eCommerce Marketing Strategies for 2025

Digital Marketing
eCommerce Marketing Strategies for 2025
Article by Bisera Stankovska
Last Updated: December 12, 2024

eCommerce marketing involves promoting your online business via different online marketing channels. It is an industry on the rise, with retail eCommerce sales projected to reach $8.1 trillion by 2026. To get a slice of the pie, eCommerce development agencies employ various eCommerce marketing strategies to raise a business’s brand awareness and drive traffic.

In this guide, our experts share 15 essential eCommerce marketing tactics businesses should use in 2025 to boost sales.

What Is eCommerce Marketing?

eCommerce marketing is the process of promoting your online store and products through various marketing channels. Depending on what stage of the sales funnel your audience is in, your goals may differ. In general, eCommerce marketing aims to:

  • Generate brand awareness
  • Educate consumers about a new product
  • Drive traffic
  • Increase the number of prospects
  • Convert more leads
  • Boost the number of sales

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15 Best eCommerce Marketing Strategies for 2025

These are some of the best eCommerce marketing strategies to boost your online sales in 2025:

  1. Use High-Quality and Unique Content
  2. Utilize Retargeting To Entice Leads
  3. Personalize Emails To Reengage Your Online Shoppers
  4. Establish a Strong Social Media Presence
  5. Expand Your Market and Reach With eCommerce SEO
  6. Use Affiliate Programs To Increase Awareness and Sales
  7. Leverage Google Shopping as an eCommerce Marketing Channel
  8. Promote User-Generated Content (UGC)
  9. Leverage the Power of Influencers
  10. Hold Online Contests
  11. Target Audiences With Local Marketing
  12. Use PPC Advertising
  13. Maximize Upsell Emailing Tactics
  14. Embrace AR/VR Technologies
  15. Optimize Voice Search Functionality

Strategy #1: Create High-Quality and Unique Content

An eCommerce marketing plan involving a content strategy aims to educate potential clients about your products or services and generate brand awareness. Sharing high-quality and unique blog posts, photos, videos, and infographics on various platforms can also engage your prospects with your brand.

Remember: Content is a product itself. Providing your audience with something valuable creates a meaningful relationship and increases traffic and potential conversions. So, make sure to provide your leads with useful guides, answer their questions, talk about their biggest problems, etc. For instance, if you sell healthy and organic food, you can post content on nutrition, give tips on losing weight, talk about different body types, and more.

Here's how the top lead generation agencies implement this eCommerce marketing strategy:

  • Think about what type of content you want to create
  • Consider your audience’s needs
  • Use your target market’s language
  • Focus on user experience
  • Incorporate visuals
  • Distribute your content on various channels

Pro Tip: Don’t copy content from your competition. Your content should be unique and of high quality.

Strategy #2: Utilize Retargeting To Entice Leads

70.19% of online shopping carts get abandoned. (Baymard Institute)

Retargeting is one of the best eCommerce marketing strategies to make your leads return to your store and make a purchase. This is one of the simplest eCommerce marketing tactics, which includes running retargeting ads on different platforms.

You can utilize AI and understand what certain prospects are interested in. Then, create a tailored ad that runs on various channels to remind them of your brand and products, as well as to bring them back to the checkout process.

Strategy #3: Personalize Emails To Reengage Your Online Shoppers

28% of millennials are more loyal if they get personalized communication. (SmarterHQ)

Email marketing is one of the best eCommerce marketing strategies to reach your target market. Consumers enjoy reading fresh content and receiving promotional emails, special offers, sales, and discounts from their favorite brands, especially if they are personalized.

The top email marketing professionals who do it right produce a consistent return on investment. In fact, the average ROI in email marketing is 36:1, meaning that for every $1 invested, you get $36 back.

To get started with email marketing:

  • Build an email list
  • Decide on the types of content to send
  • Incorporate personalization
  • Use automation
  • Analyze results

Combine written and visual content and nurture your email marketing list to generate higher traffic, close more deals, and boost your profit.

eCommerce marketing strategies: the type of emails users prefect to receive

Strategy #4: Establish a Strong Social Media Presence

36% of Instagram users follow brands. (Statista)

Social media marketing can be one of the most effective eCommerce marketing strategies if done right. For instance, Facebook and Instagram allow targeting audiences and linking to specific pages on your site. This means you can attract the right consumers to your online store and connect them with their favorite products. By utilizing the power of social media, you can engage potential customers, generate higher website traffic, and drive conversions almost for free.

