Top Branding Agencies In California

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this is a supersonic chili dog addict.
sega


SEGA was in the process of developing a flagship video game series to compete with Nintendo's Mario. They'd name it Sonic the Hedgehog, with no idea what the character should look like.

goal
Design the look of a new video game character with the ability to run supersonic speeds, as he tries to stop Doctor Robotnik from taking over the world.
outcome
You won’t find this tidbit of information on Wikipedia, but our agency—and famed Disney and Warner Bros. illustrator Greg Wray—created the original Sonic the Hedgehog character design. We also developed the video game packaging for his international debut. Since then the Sonic series of games has sold more than 80 million copies. He's also had his own TV and comic series, was the first video game character to appear in the Macy’s Thanksgiving Day Parade, and was inducted into the Walk of Game (an attraction honoring the icons and pioneers of the video game industry) alongside Nintendo’s Mario and Link.

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Elevate My Brand had the pleasure of working with Zendesk on several client-focused events in 2016 and 2017 to educate, engage and connect with their customer base and potential prospects. The events ranged from tech talks and exclusive networking events throughout the country that featured guests such as the CEO of DocuSign, Daniel Springer, VP of Consulting and Customer Success at Box, Tim Smith, and the Co-Founder of LootCrate, Matthew Arevalo. EMB partnered with venues and brands to create experiences full of good conversations, delicious food and tasty cocktails! By curating events nationwide, Zendesk was able to impactfully connect with customers and potential customers, leading to revived conversations on streamlining and improving customer service tools within their businesses.

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Made In is redesigning the home cooking experience. Using only the best and most durable materials, this American-made cookware brand virtually eliminates retailers and expensive mark-ups to deliver the highest quality cookware at a palatable price. The brand is as bold as the founders mission — to get people excited about cooking again. Using fun and playful colors, the brand is designed to cut through the tired, traditional culinary space and offer friendly encouragement in the kitchen. You can build your set over time, and test new products risk free with a 100 day free trial. Excuse now, we must go work on our bananas foster.

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Check out the full case study >> parkerwhite.com/work/epson

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SITUATION Under pressure to embrace the Washington, D.C. experience off of the National Mall, Destination DC (DDC) launched a new advertising campaign and microsite, DC Cool. As DDC grew more confident that thematically DC Cool was resonating across audiences, they recognized the need to reimagine the campaign and relaunch Washington.org.ACTION It was critical to build a user experience centered on content-first strategy. By creating a content road map as a lead artifact to drive the project, we armed our UX team with the proper tools to design intuitive user paths for core audiences through fluid navigation. We created custom paths supported by highly relevant content to drive engagement and higher conversion rates. Our understanding of users’ behaviors and preferences shaped the approach to organizing partner listings, UGC, events, social media sharability and related or sponsored content.
FOCUS ON NEIGHBORHOODS
A major strategic shift was making the DC neighborhoods the hero of the site. The video below shows how a user can navigate and explore the unique neighborhoods via landing pages filled with editorial content supplemented with videos and UGC visuals.
AN EVENTS SECTION THAT WORKS
We evolved beyond the promotional carousel and traditional calendar, opting for more diverse methods to create visual interest on the page. In the events section, we can showcase a featured event and provide suggestions for further exploration by using editorial content and displaying upcoming events. An option to search by category and neighborhood is also available.
RESULTS

• DOUBLED ORGANIC TRAFFIC YEAR-OVER-YEAR


• UP 7.5 MILLION PAGE VIEWS YEAR-OVER-YEAR


• UP 2.3 MILLION UNIQUE SITE VISITS YEAR-OVER-YEAR RECORD SETTING TIME ON SITE & REFERRALS

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Crate47 transformed Littlehampton Welding’s corporate identity and created a brand new company website design to showcase their incredible steelwork & skilled staff. Littlehampton Welding are specialists in architectural and structural metalwork with prestigious clients such as Thomas Heatherwick and The Goodwood Festival of Speed. Our overhaul of their corporate identity made it more contemporary while still bearing in mind the traditional perceptions of their industry.
Our website designers showcased their extensive portfolio to promote their more artistic, high-end work which is often visually striking.As well as all of the website images and photographs for printed material we’ve designed, Crate47 have also recorded the construction and install process on several of LWL’s more prestigious jobs; creating time-lapse and promotional videos to be used as part of the social media strategy that we continue to develop for them to tell their ongoing story.To engender a better understanding of what Littlehampton Welding do we incorporated an extensive profile section in the website showing every member of staff in their work situation. This has also advanced staff engagement, leading the workforce to have a greater interest in the outcome of individual projects.

