Searching for a reliable law firm SEO company that drives organic traffic, leads, and revenue? Our listing is a credible source for finding top-tier law firm SEO agencies. It has been verified based on client feedback, relevant case studies, and awards and certifications. Use the filters to personalize your search by location, pricing, team size, and other criteria.
We curated a list of top law firm SEO companies from over 700 agencies based on services, awards, portfolio, industry reputation, pricing, and client reviews. Learn more about our selection methodology and how we shortlisted the top law firms in the search engine optimization industry.
The Number 1 Law Firm SEO Company as Selected by DesignRush Is...
Notable Clients: Freedom Law Firm, John C Mallios and Associates, Romanowski Law Offices, The Shulman Law Group, Corradino & Papa
SmartSites is a top law firm SEO company with over a decade of experience helping law firms grow their online presence and attract high-value clients. With 100+ in-house experts, it offers full-service digital marketing services. From SEO, PPC, and web design to remarketing, SmartSites delivers tailored services for legal professionals. The law firm SEO agency has launched 900+ websites and generated over $100M in client revenue. SmartSites is also a Google Premier Partner and a BBB A+ rated company, delivering results-driven strategies that build authority and trust.
Freedom Law Firm, a well-established bankruptcy practice in Southern Nevada, struggled to differentiate itself online in a highly competitive legal market. While the firm had strong expertise in Chapter 7 and Chapter 13 cases, it needed to improve its digital presence to attract and convert more high-intent visitors.
SmartSites developed a customized digital strategy that integrated targeted SEO and PPC efforts to achieve results. It produced high-quality, keyword-rich monthly content to build backlinks and establish authority while also optimizing paid search campaigns to reach potential clients actively seeking legal assistance.
The strategy delivered a 417% increase in organic search traffic and a 44% improvement in average click-through rates. As a result, Freedom Law Firm strengthened its online visibility, attracted more qualified leads, and positioned itself as a go-to legal resource in the local market.
Notable clients: Allen Law Firm, Lavent Law, Roman & Gaynar, The Bradley Law Firm, Attorney Brian White
LawRank is a law firm SEO company that takes pride in increasing its clients’ website traffic by 603% and first-time calls by 384% within 12 months. Its search engine optimization (SEO) services include link building, content marketing, local SEO, and on-site optimization. It also provides services in website design and Google Ads to further improve its clients’ search engine ranking.
Personal injury lawyer Attorney Brian White had zero local visibility on his website, leading to low traffic and leads. The website also had low-quality content and minimal backlinks. Wanting to improve his law firm’s online presence, he partnered with LawRank.
The law firm SEO agency developed a new website for the client, identified keywords and content topics that generated high-quality leads and traffic, and optimized pages, blogs, and articles. It also created online profiles on various platforms, including Google My Business, and shared articles and resources to build site authority.
Within one year, Attorney Brian White increased website traffic by 92%, contact form submissions by 100%, and first-time calls by 1,132%. His website also ranked #1 for local keywords, like “Houston personal injury lawyer” and “Houston personal injury attorney”.
Notable clients: Omar Ochoa Law Firm, HageEtad Law Group, Jacob D. Fuchsberg Law Firm, LevelUp Law, Gounaris Abboud
Grow Law Firm’s mission is to help over 2,000 small law firms double their revenue within three years. It provides on-page and off-page SEO, local SEO, pay-per-click (PPC) advertising, and website design. So far, Grow Law Firm has helped its clients increase their return on investment (ROI) by 4-7 times on average in the first 12 months.
HagEstad Law is an estate and trust law firm. While well-known in Arizona, it struggled to build brand recognition in Montana, where it faced high competition. Additionally, its website did not appear for relevant keywords and had a limited number of inquiries.
To help HagEstad Law, Grow Law Firm revamped the website and optimized it for search engines. It made the website mobile-friendly, user-friendly, visually engaging, and easy to navigate. It added client reviews, a case study page, and a service page. The law firm SEO agency also registered the business for local directories.
