Are you looking for a trustworthy brand strategy agency to create and refine your brand identity, increase online visibility, and attract more customers? Our shortlisted selection, based on verified client feedback and relevant case studies, is a reliable source for discovering top brand strategy firms for your unique project. Dive into our directory to narrow your search by location, budget, team size, and more.
We have thoroughly assessed the brand strategy expertise, team structure, portfolios, client testimonials, pricing plans, and relevant awards of over 2,500 brand strategy agencies. Learn more about our selection criteria and how we identify the top players in the brand strategy sector.
The Number 1. Brand Strategy Agency as Selected by DesignRush Is...
Motto
- Best for: Overall
- Average hourly rate: $350
- Minimum budget: $50,000 & Up
- Founded: 2005
- Size: Under 49
- Location: New York City, NY
- Notable clients: Hopscotch, Disney, Hershey's, Google, Microsoft
Motto is a brand strategy agency that helps brands discover and define their vision, culture, and visual identity to align with their business objectives. The agency employs a bespoke methodology to identify the signature idea that best resonates with the right audience. Its brand strategy suite covers research, audits, analysis, brand positioning, brand architecture, brand narrative, and naming and nomenclature services.
Motto Success Story
- Challenge: Preparing to emerge from stealth mode, fintech company Hopscotch partnered with Motto to position itself as a pioneering platform for small companies. Initially named Zuro, the client also requested a renaming strategy to emerge with a distinct name that reflects character and significance, thus easing its go-to-market journey.
- Solution: Motto performed vision-casting, a 5-point culture assessment, stakeholder interviews, strategic workshops, competitive audits, and expert interviews to lay the groundwork for the brand strategy. Building on this, the agency crafted a purpose and vision language, created positioning statements, defined audience personas, and presented conceptual themes and naming options.
- Results: Following the launch, Hopscotch hired 600% more staff and raised $10 million in funding. The new brand won 10 design awards, including GDUSA, Awwwards, and Indigo.
WANT Branding
- Best for: Brand positioning
- Average hourly rate: Inquire
- Minimum budget: Inquire
- Founded: 2000
- Size: Under 49
- Location: Miami, FL
- Notable clients: Royal Caribbean, Cisco, Gilette, Uber Central, Intel Evo
WANT Branding is a seasoned brand strategy firm that has helped create over 2,000 brands. The agency focuses on three core aspects of brand strategy: brand definition and positioning, brand architecture, and brand messaging. By employing this approach, WANT Branding empowers clients to convey their vision comprehensively and build customer loyalty.
WANT Branding Success Story
- Challenge: Royal Caribbean was looking to scale its business and introduce new assets across its offering. The company reached out to WANT Branding for a new brand identity that would appeal to new and target customers alike.
- Solution: Throughout its seven-year collaboration, WANT Branding provided brand strategy, positioning, naming, architecture, and wayfinding creations. The brand novelties were applied to Royal Caribbean cruises, onboard elements, and island resorts.
- Results: Between 2011 and 2019, Royal Caribbean saw a $4 billion increase in revenue, a surge in its stock price from $23 to $133, and garnered numerous media and travel recognitions.
Check WANT Branding Agency Profile
BLVR
- Best for: Brand naming
- Average hourly rate: $275
- Minimum budget: $50,000 & Up
- Founded: 2005
- Size: Under 49
- Location: San Diego, CA
- Notable clients: Vessel, Tony Robbins, World Vision, Andis, Rock Church
BLVR is a brand strategy agency specializing in crafting distinct brand value and identity, elevating the brand’s market position, and helping them articulate an authentic brand story and narratives. Common brand strategy services provided by BLVR include research and insights, purpose and vision defining, audience identification, market differentiation, and strategic positioning. These services are further reinforced with brand architecture and behavior go-to-market plans.
BLVR Success Story
- Challenge: Golf bag manufacturer Zonson had ambitions to expand its offering with a direct-to-consumer (D2C) lifestyle brand across the US market. The company hired BLVR to tailor a brand strategy entailing name curation services and positioning tactics.
- Solution: Using audience segmentation, BLVR uncovered ethically mindful customers as an untapped market segment and aligned the brand strategy and positioning around their beliefs. They named the brand Vessel and created an identity built on the premise of “purpose.”
- Results: Vessel experienced a 178% year-over-year (YOY) traffic increase and was named the 11th fastest-growing business in San Diego.
FUEL
- Best for: Brand visibility campaigns
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2011
- Size: Under 49
- Location: Greenville, SC
- Notable clients: Greenville Literacy Association, Warehouse Theatre, Southern First, Sandline, Community Finder
FUEL is a brand strategy firm that creates distinct brand identities for diverse clients to expand their visibility and help them reach new heights. The agency employs a proprietary brand strategy approach, entailing market and competition research, personas and journey mapping, defining central mission and challenges, brand audit, architecture, and brand messaging. Boasting over 13 years on the market, this 100% female-led company has built over 100 brands.
