Looking for a professional B2B lead generation agency to help you boost sales? Our platform brings together the world’s best lead generation companies with extensive expertise in finding high-quality B2B leads, building relationships with potential clients, and strategizing new ways to open new markets for business. Browse our directory to find B2B lead generation agencies with competitive pricing structures, diverse portfolios, glowing client reviews, and more.
We’ve carefully evaluated over 2,100 agencies worldwide and identified ten companies that best represent the industry. Our list is based on several key criteria, such as client testimonials, case studies, years of experience, and industry reputation. Learn more about our ranking criteria and how we identify the top agencies in the B2B lead generation industry.
The Number 1 B2B Lead Generation Agency as Selected by DesignRush Is...
Belkins is an expert in B2B lead generation in more than 15 industries, focusing on precise audience targeting and highly qualified B2B leads. Its teams of mid to senior-level lead acquisition specialists offer flexible, results-oriented strategies and initiatives to ensure a consistent stream of vetted leads for your business.
The B2B lead generation company has brought productive lead generation to dozens of B2B companies like Deluxe Modular. A New York-based construction company, Deluxe Modular, approached Belkins to help them create precise lead data, optimize outreach workflows, and build business inboxes. The agency also had to develop measures to increase the company’s email open rates.
Belkins started by building a clear lead generation workflow based on the client’s Ideal Customer Profile (ICP) and search data. It also developed an outreach campaign across multiple channels and introduced an email deliverability solution to boost open rates and address spam issues.
By the end of the first month, Belkins secured eight appointments and more than ten leads for follow-ups. After three months, it scheduled 30+ appointments. Some of these appointments eventually converted into close deals valued at over $2 million.
Notable clients: Amazon Web Services, Delphix, Lacework, RingCentral, Dell Technologies
UnboundB2B specializes in qualified lead generation by building customer interest and demand for clients’ products and services. It uses precise targeting and intent data analysis to identify and engage with high-value prospects, while diverse strategic messaging helps solidify their interest in the client’s brand.
A US-based software company recently partnered with UnboundB2B to expand to niche markets and build its customer base. The company’s sales strategy was also faltering, so the agency had to find a solution that would result in a more productive sales pipeline.
UnboundB2B leveraged its expertise in highly qualified lead (HQL) generation and account-based marketing (ABM) strategies to identify key B2B decision-makers it targeted later with relevant content. In three months, the campaign generated nearly 1,180 high-quality leads, a 178% increase in conversion rates, and more than doubled the client’s initial ROI.
From market research to appointment setting, Callbox offers comprehensive lead generation services tailored to the unique needs of your business. Clients can choose from human and AI-curated B2B leads that cover major and niche industries across 60+ countries.
A US B2B marketing solutions provider hired Callbox to help it reach out to prospects who were interested in client’s services. While most of the database existed already, the client couldn’t handle an extensive number of targets. The incomplete information in the database resulted in lower call quality and revenue.
To address these problems, Callbox conducted data cleansing, validated all database contacts, retrieved missing details, and removed duplicate entries. The agency then reached out to profiled contacts and scheduled appointments for them to learn more about the client’s products and services. Twelve weeks later, the client had 30% more deals closed per month, raising their potential revenue by $200,000 or more. Calls also increased by 16% to 150 on average per day, while call quality rose from 76% to 90%.
Trusted by startups and Fortune 500 companies alike, the Martal Group has provided thousands of qualified B2B leads to businesses worldwide. Its team of sales experts uses real-time data to track down prospects looking for products and services within the target industry and engage decision-makers with a fully customized outreach program. The agency also has extensive experience in lead generation solutions for tech companies, offering a calculated and data-driven approach to enable tech brands to stand out from the competition and accelerate growth.
Martal Group has been instrumental in the successful B2B sales pipeline for Clickworker, a large IT micro-tasking platform. Clickworker needed Martal to develop a go-to B2B market strategy for targeted segments, nurture warm leads and close contracts, and oversee the company’s overall sales and marketing processes.
Martal Group built a new revenue stream from scratch, closed deals with 60+ companies, including agreements with three Fortune 500 companies, and reinforced the entire marketing and service processes of Clickworker’s US operations. Since then, the Martal Group helped bring over $1.2 million in annual sales.
SalesRoads uses conversation-based sales methodology to deliver exceptional B2B appointments to your business. It offers a comprehensive 4-week campaign plan that includes the creation of a sales playbook, a custom CRM setup and lead database, and sales development representative (SDR) training and support.
SalesRoads has partnered with Parker Hannifin, a leading motion control systems manufacturer, to help it identify new customers and expand further into existing markets. The B2B lead generation agency was also tasked to conduct an outbound lead-generation campaign to support these objectives.