After six months, the client increased organic traffic by 66%, conversion rate by 40%, and qualified leads by 346%. It also ranked in the top 3 results for significant keywords like “insurance defense lawyers Montana” and “Montana bad faith lawyers”.
Notable clients: Dell & Dean PLLC, The New York Traffic Ticket Lawyers, Rochelle McCullough, Surprenant & Beneski PC, Mattucci Family Law
Omnizant is a law firm SEO company owned and operated by attorneys. It offers search engine marketing (SEM), PPC, online media placements, social media marketing, content marketing, video marketing, branding, and website design. Omnizant guarantees that clients will rank in the top 10 Google search results for 10 keywords within three months, or they get their money back.
Attorney Bob Mattucci started his own law firm, but his online presence was deeply associated with his former big law firm employer. Mattucci worked with Omnizant to establish his new company’s brand.
Omnizant developed a logo, brand identity, new website, and content marketing strategy. It optimized the website for search engines, produced branded ad campaigns, provided local SEO, and organized press releases.
As a result, Mattucci Family Law increased monthly website leads by 1,000%, annual conversion rate by 800%, and yearly new sessions by 76.76%. It also gained 684 first-time visitors in six months and ranked on the first page of Google for 40 targeted keywords.
Notable clients: Dolman Law Group; The Levin Firm; Jacoby & Meyers Personal Injury Attorneys; Stewart J. Guss, Attorney at Law; Ronald D. Weiss Esq
Rankings.io distinguishes itself from other legal SEO companies by working in 90-day sprints to optimize its client’s website for search engines. Its services include content creation, link building, on-site optimization, and local SEO. The law firm SEO company also provides Google Ads and PPC, local service ads, and website design.
Dolman Law Group, a personal injury and civil litigation firm, had worked with SEO companies previously but didn’t see any results. Worse, its website did not resonate with its brand and had a damaged domain authority due to spammy links. To solve all this, Dolman Law Group decided to work with Rankings.io.
The law firm SEO agency used its customized Attorney Ranking System methodology, including website audit, onsite SEO, link-building, and authority-building strategies. It also optimized the client’s local listings.
As a result, Rankings.io helped the client increase organic traffic by over 322% and organic cases by 400%, resulting in over $170,000 in revenue. It also generated over four times more traffic value, 40% more phone calls, and 40% more impressions compared to another SEO agency hired by the client.
Notable clients: Jacob Berger LLC, Romano Law, Blue Nail Roofing & Sliding
9Sail is a law firm SEO company that combines search engine marketing with PPC campaigns to drive traffic, leads, brand awareness, and brand reputation. Its services include SEO audits, conversion rate optimization (CRO), legal content marketing, digital public relations (PR), and Google Ads management.
A boutique New York City law firm partnered with 9Sails marketing after its former SEO agency was not delivering results for five years. Additionally, it needed to shift its focus from specializing in entertainment law to business, litigation, and employment practice.
9Sails first improved the client’s services page to showcase its expertise and provide more details. It also optimized its call to action to entice customers to convert. Next, it reached out to legal journalists and reliable publications, like Business Insider, US News, and NBC New York to increase its white-hat links and build the client’s credibility. Lastly, it created a review acquisition strategy to encourage customers to leave reviews on Google and Yelp.
As a result, 9Sails managed to link the client to over 100 reputable domains, boosted domain authority score from eight to 38, and increased new organic traffic by 106%.
Notable clients: Ferrante & Koenig, Grossman Law Offices, Hartley Law Firm, Rosen Justice, Cyrus Pacific Law
Juris Digital aims to provide sustainable growth for its clients by providing local SEO, website design and development, legal content marketing, Google local service ads, and paid search marketing. It also offers its own tools to help law firms improve SEM, including Local Citation Scanner, Google Review Link Generator, JSON Schema Generator, and Google Search Results Preview.
Newly established prenuptial firm Cyrus Pacific Law approached Juris Digital to generate leads. The law firm SEO company developed a modern and elegant website in line with the client’s branding, a blog page that conveyed trust and expertise, and an interactive contact form that encouraged customer conversion.