FUEL Success Story
- Challenge: Greenville Literacy Association enlisted FUEL's service for a logo rebrand and a marketing campaign to broaden the visitor reach of its traditional book sale event. Over the years, the client felt that the event's visibility started to fade and requested a brand refresh to represent its mission better.
- Solution: FUEL conducted user persona research for new potential market segments and modernized the client's logo with a new color palette. The brand optimization empowered the client with an identity that facilitates a strong visual connection between the logo and the event.
- Results: Thanks to the new branding efforts, the event saw 12,000 attendees. Subsequently, the client sold over 102,000 books and raised over $135,000 in funding.
Studio Ostendo
- Best for: Rebranding strategy
- Average hourly rate: Inquire
- Minimum budget: $1,000 - $10,000
- Founded: 2014
- Size: Under 49
- Location: Caldwell, ID
- Notable clients: Three Sisters Meats, Evention, Elite International Soccer Training, Reliable Waste Services, Visions EyeHealth Center
Studio Ostendo is a brand strategy agency with extensive experience in transforming ideas into well-defined brands with visual identities that are poised to break new markets. The agency helps create successful brand identities, books and editorials, environmental and wayfinding graphics, and communication programs by leveraging both physical and digital assets. In recognition of its excellence, Studio Ostendo has received several ‘Society of Typographic Arts 100’ awards for its work.
Studio Ostendo Success Story
- Challenge: Three Sisters Meats contacted Studio Ostendo upon receiving feedback from relevant stakeholders that the brand wasn't aligned with its scaling ambitions. The client requested a rebranding strategy that would help propel the company's market expansion.
- Solution: Studio Ostendo conducted a brand photography shoot for social media content, investor pitches, and the company website. Across the visuals, the agency aimed to portray the flavors and simple ingredients of the client's meat line while presenting potential scenarios in which the dry-cured meat would complement consumers' gourmet endeavors.
- Results: Powered by a new brand identity, Three Sisters Meats secured over $50,000 in funding to support its manufacturing, production, and marketing ambitions.
Check Studio Ostendo Agency Profile
Matchstic
- Best for: Brand shifting
- Average hourly rate: $150
- Minimum budget: Inquire
- Founded: 2003
- Size: 50 - 99
- Location: Atlanta, GA
- Notable clients: Big Nerd Ranch, CBS Philadelphia, Monday Night Brewing, Brightwild, Tensure
Matchstic takes a bespoke approach to brand positioning, crafting bold identities that stand out from the crowd. This approach is powered by a focused brand strategy and complementing marketing services. Through in-depth research and collaborative sessions, Matchstic aims to define its clients' true purpose, position, and personality, helping them establish strong market positions with enduring identities.
Matchstic Success Story
- Challenge: Big Nerd Ranch requested professional assistance from Matchstic for a comprehensive strategy that would reflect their pivot to another branch of services.
- Solution: Matchstic used the client's legacy visuals as the basis for a fresh look and chose a new color palette that better reflected the brand. It also delivered new typefaces and photography that focused on the client's end users, putting an emphasis on human experience rather than the brand's technical aspect.
- Results: The revamped identity integrated Big Nerd Ranch's proficiency in both training and app development, uniting them under a new aesthetic. A set of custom pixel icons provided by Matchstic ensured that Big Nerd Ranch kept its whimsical style.
Check Matchstic Agency Profile
Tenet Partners
- Best for: Audience messaging
- Average hourly rate: $250
- Minimum budget: $50,000 & Up
- Founded: 1976
- Size: Under 49
- Location: New York City, NY
- Notable clients: Citrix Systems, Vallen, Gore, John Deere, Spectrum Enterprise
With nearly 50 years in the market, Tenet Partners’ seasonality and proven methodology have delivered compelling signature brand identities for eminent corporate players on a global scale. Focusing on corporate and consumer branding, it crafts intricate brand strategies, with services extending to brand and product positioning, portfolio optimization, brand messaging, customer segmentation, and loyalty building.
Tenet Partners Success Story
- Challenge: After surpassing $1 billion in revenue and completing successful acquisitions, Citrix emerged as a major player in desktop virtualization and cloud infrastructure solutions. With global giants like Microsoft seeking partnerships, Citrix reached out to Tenet Partners to elevate its brand stature and craft an identity that reflects its new status.
- Solution: Tenet Partners changed the client's brand positioning from a functional-based to a benefit-driven strategy, introducing a new brand identity that communicates openness, transparency, and scale. Tenet Partners delivered custom audience messaging through a partnership and ingredient branding program that was voted one of the market's best channel programs.
- Results: The new brand identity appealed to a broader market, facilitating valuable connections with prospective customers and allowing Citrix to maintain its upward growth trajectory. Notably, in six years, Citrix Systems doubled its revenue to just under $3 billion.