After conducting a series of discovery sessions to determine the scope of the campaigns, SalesRoads sourced prospects from a trusted data provider according to set criteria, while sales-qualified leads (SQLs) were processed and distributed to Parker Hannifin’s distributors. Personal visits and follow-ups were also conducted to further qualify and identify opportunities. In total, SalesRoads identified over 540 SQLs for the client, bringing an estimated value of $25 million per year.
Notable clients: Equifax, TechData, Western Union, Miele, Amazon Shipping
The Telemarketing Company (TTMC) is among the world’s leading specialists in telephone-based lead management, demand creation, and data services. The agency employs hundreds of marketing specialists to provide multilingual B2B lead generation services to companies, including blue-chip organizations, worldwide. It also provides bespoke solutions that address the complex and evolving requirements of its customers.
TTMC has been an invaluable partner for industry leaders like Equifax, one of America’s largest credit reporting agencies. Facing a series of challenges with its previous marketing and operations model, Equifax approached TTMC to develop and implement a ‘best-in-class’ demand generation and operation strategy. The agency also had to improve lead quality, streamline processes, and reduce lead response times.
In collaboration with a B2B digital specialist, TTMC developed a comprehensive onboarding program to map out the new processes. It also streamlined lead management, including setting up inbound phone lines to manage phone inquiries and conduct a thorough sales qualification process. As a result, Equifax hit its marketing lead targets, with sales teams increasing high-quality leads by 131% and 300% more opportunity value year on year.
Ironpaper is a digital growth specialist that helps B2B clients achieve growth through qualified lead acquisition, account-based marketing, demand generation, and inbound marketing strategies. Its goal is to enable businesses to engage qualified buyers, improve lead acquisition rates, and accelerate their sales pipeline.
One of Ironpaper’s more notable clients was Shell’s new Catalysts & Technologies business. As it started to build its marketing capabilities, the company delegated Ironpaper to kickstart its lead-generation processes.
After establishing its digital foundations, Ironpaper launched a series of initiatives to generate followers, increase leads, and flesh out the customer journey. This involved launching highly optimized paid ad campaigns, creating ABM-driven microsites, and generating content targeting key stakeholders. Following its successful launch, Shell Catalysts & Technologies saw a 44% increase in leads generated per week with a 6.2% higher website-to-lead conversion rate.
Respect.Studio offers its skills and expertise in building high-value lead generation strategies and establishing relationships with key decision-makers in the B2B industry through the LinkedIn network. Its services include identifying ideal prospects on LinkedIn, developing outreach strategies, and managing lead databases, among others. The B2B lead generation firm combines and optimizes those activities to maximize sales opportunities and conversions.
Respect.Studio’s lead generation campaign for Paragon, a US-based facility management company, showcases how LinkedIn lead generation and messaging can result in hot leads. Paragon turned to Respect.Studio to help them expand their industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.
Taking a more quality-oriented approach to outreach, Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency also helped polish Paragon’s LinkedIn profile to make it more credible and trustworthy. This eventually proved worth the effort, as Paragon had a 290% increase in visits without spending a single dollar on ads. The client’s LinkedIn Social Selling Index (SSI) rank also rose to 62, which was 3x higher than the industry average.
Notable clients: Bulu Group, SoftServe Business Systems, Pharmax, Tricent, Runit Systems
SalesAR offers lead research and appointment-setting services using tried-and-tested in-house methodologies to boost income and brand visibility. It uses the latest tools, technology, and practices throughout the lead generation processes and has experience working with B2B clients across 40+ industries. The agency provides anti-spam services to improve email deliverability and the overall success of outreach campaigns.
The Bulu Group, an online marketplace solutions provider known for their signature ‘Bulu Box,’ partnered with SalesAR to secure qualified leads and transition them to their sales pipeline. The leads also had to meet distinct ICP criteria and must align with the company’s interests in the food, nutrition, vitamins, supplements, and pet industries.
SalesAR took a structured yet highly adaptable approach to lead generation with the client’s unique requirements. This included fortifying Bulu Group’s existing database with 1,000 new diverse leads, fully customized content adapted to the campaign’s needs, and dynamic outreach to prospects on LinkedIn and email. This multi-pronged strategy resulted in 5,000 new contacts, including 15 successfully booked appointments.
Best for: Real-time comprehensive reporting services
Average hourly rate: Inquire
Minimum budget: Inquire
Founded: 2010
Size: 100-249
Location: Liverpool, United Kingdom
Notable clients: GE Digital, Cap Gemini, Accenture, Broadcom, Oracle
Inside Global delivers industry-leading B2B sales outsourcing services, including all the stages of the lead generation pipelines, supporting database management, and reporting tasks. Whether it’s email, targeted LinkedIn messages, or phone calls, Inside Global delivers sales-qualified leads aligned with the client’s business goals. It also provides comprehensive monthly reports detailing the current state of lead generation campaigns for accounts based on vertical or location.