Notable clients: Belen Law Firm, Greenwald Law Firm, Gordon & Gordon Law Firm LLC, Lipton Law, WeedenLaw Firm
Digital Logic provides data-driven marketing for local businesses. Its SEM services include keyword research, content marketing, local SEO, technical SEO, link-building strategies, and CRO. It also offers PPC management, social media marketing, video advertising, graphic design, and web design and development.
Criminal defense practice WeedenLaw Firm partnered with Digital Logic after experiencing little success with a large law firm marketing provider. The law firm SEO company optimized the client’s website load time and improved published content for greater SEO value. Every month, it published three new blog posts, added 3-6 new backlinks, produced a press release, and indexed the site and directory listings. Furthermore, Digital Logic updated the client’s social media and Google Business accounts weekly.
Within 12 months, WeedenLaw Firm gained over 60 new backlinks and increased organic traffic by 400%.
Notable clients: Joshua Goldstein Esq; Naqvi Injury Law; Lance D. Youd Personal Injury Law; Stewart Miller Simmons Trial Attorneys
Nifty Marketing makes law sexy by providing better marketing for law firms. Its services include site audit, competitor analysis, keyword research, content strategy, on-page optimization, local SEO and advertising, and link building. It also offers web design, organic social media marketing, digital advertising, online review gathering, and video production.
Las Vegas-based law firm Naqvi Injury Law (aka Personal Injury of Nevada) partnered with Nifty Marketing to expand its online reach. However, the client’s website had multiple broken and spammy links and was not optimized for its local target market. Plus, its directory listing still used its old office address, making it hard for potential customers to reach out.
Nifty Marketing conducted an in-depth audit of all the client’s digital assets and re-branded the website, content, logo, and messaging. It optimized onsite SEO, cleaned the spammy links, organized citations, implemented a solid link-building strategy, and created quality content. The law firm SEO company also monitored customer reviews and performed review acquisition campaigns.
As a result, Naqvi Injury Law increased organic traffic by 1,050%, leads by 1,900%, and monthly signed cases by 1,300%. It also continued its partnership with Nifty Marketing for over six years.
Notable clients: Zihmer Law Firm, ZMK Law, Ben Glass Law & Great Legal Marketing, The Law Office of Chris Schmiedeke
Array Digital is a law firm SEO company that supports its clients’ rapid growth through its four-step proven process: diagnosing the problem, developing the strategy, implementing the strategy, and ongoing improvements and support. Its services include keyword research, on-page optimization, technical SEO, local SEO, link building, citation building, performance-ready websites, and content for SEO. It also offers website design, lead generation, and online advertising services.
The Law Office of Chris Schmiedeke, a family law practice in Texas, approached Array Digital to revamp its website and improve lead generation. The law firm SEO agency created a new website that reflected the client’s values of streamlined, user-friendly services. It also provided social media marketing, premium link-building, Google PPC ads, and content marketing. Moreover, Array Digital helped produce SEO video content for the client.
As a result, the client ranked from zero keywords to over 1,800 keywords. The website also increased organic traffic by 300% and secured more new leads.
DesignRush meticulously reviewed the skills, past achievements, reported SEO strategies, client references, and previous collaborations of hundreds of agency profiles to select the top SEO companies for legal firms. Then, we ranked each one based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio and case studies: Tangible examples of how the agency delivers results to clients
Awards and press: Industry reputation and proof of quality work
Team bios: The agency’s qualifications and team dynamics
Top services: Core competencies and areas of expertise
Industry experience: SEO projects and campaigns for legal businesses that delivered concrete results
Every SEO agency featured on DesignRush is evaluated for SEO expertise, service quality, and verified client feedback. Some featured placements may be paid.
Building Impactful And Authentic Brands And Websites
Building Impactful And Authentic Brands And Websites
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We Help Local Businesses Attract More Qualified Clients
We Help Local Businesses Attract More Qualified Clients
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Digital Marketing Agency That Delivers Real Results
Digital Marketing Agency That Delivers Real Results
Finsbury Media is a full-service Digital Marketing Agency helping businesses grow through tailored strategies in PPC, SEO, Social Media Ads, Organic Social, and Web Design & Development. We combine creativity, data, and technology to drive measurable results and long-term success...
