT profile ]
    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    13 Projects Listed
  • Your brand's unfair advantage.

    Your brand's unfair advantage.

    Forge Apollo's award-winning digital marketing, website design, and video production team sets your brand up for success. We drive unrivaled results through our unique blend of video and digital marketing expertise, turning great ideas into effective websites, content, and ad campaigns.  [... view Forge Apollo profile ]
    Location
    Newtown Square, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Your Complete RPO, IT, and Healthcare Staffing Solutions.

    Your Complete RPO, IT, and Healthcare Staffing Solutions.

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B2B Lead Generation Agency Hiring Guide

What is a B2B Lead Generation Agency?

A B2B lead generation company specializes in identifying buyers for a business-to-business (B2B) product or service and encouraging them to make a purchase. They work closely with sales and marketing teams to develop and refine strategies to attract the right audience and guide them into the sales funnel.

A B2B lead generation company can:

  • Find businesses most likely to buy the client’s products and/or services
  • Get their attention through phone calls, email, or other channels
  • Help prospects learn more about the client and what they offer
  • Connect clients with potential buyers

Four types of B2B lead generation agencies include:

  • Full-service agencies: Offer a full range of lead generation services across multiple industries. They also have content creators, designers, marketing staff, and other specialists in-house to provide relevant services.
  • Specialized agencies: Focus on specific markets, industries, and lead generation strategies. These agencies work with specific clients or industries like healthcare, finance, etc.
  • Outsourced sales development agencies: Specialize on sales development aspects within lead generation, such as identifying qualified leads, nurturing leads, and scheduling appointments with prospects
  • Analytics agencies: Offer services mainly related to data-driven lead generation insights. They can use that data to determine the progress of a lead generation campaign and ways to improve it.

Lead generation services are playing an increasingly larger role in B2B businesses, with 85% of B2B companies citing lead generation as the main goal of their marketing initiatives. One such company is PCS Software, a trucking management software provider, which hired New York-based agency Ironpaper to redesign its website to generate more leads. The new website also had to include buyer-specific messaging to improve conversions and user experience.

After a thorough assessment, Ironpaper identified inefficiencies in how the client’s website generated leads. It then set up a workshop to address and resolve these issues in collaboration with the business and technical teams. The agency also developed a scalable modular website infrastructure and a comprehensive SEO and content marketing campaign. In less than six months, the new PCS website saw its visits increase by more than 17,000. It also ranked highly in 108 keywords and saw its position in Google rise by 155+ points.

What services do B2B lead generation agencies provide?

B2B lead generation companies offer various services to help businesses find and attract potential clients. Most companies typically offer a combination of the following:

  • Market research: Provide insights into market trends and competitors and help you identify your business's ideal customer profile (ICP) using various tools and data sources. They may also test product and service potential to determine if it resonates well with potential customers.
  • Lead research: Review the ICP and analyze the total addressable market (TAM) to identify suitable decision-makers within the target organization. The leads are then segmented to enable delivery of custom messages.
  • Appointment setting: The agency sets up meetings between the sales team and prospective clients. It typically provides reminders to leads on upcoming meetings and follow-up no-shows for rescheduling.
  • Multi-channel outreach: Create and execute campaigns through various channels, including email and social media. The campaigns are customized according to ICP and research data and constantly monitored in case adjustments are needed.
  • Lead qualification and nurturing: Leads are evaluated according to specific criteria to ensure purchase intent and alignment with the client’s goals. The agency then builds relationships with qualified leads, guiding them through the sales funnel until they are ready to act.
  • Contact list creation: Compile lists of target contacts based on the client’s ICP and other data. The list typically includes decision-makers and other relevant stakeholders within the target organization.
  • Database management: Regularly update the client’s databases for potential leads. This ensures sales and other teams have accurate, up-to-date information during outreach initiatives.

Belkins’s partnership with Deluxe Modular is another excellent example of how lead generation services can help B2B companies flourish. A large-scale modular construction specialist, Deluxe Modular needed help producing unique, hand-curated leads, optimizing outreach workflows, and building business inboxes. Belkin also had to increase the number of opens and ensure all the emails reached their intended recipients.

Belkin began by building a lead generation process tailored to the Deluxe Modular’s ICP and developed an outreach campaign based on a newly built database. It then introduced an email deliverability system to monitor campaign performance, increase open and response rates, and maintain spam rates to a minimum. Within three months, Belkin scheduled 30+ appointments for Deluxe Modular, with confirmed deals valued at over $2 million.

How much do B2B lead generation companies charge for their services?