Inside Global has had successful partnerships with international tech companies like Ge Digital. A subsidiary of General Electric specializing in the Industrialized Internet of Things (IIoT), GE Digital turned to Inside Global to grow its sales pipeline in line with its revenue targets. Filling a huge pipeline gap across multiple markets in Europe and the Middle East with direct and channel leads was challenging.
To deliver the leads needed, Inside Global took on an ABM approach during the prospecting process. This enabled the agency to generate eligible leads that accelerated opportunities and generated revenue. Within two months, Inside Global generated 89 eligible leads that continue to grow. South African and Turkish markets adopted the ABM approach to lead generation, resulting in the pipeline expected to close at around $5 million.
We base our selection of the top B2B lead generation companies on customer feedback, case studies, industry expertise, client portfolio, and other factors. Our agency experts have also developed a scoring system to assess each agency’s overall performance according to the following metrics:
Reviews: Quality of work and services rendered and the client’s feedback and satisfaction
Portfolio: The agency's professional experience and capabilities
Awards and certification: Industry reputation and recognition of the agency’s merits
Team bios: Showcases the credentials and expertise of each team member and their dynamics
Top services: Core competencies and specialization
You can also check out the DesignRush Agency Ranking Methodology for more information on how we research agencies. for more information on how we research agencies.
Best B2B Lead Generation Companies
655 Companies - Rankings updated: June 01, 2026
Each agency listed on DesignRush is assessed for industry expertise and customer testimonials are evaluated in order to provide you with a vetted selection. Certain listings represent paid partnerships.
Think Web. Think Smart. Partner With the #1 Rated Digital Marketing Agency.
Think Web. Think Smart. Partner With the #1 Rated Digital Marketing Agency.
As a data-driven marketing agency, SmartSites specializes in elevating brands through innovative digital marketing solutions. Our decades of experience enable superior outcomes in SEO, PPC, and web design. We’re dedicated to your growth, with 1,000+ five-star reviews to prove it. [... see all SmartSites reviews ]
World's #1 Rated & Reviewed App, Website & Software Development Company
World's #1 Rated & Reviewed App, Website & Software Development Company
Our core value at Probey Services is delivering transformative digital strategies as a leading digital marketing firm. Impressive outcomes define our legacy in SEO, PPC, social media, and performance marketing. We blend innovation and data-driven insights to elevate brands globally and maximize ROI. [... see all Probey Services reviews ]
We leverage our expertise to deliver measurable results as a growth-focused digital marketing firm. Our dedication translates into success within lead gen, SaaS, and eCommerce sectors. With 80+ experts driving ROI through Google Ads, Facebook Ads, SEO, and Email Marketing, KlientBoost accelerates your growth [... see all KlientBoost reviews ]
We help our partners turn complex challenges into intuitive digital products through strategy, UX/UI design, and product development. We've successfully launched 500+ products and helped raise over $1B in funding and counting. [... see all Goji Labs reviews ]
Your website is your online business card. We create high quality, stunning, custom websites designed to convert visitors into leads and sales. Let's make your website one to remember! [... see all Mojo Media reviews ]
We are Magneto. A team of digital commerce experts working with manufacturers, wholesalers, and retailers globally, turning ideas into unique customer and content-centric experiences using a platform-agnostic approach. [... see all Magneto IT Solutions reviews ]
Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land
Top Rated SEO Agency by Forbes, USA Today, Backlinko, & Search Engine Land
Our mission at Searchbloom is to be your trusted digital marketing company, delivering custom strategies that drive real growth. With our extensive industry knowledge, achieving success in SEO, PPC, and content marketing is second nature. Let’s achieve measurable results together. [... see all Searchbloom reviews ]
You Set the Vision and Goals. We Execute With SEO, SEM and AISO
You Set the Vision and Goals. We Execute With SEO, SEM and AISO
Delante is an Award-Winning Search Agency recognized as Best Agency of the Year 2024 by the Global Agency Awards. They specialize in crafting international strategies that combine SEO SEM and AI to drive business growth. Brands trust them to bring search innovation, deep expertise and proven results. [... see all Delante reviews ]
Design. Development. Digital Marketing. It's all inside!
Design. Development. Digital Marketing. It's all inside!
Fahrenheit Marketing is dedicated to helping businesses thrive by expertly designing, developing, and promoting world-class websites. Our portfolio includes publicly traded multinational corporations as well as renowned local brands, all of which serve both B2B and B2C markets. [... see all Fahrenheit Marketing reviews ]
As a performance-driven digital marketing agency, our foundation is built on commitment to driving measurable growth. We partner with brands like SONY, NYU, and P&G to deliver tailored solutions. The depth of our skillset guarantees superior outcomes in web, SEO, and paid marketing. [... see all Digital Silk reviews ]
Brand, website, and lead flow. Connected. BS LLC helps mid-market organizations fix what breaks between positioning, website experience, lead flow, and follow-up. We do our best work with companies in transition. This usually means a rebrand, a new market, a website that no longer helps, or a growth [... see all BS LLC reviews ]
As a full-service digital marketing agency, 12 Adaptive Marketing ensures that your business thrives with innovative solutions in paid ads, SEO, and geo-fencing. Our recognized leadership in online growth strategies continues to set new standards as we work alongside you to achieve your goals. [... see all 12AM Agency reviews ]
We Are Trusted as a One-Stop Solution to Your Ecommerce Needs.