Check Tenet Partners Agency Profile
C42D
- Best for: Brand visibility
- Average hourly rate: $200
- Minimum budget: $25,000 - $50,000
- Founded: 2010
- Size: Under 49
- Location: New York City, NY
- Notable clients: Kindbody, Google, Reebok, YouTube, Shazam
As a multi-disciplinary branding agency, C42D understands the importance of engaged customers, dedicated audiences, and sustained conversions. The agency specializes in delivering brand strategy services for early-stage companies, comprising interviews, analysis, and research. The C42D team’s specialty extends to defining brand behavior, strategy framework, and pillars that form a unique brand narrative.
C42D Success Story
- Challenge: Recognizing the gap in reassuring brand presence among top fertility clinics, Kindbody aimed to pioneer a modern, technology-driven clinical experience. To deliver on its ambition, the client entrusted C42D with crafting its brand story, identity, and website under a tight launch deadline.
- Solution: C42D built the strategy with a focus on educating the client's core target audience and growing brand awareness with visually appealing details. The agency introduced a typewritten font as a nod to the client's feminine aesthetic and provided a brand design with a cohesive color palette for Kindbody's website.
- Results: Following the launch, Kindbody’s website attracted over 20,000 visitors. In addition, the client secured over $56 million in Series A and B funding, followed by an estimated $218 million in Series C and debt financing.
La Visual
- Best for: Market entry strategy
- Average hourly rate: $200
- Minimum budget: $50,000 & Up
- Founded: 2005
- Size: Under 49
- Location: Los Angeles, CA
- Notable clients: Natibre, Sony, Toyota, Fox Entertainment, Intuit
Tailoring brand experiences for nearly two decades, La Visual provides branding services that clearly articulate brands’ ethos and vision. With a portfolio encompassing brand strategy development, brand identity, messaging, brand launch, naming, positioning, and communications, the agency transforms clients’ brand aspirations, empowering them to prosper across the digital economy. In affirmation of its accomplishments, La Visual was honored with the 'W3 Best in Show Award’ in 2019.
La Visual Success Story
- Challenge: A natural supplement producer worked with La Visual to introduce its Natibre brand to the U.S. market. The company wanted an identity that would resonate and appeal to the English-speaking audience and break through the saturated U.S. supplement market. A core objective of this project was to craft a brand that overcomes the perception of supplements as "clinical" or "medicinal".
- Solution: La Visual started a brand illumination process involving surveys, stakeholder interviews, product tasting, store visits, and competitor analysis to gain insights on potential market opportunities. Building on this, the agency created the logo, color palette, typography, and design patterns, a custom packaging design set, and 3D renders.
- Results: La Visual's brand illumination process showcased good performance across different regions, cultures, verticals, and markets. Notably, the bilingual team managed to create a brand that fits well within the cultural context of the target market, presenting a compelling identity that resonates with the intended audience.
Check La Visual Agency Profile
Anchour
- Best for: Brand identity
- Average hourly rate: $160
- Minimum budget: Inquire
- Founded: 2013
- Size: Under 49
- Location: Lewiston, ME
- Notable clients: Apple, TaskRabbit, Earnest, Kate Farms, Agren
Anchour is a brand strategy agency focused on building distinct brand narratives that sustain growth. The agency's branding work has been recognized by prestigious industry authorities, including MADE, Inc., Awwwards, and more. Anchour's branding portfolio features brand strategy, architecture, positioning, and messaging services catering to eCommerce, software, food, beverage, hospitality, and finance clients.
Anchour Success Story
- Challenge: Dairy producer Kate's Butter partnered with Anchour for a full rebranding service, which included a packaging design. The client envisioned its brand embodying its quality products and values while staying modern and appealing to its target audience.
- Solution: Anchour preserved the client's authentic, family-style brand while offering a fresh retouch of the old logo. The agency created a new packaging design and launched a brand video to reinforce the client's home-grown theme.
- Results: The new brand identity, along with supporting marketing efforts, contributed to a 302% web traffic increase, a 112% organic search surge, and a 400% boost in wholesale applications.
How We Picked the Best Brand Strategy Firms
To identify the top brand strategy firms, we rigorously evaluated their case studies, client reviews, industry reputation, team expertise, portfolio, and leadership effectiveness. Our thorough analysis allows us to spotlight the agencies most adept at enhancing brands’ digital footprint and growth potential.
Our team of agency experts developed a scoring system to evaluate their overall performance based on several key factors:
- Reviews: Quality of work, client satisfaction, project management, communication style, and level of trustworthiness
- Portfolio: The agency's track record of delivering brand strategies for clients from various industries
- Awards and press: A list of awards and recognitions by reputable industry experts and third-party agencies
- Team bios: Qualifications, certifications, and team member’s industry experience extent
- Core services: An overview of the agency's fields of expertise and core competencies
- Branding services: Expertise in crafting impactful brand strategies that establish strong market position and generate revenue.
