Are you looking for a professional video production company to capture audiences and convey your message? We explored authentic client feedback, relevant case studies, and industry standings of leading corporate video production agencies to help businesses like yours discover reputable partners. You can browse our directory and refine your search by location, pricing, minimum budget, team size, and other criteria to find an agency that can effectively convey your brand narrative.
We also meticulously reviewed the services, awards, portfolios, industry reputation, pricing, and client reviews of nearly 900 agencies to bring you a list of the top 10 corporate video production companies. Examine our featured agencies and their specialties to find the right partner for your next video production endeavors.
The Number 1 Corporate Video Production Company as Selected by DesignRush Is...
Specializing in visual storytelling for brands, Snowy Peak Films provides end-to-end corporate video production using 4K cinematic cameras, aerial videography, image-stabilizing gimbals, high-quality LED lighting, and advanced storytelling techniques. As part of its corporate video production service, the company creates company overviews, product demonstrations, testimonials, internal communications, event coverage, recruitment videos, promotional videos, and brand videos. With over 15 years of experience, Snowy Peak Films has helped businesses turn their vision into captivating videos powered by aerial drone videography, 2D and 3D animation, and still photography.
Snowy Peak Films Success Story
Challenge: Facing rapid expansion, portable power generation company Mesa Solutions needed new corporate branding and commercial videos to showcase its extensive product lineup and communicate its corporate message.
Solution: Snowy Peak traveled to Mesa Solution’s headquarters, manufacturing plant, and two customer locations to capture the necessary footage. It used a combination of camera equipment, including Inspire 2, Mavic 3, RED Komodo, RED Raptor, DJI Ronin RS3, and Blackmagic Pocket 6K cameras, to capture footage across the designated locations.
Results: Snowy Peak Films produced several videos for different purposes. Namely, it created 4 commercial brand videos for recruitment purposes, informational videos for targeted audiences, and social media videos. Impressed by the work, Mesa Solutions contracted Snowy Peak Films for other projects.
Notable clients: Louis Berger, Lawyer.com, Brother, Kumon, American Express
Awakened Films produces visual stories that elevate a brand’s message through corporate videos. Its corporate video suite covers company overviews, corporate documentaries, corporate events, corporate training, internal communication, recruitment, testimonials, and explainer videos. In addition to corporate videos, Awakened Film also specializes in commercial videos, live events, viral videos, nonprofit and educational videos, and narrative films. Its unique blend of creativity, passion, and attention to detail has helped it gain recognition in the Montclair Film Festival and Woodstock Film Festival, among other awards.
Awakened Films Success Story
Challenge: Undergoing an acquisition by its top competitor, WSP, engineering company Louis Berger needed a video communicating the next steps of the acquisition plan. The video messages aimed to build motivation and trust among its employees for the upcoming transition.
Solution: Awakened Films created a video series in which Louis Berger CEO Jim Stannis talked directly to the camera to announce the acquisition. Following the announcement, Awakened Films held a live broadcast program wherein WSP executives addressed questions and concerns and explained the process in detail. Once the merger was finalized, the video agency released a final video featuring executives from both companies as they encouraged the employees to take advantage of this new opportunity.
Results: The humanistic and personal approach across the videos enabled the employees to resonate with the message and feel hopeful about the new changes. This translated into reduced employee angst and allowed for a smooth acquisition process.
Notable clients: World Trade Centers Association, GoDaddy, Rosetta Stone, WebMD, TED x Pittsburgh
Covalent is a video production company seeking to craft impactful stories that convey the brand's ethos and connect with the right audiences. Corporate video production encompasses the company’s specialty, with its broader offering extending to marketing and sales videos, training videos, internal communication videos, product videos, and documentaries. On the other hand, its services span visual effects, docu-style videos, drones, animation, and social media and video campaigns. In recognition of its creatively unique videos, Covalent has been recognized by the Telly Awards for three consecutive years.
Covalent Success Story
Challenge: The World Trade Centers Association (WTCA) tasked Covalent with developing a brand video for its global audiences intended to generate brand awareness and increase membership signups.
Solution: To display the unique benefits of a WTCA membership, Covalent combined animation with testimonies from current members and developers. The animation articulated the brand-centered story and visualized the power of WTCA’s global network. The testimonies further amplified the message, providing real-life evidence of these advantages.