We Are Trusted as a One-Stop Solution to Your Ecommerce Needs.
We're a creative digital agency specializing in eCommerce custom design and development, API Integration, and mobile app development. We are certified partners with all the major e-commerce platforms like BigCommerce, Shopify, Volusion, CS-Cart, Shift 4 Shop Prestashop, and more. [... see all WebDesk Solution LLC reviews ]
Founded in 2004 and headquartered in Encino, California, Callbox Inc. is a global leader in outsourced B2B lead generation, appointment setting, and event marketing. With over 20 years of experience and a multilingual team servicing APAC, LATAM, and EMEA, the agency supports medium-sized businesses to [... see all Callbox reviews ]
Dive into comprehensive SEO and Digital Advertising with Jives Media. We're experts in SEO, PPC, ensuring optimized campaigns for superior ROI. Through real-time tracking and daily adjustments, we empower you with marketing that drives real revenue [... see all Jives Media reviews ]
Digital Marketing Alive: Experts in SEO and Website Design, we enhance your online presence with top-notch search engine optimization and custom website solutions. Our white-label services allow agencies to seamlessly offer these high-quality SEO and design services under their brand. [... see all Digital Marketing Alive reviews ]
OuterBox specializes in SEO, paid media, website design & development, conversion rate optimization, email marketing, and web analytics with a house team of 250+ U.S.-based digital marketing experts. They boost clients' online presence with a "one-size-fits-one" approach to eCommerce marketing. [... see all OuterBox reviews ]
Turning Digital Ideas into Powerful & Lucrative Realities
Turning Digital Ideas into Powerful & Lucrative Realities
Wezom offers web and mobile development services, providing solutions that address business challenges, meet market demands, enhance internal operations, and stay up-to-date with digital trends. [... see all Wezom reviews ]
Your Partner in AI-Enabled Development, Marketing, eCommerce, Data Management, BI and Ops.
Your Partner in AI-Enabled Development, Marketing, eCommerce, Data Management, BI and Ops.
Tech2Globe is a name that stands for reliability, efficiency & trust. A team that works hard to provide best solutions to our clients, management that makes sure the timely execution of projects and a collective effort to form long-lasting relations with our clients is what makes us Tech2Globe. [... see all Tech2globe reviews ]
We build custom Software Solutions, Mobile Apps, Content Management Systems, Document Management Systems, Customer Relationship Management Systems (CRM), Enterprise Resource Planning (ERP), E-Commerce Software Development, Web Product Development, IT Consulting Services, Web Designing & Development. [... see all Hexagon IT Solutions reviews ]
TDS Premier Web Design & Development Agency goes beyond traditional web design and development. We see each project as an opportunity to innovate and excel. With a strong focus on quality and creativity, we specialize in creating custom digital solutions to enhance user experience and strengthen. [... see all The Design Scratch reviews ]
At Inventco Software, we craft top-tier media apps that redefine user engagement. Pioneers in media app development, we seamlessly blend mobility and entertainment, ensuring your brand resonates universally. [... see all Inventcolabs Software reviews ]
We've Doubled, Even Quadrupled businesses with our sites. Don't take our word it. Watch our videos.
We've Doubled, Even Quadrupled businesses with our sites. Don't take our word it. Watch our videos.
At My Biz Niche, we don't just build pretty websites; we design experiences that turn visitors into loyal customers. Every pixel, every line of code, every call-to-action is crafted to grab attention, build trust, and drive results. No matter the industry, your website isn't just a nice to have. It's the [... see all My Biz Niche reviews ]
Strategic SEO solutions to achieve your business goals.
Strategic SEO solutions to achieve your business goals.
Luxeo Team is a leading SEO company that provides search engine optimization services for IT, SaaS, Tech, Legal, Finance, Crypto and other businesses, specializing in comprehensive full-cycle SEO. We offer a range of practical solutions to help companies achieve their MQL goals from organic traffic. [... see all Luxeo Team reviews ]
Worlds #1 Rated Digital Marketing Agency. We Guarantee To Beat Any Other Like for Like Quote!
Worlds #1 Rated Digital Marketing Agency. We Guarantee To Beat Any Other Like for Like Quote!