Before you start implementing this eCommerce marketing strategy, make sure you:

  • Learn as much as you can about your audience: Understand who you’re trying to connect with by learning their general location, age, what languages they speak, and preferences.
  • Choose the platforms to promote your brand on Once you know your target audience, determine which platforms they’re most likely to use based on their demographics. For instance, a younger audience may be more inclined to use TikTok or X (formerly Twitter). On the other hand, professionals are likely more active on LinkedIn. Moreover, some platforms are more prominent in certain locations. Besides this, research which platforms offer the biggest advantages for eCommerce marketing in your industry or niche.
  • Conduct competitor analysis: Discover what your competitors are doing on social media. Try to find out what eCommerce marketing strategies they use, what content they post and how often, which networks they use, and how they engage users.

The tips above will help you create effective online marketing strategies for eCommerce on social media. Then, once you actively start sharing posts and making campaigns, use data to determine the best posting times and the number of desired posts.

Finally, measure the results of your campaigns to adjust your eCommerce marketing tactics the right way. Social media platforms have their own built-in analytics for business profiles, so you can read data on impressions, reach, website clicks, and profile visits to understand user behavior.

Pro Tip: Since social media is crucial to your eCommerce marketing strategy, consider employing the help of the top social media marketing agencies to ensure success.

the number of Facebook users who follow a brand on the platform

Strategy #5: Expand Your Market and Reach With eCommerce SEO

One of the most important eCommerce marketing tactics for boosting sales is optimizing your website and products for search engines. For your online store and products to be visible and to show up in SERPs when users conduct specific searches, you need to optimize them for the exact keywords.

To optimize your product pages for SEO:

  • Determine your target keywords: To pull the right key phrases, you can count on the help of SEO tools such as Ahrefs and Moz.
  • Use your keywords appropriately: You should include your keywords in your products’ title tag, meta description, and short URL.
  • Create unique product descriptions: Make sure you describe each product in terms of size, shape, color, and features to provide consumers with a pleasant shopping experience.
  • Include customer reviews: Reviews are an excellent way to generate keywords naturally. Every comment left by your clients will keep your content fresh.

To implement the best online eCommerce marketing strategies, make sure your store is mobile-friendly, easy to navigate, and loads fast. This will improve user experience and increase dwell time on site.

Of course, some aspects of SEO require expertise, so consider consulting some of the top SEO agencies.

Strategy #6: Use Affiliate Programs to Increase Awareness and Sales

An eCommerce marketing strategy wouldn’t be complete without a successful affiliate program. It can increase your reach faster and distribute your brand message to a wider audience.

To implement affiliate marketing, search for influential affiliates that can promote your products on different platforms. This is also one of the most cost-effective digital eCommerce marketing strategies as it is performance-based. This means you will only pay your affiliate partners as much as they deliver.

When implementing this eCommerce marketing strategy, make sure you:

  • Focus on providing your audience with value
  • Don’t overuse links in emails
  • Promote high-quality products
  • Focus on building a meaningful relationship rather than just selling
  • Are helpful and provide value
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Strategy #7: Leverage Google Shopping as an eCommerce Marketing Channel

Google Shopping ads generate 76.4% of retail search ad spend. (Adthena)

Google Shopping is also among the best eCommerce marketing strategies in 2024 because of its ability to bring better-qualified traffic and higher conversions. By displaying images in search results, Google puts your physical products directly in front of potential customers while enticing the users to engage and act.

Moreover, brands that appear in the SERPs appear credible even if customers are not yet familiar with them. So, whenever Google matches your products with the keywords users search for, the chances that they will trust your brand enough to make a purchase are higher.

To use Google Shopping, you should:

  1. Create a Google Merchant Center account
  2. Optimize your product pages
  3. Link your Google AdWords account
  4. Create a campaign

The percentage Google Shopping ads generate of retail search ad spend

Strategy #8: Promote User-Generated Content (UGC)

82% of consumers research products prior to purchase via online customer reviews. (Statista)

UGC is one of the best eCommerce marketing strategies. Since UGC showcases experiences from real people, more customers are inclined to consider it when purchasing a product. In fact, 85% of marketers believe that UGC and a branded online community are key strategies to a business’s success.

UGC can be anything that customers share about a product or service based on their personal buying experiences, decisions, and opinions of your brand. It can be photos and videos posted on social media pages, as well as online reviews and recommendations. This is especially essential for startups and smaller enterprises with limited brand recognition.

You can generate UGC through after-purchase emails where clients include reviews and images in response to an email requesting reviews and testimonials. You can also use reviews and photos posted on your website and social media through hashtags.

82% of consumers research products prior to purchase via online customer reviews

Strategy #9: Leverage the Power of Influencers

61% of customers trust social media influencers. (Morning Consult Pro)

Influencer marketing is a rising eCommerce marketing plan. When we say use influencers, we don’t just mean mega-influencers with millions of followers. Working with micro-influencers whose follower counts are less than 100,000 can also work. They equally generate a high engagement rate and return on investment, with the latter being more affordable and accepting freebies in exchange for advertisements.