For a comprehensive understanding of our selection process and criteria, visit the DesignRush Agency Ranking Methodology.
10 Most Popular Brand Strategy Agencies Compared
| Agency name | Location | Hourly rate | Size | Best for |
| Motto | New York City, NY | $350 | Under 49 | Overall |
| WANT Branding | Miami, FL | Inquire | Under 49 | Brand positioning |
| BLVR | San Diego, CA | $275 | Under 49 | Brand naming |
| FUEL | Greenville, SC | $150 | Under 49 | Brand visibility campaigns |
| Studio Ostendo | Caldwell, ID | Inquire | Under 49 | Rebranding strategy |
| Matchstic | Atlanta, GA | $150 | 50 - 99 | Brand shifting |
| Tenet Partners | New York City, NY | $250 | Under 49 | Audience messaging |
| C42D | New York City, NY | $200 | Under 49 | Brand visibility |
| La Visual | Los Angeles, CA | $200 | Under 49 | Market entry strategy |
| Anchour | Lewiston, ME | $160 | Under 49 | Brand identity |
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
DIZPOT is a cannabis packaging distributor founded in 2017 that provides services locally and internationally out of Phoenix, Arizona. DIZPOT provides excellent old school customer service that customers have come to respect and depend on...
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- Phoenix, Arizona
- Number of Employees
- Under 49
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- $15/hr
With over a decade of cutting-edge experience, this Canadian firm stands head and shoulders above the competition in online reputation management. Their custom software is just the beginning: they also boast top publishing contacts to maximize coverage and widespread recognition for their clients...
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Alias is a hospitality & hotel marketing agency providing social media marketing, photography, videography, SEO & more to boutique & big name hotels nationwide...
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- Deerfield, Illinois
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We are a 360 communications services agency that combines insight with creativity to create for you memorable campaigns with an impact.With more than 20 years experience in the field of communications we assist local and multinational brands to make confident, creative choices that get results!We...
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Trizone India is a premier, full-service creative agency specializing in integrated branding, advertising, and digital solutions. With over a decade of experience, we are dedicated to crafting compelling brand stories and delivering result-oriented marketing strategies for clients across industries...
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- Branding
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- Vadodara, India
- Number of Employees
- 50 - 99
- Portfolios Count
- 2 Projects Listed
ANCHOR is a Metro Detroit-based creative studio specializing in branding, web design, and development. We build clear, conversion-focused sites and provide fractional web + brand support for restaurants, hospitality groups, CPG, private equity, e-commerce brands, and more...
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- Royal Oak, Michigan
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
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Welcome to the New Era of Digital Excellence. Embrace the Fusion of Creativity and Technology...
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- Newport Beach, California
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A full service creative agency that bridges the gap between idea and execution through innovative and beautifully designed brand experiences...
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- Frisco, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
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Thrasher Design Studio a creative studio focused on brand development, visual positioning, and the marketing that brings it to life...
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- Marina del Rey, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
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Nextry is a Romania-based digital marketing agency specializing in performance marketing, paid advertising, video production, website development, branding, and social media growth. The agency helps businesses grow through ROI-focused digital strategies, combining creative content with measurable advertising...
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- Location
- Constanța, Romania
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
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We play to our strengths as a team of experts. We use our strengths to our advantages, and we believe we will never stop learning. We use a balanced team of designers, strategists, creatives, and analytical thinkers to build up well-rounded successful strategies, campaigns, and reach the goals of our clients...
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- Location
- Victoria, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $130/hr
- Minimal Budget
- $1,000 - $10,000
- Portfolios Count
- 1 Project Listed
Ad Nova is a boutique agency delivering strategic, results-driven PR for tourism and entertainment brands. We create personalized campaigns that elevate visibility, build strong brand positioning, and generate measurable growth in highly competitive markets...
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- Mexico City, Mexico
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Onmove Digital Agency is a premium digital marketing and web design agency based in Sydney. We help businesses across Australia and the United States achieve measurable growth and high ROI. We specialise in Google Ads, SEO, social media marketing, branding, and high-performance websites...
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- Sydney, Australia
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- Under 49
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- $100/hr
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- 8 Projects Listed
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- Passaic, New Jersey
- Number of Employees
- Under 49
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- $100/hr
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- $1,000 - $10,000
SEO Image is an award-winning New York City agency providing SEO, AI search optimization, local SEO, reputation management, PPC, and web design. Since 2002, the agency has helped established brands and growing businesses improve visibility and achieve measurable results...
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- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
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- $1,000 - $10,000
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SUM, a luxury branding and marketing agency in London, partners with ambitious global clients. We offer a comprehensive suite of services from visual identity to website development and social media streamlining your branding journey so you can focus on your core business...