We're a Brighton based boutique agency with the belief that attention to detail is the key to your success online. Working with SMEs in a broad range of industries, we create professional business websites with the latest developments in search engine technology at the forefront of the build process. Our...
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IdeativeX is a trusted Marketing and Development Agency in Pakistan focused to deliver International SMCs and SMBs to grow and scale with full-fledge Digital Marketing Management along with Web / App Development Solutions...
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The Highest Quality Law Firm Marketing With Superior Customer Service
The Highest Quality Law Firm Marketing With Superior Customer Service
At MileMark Media, we exclusively build law firm websites. We utilize our extensive industry knowledge, incorporate dynamic strategies from our dozens of studies on optimizing conversions and implement best practices that support our findings...
Granat Design is an established, award-winning studio offering web design, digital marketing, graphic design and more.
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Want more Info? Call us today at 561-909-7601...
Webdesign and Google marketing for service companies
Webdesign and Google marketing for service companies
DIGSTRA's main focus is to create growth and value for partners. Through our passion for creating meaningful results, we have specialized in providing customized solutions within Google marketing and website design, with a focus on service businesses...
Wisdom Creative Inc is a Canadian creative agency that specializes in designing and developing beautiful, functional websites and custom web applications. With over 20 years of experience, the team combines frontend development, custom programming, UI/UX design, branding, logo creation, and internet marketing...
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Bringing you more traffic, more trust, and more business.
Bringing you more traffic, more trust, and more business.
Rauls Web Studio is a Houston-based web design company helping small businesses grow with clean, modern websites. From custom design to SEO and e-commerce, we build user-friendly sites that look great and perform even better. No templates. No fluff. Just honest, high-quality work tailored to your brand and...
We help your business scale to new heights with innovative AI-driven strategies.
We help your business scale to new heights with innovative AI-driven strategies.
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An Award Winning Toronto-Based Design And Development Agency
An Award Winning Toronto-Based Design And Development Agency
Umbrella is a full-service digital solutions agency with six years of expertise across all spheres of digital implementation for businesses of every scale and industry. Based in Toronto, we help you stay ahead in the fast-evolving digital landscape by acting as an extension of your team, crafting tailored...
Breakthrough Creative Digital Storytellers Technical Architects
Breakthrough Creative Digital Storytellers Technical Architects
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MagnetIQ Marketing Solutions is a full-service digital marketing agency that helps businesses across Texas increase their online visibility and generate qualified leads. The agency provides integrated marketing servicesincluding SEO, web design, social media, email marketing, branding, and reputation...
Where Personalized Marketing Meets Digital Innovation
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Clicko is an AI-driven digital marketing agency offering tailored solutions to boost online presence and drive results. We provide SEO, Ads, Website Design & Development Services...
We're a small but Powerful Performance Marketing agency, we specialize in SEO, Paid Campaigns for conversion goals and now Generative Engine Optimization (how to appear in Chat GPT, Gemini, Etc.). Our main clients include other agencies that outsource the performance and SEO to us, among them some...
Inclusive Digital Transformation With a Human Touch.
Inclusive Digital Transformation With a Human Touch.
We're a web design agency that provides up-to-date website solutions to non-profit organizations, local government units, government-owned and controlled corporations, and small-to-medium-sized enterprises, improving their productivity, reach, and efficiency...
Custom Web Design Services For Healthcare Professionals & Small Businesses
Custom Web Design Services For Healthcare Professionals & Small Businesses
Minnesota Web Studio engineers bespoke digital solutions for healthcare practices, consultants, and professional service providers. We specialize in custom WordPress architectures utilizing Advanced Custom Fields (ACF) and Custom Post Types (CPT) to build scalable websites tailored to your workflow...
Product On Point is your partner in growth. From Branding to Launch, our one-stop-shop specializes in product development and digital experiences, Bringing your digital dreams to life!...
Data-driven SEO agency that's been in the trenches since Panda & Penguin. We deliver real results - averaging 250% traffic growth in 6 months. Our proven process has helped 20 businesses from crypto exchanges to law firms dominate Google's first page...