B2B lead generation company service fees depend on the industry, target market, competition, and other factors. However, lead generation agencies commonly charge clients through the following pricing models:

  • Fee-for-service: The company charges a fixed rate for a specific scope of work. The fee is based on a set of criteria and is calculated on an hourly, monthly, or project basis. For example, the US hourly rate for B2B lead generation services averages $22.
  • Cost-per-appointment: The agency charges a fee for each lead it successfully sets an appointment for. US-based agencies typically charge $150 to $350 per appointment depending on the type of leads requested and difficulty acquiring them.
  • Cost-per-lead (CPL): The company charges a fee for generating a new customer or lead. The CPL varies widely depending on its value and where it was sourced. For example, B2B leads generated through blogs or white papers can be as cheap as $5 per lead, while leads sourced from trade shows and industry events can cost $500 or more.

Other factors that also influence the total cost of hiring a B2B lead generation company include:

  • Lead quality
  • Mailing list purchases
  • Ads placement and distribution
  • Customer discounts, freebies, and other incentives
  • Location of the targeted audience
  • Software and technology used
  • Additional service fees (usually 1-3% of the cost of the client’s product or service)

In the US, the hourly rate for charged by B2B lead generation companies averages at $22, while appointment fees range from $150 to $350 depending on the type of leads requested by the client and the difficulty acquiring them. The average cost of CPLs also range between $119 to $198 depending on the industry, channel, and company size.

Why should I hire a B2B lead generation company?

A B2B lead generation company can provide expertise, tools, and other resources needed for an effective lead generation campaign that would be otherwise difficult to achieve on your own.

Though results may vary from one company to another, a B2B lead generation agency often provides the following benefits:

  • Increased revenue: Businesses with mature lead generation processes can generate up to 133% more revenue than companies that don’t. With a B2B lead generation company, your business can streamline its lead generation strategy faster and create a more significant impact on your bottom line.
  • Improved sales efficiency: Lead generation companies are experts in qualifying and nurturing leads, which can lead to a 50% increase in sales. Outsourcing lead generation processes also enable your sales teams to reallocate their resources towards building customer relationships and closing deals.
  • Shorter sales cycles: Because your sales team spends more time closing sales than chasing unqualified leads, a B2B lead generation company can also help move potential customers through the sales funnel faster. Your business is also less likely to lose prospects because of the quicker response time.
  • More quality leads: A good B2B lead generation agency has a network of channels from which they source reputable leads and employ advanced filtering techniques to weed out the bad ones. These companies have experience using advanced targeting techniques such as demographic segmentation and behavioral targeting to engage the right audience and capture their contact information.
  • Scalable growth: As businesses grow, they may require new types of leads to support their sales efforts. A B2B lead generation company has the resources and expertise to adapt to these changing needs and retool its strategies accordingly. This results in lead generation efforts aligning with their client’s evolving sales and marketing objectives.

Respect.Studio’s lead generation campaign for Paragon showcased how LinkedIn lead generation and messaging can bring new leads. The B2B lead generation agency helped Paragon expand its industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry. 

Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency polished Paragon’s LinkedIn profile, making it more credible and trustworthy. Paragon had a 290% increase in visits without paying for ads. The client’s LinkedIn Social Selling Index (SSI) rank rose to 62, which was 3x higher than the industry average. 

How do I choose the best lead generation agency for my B2B business?

Follow these steps below to choose the lead generation agency that’s right for your B2B business:

  • Assess your needs. Define your lead generation goals and other requirements specific to your business or industry that you want to achieve in a set timeline. Doing so will make it easier for agencies to quickly identify the exact solutions to your needs.
  • Set your budget. Align your goals and requirements with the budget you will spend on lead generation and adjust accordingly. You should decide on what pricing model you are comfortable with.
  • Research agencies online. One of the best places to start looking is through agency directories like DesignRush. These directories list B2B lead generation agencies according to size, location, minimum budget, and other parameters for easy review.
  • Check agency websites. These often indicate the company’s core services, areas of expertise, industry experience, and contact details. The website may also indicate industry certifications and awards they’ve achieved for excellence in their field.
  • Request for a portfolio, case studies, and references. These can provide an in-depth look into the agency processes and their effectiveness in achieving the project’s goals. If possible, look for previous clients within the same industry or the same size as your company.
  • Check client reviews. Google My Business and agency directories like DesignRush feature detailed agency reviews from previous clients. These can provide a glimpse into the agency’s culture, communication skills, and approach to various client issues.
  • Create a shortlist. List down the agencies that closely align with your requirements and schedule an interview so you can learn more about what they can offer.
  • Discuss roles and responsibilities. During the interview, clarify the roles and responsibilities you expect the agency to take on. Ensure clear communication channels between your company and the agency during the project duration.
  • Evaluate cultural fit. Check if the agency’s work culture, communication style, and values align with yours.
  • Send a request for proposal. The request for proposal (RFP) should indicate the project scope, timeline, budget, other estimated expenses, and other essential information. Make sure that these align with your company’s objectives.
  • Choose your agency. Review and negotiate terms and choose the B2B lead generation company that meets your business requirements.