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For the project with Creative Goal Development, we were given the task of branding a brand new company looking to portray professionalism without being lost in the crowd of their competitors.


The project started with logo concepts and designs as the first steps to understand what message they would like to portray as a company. As we learned more about the client and their story, we created the logo you see today. This logo portrays a colorful playfulness that is reflected in Creative Goal Development’s desire to be professional but not take themselves too seriously. After deciding on a logo, designing their website was an easy task to follow up. With knowing what the client liked and disliked, mockups for the site extended their branding from the logo into other branding elements for fonts, effective color use, and various layout options. As can be seen, together these elements create a cohesive design.
Service Provided: Logo & Web Design and Development

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Challenge
With the growing demand for qualified nurses, Eisenhower Health’s goal was to evolve their recruitment tactics from those being used by other healthcare systems. To add to the challenge, local hospitals were competing for the top nursing prospects, and the surrounding area was simply not able to produce enough qualified candidates.
Solution
L7 Creative deployed digital marketing strategies to produce consistent, quality job candidates. Using proprietary analytics and marketing tools, we leveraged real-time data to refine, optimize, and improve Eisenhower’s lead generation performance. We created a customized technology platform that delivered thought-leadership content, SEO rich editorial, the “#LiveWorkPlayProsper” campaign, digital strategy, media planning and brand strategy.
The Campaign, #LiveWorkPlayProsperReinvigorating their Digital PresenceIgniting Digital Brand Engagement

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The CallOur business has changed, and our marketing hasn’t — we need to update everything and attract new customers.The SolutionWe created a new name, brand, identity, and voice to upscale the company’s external marketing. We built a new website. We are delivering an integrated marketing communications campaign that includes content marketing, advertising, social media, PR, and counsel.The Client Says“Working with the Farinella team has been an outstanding experience.  We were pleased with the process of determining a new name, branding attributes, an improved logo, and a website.  All launched in a coordinated manner, including customer, vendor, and industry notifications.  The Farinella team has enhanced our marketing presentation to the customer, improved our sales literature in layout and content, and now is starting to enhance our online and social media profile for the targeted results desired.  Our new name took into consideration our founder’s commitment to quality and employees and has become a statement of our workmanship and pride in serving our customers.  This has been a job well done.”— Joe Ayala, Senior Vice President of SalesThe Skills360-Degree Engagement — Branding, Advertising, Digital, Strategy, and Social Media

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The ClientDaylight Energy provides customized solar solutions to Californians to help them save thousands annually on electricity bills. Their Team of seasoned professionals assess current energy use and recommends the best package for their customers. With no money down options, Daylight Energy can lock in lower rates. Not only will that lower your electricity bill instantly, but overtime it virtually eliminates it. With their in-house installation team, Daylight Energy completes installs quick and easy.The ChallengeIn order to design an outstanding user experience for the Daylight Energy, the issues we’d be undertaking were more than just simple surface-level aesthetics. Analytix Media was tasked to build a website with a modern look, user-friendly flow, and function as an informative tool.On top of that, Analytix Media needed to design and develop a custom back-end in order to streamline appreciation, approval and installation process, and make a site into a powerful tool for Daylight’s sales team, lenders, and contractors, as well as give the Daylight Energy digital marketing efforts a jump start.The SolutionAnalytix Media broke this project into few phases to allow us to manage tasks easier and complete the project on time and deliver noteworthy results. We used a three-phase approach to:1. To refresh the overall company appearance, we cleaned up and simplified the logo and updated colors to be consistent throughout the website.2. Redesign and update the Daylight Energy website with a clean and easy to use interface and populated it with content. We also designed and developed a custom back-end that acts as a powerful tool for their staff and contractors to give Daylight Energy the ability to streamline approval and installation process, and save money by reducing required payroll hours to complete those tasks.3. To craft an impressive paid advertising campaign using keyword research, location based analysis and series of A/B tests.

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Hand & Stone was looking for a solution that would:

• Allow franchisees to manage their own store listing pages


• Run seamlessly on all modern browsers and mobile devices


• Provide an intuitive user experience for customers to locate their nearest spa, find an available slot, and book and pay for a massage or facial treatment


• Provide a WYSIWYG content management system for website administrators and content managers

• Web Design


• FE Dev (Custom Ember Front End)


• BE Dev (Custom PHP)


• Custom Dev Solution (Millennium Integration)


• Hosting & Support

• Conducted stakeholder interviews with members of the H&S marketing and management teams to learn about specific challenges with their existing system and ideas for improvements


• Our UX team laid out the information architecture for the new platform with a more intuitive sitemap. We created detailed wireframes for the consumer-facing pages as well as each of the user groups’ dashboards.