Makora Studio is an B2b-focused web design studio that builds fast, beautiful, and conversion optimized websites with framer and webflow. We work with startups, service businesses, and other agencies who focuses on b2b to design websites that not only look great but also build trust and drive real leads...
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Excellent Presence is an award-winning, woman-owned web strategy studio for mission-driven businesses & social enterprises. We craft goal-focused websites, practical SEO plans, and smart automation to fuel sustainable growth that honors your values. Let's expand your reach, not your workload...
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Unify Node is a cutting-edge Marketing AI automation agency dedicated to transforming how businesses operate through intelligent, streamlined systems. We specialize in building unified, end-to-end automation solutions that connect data, processes, and teams eliminating silos and boosting productivity across...
Target SEO Solutions is your trusted partner in driving measurable online growth through result-driven SEO strategies. We specialize in precision-targeted SEO, AI-powered search optimization, and content strategies that help your business rank higher, attract quality traffic, and convert more leads...
Aesthetic Studios exists to help businesses turn their websites into sales tools, their ads into lead machines, and their marketing into something that finally makes sense. Leveraging data-driven insights and a multichannel approach to optimize the sales pipeline and attract high-quality leads...
Digitread Media is a purpose-driven, customer-centric web development company with 25+ years of experience. We're passionate collaborators who turn ideas into reality - crafting websites and digital solutions tailored to your business goals. From concept to execution, we build with pride, delivering...
EverythingSorted Group Ltd is a boutique website development agency, partnering with small to mid-sized businesses that want a responsive, full-service web partner...
Empica is one of the South West UKs most established PR and communications agencies, combining decades of media experience with creative content and reputation management. Based in Bristol, we deliver trusted, results-driven PR campaigns across sectors including property, healthcare, education, and...
Seattle SEO & GEO Services | 18 Years of Search Excellence
Seattle SEO & GEO Services | 18 Years of Search Excellence
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Stayplain Studio is a Ghana-based digital agency specializing in website design, SEO, digital marketing, branding, and lead generation solutions for startups, SMEs, nonprofits, and established businesses. The company focuses on creating conversion-oriented websites and online growth systems that help...
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Design And SEO Agency With A Comprehensive Approach
Design And SEO Agency With A Comprehensive Approach
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A law firm SEO company is a digital marketing agency that helps improve a legal firm’s visibility and ranking on search engine results pages (SERPs). This can be for search engines like Google and Bing or other online marketing channels like Facebook and LinkedIn. Doing so increases brand awareness, conversion rates, industry reputation, and organic traffic revenue.
A study by Zahavian Law Firm Marketing found that law firms that consistently and actively publish and optimize their blogs for SEO record 400% more organic traffic than those who don’t. Additionally, organic traffic produces the second-highest conversion rates for law firms compared to other digital marketing strategies, like paid advertising.
A law firm SEO company maximizes these benefits by understanding the unique challenges and needs of the legal industry. It also understands that typical SEO strategies do not apply to law firms, as they follow more stringent standards, guidelines, and rules.
Specific needs and challenges of the legal industry:
Niche specialization: Law firms specialize in specific practice areas, which means they need to tailor their SEO and marketing efforts to target every niche keyword and audience. This requires a deep understanding of their target market and effective keyword research.
Complexity of legal content: Legal content can be complex and technical, making it difficult to create engaging and understandable content for the average reader while still being informative and accurate.
Ethical and legal considerations: Law firms are subject to strict ethical and legal guidelines and regulations governing advertising and marketing practices. They must ensure that their SEO and marketing efforts comply with these regulations to avoid potential disciplinary actions.
Local SEO: Many legal services are location-based, with clients often seeking lawyers in their specific region or state. Law firms need to optimize their online presence for local search to attract clients from their target geographic areas.
Reputation management: Online reviews and ratings can significantly impact a law firm's reputation and credibility. Law firms need to actively manage their online reputation and promptly address any negative reviews or feedback.
