A poorly managed ad account can burn through your budget fast, with little to show for it. Explore vetted PPC agencies in the US on DesignRush and compare providers by platform expertise, campaign results, and pricing to find the right fit for your business.

List of the Best PPC Agencies in the US

845 Companies-Rankings updated: August 22, 2026

DesignRush vets every pay per click agency based on professional qualifications and verified client feedback to help you choose confidently. Some listings may include paid placements.

United States ×
  • Beautifully Crafted Websites and Digital Solutions.

    Blennd is an award-winning digital marketing and web design agency based in Denver, Colorado. We partner with ambitious businesses to deliver strategy, web design, web development and digital marketing that connects and converts...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    2 Projects Listed
  • Andava Digital: Your Trusted Digital Companion

    We've mastered the art of digital journeys, becoming your ultimate team for online success. Our mission? To stand by you, ensuring your digital dreams not only come true but surpass your expectations...

    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Launch Your Business Growth

    LaunchPad Marketing is the top choice for small-to-medium sized home service businesses who want to elevate their growth without breaking the bank. Home service businesses that follow our 5-step process will begin to experience steady growth in a way that provides an ROI that will always stay ahead of the...

    Location
    Prattville, Alabama
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Better Marketing. Better Results

    Milia Marketing creates solutions that drive results for Small and Medium-sized businesses. Milia Marketing thrives on building relationships - approaching every project and campaign with care and creativity backed by data and strategy to help their clients do better marketing...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • B2B Digital Marketing Agency

    Lead Gear is a B2B digital marketing and web design agency in Dallas, Texas that assists businesses and local service companies with digital marketing strategies. Services include Web Design, Search Engine Optimization (SEO), Search Advertising, Lead Generation, Email Marketing and more...

    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • A Full Service Marketing Agency

    JA Media is a full-service marketing agency helping businesses of all sizes stand out online. Since 2012, we've created stunning websites, optimized SEO, managed social media, and produced media content that drives results. From redesigns and mobile-friendly sites to backlinking and video optimization, our...

    Location
    Suffern, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Make Your Next Move Ideal.

    Ideal Media Pro helps local businesses generate more leads through sales first designed websites, Google Ads, Local SEO and GBP optimization. We work with small and mid-size businesses...

    Location
    Cliffside Park, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Experts in Website Design, SEO & Digital Marketing for Home Services and Local Businesses

    A results-driven digital marketing agency specializing in website design, SEO, PPC, and social media marketing. With offices in Annapolis, MD, and St. Petersburg, FL, we help businesses across the United States and beyond attract high-quality leads, boost conversions, and drive revenue growth...

    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creativity in Our Blood Line.

    MarcelHeap is a premier digital agency in USA, specializing in innovative design, development, and digital marketing solutions. We empower businesses to thrive in the digital era by crafting user-centric websites, scalable applications, and data-driven marketing campaigns...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Help Early-Stage Businesses Scale

    We help start-ups with three service areas: strategic coaching and advisory for a more low-touch point need, a full-service outsourced CFO offering from accounting to financial planning and raising capital, and a specialized digital marketing offering...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
  • Maximize Your Brand's Reach.

    Robindale Media is a premier media buying agency known for its full-service approach and boutique concierge ethos. With over 200 years of combined experience, the agency offers a unique blend of purchasing prowess and platinum-level customer service. Through research-driven strategies and cutting-edge market...

    Location
    Penn Valley, Pennsylvania
    Number of Employees
    Under 49
  • Building Better Brands for a Better World

    We are a digital marketing agency helping health brands, nonprofits, and socially responsible companies grow their online presence and get results that make an impact. We specialize in health and wellness marketing, supplement marketing and nonprofit marketing...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Create Engage Optimize

    Rad5 Media values the creative process, enriching peoples lives, and delivering results that transform businesses. Our process in web design, SEO, video productions and graphic design is to deliver branded content that is high quality, brings clarity to your customers journey, and delivers your business's...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We create content that builds trust

    We focus on foundational projects that help organizations establish an organic presence online in preparation for new AI Generative Search. We also use a combination of traditional advertising and new programmatic digital targeting to promote high-buying-intent content to your best audiences...

    Location
    Hartford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Make Business Friends Forever

    Social media, marketing, and advertising agency. My BFF Social develops strategic marketing solutions that drive business forward...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • To Streamline & Grow Their Business With Us

    Xassure by eDesk is a trusted customer support and back-office solutions provider helping businesses deliver exceptional customer experiences. We specialize in chat support, email support, voice support, and administrative services designed to reduce workload and improve operational efficiency...