Results: Through the brand video, WTCA improved its brand awareness and interest, potentially boosting the number of new members.
Best for: Business-to-business (B2B) corporate videos
Average hourly rate: $149
Minimum budget: $25,000-$50,000
Founded: 2019
Size: Under 49
Location: New York City, NY
Notable clients: MassMutual, Adobe, Mastercard, PepsiCo, Capital One
Froth & Fur is on a mission to make brands stand out via corporate, B2B commercials, recruitment, customer stories, and B2B product videos. In addition to corporate videos, Forth & Fur provides 3D animations, documentaries, branded entertainment, and social video ads. Its dedication to emphasizing the human connection and simplifying the complex has led to many collaborations with Fortune 500 companies and over 30 awards, including the Telly Awards.
Froth & Fur Success Story
Challenge: MassMutual struggled to break through the competition with its Coverpath life insurance platform. Having achieved lucrative results with Froth & Fur in a previous project, MassMutual tasked the corporate video company to create a video that would increase its user base.
Solution: Meeting with key decision makers, Froth & Fur gained insight into the client’s product, business model, industry, and target audiences. Based on this, the agency developed a storyline, profiling advisors as the inspiring individuals who used Coverpath to succeed. It also created explainer videos that showcased the platform's advantages and marketing videos for sales purposes.
Results: Through the combined efforts of MassMutual’s sales and marketing team, Froth & Fur’s video doubled the client’s user base and achieved a high Net-Promoter Score (NPS). Another notable achievement was that one of the corporate videos won 2 Silver Telly Awards, prompting MassMutual to sign the agency for a multi-year partnership.
Notable clients: Nu Skin, Holiday Inn, Home Depot, Delta Airlines, Cirque du Soleil
Focusing on strategic storytelling and instructional design, The DVI Group produces corporate identity videos, explainer videos, promotional event videos, and corporate event videos. With over 24 years of industry expertise, the corporate video production company has earned numerous accolades, including the Muse Creative Awards and Telly Awards. The DVI Group’s video styles cover a range of different formats, including interactive videos, personalized videos, 2D and 3D animations, motion graphics, visual effects, and scriptwriting.
The DVI Group Success Story
Challenge: With thousands of brand reps worldwide selling its products, skincare company Nu Skin needed a video that would establish quality standards and encourage corporate compliance.
Solution: Understanding the importance of these explainer videos, The DVI Group consulted with legal professionals to ensure the right messaging and wording in the script while presenting practical selling tips. The company chose upbeat and stylish actors to make them more relatable to target audiences and invited the graphics lead on set to ensure that the hand movements coordinated with the illustrations. It also integrated the client’s brand colors into the wardrobe and animation to make everything more cohesive.
Results: Nu Skin was impressed by how The DVI Group accurately captured its vision and niche industry in its 9 compliance videos. The videos helped Nu Skin achieve the standardization it sought after, allowing its brand reps to elevate their service quality.
Notable clients: Zeal Solutions, Amazon, Box Inc, Ateme, Europa Worldwide Group
Winning customers with creative content and campaigns, Venture Videos is adept at a variety of corporate videos, including company profile videos, corporate event openers, recruitment videos, social responsibility videos, investor relations, internal communications videos, instructional videos, corporate documentaries, and more. Beyond corporate videos, Venture Videos also produces animations, social advertising, promotional, product demos, case studies, and training videos. Multiple institutions, including eminent names like the Hermes Creative Awards, have recognized the company’s mastery of video making.
Venture Videos Success Story
Challenge: Training company Zeal Solutions needed a series of scenario-based training videos to supplement its written content on handling difficult situations at work. The videos were envisioned to capture and maintain viewer interest, convey key concepts concisely, evoke emotional responses, stimulate reflection and discussion, and mirror practical challenges in medical and office environments.
Solution: Working closely with the client, Venture Videos transformed written case studies into screenplays, adding dramatic elements to pique viewer attention while remaining believable and factual. The videos also underwent a thorough approval process to ensure they achieved training objectives, evoked the desired emotions, and encouraged meaningful conversations. The company shot the videos in one location to maximize the budget and used different backdrops according to the script's needs.