Long sales cycle: Legal services typically involve a long sales cycle, with potential clients conducting extensive research and deliberation before deciding. Law firms need to employ strategies to nurture leads over time and stay top-of-mind throughout the decision-making process.
One such instance is when the law firm SEO company Rankings.io helped the personal injury attorney Gabriel Levin to improve his lead generation strategy. Before working with Rankings.io, Gabriel Levin implemented his own SEO strategy on his website. While it initially worked, Google soon considered his site spammy and blocked his domain.
Rankings.io audited the client’s original site and knew that creating a new website was the best course of action. It conducted keyword research, performed outreach campaigns, and added the client to relevant listings. It also produced copy that is user-focused and optimized for search engines.
Within two years, Gabriel Levin increased traffic by 3,440% and doubled its leads. After seven years, it reached a traffic value of $1,100,000 and increased clickthrough rate by 44% year-over-year (YoY), new website users by 21% YoY, and impressions by 133% YoY.
What services do law firm SEO companies offer?
Law firm SEO companies offer search engine marketing (SEM) strategies that increase a legal business’s search engine ranking. The following are the most common services:
Keyword Research: Identifying relevant words and phrases that potential clients use when searching for legal services online.
On-Page Optimization: Optimizing website elements, such as title tags, meta descriptions, headers, and content, to improve crawlability, index, and ranking.
Off-Page Optimization: Building high-quality backlinks from authoritative websites to improve the website’s credibility and authority.
Local SEO: Ensuring the law firm's website appears prominently in local search results, especially for users searching for legal services within a specific geographic area.
Content Creation: Developing informative, engaging, and optimized content such as blog posts, articles, and FAQs to attract organic traffic and establish the law firm as an authority in its practice areas.
Technical SEO audit: Improving website speed, mobile-friendliness, and user experience to increase search engine rankings and provide a positive browsing experience for visitors.
Why is local SEO important for my law firm?
Local SEO is important for your law firm because it helps you target key clients, attract high-quality leads, rank higher on search engines, and boost client trust. Here’s a more detailed breakdown of the significance of local SEO:
Target key clients: Each US state has different laws, so clients are more likely to search within their area. Local SEO allows law firms to accurately target customers in these areas by adding geographical keywords to their content.
Rank higher on search engines: SEO for legal firms is a highly competitive market, making it more expensive. However, local SEO is a less competitive market space, making it easier to rank higher and at a more affordable rate.
Make it easier for clients to find you: One of the key components of local SEO is to claim and update your Google Business Profile and include your name, address, and phone number (NAP data) on your website. In doing so, clients can easily find and contact your business when searching for law firms.
Instill trust in clients: Local SEO businesses create strategies to encourage customers to write reviews on your Google Business Profile. In doing so, potential clients can easily see how others rate your services, which can boost trust and credibility.
Gain high-quality leads: Typical SEO strategies target customers at a national level. But if you’re a local law firm, local SEO only targets customers in the specific geographic area you serve. As such, you avoid attracting people outside your key demographics.
How much do law firm SEO services cost?
Law firm SEO services cost between $1,000 and $20,000 per month. The top 50 law firm SEO agencies on DesignRush charge an average of $119 per hour. 20.4% of law firm SEO companies on DesignRush accept a minimum of under $1,000 for a project, and 0.1% take a minimum of $50,000 per project.
The reason that law firm SEO services vary so much is because of the following factors:
Project scope: A law firm with multiple branches nationwide will spend more on local and national SEO efforts than a law firm targeting only one specific location for its SEO strategies.
Location: Areas like New York and Chicago have a higher density of law firms, making it more competitive and expensive to optimize for these areas compared to smaller towns in the US.
Level of competition: Highly competitive markets require more aggressive SEO tactics, which can also be expensive.
Current organic traffic: A legal firm with zero organic traffic requires more content and SEO strategies, which increases the cost of the service compared to a well-established legal brand.
You should hire a law firm SEO agency because it has the technical knowledge to understand the complexities and standards of the legal industry. At the same time, it has the SEM expertise to increase a law firm’s clientele, reputation and credibility, online visibility, and profitability.
