Helen Guzenko Partnership Manager at Wezom

5.0★

Startup Review from Helen Guzenko

Wezom is an enterprise software development company with more than 275 specialists. We brought RGray in for startup marketing and growth marketing for a FinTech SaaS platform we had built for a client, an early stage startup with a finished product and almost no market presence. RGray started with their startup marketing foundation: market and competitor research, positioning and messaging, and a growth strategy built on three prioritized hypotheses, each with its own funnel and success metrics. They then implemented the channels: SEO, GEO for visibility inside AI search and AI assistants, PR and digital media, and paid user acquisition to test the funnels fast. Analytics and attribution were in place from the start.They also built AI into the daily marketing work: a custom multi agent system using Claude, Grok, Perplexity and Gemini for research, content production and localization, handed over with workflows, prompts and checklists. Two of the three hypotheses proved out, so we elaborated those two and their funnels. CAC started at $31 and fell to $16 by the end of the test campaign, below the industry average. The campaign brought around 2,500 activated users, which boosted revenue and gave us real data for funnel, user and product analysis. The client finished with a working acquisition system and the documentation to run it, not a set of campaigns. Project management was on time and on budget: weekly calls, a shared board with owners and deadlines, monthly reporting against the strategy metrics, same day answers. When our client's roadmap moved, they resequenced the plan in days. Most impressive: they think like product owners, not like a service agency, and they challenged our ICP and pricing assumptions correctly. One improvement: the early reports were denser than we needed, and they added an executive summary once we asked.

Stephan Watts CEO at Dreamers Welcome

1.7★

SEO Review from Stephan Watts

We worked with this company for about six months, and while things started off strong, the experience quickly went downhill. In the beginning, communication was clear and progress was being made. However, after one of their co-founders left, everything fell apart.Deliverables were consistently delayed, deadlines were missed, and instead of solutions I was met with excuses. The level of professionalism and accountability dropped dramatically. What was once a promising partnership turned into me constantly chasing updates.The final straw was being completely ghosted. After multiple follow-ups, they simply stopped responding no explanation, no closure, nothing. For a company that presents itself as reliable and results-driven, the lack of follow-through was incredibly disappointing.I wouldnt recommend working with them unless youre okay with broken promises and being left in the dark.