Results: Venture Videos created 5 informative and thought-provoking videos that allowed viewers to empathize and find appropriate solutions for each scenario. The videos were so successful that Zeal Solution still uses the videos across its digital training program, and commissioned Venture Videos for 2 more projects.
Notable clients: Cascade Strategy, Digital Ocean, Uber Eats, Airtable, Spotify
Vidico combines creativity, video production, and marketing strategies to tell enticing brand stories. Its end-to-end corporate video production process encompasses creative briefing and onboarding, preproduction, production, postproduction, and live-action and animation videos. Its video production capabilities extend to brand, careers, case study, crowdfunding, explainer, overview, social, walkthrough, and app videos. In helping over 450 businesses, Vidico has released 1,200 creative projects, which recorded 1.5 billion project views, raised $15 million in crowdfunding, and won 35 awards, including the Drum Awards and Muse Creative Awards.
Vidico Success Story
Challenge: Tech startup Cascade Strategy needed a video that would reintroduce its brand and products on the market. It envisioned the video to be fun, ambitious, and bold rather than presenting typical formal B2B video elements.
Solution: Vidico partnered with Cascade Strategy to build a human-centered narrative that balanced humor and information. The video featured a suggestive storyline, presenting the taboos and complexities in strategy development. As the video progressed, it showed how Cascade Strategy solves these problems, using animated elements to display the product features.
Results: Cascade Strategy distributed the video across its online channels, recording over 375,000 views, 5,800 hours of watch time, and a 93% view rate. It also increased the impression rate to 40% and doubled the number of subscribers. Recently, the video reached 1.4 million views on YouTube.
Notable clients: VSCO, PayPal, Bed Bath and Beyond, WordPress, Intel
BX Films offers concept creation, scriptwriting, pre-production, production, and postproduction services for corporate videos, helping brands tell their inspiring stories through video. Its specialization extends to brand videos, explainer videos, marketing videos, product videos, creative commercials, and testimonial videos. With a robust video portfolio, BX Films has worked with top global brands like Whirlpool, Toyota, Cisco, IBM, and JBL.
BX Films Success Story
Challenge: VSCO contracted BX Films to create a recruitment video to present its culture, space, creators, visionaries, and artists. Another aspect of the request was to make the video attractive to like-minded individuals and stimulate them to join the organization.
Solution: To capture VSCO’s vision, BX Films used a drone and professional camera to show the beauty of Oakland, where VSCO is located. Then, it complemented these exterior shots with footage of the client’s aesthetic building space, displaying the various rooms and architectural details. Overlapping with the video is the audio of its employee’s testimonies, describing the culture, community, and experience of working at VSCO.
Results: BX Films delivered a two-minute video that accurately represented VSCO’s unique voice, tone, and culture of empowering creative content creators.
Notable clients: Avalon Flooring, Bayer, HP, IBM, Johnson & Johnson
New Pace Productions aims to engage, educate, and inspire by crafting videos that drive results and provide value for money. Its comprehensive corporate video production services span brand identity content, explainer videos, internal communication videos, and social media content. Its offering also covers educational, promotional, animated explainers, company stories, customer testimonials, live event videos, and video series. Having 15 years of industry experience, New Pace Productions has generated numerous quality videos, with 80% of its projects coming from returning clients.
New Pace Productions Success Story
Challenge: Wanting to promote its products, showroom branches, and customer experience, Avalon Flooring partnered with New Pace Productions to develop videos for digital, commercial, and broadcast use.
Solution: New Pace Productions brainstormed with the client and pitched numerous proposals. Based on this, it provided the script, storyboards, casting options, and production schedules. It also used multiple cameras, creative rigging, high-end lighting, and sound equipment for the multi-day shoot. Being in charge of the postproduction process, New Pace Productions edited, animated, added graphics, mixed sound, and color-corrected the footage to round up the video package.
Results: New Pace Production produced 30-second videos optimized for digital use, advertisement spots, and television commercials. The videos were informative, meaningful, lively, and eye-catching, inviting customers to the showroom.