1. Leverage industry expertise
According to a study by the Institute for the Advancement of the American Legal System, 17% of people search the Internet for legal advice. Second on the list is consulting a lawyer (16%), a family member (13%), a friend (11%), and police (7%).
The same study also found that search engines are people's #1 online sources, followed by websites and online forums.
A law firm SEO company ensures you capture these potential clients and strengthen your online presence by leveraging on-page, off-page, and technical SEO tactics and outreach campaigns. Moreover, it understands the unique challenges, regulations, and trends within the legal industry, allowing it to tailor their SEO strategies effectively.
For instance, law firm SEO companies understand that law firms are held to a higher legal standard and must follow the rules and guidelines set by the American Bar Association. One of these rules is that law firms can advertise but cannot solicit their services.
SmartSites’s work with Corradino & Papa LLC illustrates this very well. Corradino & Papa LLC is a personal injury law firm that wanted to increase traffic and conversion by optimizing its website for search engines.
To achieve this, SmartSites first understood that the client followed different parameters from other businesses, as it was under the legal industry. So, it produced informative and accurate content and wrote disclaimers for each page on the website to follow the industry’s guidelines. Next, it created location pages to capture geo-specific traffic, optimized blog posts and service pages and allocated PPC spending to relevant search terms.
As a result, Corradino & Papa LLC increased total site traffic by 87% and organic search traffic by 96%.
2. Establish credibility
Up to 70% of clients are willing to travel far to get legal counsel with a better reputation. Additionally, 84% of consumers trust online reviews as much as they trust referrals from friends and family. This shows that a law firm's credibility can make or break it.
However, conventional SEO strategies for reputation building are not applicable to law firms. For instance, law firms cannot publicly disclose their client’s names without authorization. Moreover, it cannot publicly discuss cases due to attorney-client privilege and laws that protect special victims.
A law firm SEO company is well-versed in these limitations and legal procedures. As such, it follows the proper steps and laws before producing content. Moreover, it develops other tactics to help improve a law firm’s credibility, such as outreach campaigns to trustworthy journals and media outlets. It also provides public relations services to help you manage public perception of your brand and the negative reviews and feedback in branded searches.
3. Increase clientele
Attorneys report that generating new clients is the third most difficult part of their job. However, law firm SEO companies can help make the job easier by placing your business at the front and center of your client’s searches.
The firm can connect with individuals actively seeking legal services by targeting relevant keywords and optimizing content. Furthermore, retaining a prominent online presence through ongoing SEO efforts, like enhancing your Google Business Profile, encourages repeat business and referrals.
One example is when Nifty Marketing helped Joshua Goldstein Esq with its SEO. Joshua Goldstein Esq was an established immigration law firm in Boston but decided to relocate to Los Angeles. It faced major competition here as Los Angeles was a center for undocumented immigrants.
Nifty Marketing conducted market and competition research to understand the Los Angeles immigration law firm market. It also studied the client’s business in Boston to gather historical data on its target audience, unique selling proposition, and relevant keywords. Then, it built a website from scratch, producing content and pages targeting the Los Angeles market.
Additionally, Nifty Marketing developed a customer review process and link-building campaign. This included creating a Lawyer Scholarship program that encouraged universities with high domain authority to link to the client’s new Los Angeles website.
Lastly, Nifty Marketing advised Joshua Goldstein Esq to copy the location of its top competitors to gain more visibility.
In addition to bringing new clients to the business, law firms help maximize a legal brand’s return on investment (ROI) by implementing conversion rate optimization (CRO) strategies and creating data-driven SEO campaigns that maximize profitability. This includes A/B testing call-to-action (CTA) buttons and landing pages to understand which design and writing compels target audiences to convert into clients.
Additionally, it measures key metrics like website traffic, bounce rate, keyword rankings, and conversion rates to assess the effectiveness of its SEO strategies. After, it adjusts strategies to optimize performance and increase profitability over time.