    Location
    Simi Valley, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $8/hr
    Minimal Budget
    Under $1,000
  • Your Website Should Get You New Customers

    Your Web Pros sets itself apart by combining local expertise with technical precision. They understand the unique challenges of St. Louis businessesfrom competing in crowded industries to ranking in local searches. Their sites regularly score 90100 on Google Lighthouse performance tests, and their strategies...

    Location
    Jerseyville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Turn Clicks Into Jobs

    ArsevMedia is a top tier digital marketing agency that provides website design, search engine optimization and pay-per-click management services...

    Location
    Arlington Heights, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • No Smoke, No Mirrors, Just Results.

    Aztek is a Cleveland-based digital marketing and web development agency founded in 1999. With a team of under 50 experienced professionals, Aztek delivers transparent, data-backed solutions including web design and development, SEO, PPC, content strategy, email, social campaigns, and hosting to help...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • We Fuel Brands

    Driller Design Co. is a Tulsa-based digital marketing and web design agency specializing in growth-focused marketing systems for service-based businesses. The agency combines web design, SEO, branding, Google Ads, and print solutions to help businesses generate leads, improve visibility, and build scalable...

    Location
    Tulsa, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Organic marketing for the Life of your business.

    Organic marketing for the LIFE of your businessWe nurture your business's online presence with the same care and expertise that goes into growing a thriving garden. Just like the most beautiful gardens, a successful business requires time, dedication, and the right environment to flourish...

    Location
    Chattanooga, Tennessee
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We Help Companies Grow

    Our sweet spot is helping new, rebranding, and growing companies optimize their product, brand, website, and marketing for growth. We plug in like a part of your team. You get our crew of expert strategists, designers, developers, and performance marketers dedicated to achieving your goals...

    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Helping Small Businesses Soar

    LeadCardinal is branding and small business website design firm bringing agency-caliber services to small businesses at an affordable price...

    Location
    Naperville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • High-intent Lead Generation

    Turning marketing into measurable revenue growth, thats what we do. Finfrock Marketing, I bring over 18 years of experience crafting high-impact campaigns for businesses ranging from startups to $5B giants, as well as nonprofits.We specialize in creating multi-channel AEO/GEO marketing strategies that...

    Location
    Pismo Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • PR + Digital Marketing

    Evoke Strategy is an integrated public relations and digital marketing agency that helps organizations build visibility, authority and measurable business growth...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A media, marketing, and consulting firm purposed to empower Small Local Business to thrive!

    Ethos Media Marketing & Consulting provides creative media production services and fluid automated marketing systems that increase your company's bottom line, cash flow, and overall brand awareness. Our philosophy is to take Digital Media assets and through our digital marketing echo-system create...

    Location
    College Park, Maryland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • U-Thrive Marketing is Tulsa's premier full-service digital marketing & website design agency based in Tulsa, Oklahoma. We provide the following services to our clients:SEO Tulsa - Search Engine Optimization Tulsa Website Design & Web-Development Pay Per Click Marketing & Management / Online Advertising Tulsa...

    Location
    Broken Arrow, Oklahoma
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • An Award-Winning Marketing Firm

    The Department of Marketing (DofM) is an interactive, award-winning marketing firm headquartered in Raleigh, N.C. We wanted to create an agency that offers fantastic value while still being able to offer a full suite of marketing services. Seems impossible right? Actually, its not; we created a hybrid agency...

    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Better Leads. Bigger Pipeline.

    Obility provides B2B digital marketing solutions for B2B tech and SaaS. Obility specializes in paid search, paid social SEO, and GEO/AEO efforts...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Websites That Convert. Marketing That Works.

    Type B Studio provides digital marketing services & conversion-focused websites to small businesses throughout Washington State (and beyond!)...

    Location
    Enumclaw, Washington
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Creative Strategies That Deliver Measurable Results

    AIM is your guide to conquering the digital landscape. Our expert consultancy supports companies of any size in developing and executing marketing strategies that maximize growth potential. If you're ready for a revolution, let's collaborate on getting your business up to speed with the latest advancements...

    Location
    Frisco, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping Home Service Businesses Grow Their Revenue & Market Share.

    Forward First Media has been transforming single-location local businesses in Michigan into multi-location successes for over a decade. Our expertise lies in scaling businesses efficiently and effectively. With a proven track record, we drive growth and expansion for our clients...

    Location
    Fife Lake, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Strategy • Solutions • Results

    We help small business owners boost web traffic with transparent SEO, effective PPC campaigns, and responsive web design, turning more leads into loyal customers, clients, or patients...