• We produced detailed user stories for multiple user groups - Customers, franchisees, and website administrators.


• Flowcharts were mapped out for each customer type’s journey from the homepage to the appointment booking confirmation page.

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+Custom Wordpress Website Re-Design+Email Campaign+Social Media Management+Marketing Brochures+Videography

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Chef, Model, Journalist, Host/Speaker, Sponsored Athlete, Adventurer, and Navy veteran Amanda Burrill wanted a logo and a website that incorporates her passion for life, food, fitness, and travel.
Natalie Minh Interactive achieved this by creating a new logo and developed a custom designed, mobile-optimized website that matches her brand. It includes a blog, email marketing software and social media integrations.
Check out http://unchartedlifestylemag.com/

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LIVELY HSA —The majority of people don’t know what health savings accounts are. So it stands to reason that the majority of people don’t know who Lively is, even though they’re a leader in health savings accounts. This campaign is designed to change both those things. If you have a high deductible insurance policy, you should have a health savings account. You put away pre-tax dollars into a health savings account and pay for all your medical stuff with it.

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RAEN and Libre have been working side by side since RAEN’s inception in 2008. Libre has worked with RAEN to produce and developed all brand related material ranging from art directing photo shoots, to digital campaigns to print collateral. Libre has seen RAEN grow from a small company to an internationally recognized eyewear producer.

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CHALLENGE

Following the success of their Rice Ramen noodle line, Lotus Foods wanted to continue to evolve their brand by creating a more convenient and portable product—the instant noodle cup. Entering a totally new space, they turned to Bulldog Drummond to help them transform this popular but outdated category with a healthier, more flavorful and sustainably sourced rice noodle option that would stand out on shelf.


RESULT
Bulldog explored new designs that blend Lotus Foods’ more sophisticated and natural look with more fun and whimsical design elements. Bold typographic lockups keep a strong connection to the core brand, while bright colors and playful patterns push this line into a more modern space. Partnered with clever language, the packaging brings the flavors to life while clearly differentiating this cup from its bland competitive shelf set. Launching in traditional Asian flavors, like Tom Yum and Red Miso, this Rice Ramen is poised to help reinvigorate a staid category and look great doing it.

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Expanding on Success
Sun Diego Wraps is a full-service mobile vehicle wrap company specializing in paint protection and vinyl wrapping.
Its story began in 2015 as the second venture of our longtime friend and client Juvenal Borja, who saw an increasing demand for quality vinyl wraps as his window tinting business grew. His goal was to spin off his vinyl wrapping service into its own profitable brand as quickly as possible.
Runningfish had already been partnered with Juvenal’s first company, Mobile Window Tinting, for over a decade, so when he approached us about his goals, we knew we could use our longtime relationship, expertise, and knowledge of the industry to deliver the results he had come to expect.
New Brand, Classic Techniques
Runningfish was able to help Sun Diego Wraps build their brand from the ground up: starting with logo design and business cards, we moved on to building a sleek website including showcase photography and a customized eCommerce solution.
By leveraging the weight of Juvenal’s existing brand presence, we were able to bootstrap Sun Diego Wraps to the top of the search engines in just a few months.

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With the rise of coronavirus, environmental cleaning and surface disinfecting has become more important than ever. Speck Design was approached about designing the new EMist electrostatic backpack sprayer to provide a solution for this unique time.We were tasked with creating a design that was to be both simple to use and could be manufactured quickly. Our team worked closely with the EMist engineering team to assess and review their current design and prototype in order to quickly move into a robust design. The goal was to transition it into production at a rate that matched the needs of the COVID-19 pandemic. The EX-7000 model was designed to be more streamlined and easy to use, with a modern look. In addition to its sleek aesthetics, our design addresses multiple ergonomic issues. 51% lighter than other systems, this cordless version can be worn for longer periods of time in any environment and has a nozzle that works for a variety of hand sizes. The streamlined, modern design also boasts an easily removable tank. The tank can be filled with any water-soluble chemical, and EMist’s Electrostatic Spray places a positive charge on droplets, enabling them to spread out evenly and seek out a negative or neutrally charged surface. This wrapping effect creates comprehensive coverage while simultaneously reducing chemical and labor cost.