Need some help? DesignRush can help you find and hire the B2B lead generation company that’s right for your needs and budget. Visit our Marketplace, provide us with some basic information, and we’ll send you a free handpicked list of our best B2B lead generation agencies.

How do I find the best B2B lead generation agency on DesignRush that fits my budget?

Finding the best B2B lead generation company for your business in DesignRush is as easy as a click of a mouse. You can filter your search based on the lowest minimum budget from under $1,000 to $50,000 and up or check the hourly rates of B2B lead generation agencies on the listings. Some agencies, however, prefer to have their rates made available only upon inquiry.

The DesignRush marketplace provides in-depth portfolios for each agency. These include a short overview, client reviews and testimonials, links to case studies, and other helpful information that you can use to choose the best B2B lead generation agency that fits your needs and budget.

What are the key success metrics in B2B lead generation campaigns?

Setting metrics-based goals for lead-generation campaigns to measure progress and make necessary adjustments is important. You can use various metrics to calculate B2B lead generation success, but the most important ones are:

  • Lead conversion rate: The ratio of visitors that convert into leads by filling out a form, signing up for a newsletter, or performing a desired action. A high conversion rate usually means your website and offers are compelling enough to find value in them.
  • Lead-to-close rate: Also called the lead-to-sale rate, it refers to the percentage of leads that eventually convert into actual sales. It gives clients a high-level view of the overall quality of their leads.
  • Lead quality: Measures how likely the lead will convert into a buyer. Several criteria determine this, including demographics, behavior, and engagement level.
  • Customer Acquisition Cost (CAC): The money needed to acquire a paying customer. While much broader in scope than CPL, this metric is integral to determining the total cost of converting leads into buyers.
  • Customer acquisition value: Predicts the total amount of money a company will spend on your business over its lifetime. It is used to determine a customer’s true value beyond the initial transaction and helps businesses identify and target high-value customer segments.

Other lead conversion metrics that B2B lead generation companies also use include:

  • Average lead value: Determines how many leads are needed to meet specific revenue goals.
  • Time-to-conversion: The average time it takes for leads to turn into buyers.
  • Lead ROI: Measures the financial return from lead generation efforts compared to the amount invested.

What questions should I ask before hiring a B2B lead generation company?

The following are some questions we recommend asking B2B lead generation agencies during the hiring process:

Its Relevant Background

  1. How long has your company been providing B2B lead generation services?
  2. Have you had experience working with companies similar to ours?
  3. Who are the clients that your company has worked with before?
  4. Do you have industry-specific certifications or awards?
  5. What types of tools or technologies do you work with?
  6. Are you compliant with data protection laws?
  7. Where is the client-facing team located?

Company Services and Processes

  1. What is the company’s lead generation process?
  2. What type of lead generation services do you provide?
  3. How do you source leads?
  4. How do you define a qualified lead?
  5. What types of leads does your company specialize in?
  6. Do you specialize in a particular industry?
  7. What is your costing structure?

The Project

  1. Do you have a clear target market for my business?
  2. Do you have the resources to handle additional leads?
  3. How do you measure lead generation success?
  4. How do you ensure high-quality leads?
  5. How do you plan to monitor the progress of the campaign?
  6. How confident are you about the outcome of this project?

What are the best B2B lead generation agencies in the US?

  • Belkins Inc.
    • 4.9 stars on DesignRush (13 reviews)
    • 4.8 stars on Google (5 reviews)
    • Top clients: Sekisui, MONA Payment, Cengage, CitrusAd, OpenTeleHealth (OTH)
  • Callbox
    • 4.8 stars on DesignRush (6 reviews)
    • 4.5 stars in Google (89 reviews)
    • Top clients: Amazon, Google, Microsoft, Zendesk, SAP
  • Martal Group
    • 4.7 stars on DesignRush (4 reviews)
    • 4.5 stars on Google (19 reviews)
    • Top clients: Umbo, Joopy, Spice, Forerunner, Deephow
  • SalesRoads
    • 4.5 stars on DesignRush (2 reviews)
    • 4.8 stars on Google (21 reviews)
    • Top clients: Parker, Shell, Clean Energy, Quest Diagnostics, Microsoft
  • Ironpaper
    • 3.7 stars on Google (12 reviews)
    • Top clients: PCS Software, Shell Catalysts & Technologies, Goddard, Steelcase, Crossfit eCommerce

About The Author and Expert Reviewer

Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.

Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.