    Location
    Miami, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Digital Advertising Agency

    Through strategic digital marketing initiatives, The Social Rook blends data, creativity, and the human experience to scale businesses...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
  • We Help Local Businesses.

    We help with Google Local Service Ads, Google Business Profile optimization, Local SEO, SEM/PPC , Reputation management, and Technical education...

    Location
    Largo, Florida
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Scale Small & Medium-sized Businesses.

    Our mission is to scale small & medium-sized businesses into enterprises through our proprietary software & marketing systems. We're different than your traditional marketing agency that learned marketing theory in college yet never actually applied marketed their own business. All Derby Digital founders and...

    Location
    Louisville, Kentucky
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Your Digital Marketing Experts

    Venture Creations is a West Michigan digital advertising and video production agency founded in 2009. We run Google, Meta, YouTube, LinkedIn, TikTok, and Microsoft ad campaigns and produce the live-action, CGI/3D, and photo content behind them, for local businesses, e-commerce brands, chambers and events, and...

    Location
    Hudsonville, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Full-Service Online Marketing Solutions

    Improve your websites visibility on Google with Search Engine Optimization (SEO) strategies from a results driven digital marketing agency designed to increase organic traffic, improve keyword rankings, and support long-term online growth...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Converting Traffic into High Quality Leads

    EyeFly digital is a premier lead generation business that provides unparalleled expertise in SEO, PPC advertising, and lead generation. Utilizing a data-driven approach to lead management, our team of certified experts will maximize the effectiveness of your marketing campaigns and get your business noticed...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • A Master of Search Performance Across All Digital Platforms.

    Found are the Everysearch agency. Masters of search performance across all digital marketing platforms. Employing PPC, SEO, paid social, and creative content, they harness the power of data and AI to craft and execute winning digital marketing strategies...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Websites Designed with Porpoise!

    Dolphin Digital builds custom websites designed specifically for service-based businesses. Their unique approach begins with a free demo, and offers a stress-free experience. Dolphin Digital eliminates upfront fees and hidden costs with a single, transparent monthly payment plan...

    Location
    The Woodlands, Texas
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Digital Marketing for B2B, Local, and eCommerce

    Mount Web Technologies is a specialized digital marketing agency helping local businesses, eCommerce brands, and hospitality companies generate qualified leads, increase sales, and improve ROAS through measurable, revenue-focused strategies...

    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Small Business Marketing That Works

    Most digital marketing agencies will sell you a beautiful website and vanishing SEO promises. We do something different we build web design, SEO, AIO, and GEO strategies that are engineered from the first line of code to the last optimized listing to generate real leads. Your website isn't a brochure. It's a...

    Location
    Amarillo, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    $1,000 - $10,000
  • Audience-First Channel Strategies that Increase Revenue

    97th Floor is the number one digital marketing agency built to create pipeline and revenue for clients by crafting and executing custom, audience-first channel strategies that deliver bottom-line results...

    Location
    Lehi, Utah
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Customized Solutions for Your Local Business

    At Alignment Online Marketing, we craft tailored strategies to align your business goals with online success. Say bye to cookie-cutter solutions, our customized local SEO and digital marketing services are designed to fit your unique needs, values, and budget, driving real results for your business...

    Location
    Rankin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • Modern Digital Solutions Studio

    Most businesses don't have a marketing problem. They have a systems problem. Raiotech Digital helps service businesses, startups, and operators build systems that create real leverage websites that convert, SEO that compounds, ads tied to real funnels, automations that eliminate manual work, and custom...

    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • When You Succeed, We Succeed.

    Good At Marketing is a digital marketing agency specializing in SEO, Google Ads, Meta Ads, and Google Business Profile optimization. We help businesses grow by improving visibility, generating leads, and increasing conversions through data-driven strategies. Our expertise spans competitive industries...

    Location
    Boynton Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Business Growth Agency

    Concept Co. is a digital B2B marketing agency blending creativity, strategy, & tech to boost branding, sales, & web presence. Trusted by Fortune 500 & U.S. businesses, our proven methodology delivers real results. With over ten years of experience, we're a team of creatives, tech experts, & storytellers...

    Location
    Milwaukee, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Your Guiding Light for Digital Marketing

    Renaissance Marketing is a premium digital marketing & SEO agency based in Tampa with a Richmond hub, serving clients nationwide. We align SEO, web design, CRO, PPC, and programmatic to build predictable growth for mid-market brands and agencies...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000

7 FAQs About PPC Agencies in the US

What services does a pay per click agency in the US provide?