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- London, United Kingdom
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- Under 49
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NOVA Madgine Group unites NOVA4's web and mobile development expertise with Madgine's branding and creative direction. Based in Lebanon and serving clients worldwide, we build custom websites, apps, and digital platforms that connect distinctive design with practical business functionality...
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- Baabda, Lebanon
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- $25/hr
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Social Sherpa is a bespoke creative firm. Our expertise lies in the creation, optimization, and comprehensive management of digital and traditional media channels, with the aim of delivering a seamless and uniform experience to our valued clients...
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- Ahmedabad, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
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- $1,000 - $10,000
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- 19 Projects Listed
Dezino Graphist builds websites that get found on Google and recommended by AI. Founded in 2009 and led from Adelaide, we design and develop sites on Astro, WordPress and WooCommerce, custom PHP and React, then grow them with SEO and AI search optimisation, Google and Meta ads, CRM setup and AI automation...
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- Adelaide, Australia
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9MILLS helps businesses build, automate, and grow through custom software development, AI automation, web and mobile apps, and performance-driven growth systems designed to improve efficiency, visibility, and business results...
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- Austin, Texas
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- $100/hr
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We are an independent, multi-disciplinary design studio founded on the passion and friendship of the founders, with two parallel operating locations in Europe...
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- Warsaw, Poland
- Number of Employees
- Under 49
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- $1,000 - $10,000
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- Houston, Texas
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- $55/hr
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33 Years of Public Relations. Award-Winning. Certified.Lee Andrews Group has helped agencies, organizations, and public figures earn trust and drive results since 1993. We specialize in public relations, community outreach, strategic communications, and media relations, translating complex priorities into...
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By harnessing our clients ambition and multiplying their strengths with ours across the strategic, creative and digital realms, Supervox launches, rejuvenates and propels brands forward...
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- Minneapolis, Minnesota
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- $1,000 - $10,000
A boutique digital marketing firm specializing in luxury hotels & resorts, distinctive lifestyle environments and travel-related experiences...
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- Miami, Florida
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- Under 49
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- $275/hr
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- $1,000 - $10,000
We are a full-service creative communications and public relations firm. Our mission is to communicate your value to the right audience using authenticity, transparency and integrity. Armed with information and intuition about fresh talent, technology and trends we can meet your objectives and surpass your...
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Effective marketing can’t be left to chance. We help leaders see their organization the way a customer sees it. Then we guide them to understand the problem customers are actually trying to solve and help them share their story in the way their customers are tuned to hear...
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- Branding
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- Location
- Littleton, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $85/hr
- Minimal Budget
- Under $1,000
We are a digital marketing agency that values our clients trust to help them grow their business. Our team of Google certified marketing consultants deliver strategic marketing strategies that include SEO, PPC / Search, Social Media, Email Marketing, Ecommerce, and Video Marketing. We encourage companies in...
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- Location
- Westfield, Indiana
- Number of Employees
- Under 49
- Average Hourly Rate
- $75/hr
- Minimal Budget
- $1,000 - $10,000
Do you want to grow your business? You need a website and a sales funnel that onboards your clients into doing business with you...
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- Web Design
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- Location
- Zionsville, Indiana
- Number of Employees
- Under 49
- Minimal Budget
- Under $1,000
ZillionDesigns is a crowdsourcing graphic design agency that provide business branding services including logo design, website, brochure, stationery, etc. You get to work with thousands of global designers who are professional and expert in their field...
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- Graphic Design
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- Location
- Pennington, New Jersey
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $199/hr
Professional Website Development Company & Digital Marketing Agency that strive to be on your side, when you need it. We love to help your business grow. In the Digital world, your Online presence is vital & it has to be done the right way. Software & Digital Marketing are playing huge role in achieving...
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- Web Design
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- Location
- Miami, Florida
- Number of Employees
- Under 49
- Average Hourly Rate
- $95/hr
- Minimal Budget
- $1,000 - $10,000
Padilla builds brands. Protects reputations. Creates high-impact communication strategies. And delivers fresh ideas that inspire action among consumers, investors, employees, community leaders, and other people pivotal to our client's success...
Top Services:
- SEO
- Social Media Marketing
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- Location
- Minneapolis, Minnesota
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
Strategic – Creative – Knowledgeable – Competitive Strategic marketing and advertising firm providing integrated services and consultancy to Fortune 500 companies, public agencies, municipalities, and not-for-profit corporations. Our industry experience includes: healthcare, pharmaceuticals, utilities...
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- Creative Services
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- Indianapolis, Indiana
- Number of Employees
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Your business is unique; your marketing campaigns should be too. Built on in depth research and driven by data, our SEO services are custom created to fit your budget, current needs, target market and future growth expectations. With extensive experience in every part of the growth line, we can help. B2B or...