As the #1 rated Digital Marketing agency, we deliver exceptional results at fair and affordable rates. We even offer a price match on any comparable quote. With no contracts required, you can focus on growing your business while we handle the rest. Request your free, no-obligation quote today! [... see all Genie Crawl reviews ]
Codedesign is a premier digital agency renowned for its excellence in Amazon marketing, growth strategies, and sales-qualified lead generation. Specializing in both B2B and B2C sectors, our impressive client roster includes Nestle, Aston Martin, Unilever, Mexto, Uniplaces, Guerlain, Pfizer, Velux. [... see all Codedesign reviews ]
Award-Winning AI-Driven Digital Product & Software Engineering Company
Award-Winning AI-Driven Digital Product & Software Engineering Company
Apptunix is a global product engineering company founded in 2013, delivering AI-powered, enterprise-grade software for innovation and scale. With offices in the USA, UK, UAE, and India, we serve enterprises, governments, and startups in over 50+ countries. [... see all Apptunix reviews ]
Marketing: Easier said than done. Let the experts do it!
Marketing: Easier said than done. Let the experts do it!
We are your dedicated full-service digital marketing & growth partner. With a global team of experienced marketers, we blend bold techniques with strategic insight to drive long-term growth for both B2B and B2C brands. Get in touch and let's put your brand on top. [... see all Scopic Studios reviews ]
Digital Ink empowers clients to elevate their brand through precision and creativity in branding, web design, SEO, and content marketing solutions. As a leading digital marketing company, we craft compelling narratives that engage C-suite audiences and drive measurable growth across competitive markets. [... see all Digital Ink reviews ]
The Digital Agency in Southern California and D.C. driven by purpose.
The Digital Agency in Southern California and D.C. driven by purpose.
New Target is a leading, award-winning digital agency providing marketing, websites, design, and branding. We've delivered for global brands you know and nonprofits you love for over 25 years from creative offices in Southern California and Washington D.C. [... see all New Target, Inc. reviews ]
Trajectory builds beautiful, fast, results-driven websites. A lean team of deeply experienced specialists handles every project, from strategy through launch and beyond. 20 years. 200+ projects. Never missed a deadline. [... see all Trajectory Web Design reviews ]
Data-driven digital marketing agency to maximize revenue.
Data-driven digital marketing agency to maximize revenue.
Redefine Web is a data-driven digital marketing agency that helps businesses boost their revenue with comprehensive services. We act as an extension of your business and offer fully managed solutions, including web design and development, PPC campaign management, and all-inclusive digital marketing packages [... see all Redefine Web reviews ]
Ready to be optimistic about your web presence? Online Optimism is the nation's leading agency, certified to build you an incredible website that users love. We work every day to make sure that your customers are just as excited about your brand as you are. [... see all Online Optimism reviews ]
New York Top-rated Digital Marketing Agency focus on Driving Result
New York Top-rated Digital Marketing Agency focus on Driving Result
Engage Element is a New York digital marketing partner. Our mission is to redefine performance-driven marketing by delivering measurable results that drive growth and inspire confidence. We go beyond traditional campaigns to create innovative, data-driven strategies tailored to each brand's needs. [... see all Engage Element Marketing reviews ]
Driven by patented technology and proven strategies, our team works to take market share from your competitors, increase your brand equity, grow qualified traffic, and increase your revenue and profit. [... see all Intero Digital reviews ]
Above The Fray is an end-to-end global ecommerce agency specializing in consulting, designing, building, integrating, and evolving digital commerce for B2B and D2C businesses.We're passionate about ecommerce solutions that not only increase online sales but transform businesses. [... see all Above The Fray Design, Inc reviews ]
Transforming Businesses with AI, Analytics, and Intelligent Automation
Transforming Businesses with AI, Analytics, and Intelligent Automation
Kanerika Inc. is a global IT consulting firm specializing in AI, analytics, data modernization, and automation. We help businesses of all sizes streamline operations and drive digital transformation. [... see all Kanerika Inc reviews ]
WiserBrand is an AI-first technology and growth agency serving mid-market businesses across the US and Canada. Our work spans B2B professional services, retail, logistics, law, accounting, and real estate. We use AI to remove repetitive work, then scale whats already working. [... see all Wiserbrand reviews ]
Fuel Your Sales Pipeline: Lead Generation Excellence
Fuel Your Sales Pipeline: Lead Generation Excellence
At Nerdy Joe, our journey began with a focus on email marketing, but we've evolved into a trusted lead generation agency. We specialize in delivering qualified opportunities, ensuring businesses thrive in today's competitive environment. [... see all Nerdy Joe reviews ]
We're the trusted performance marketing agency for B2B companies that delivers on our promise: revenue. Unlock new levels of business performance with our proprietary Customer Generation methodology. [... see all Directive reviews ]
The only digital marketing firm in the cosmos that concentrates on EXITS is WLDM!
The only digital marketing firm in the cosmos that concentrates on EXITS is WLDM!
WLDM is an intelligent, flexible, separated league of e-commerce business owners that collaborate with top talent in the field. [... see all White Light Digital Marketing reviews ]
Grow Your Business Cost-Effectively and Faster Starting Today!