Pay per click agencies in the US offer a full spectrum of specialized services that integrate paid media into the broader marketing and revenue strategy and enable businesses to acquire more customers and grow demand on targeted channels

Guided by data to make spend decisions, eliminate waste, and maximize return on investment (ROI), the role of these specialists is to make each advertising dollar accountable.  

As part of its portfolio, a PPC agency provides campaign planning, keyword research, ad creation, copywriting, bid management, budget allocation, A/B testing, and performance tracking.

Professional PPC services are greatly sought after, as the majority of companies (60%) outsource PPC managementto agencies, while 20% work with freelancers, and only one in five businesses maintains an in-house paid media team.

How much does a pay-per-click agency charge in the US?

PPC companies in the US typically charge from $100 to $150 per hour. In addition to hourly-based models, these agencies operate on the following pricing models: 

  • Fixed monthly fee or a subscription: Ranges from $1,500 to $10,000, depending on the campaign size and scope 
  • Percentage of ad spend: Typically falls between 10-30%, with the percentage often decreasing as ad spend increases 
  • Performance-based pricing: Payment is tied to results, such as the number of leads or conversions generated 
  • Project-based pricing: Entails a one-time fee for a specific project, unaffected by ad spend 

Predominantly, agencies price their services based on a % of monthly ad spend, with over 50% of PPC companies using this model as their primary. Following closely at 33%-35% are agencies charging a flat monthly fee. 

What do US pay-per-click agencies charge that most buyers don't expect?

 Setup fees, creative production, tracking implementation, and tool costs rarely appear in the proposal. Here’s what to expect: 

Add-on Typical range 
One-time setup fee$500 – $2,500
Conversion tracking setup$300 – $1,500
Ad creative production$300 – $1,500/month
Tool subscriptions$100 – $500/month
Early termination fee1 - 3 months retainer

Before signing, ask for a sample first invoice from a client at your scope level. 

How do I know if I'm hiring the right pay per click company in the US for my budget?

Most PPC agencies have an effective minimum. Below roughly $3,000 in monthly ad spend, there is not enough data volume for the bidding algorithm to optimize, and not enough margin for the agency to staff the account with anyone senior. If an agency is willing to take any budget without flagging this, that is worth noting. 

Budget fit also affects how you should think about pricing. An agency charging a percentage of ad spend earns more when you spend more. Considering that, at lower budgets, misalignment is manageable, but above $20,000 a month, it becomes a real incentive problem. 

Before signing, ask directly how their fee structure changes as your spend scales. 

What is a realistic timeline to see results from a PPC agency, and what should I expect week by week?

A well-run PPC engagement should show directional movement in cost-per-conversion within three months. 

Here is what the agency should be delivering at each stage: 

  • Days 1 to 30: Conversion tracking confirmed, campaign structure built, baseline CPA or ROAS established, and a documented hypothesis about what will move performance and why. 
  • Days 30 to 60: Active testing underway with ad copy variants, audience segments, and match type adjustments. You should be able to see what is being tested and what the agency expects to learn from it. 
  • Days 60 to 90: Early performance data available. The agency should be able to tell you what did/didn’t work and what changes are planned for the strategy going forward. 

How can I tell if my current PPC strategy is underperforming before I hire anyone?

Check these five things before you brief a single agency: 

  • Conversion tracking is recording the wrong events. If your campaigns are optimizing toward page views or session starts instead of form fills, calls, or purchases, every performance number in your account is built on a bad signal. 
  • Your search terms report is full of irrelevant queries. If you are paying for clicks from searches that have nothing to do with what you sell, your negative keyword strategy is either absent or neglected. 
  • Cost per conversion has been climbing with no change in targeting. Gradual CPA increases without a plausible explanation usually mean the account has not been actively managed; automated bidding running on its own is not optimization. 
  • Your best-performing campaigns have never been tested. If ad copy, landing pages, and audience segments have been static for more than 90 days, the performance is not being optimized; it is merely running. 
  • You have no visibility into which campaigns are driving revenue. If your reporting stops at leads or clicks and does not connect to closed business, you cannot tell what is working. 

What are the red flags when evaluating PPC agencies in the US?

Here are some common warning signs to watch out for PPC agencies in the US: 

  • They guarantee specific results. PPC runs on an auction. No one controls what competitors bid, how the algorithm weights signals, or how your landing page converts.  
  • Their reporting lives in a proprietary dashboard you cannot export. If your performance data only exists inside their platform, you own nothing when the relationship ends. 
  • They have never worked in your vertical. Industry context affects keyword intent, competitor behavior, and conversion patterns. An agency learning your space on your budget is a real cost. 
  • They push to increase the budget before the current spending is profitable. Scaling an unprofitable account spends more money at the same losing rate. 

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