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- Content Marketing
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- Location
- San Francisco, California
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
Award Wining Digital Marketing & Web Design Services. Allow our honest transparent reviews and our seasoned yet proficient portfolio to comfort your curiosity in the search for a digital marketing team, Are you ready for the next step? We will take it together...
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- SEO
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- Location
- Phoenix, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- Under $1,000
broadhead is a full-service marketing/creative agency, our clients benefit from The agency proven capabilities to find meaningful insights and innovative solutions that will propel their brand forward. We have a variety of services available to meet your specific needs, including strategy, design, print...
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- Public Relations
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- Location
- Minneapolis, Minnesota
- Number of Employees
- 100 - 249
Rufhaus Designs is full service custom content, marketing and creative agency...
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- SEO
- Digital Marketing
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- Location
- Red Bank, New Jersey
- Number of Employees
- Under 49
Our main office is located in Boulder, nestled in the foothills of the breathtaking Colorado Rocky Mountains. Come here on any particular day of the week, and you'll find our team working hard to ensure our clients are portrayed in a positive light online. At Defamation Defenders, we take pride in our work...
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- Reputation Management
- Public Relations
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- Location
- Boulder, Colorado
- Number of Employees
- Under 49
- Minimal Budget
- $1,000 - $10,000
BRIM DESIGN is a multi-award-winning, full-service branding agency with more than a decade of experience creating custom identities and counseling small businesses. Everyone who interacts with BRIM DESIGN should leave more personally and professionally empowered than before. Our commitment to excellence and...
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- Location
- Raleigh , North Carolina
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Myraj Media is a digital marketing solutions company that aids businesses in achieving clarity by defining their marketing language, increasing their reach to the customers they are seeking to target, and evolving from the position of a startup to that of an all-star organization...
Top Services:
- Email Marketing
- eCommerce
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- Location
- Teaneck, New Jersey
- Number of Employees
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- Average Hourly Rate
- $150/hr
- Minimal Budget
- $1,000 - $10,000
Planning to give your business a boost that it deserves? Outstanding web designs can effectively help you attract, engage and convert prospects into loyal clients. Our cost-effective and user friendly web designs provide compelling experience and lifetime value...
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- Neptune Township, New Jersey
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $22/hr
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- $1,000 - $10,000
Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. Mastcom is a veteran-owned video production firm situated in the Twin Cities that specializes in generating compelling movies and animations. We collaborate with...
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- St. Louis Park, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $1,000 - $10,000
Offering Social Media Marketing Services with a Creative twist. Radical Creative brings remarkable success for businesses of all sizes and solves your most challenging needs to boost your online presence...
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- Location
- Trenton, New Jersey
- Number of Employees
- Under 49
JSW Media Group, LLC, is a boutique public relations and brand management firm specializing in culinary arts, entertainment, fashion, music, and luxury lifestyle. Additionally, our company offers brand, business, and public relations consultation to a variety of start-ups, NGOs, and small enterprises. JSW...
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- Charlotte, North Carolina
- Number of Employees
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The Mantooth Company is a full-service marketing agency. We're skilled storytellers. We also offer committed, truthful, and artistic imaginative interaction to help businesses and organizations express their own stories and strengthen their connections and brands...
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- Fort Collins, Colorado
- Number of Employees
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Brands expand thanks to cereal. We are a strategic partner that works with you to create plans and carry them out in order to expand your brand, audience, and revenue. Reach out for a free consultation if you're seeking for healthy growth, and let's talk about your particular circumstances...
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- Fort Collins, Colorado
- Number of Employees
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Our firm is an expert in Augmented Reality, Motion/Video, and E-commerce. By integrating these three, as opposed to focusing on only one, we accomplish superior results and higher conversion rates. AR offers the wow factor. Video conveys the narrative. And e-commerce is the catalyst for conversion...
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- Denver, Colorado
- Number of Employees
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- $150/hr
- Minimal Budget
- $10,000 - $25,000
As a comprehensive marketing agency located in Charlotte, NC, we are privileged to collaborate with an impressive roster of clients, including renowned brands such as Harris Teeter, Coca-Cola, Jack Daniel's, El Jimador Tequila, Lance Snacks and Cub Cadet Riding Mowers...
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- Charlotte, North Carolina
- Number of Employees
- Under 49
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- $149/hr
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We're website heroes dedicated to helping businesses with digital marketing. 4.9-star average, 50+ reviews. Woman-owned...
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Stand Out and Get More Traffic, Leads and Sales...
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- Number of Employees
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Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
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4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Brand Strategy Agency Hiring Guide
What is a brand strategy agency?
A brand strategy agency specializes in positioning a company and its products in niche markets to create a positive impression on target customers. In doing so, it improves brand recognition, credibility, and loyalty.
Brand strategy is critical because 88% of consumers find authenticity a key factor when deciding which brands they support. Additionally, businesses with consistent branding report a revenue growth of up to 20%.