One instance is when the personal injury firm Jacob D. Fuchsberg Law Firm worked with the SEO agency Grow Law Firm. Before partnering with Grow Law Firm, Jocab D. Fuchsberg Law Firm’s cost per client acquisition continuously increased. Moreover, it had difficulty generating leads and conversions in the highly competitive New York market.
Grow Law Firm revamped Jacob D. Fuchsberg Law Firm’s website, added case studies and client reviews, and developed conversion funnels that guided clients to contact the law firm. It optimized the blog posts, created a robust backlink portfolio, and reorganized the services pages. Lastly, it tracked customer data from each marketing campaign and channel to further optimize its conversion and SEO strategies.
As a result, the client:
Increased qualified leads by 108%
Increased organic traffic by 45%
Increased calls by 166%
Reduced cost per lead by 56%
How do I choose the best SEO company for my legal firm?
You can choose the best SEO company for your legal firm by following these steps:
Define your project scope: Do you want to focus on targeting your local clients, or are you seeking to go national? Determine your long-term business goals, SEO camping goals, budget, and timeline.
Evaluate its track record: Check its list of clients, testimonies, case studies, reviews, awards, certificates, and recognitions. Look for the ones with experience in the legal industry.
Assess its expertise: Read its blogs, posts, and other published content. Focus on agencies that clearly explain their strategies and show experience in your legal field.
Look at its list of services: Find a law firm SEO company that provides all the services you need so you don’t have to coordinate with multiple marketing agencies simultaneously.
Observe its communication strategy: See how responsive the agency is to your messages and how it answers your questions. This can give you clues on how communicative it will be after hiring.
Request for client references: Speaking to the agency’s previous clients can give insight into its specific processes, management style, and work ethics.
Send your request for proposal: Provide a project brief and your request for proposal (RFP) to your shortlisted agencies.
Conduct an interview: Assess the agency’s culture, vision, and values and see how it interacts with your team. Remember that long-term partnerships are best for effective SEO strategies, so select an agency that aligns with your team.
Choose your law firm SEO company: Select a law firm SEO agency that meets your project needs and your long-term goals. Also, prioritize those who can deliver data-driven results and have experience in your niche.
Discuss contract details: Establish a term of agreement and a clear project management and communication process with your chosen agency. Also, share the necessary data, login credentials, and branding kits to help onboard the agency.
Need help finding the right law firm SEO agency for your business needs? Contact us, and we’ll customize a list according to your project specs. Visit Marketplace for more details.
What questions should I ask before hiring an SEO agency for lawyers?
You can ask the following questions before hiring an SEO agency for lawyers:
Its Relevant Background
Can you share case studies of your law firm SEO successes?
What is your experience in my specific practice (e.g., family law, estate, bankruptcy, employment law)?
Do you collaborate with websites and publications relevant to my business? Please list them down.
Are you working with any of my competitors?
Company Services and Processes
What specific SEO services do you provide? What platforms do you specialize in?
What tools, software, and technologies do you use?
What is your process for customizing SEO strategies for my legal firm?
How do you define success, and how do you measure your SEO efforts?
How do you stay ahead with the industry changes and trends? How do you adjust to algorithm updates?
How do you ensure that you stay on top of guidelines and best practices? (e.g., SEO White Hat practices and webmaster guidelines)
How do you ensure accountability and responsibility for the content that you produce?
Do you provide other services outside SEO?
The Project
Who will be working on my SEO? Who is the point person and what are their credentials?
How will you distinguish my legal firm from my competitors?
What are the benefits of local SEO for my business?
How do I track the changes that you make on my website?
How will you integrate your SEO strategies with my overall marketing?
What return on investment (ROI) can I expect? How will it impact my business goals?
How long before I start seeing the results?
How often will you send a report?
What are the top law firm SEO agencies in the US?
The top law firm SEO agencies in the US are the following:
Top clients: Manfred Law, Alverson + O’Brien PC, Levinson Law Group, Stikoff Hanrahan LLP
Scroll up and find more about these agencies and uncover additional leading law firm SEO agencies. All of them have been chosen based on successful projects, industry reputation, customer reviews, and team expertise. And if you want to further personalize your search, you can sort companies by location, budget size, hourly rates and reviews.
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