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The ChallengeA hair transplant clinic was experiencing difficulty implementing a consistent marketing strategy and thus their previous campaigns were not delivering the results they wanted.  SolutionTo address the challenges we identified, we initially began with Google, removing the previous low-achieving campaigns and replacing them with location-targeted campaigns that were closely monitored to routinely improve performance. Furthermore, we created location-specific landing pages and implemented A/B tests which allowed us to test different structures and layouts to improve the conversion rate and deliver the highest results. Adjacent to Google, we turned our focus to Facebook, introducing regular new ad creative which focused on the user’s pain points like price. Similarly, using the advanced Facebook targeting techniques, we were able to reach potential new customers who previously wouldn’t have been on the clinic’s radar. Examples of successful audiences included Lookalike audiences with our most successful being a 4% – 7% range. We managed to achieve a reduction in the cost per conversion by 61% whilst increasing the volume of leads by 26.1%.The ResultsSince working with the clinic, we have:

• Increased the volume of leads by 179% on Google


• Cut their cost per conversion by 62.1% on Google


• Increased conversion rate by 1.94% on Google


• Cut their cost per conversion by 61% on Facebook


• Increased the volume of leads by 26.1% on Facebook


• Regular keyword and bid management on Google


• Introduced regular new ad creative on Facebook which focused on the user’s pain points


• Set up a sophisticated audience targeting combining Facebook Interests and Lookalike Audiences to reach new customers and drive website purchases


• Created & Managed Location-Specific Landing Pages


• Implemented Regular A/B tests

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A successful logo should be something original and conceptual that shares your story and sticks in your mind. A strong icon or typographic mark will represent and eventually evoke the emotions your brand serves. (It may even get tattooed.) Every brand identity we help create is a custom portrait of that company’s philosophy and personality and it starts with strategy, not on a whim. Let BXC guide you to a one-of-a-kind logo that won’t be forgotten. SEE MORE: https://brandingbycontext.com

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-What challenge were you trying to address with FRENCHY DIGITAL L.L.C.?"We had an old website that didn’t have all the features we needed to scale the business. There was a huge lack of good UX. Additionally, we needed a platform that’d allow our partners to source the products. We have access to a few of them but needed to allow our partners to create their own stores via their own back office."-What was the scope of their involvement?"They supplied custom development with a huge interface in a very short timeline. They completely redesigned the UI/UX of our website and updated all our keywords for SEO. Their team mocked our brand over more than 50 different international sources. They set up an immersion portal with customizable integration with the web development. Additionally, they helped us create a functioning mobile version of the solution."-What evidence can you share that demonstrates the impact of the engagement?"Not only did they improve the website experience for our users, but they also improved the branding. Our new look and feel, font, and logo are great."-What did you find most impressive about them?"They had a proactive approach with such enthusiasm. They were able to show their passion and knew what they were doing. FRENCHY DIGITAL L.L.C. was easy to work with; they give us their best."-Do you have any advice for potential customers?"Trust them fully. They’re able to understand and are very open-minded to ideas. FRENCHY DIGITAL L.L.C. is flexible and offers ideas with the experience. The more you communicate with them, the better."

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Challenge
Slingshot competes in a varied category comprised of both older, more established brands and newer, edgier 'upstart' brands. The challenge was to create a label that could compete in both categories. The brand name, Slingshot, is catchy and memorable, but it had previously been paired with a more conservative and conventional label. The new package design needed to tell the story of the wine and convey, in the words of second-generation proprietor James Stewart, the truth that “wine should be fun”. Slingshot, a wine for casual enjoyment, brings a bit of irreverence to a product category that can feel overly serious. At the same time, the package design needed to exceed price point look and feel expectations, and reinforce to the consumer that they are getting something very special for the price.
 




Solution
Finding that the original label and packaging did not match the brand's young, irreverent spirit, CF Napa developed the tagline, “Irreverently Made in the Napa Valley”. Then, building on the refined positioning and equity of the existing slingshot logo, we found a graphic image that would dramatically convey the brand's upstart personality: a bull's-eye. The image both familiar and impactful was perfectly suited to take the visual lead on the label. The resulting label design features a hole that is die-cut through the bull's-eye and the label itself, allowing the glass of the bottle to show through as if the label has been shot through by a slingshot projectile. The effect completes what is undeniably one of the more eye-catching wine label designs on the market today.


 

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