Creating a successful brand strategy has unique challenges and difficulties, including:
- Audience perception: Businesses need extensive market research and analysis to develop a brand strategy that resonates strongly with audiences.
- Competitive Landscape: Differentiating your business in a crowded marketplace is a constant challenge, requiring an innovative brand strategy and a compelling unique selling proposition (USP).
- Consistency across channels: Maintaining consistent messaging and branding across various offline and online platforms is crucial for building credibility and powerful brand recall.
- Staying relevant: Brands must continually adapt to changing market trends, consumer preferences, and cultural shifts to remain relevant and appeal to their target audience.
- Managing brand reputation: With the rise of social media and online reviews, brands need to actively manage their reputation, swiftly addressing negative feedback or crises that may arise.
- Globalization: Brands operating in multiple markets must consider cultural nuances and regional preferences to ensure their messaging resonates effectively.
Here’s a case study to illustrate these points. MIND GAMES is a luxury fragrance line that aims to empower customers by reminding them of a time they conquered a challenge or competition. However, the company had a fragmented brand identity and no website, so it hired the brand strategy firm Lounge Lizard.
Lounge Lizard developed a consistent brand story and identity and used these to build a customized eCommerce website for the client. It told the story of each product, created videos and animations, implemented search engine optimization (SEO) strategies, and planned for the brand’s future growth.
Within a month, MIND GAMES recorded 6,200 new users, increased engagement by 93%, and saw a 13% new user growth week-over-week.
What do brand strategy companies do?
A brand strategy company develops and implements customized marketing and advertising strategies to establish a business in a specific market. This includes understanding the business’s unique needs and goals, creating a brand identity and message, and helping define its unique selling proposition (USP).
The various services of a brand strategy firm include the following:
- Brand audit
- Market research
- Visual identity design
- Brand strategy development
- Brand positioning
- Rebranding
- Brand launch
- Omnichannel marketing
- Branded campaigns and promotions
- Brand workshop
- Advertising campaigns
How much do brand strategy services cost?
Brand strategy services cost $15,500 minimum for a campaign. The top 50 brand strategy agencies on DesignRush charge an average hourly rate of $142. 21.8% of the agencies accept a minimum project rate of $1,000, and 2.2% accept at least $50,000.
Below is a breakdown of brand strategy agency pricing:
- Brand identity: $1,000 - $5,000
- Market research: $1,000 - $7,000
- Logo design: $2,000 - $8,000
- Visual style guide: $2,500 - $5,000
- Editorial style guide: $1,500 - $4,000
- Brand book: $3,000 - $4,000
- Website design and development: $5,000 - $30,000
The price can increase if you add brand launch, content marketing, advertising campaign, social media marketing, and other services to your brand strategy package.
Why should I hire a brand strategy agency?
You should hire a brand strategy agency because they have the experience and expertise to effectively position your brand in niche markets, improve customer relationships, and drive long-term business growth. They also have the tools and technology to deliver data-driven insights for your brand.
- Leverage branding expertise and experience: Brand strategy firms have the skill and knowledge to develop a unique brand identity, effectively position it in the market, and drive awareness and equity.
- Be unforgettable: Stories are 22 times more memorable than facts or statistics. As experts, brand strategy companies are well-versed in telling a brand’s story to ensure it engages target audiences.
- Improve customer relationships: 66% of consumers value a brand’s trustworthiness, and 30% say they would not use the product of a brand they don’t trust. Aside from creating content and graphics that resonate with target customers, brand strategy agencies include trust markers to improve customer relationships and establish credibility. These include using customer reviews, testimonies, and awards in campaign materials.
- Position your business for long-term growth: The world’s top 100 brands have increased their aggregate value by 22% in the past year, totaling $8.7 trillion. Brand strategy firms plan for the long term to ensure your brand remains relevant and at the top of your customer’s minds.
- Gain measurable results: Being data-driven is a must for brand strategy agencies. They use data and analytics to understand what’s working and what isn’t and adjust their strategies accordingly to deliver optimal results.
A case study demonstrating the benefits of hiring a brand strategy agency is when Unison Infrastructure worked with Digital Silk. Unison Infrastructure had numerous subsidiaries across Europe and the U.S., but its branding and messaging were inconsistent. Because of this, it had poor brand recognition and target audiences and potential employees could not differentiate it from its competitors.
Digital Silk created a strategic roadmap, aligning Unison Infrastructure’s brand identity with its goals and market positioning. The brand strategy agency also created a branding deck, unified brand architecture, and a new logo that connected the main brand with its subsidiaries.
Within six months, Unison Infrastructure enhanced brand visibility by 11.76%, increased retention rates by 146.91%, and improved user experience (UX) by 26.29%.
How do I choose the best brand strategy firm?