Partner with influencers who have high-engagement activities and collaborate with those who genuinely believe in your product or service and whose values are aligned with your brand messaging.

Strategy #10: Hold Online Contests

Organizing online contests or giveaways is another interesting eCommerce marketing idea that attracts and engages audiences. To build more brand awareness, generate a buzz around your eCommerce business, and ultimately, increase sales, you can hold these online contests:

  • Follow, like, share, and comment to win
  • Instagram photo challenge
  • Tag your friends in contests
  • TikTok hashtag challenge
  • Recurring raffle draws
  • Sign up to win
  • Voting or poll
  • Photo caption challenge

Strategy #11: Target Audiences With Local Marketing

1 in 5 Americans buy from local enterprises while 57% are willing to spend more and support local businesses. (IPX 1031)

Local marketing does not only apply to brick-and-mortar businesses. It is also an excellent eCommerce marketing strategy for online brands with ties to their local community.

Organize locally targeted promotional campaigns to inform people that you are a brand operating in their vicinity. You can post ads in newspapers and run them on local radio stations. Another effective local marketing strategy is participating in online community groups and events where like-minded entrepreneurs converge.

Strategy #12: Use PPC Advertising

Pay-per-click (PPC) advertising is a great way to capture search traffic. On average, PPC generates a 200% ROI for businesses. It is popular among small and medium businesses for boosting brand awareness because of its efficiency and affordability. You only pay if a user clicks on your ad as it shows up on search engine results pages.

Strategy #13: Maximize Upsell Emailing Tactics

An upsell email is sent to existing clients to encourage them to buy more than they previously intended. This means persuading them to purchase related items or upgrade to a product or service variation with a higher price tag.

Product recommendations account for 31% of eCommerce website revenues, according to a Barilliance study. Hence, there is great potential for upselling to work for your brand, too.

Consider these eCommerce marketing tips when sending effective upsell emails:

  • Include recommendations in order confirmation emails
  • Add social proof to your emails and highlight customer reviews and testimonials with photos
  • Personalized upsell recommendations based on a client’s interests, online activities, and search history
  • Follow up on abandoned carts and include upsell suggestions

Strategy #14: Embrace AR/VR Technologies

Augmented reality (AR) and virtual reality (VR) have paved the way for limitless possibilities in eCommerce marketing. These technologies create a more memorable buyer’s journey and immersive experience, helping consumers view products in a new light.

Moreover, AR/VR device shipments are projected to increase up to 87.7 billion in 2026. Hence, now is the perfect time for marketing specialists to innovate their eCommerce marketing strategies and experiment with emerging trends.

You can leverage AR and VR functionalities by visualizing 3D images of products and product customizations and placing these virtual objects in a simulated environment. This is an inviting way to exhibit the actual use of items.

Strategy #15: Optimize Voice Search Functionality

Voice search usage has grown at a drastic rate. Smart speakers, such as Siri and Google Home, continue to impact online shopping. In fact, voice-based shopping is expected to rise to $164 billion by 2025. To capitalize on this upward trend, make sure to optimize your eCommerce website for voice search.

You can utilize these effective voice search SEO strategies by:

  • Providing brief yet to-the-point answers to customer inquiries
  • Leveraging long-tail conversational keywords reflecting how people talk
  • Using simple content that eliminates complicated words that may confuse voice assistants
  • Implementing speed improvements on your web pages so Google can pick them up more easily

eCommerce Marketing Strategies Takeaways

eCommerce marketing is the key to success for all online businesses. It helps you generate brand awareness, drive conversions, and boost sales. To stand out from the crowd and outperform your competition in 2025, make sure you implement the best eCommerce marketing strategies we've listed above.

Remember that you can also invest in hiring retail advertising agencies or other high-end digital marketing companies to help you accelerate business growth.

eCommerce Marketing Strategies FAQs  

1. How to market an eCommerce business  

When marketing an eCommerce business, keep up with emerging trends in your industry. Some of the most valued trends now are:

  • Creating and posting unique, high-quality, and informative content
  • Retargeting audiences
  • Email personalization
  • Running social media campaigns and contests
  • Practicing SEO
  • Using affiliate programs
  • Leveraging Google Shopping
  • Employing UGC
  • Influencer marketing
  • Local marketing
  • PPC advertising
  • Upselling
  • Supporting your shop with AR and VR technologies
  • Optimizing for voice search

2. What’s the difference between eCommerce and digital marketing?

E-commerce and digital marketing are complementary processes. The former refers to your online shop where consumers can buy products or services while the latter is used by many top digital strategy agencies to drive traffic to your online store and increase revenues.

3. What makes eCommerce attractive?

E-commerce saves time and money on transportation. It does not require a buyer to visit a brick-and-mortar store, meaning people can purchase from anywhere in the world. Plus, it allows you to offer a wider range of product and service choices.

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