Grow Your Business Cost-Effectively and Faster Starting Today!
Nationwide Leads offer a complete small business solution with a CRM all-in-one business software and 'Done for You' digital marketing and automation services, designed to help entrepreneurs, small businesses, and startups achieve real growth and save cost. [... see all Nationwide Leads reviews ]
Ascendance is a results-driven digital marketing firm located in San Diego that was launched in 2015. We are not your usual agency that costs a lot for a little amount of work. While some may argue that "you get what you pay for," this is not always the case in our field. Asher Stefani, our founder, founded [... see all Ascendance Website Solutions reviews ]
We create digital products and grow with our partners!
We create digital products and grow with our partners!
Rocketech is a software development company collaborating with 100+ Middle and Senior level IT and business professionals and specialising in analytics-driven web and mobile development. Our team has released 150+ products for 100+ startups and enterprises. [... see all Rocketech Development reviews ]
Martal Group is an award-winning B2B lead generation and sales agency specializing in scaling tech businesses. Since 2009, our top-performing sales executives have been instrumental in generating qualified leads for over 2,000 B2B organizations, ranging from startups to Fortune 500 companies. [... see all Martal Group reviews ]
Accelerating growth through cutting-edge, data-driven strategies and solutions
Accelerating growth through cutting-edge, data-driven strategies and solutions
Codal is a design and development consultancy that partners with organizations to solve complex problems and accelerate growth through cutting-edge, data-driven strategies and solutions. [... see all Codal reviews ]
Software, mobile and SaaS application development since 2004.
Software, mobile and SaaS application development since 2004.
We are located in beautiful Phoenix, Arizona, and we can meet you in person anywhere in Arizona or Southern California. We have clients coast to coast and we have a long and proud history as a technology advocate for small business. To learn more, call us at 623-845-2747 or visit datatitan.com. [... see all Data Titan reviews ]
A B2B lead generation company specializes in identifying buyers for a business-to-business (B2B) product or service and encouraging them to make a purchase. They work closely with sales and marketing teams to develop and refine strategies to attract the right audience and guide them into the sales funnel.
A B2B lead generation company can:
Find businesses most likely to buy the client’s products and/or services
Get their attention through phone calls, email, or other channels
Help prospects learn more about the client and what they offer
Connect clients with potential buyers
Four types of B2B lead generation agencies include:
Full-service agencies: Offer a full range of lead generation services across multiple industries. They also have content creators, designers, marketing staff, and other specialists in-house to provide relevant services.
Specialized agencies: Focus on specific markets, industries, and lead generation strategies. These agencies work with specific clients or industries like healthcare, finance, etc.
Outsourced sales development agencies: Specialize on sales development aspects within lead generation, such as identifying qualified leads, nurturing leads, and scheduling appointments with prospects
Analytics agencies: Offer services mainly related to data-driven lead generation insights. They can use that data to determine the progress of a lead generation campaign and ways to improve it.
Lead generation services are playing an increasingly larger role in B2B businesses, with 85% of B2B companies citing lead generation as the main goal of their marketing initiatives. One such company is PCS Software, a trucking management software provider, which hired New York-based agency Ironpaper to redesign its website to generate more leads. The new website also had to include buyer-specific messaging to improve conversions and user experience.
After a thorough assessment, Ironpaper identified inefficiencies in how the client’s website generated leads. It then set up a workshop to address and resolve these issues in collaboration with the business and technical teams. The agency also developed a scalable modular website infrastructure and a comprehensive SEO and content marketing campaign. In less than six months, the new PCS website saw its visits increase by more than 17,000. It also ranked highly in 108 keywords and saw its position in Google rise by 155+ points.
What services do B2B lead generation agencies provide?
B2B lead generation companies offer various services to help businesses find and attract potential clients. Most companies typically offer a combination of the following:
Market research: Provide insights into market trends and competitors and help you identify your business's ideal customer profile (ICP) using various tools and data sources. They may also test product and service potential to determine if it resonates well with potential customers.
Lead research: Review the ICP and analyze the total addressable market (TAM) to identify suitable decision-makers within the target organization. The leads are then segmented to enable delivery of custom messages.
Appointment setting: The agency sets up meetings between the sales team and prospective clients. It typically provides reminders to leads on upcoming meetings and follow-up no-shows for rescheduling.
Multi-channel outreach: Create and execute campaigns through various channels, including email and social media. The campaigns are customized according to ICP and research data and constantly monitored in case adjustments are needed.
Lead qualification and nurturing: Leads are evaluated according to specific criteria to ensure purchase intent and alignment with the client’s goals. The agency then builds relationships with qualified leads, guiding them through the sales funnel until they are ready to act.
Contact list creation: Compile lists of target contacts based on the client’s ICP and other data. The list typically includes decision-makers and other relevant stakeholders within the target organization.