You can choose the best brand strategy firm that meets your needs by following these steps:
- Define your business needs: Do you need a brand strategy to launch or push a particular product or for the entire business? Outline your vision for your brand, your ideal target customers, specific, measurable, achievable, relevant, and time-bound (SMART) goals, budget, and timeline.
- Conduct market research: Know your customer’s preferences and see how competing businesses brand themselves. Create a list of dos and don’ts for your own brand strategy and collect campaign examples that you want to emulate.
- Search for potential partners: Look at online rankings, articles, and marketing directories for potential brand strategy firms. Focus on those with relevant experience in your industry and have handled your target customers.
- Consider the type of service you want: Some brand strategy companies are more research-oriented, while others are design-focused. Shortlist agencies that will provide your required services and align with your goals and vision.
- Think about agency size: A boutique agency can be more affordable and flexible. In contrast, a big brand strategy firm can provide more comprehensive branding and marketing services.
- Review their credentials: Check client testimonials, online reviews, case studies, portfolio, and awards and recognitions to gain insight into their approach, work ethic, and proven experience. Prioritize those with a clear process and deliver measurable results.
- Send a request for proposal (RFP): Outline your project requirements to your shortlisted brand strategy agencies. See if their response demonstrates a clear understanding of your brand and what you need.
- Schedule an interview: Ask questions about the expertise and experience of the agency and how well they understand your industry and branding vision. Prioritize agencies that align with your values and show that they are invested in your brand’s success.
- Understand their communication style: Observe if the agency responds to your inquiries quickly, values your input, encourages collaboration, and takes time to understand your needs and wants. Because you are building your brand together, you should choose an agency that acts like a true partner.
- Choose your agency: Once decided, contact the brand strategy agency and discuss project details, contract terms, and payment plans.
Need help finding brand strategy agencies that align with your vision and values? Contact us, and we will tailor a list according to your campaign requirements. Visit the Marketplace for more details.
How do I find the best brand strategy agency on DesignRush that fits my budget?
You can find the best brand strategy agency that fits your budget on DesignRush by using our filter tool. You can narrow your search based on hourly rates, minimum project budgets, agency region, company size, industry, and client type.
Below are five brand strategy agencies with the most affordable hourly rates:
- Searchonic: $1
- Websites Etc: $1
- Digital Consulting Pandit: $2
- Uniquesdata: $4
- EDS FZE: $5
What questions should I ask brand strategy firms before hiring one?
You can ask brand strategy firms these questions before hiring them:
Its Relevant Background
- Who are some of your past clients?
- How well do you know my industry?
- Have you built an entire campaign around a brand identity? If so, please share what happened and the results of the campaign.
Company Services and Processes
- What services do you offer? What is your expertise?
- What is your branding approach and process?
- What is your USP? Why should I choose you over other brand strategy agencies?
- Do you outsource your services? What are these services?
- How do you manage crisis or negative publicity?
- How does your company stay on top of the evolving market trends?
- How do you measure campaign success?
- What is your pricing structure? What does it include?
The Project
- What steps will you take to understand my industry, market, target audiences, and business?
- Who will be working on my project? What are their specialties and credentials?
- Who owns the intellectual property rights to the materials used in my branding strategy?
- How will your branding strategy impact my short-term and long-term business goals?
- How will you integrate your strategies with my current marketing campaigns? How do you plan to collaborate with my in-house team?
- How much input do I have during the process?
- What deliverables can I expect and when?
- What return on investment can I expect from this campaign? When will I start seeing results?
What are the best brand strategy agencies in the US?
- Funnel Boost Media
- 4.9 stars on DesignRush (38 reviews)
- 4.9 stars on Google (117 reviews)
- Top clients: Audi North Park, Little Fin Therapies, Javier Villarreal Law Firm, Prestige Emergency Room
- Propaganda Creative
- 4.9 stars on DesignRush (12 reviews)
- 5.0 stars on Google (63 reviews)
- Top clients: Providence Medical Park, Lewis & Clark River Expeditions, Hoopfest, McConkey Auction Group
- Clay
- 4.9 stars on DesignRush (21 reviews)
- 4.8 stars on Google (26 reviews)
- Top clients: Cisco, Uber, Coca-cola, T-Mobile
- Anchour
- 4.9 stars on DesignRush (19 reviews)
- 4.8 stars on Google (9 reviews)
- Top clients: Apple, Samsung, TaskRabbit, Baxter Brewing
- Lounge Lizard
- 4.8 stars on DesignRush (10 reviews)
- 4.6 stars on Google (21 reviews)
- Top clients: Disney, New York University, RuPaul, Museum of Modern Arts
Scroll up to learn more about these and other leading brand strategy agencies. These have been chosen based on successful projects, industry reputation, customer reviews, and team expertise.
If you want to narrow down your search further, you can sort companies by location, budget size, hourly rates, and reviews.
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