Database management: Regularly update the client’s databases for potential leads. This ensures sales and other teams have accurate, up-to-date information during outreach initiatives.
Belkins’s partnership with Deluxe Modular is another excellent example of how lead generation services can help B2B companies flourish. A large-scale modular construction specialist, Deluxe Modular needed help producing unique, hand-curated leads, optimizing outreach workflows, and building business inboxes. Belkin also had to increase the number of opens and ensure all the emails reached their intended recipients.
Belkin began by building a lead generation process tailored to the Deluxe Modular’s ICP and developed an outreach campaign based on a newly built database. It then introduced an email deliverability system to monitor campaign performance, increase open and response rates, and maintain spam rates to a minimum. Within three months, Belkin scheduled 30+ appointments for Deluxe Modular, with confirmed deals valued at over $2 million.
How much do B2B lead generation companies charge for their services?
B2B lead generation company service fees depend on the industry, target market, competition, and other factors. However, lead generation agencies commonly charge clients through the following pricing models:
Fee-for-service: The company charges a fixed rate for a specific scope of work. The fee is based on a set of criteria and is calculated on an hourly, monthly, or project basis. For example, the US hourly rate for B2B lead generation services averages $22.
Cost-per-appointment: The agency charges a fee for each lead it successfully sets an appointment for. US-based agencies typically charge $150 to $350 per appointment depending on the type of leads requested and difficulty acquiring them.
Cost-per-lead (CPL): The company charges a fee for generating a new customer or lead. The CPL varies widely depending on its value and where it was sourced. For example, B2B leads generated through blogs or white papers can be as cheap as $5 per lead, while leads sourced from trade shows and industry events can cost $500 or more.
Customer discounts, freebies, and other incentives
Location of the targeted audience
Software and technology used
Additional service fees (usually 1-3% of the cost of the client’s product or service)
In the US, the hourly rate for charged by B2B lead generation companies averages at $22, while appointment fees range from $150 to $350 depending on the type of leads requested by the client and the difficulty acquiring them. The average cost of CPLs also range between $119 to $198 depending on the industry, channel, and company size.
Why should I hire a B2B lead generation company?
A B2B lead generation company can provide expertise, tools, and other resources needed for an effective lead generation campaign that would be otherwise difficult to achieve on your own.
Though results may vary from one company to another, a B2B lead generation agency often provides the following benefits:
Increased revenue: Businesses with mature lead generation processes can generate up to 133% more revenue than companies that don’t. With a B2B lead generation company, your business can streamline its lead generation strategy faster and create a more significant impact on your bottom line.
Improved sales efficiency: Lead generation companies are experts in qualifying and nurturing leads, which can lead to a 50% increase in sales. Outsourcing lead generation processes also enable your sales teams to reallocate their resources towards building customer relationships and closing deals.
Shorter sales cycles: Because your sales team spends more time closing sales than chasing unqualified leads, a B2B lead generation company can also help move potential customers through the sales funnel faster. Your business is also less likely to lose prospects because of the quicker response time.
More quality leads: A good B2B lead generation agency has a network of channels from which they source reputable leads and employ advanced filtering techniques to weed out the bad ones. These companies have experience using advanced targeting techniques such as demographic segmentation and behavioral targeting to engage the right audience and capture their contact information.
Scalable growth: As businesses grow, they may require new types of leads to support their sales efforts. A B2B lead generation company has the resources and expertise to adapt to these changing needs and retool its strategies accordingly. This results in lead generation efforts aligning with their client’s evolving sales and marketing objectives.
Respect.Studio’s lead generation campaign for Paragon showcased how LinkedIn lead generation and messaging can bring new leads. The B2B lead generation agency helped Paragon expand its industry connections through LinkedIn and attract large companies from the consumer goods, logistics, and supply chain industry.
Respect.Studio engaged with prospects with hyper-personalized messaging highlighting the client’s experience with enterprise-level companies. The B2B lead generation agency polished Paragon’s LinkedIn profile, making it more credible and trustworthy. Paragon had a 290% increase in visits without paying for ads. The client’s LinkedIn Social Selling Index (SSI) rank rose to 62, which was 3x higher than the industry average.
How do I choose the best lead generation agency for my B2B business?
Follow these steps below to choose the lead generation agency that’s right for your B2B business:
Assess your needs. Define your lead generation goals and other requirements specific to your business or industry that you want to achieve in a set timeline. Doing so will make it easier for agencies to quickly identify the exact solutions to your needs.
Set your budget. Align your goals and requirements with the budget you will spend on lead generation and adjust accordingly. You should decide on what pricing model you are comfortable with.
Research agencies online. One of the best places to start looking is through agency directories like DesignRush. These directories list B2B lead generation agencies according to size, location, minimum budget, and other parameters for easy review.
Check agency websites. These often indicate the company’s core services, areas of expertise, industry experience, and contact details. The website may also indicate industry certifications and awards they’ve achieved for excellence in their field.
Request for a portfolio, case studies, and references. These can provide an in-depth look into the agency processes and their effectiveness in achieving the project’s goals. If possible, look for previous clients within the same industry or the same size as your company.
Check client reviews. Google My Business and agency directories like DesignRush feature detailed agency reviews from previous clients. These can provide a glimpse into the agency’s culture, communication skills, and approach to various client issues.
Create a shortlist. List down the agencies that closely align with your requirements and schedule an interview so you can learn more about what they can offer.
Discuss roles and responsibilities. During the interview, clarify the roles and responsibilities you expect the agency to take on. Ensure clear communication channels between your company and the agency during the project duration.
Evaluate cultural fit. Check if the agency’s work culture, communication style, and values align with yours.
Send a request for proposal. The request for proposal (RFP) should indicate the project scope, timeline, budget, other estimated expenses, and other essential information. Make sure that these align with your company’s objectives.
Choose your agency. Review and negotiate terms and choose the B2B lead generation company that meets your business requirements.
Need some help? DesignRush can help you find and hire the B2B lead generation company that’s right for your needs and budget. Visit our Marketplace, provide us with some basic information, and we’ll send you a free handpicked list of our best B2B lead generation agencies.
How do I find the best B2B lead generation agency on DesignRush that fits my budget?
Finding the best B2B lead generation company for your business in DesignRush is as easy as a click of a mouse. You can filter your search based on the lowest minimum budget from under $1,000 to $50,000 and up or check the hourly rates of B2B lead generation agencies on the listings. Some agencies, however, prefer to have their rates made available only upon inquiry.
The DesignRush marketplace provides in-depth portfolios for each agency. These include a short overview, client reviews and testimonials, links to case studies, and other helpful information that you can use to choose the best B2B lead generation agency that fits your needs and budget.
What are the key success metrics in B2B lead generation campaigns?
Setting metrics-based goals for lead-generation campaigns to measure progress and make necessary adjustments is important. You can use various metrics to calculate B2B lead generation success, but the most important ones are:
Lead conversion rate: The ratio of visitors that convert into leads by filling out a form, signing up for a newsletter, or performing a desired action. A high conversion rate usually means your website and offers are compelling enough to find value in them.
Lead-to-close rate: Also called the lead-to-sale rate, it refers to the percentage of leads that eventually convert into actual sales. It gives clients a high-level view of the overall quality of their leads.
Lead quality: Measures how likely the lead will convert into a buyer. Several criteria determine this, including demographics, behavior, and engagement level.
Customer Acquisition Cost (CAC): The money needed to acquire a paying customer. While much broader in scope than CPL, this metric is integral to determining the total cost of converting leads into buyers.
Customer acquisition value: Predicts the total amount of money a company will spend on your business over its lifetime. It is used to determine a customer’s true value beyond the initial transaction and helps businesses identify and target high-value customer segments.
Other lead conversion metrics that B2B lead generation companies also use include:
Average lead value: Determines how many leads are needed to meet specific revenue goals.
Time-to-conversion: The average time it takes for leads to turn into buyers.
Lead ROI: Measures the financial return from lead generation efforts compared to the amount invested.
What questions should I ask before hiring a B2B lead generation company?
The following are some questions we recommend asking B2B lead generation agencies during the hiring process:
Its Relevant Background
How long has your company been providing B2B lead generation services?
Have you had experience working with companies similar to ours?
Who are the clients that your company has worked with before?
Do you have industry-specific certifications or awards?
What types of tools or technologies do you work with?
Are you compliant with data protection laws?
Where is the client-facing team located?
Company Services and Processes
What is the company’s lead generation process?
What type of lead generation services do you provide?
How do you source leads?
How do you define a qualified lead?
What types of leads does your company specialize in?
Do you specialize in a particular industry?
What is your costing structure?
The Project
Do you have a clear target market for my business?
Do you have the resources to handle additional leads?
How do you measure lead generation success?
How do you ensure high-quality leads?
How do you plan to monitor the progress of the campaign?
How confident are you about the outcome of this project?
What are the best B2B lead generation agencies in the US?
Natasa Glikman is an experienced editor and content writer with over 10 years of experience in writing, editing, and translating articles across various topics, with a strong focus on marketing and advertising. At DesignRush, Natasa currently works as an editor, where she refines and enhances B2B content to ensure accuracy, clarity, and consistency across agency profiles and industry reports.
Mariana Delgado is the Head of Marketing at DesignRush, with more than ten years of experience across digital marketing, sales management, search, and video advertising. Since joining DesignRush, she has delivered 3× site-traffic growth and 2× growth in monthly revenue by building scalable, performance-led programs that connect acquisition, content, and brand across channels. Her campaigns have achieved a 5:1 ROAS.