From explainer videos to corporate, business, and healthcare videos, Kasra Design produces high-quality visual stories customized to business needs. Its services include 3D and 2D animation, animated video, motion graphics, video production, non-profit video, event video, TV commercials, and multilingual videos. Serving numerous global businesses, Kasra Design has delivered over 400 videos and won several awards and accolades, including the Motion Design Awards, Indigo Design Awards, and the Los Angeles Animation Festival.
Kasra Design Success Story
Challenge: As part of its substance abuse prevention initiative, the Global International Network About Drugs (GINAD) launched the Network, a global encyclopedic portal on drugs. To convey Network's significance, GINAD tasked Kasra Design with developing an explainer video.
Solution: Kasra Design held in-depth discussions with the client to flesh out project details. From there, it developed the script, storyboard, graphics, voice-over, animation, and sound design. It also used motion graphics to highlight GINAD’s innovative mindset and 3D animation to give the video more depth and realism.
Results: Kasra Design released a two-minute video showcasing the valuable features of the Network so users can fully utilize and appreciate its capabilities. In doing so, it helped GINAD raise awareness on the topic.
How We Picked the Best Corporate Video Production Agencies
We chose the best corporate video production agencies by evaluating hundreds of agency profiles based on their skills, past achievements, reported strategies, client references, and previous collaborations. Through this, we developed an effective assessment process to identify the leading companies with the expertise to provide comprehensive corporate video solutions for different industries.
Our team of industry experts conducted the evaluation based on the following criteria:
Reviews: Client satisfaction, level of trustworthiness, project management, communication style, and work ethics
Portfolio: Successful projects showcasing the agency’s approach to delivering tangible results
Awards and recognitions: List of notable achievements and affirmations by reputable third-party agencies
Team bios: Overview of employee profiles and relevant video production experience
Top services: Core competencies and areas of focus
Corporate video production expertise: Ability to produce high-quality videos using creative approaches and sophisticated equipment
10 Most Popular Corporate Video Production Companies Compared
Agency name
Location
Hourly rate
Size
Best for
Snowy Peak Films
Castle Rock, CO
$100
Under 49
Overall
Awakened Films
Madison, NJ
$199
Under 49
Internal communications videos
Covalent
Pittsburgh, PA
Inquire
Under 49
Brand videos
Froth & Fur
New York City, NY
$149
Under 49
B2B corporate videos
The DVI Group
Atlanta, GA
Inquire
Under 49
Explainer videos
Venture Videos
Nottingham, United Kingdom
Inquire
Under 49
Training videos
Vidico
Melbourne, Australia
Inquire
Under 49
Animated video production
BX Films
Walnut Creek, CA
$175
Under 49
Recruitment videos
New Pace Productions
Philadelphia, PA
$150
Under 49
Mutli-format videos
Kasra Design
Anaheim, CA
$200
Under 49
Motion graphics videos
Best Corporate Video Production Agencies
726 Companies-Rankings updated: August 20, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...
Herman Mantis is a video production company specializing in high-impact, creative video content for brands, agencies, and small businesses. We bring stories to life through engaging explainer videos, branded content, and behind-the-scenes storytelling that connects audiences with your vision...
Helping Small Business Owners Do More to Tackle Business Marketing Goals With The Power of 2!
Back2Basics is a boutique brand management agency specializing in advocating for the true small business owner, solopreneur, or local nonprofit chapter who could use an extra hand and guidance when it comes to brand design, messaging and content strategies, website design or maintenance, print marketing...
Network Nexus Studios is an internationally based multimedia production studio. Our company and its subsidiaries offer voice-over, animation, graphic design, sound design, and music composition services. Let us act as a one-stop shop for you!...
Firestarter is a Romania-based strategic branding and design agency founded in 2007, focused on using design as a core business strategy rather than merely an aesthetic element. The agency helps organizations build differentiated brands through research, strategy, identity systems, digital experiences...
Building World-Class Social Media Communities That Drives Business Growth.
FCS is an award winning organic social media marketing agency. Our team of on-house experts become part of your in-house team to deliver social media strategy, social media content creation, community management, influencer management, paid media management and reporting...
Crafting digital excellence, our agency specializes in web design, application development, and multimedia creation. From sleek presentations to dynamic applications, we offer comprehensive solutions. With expertise in graphic design, video, and photography, we bring visions to life, ensuring seamless...
Designity is an AI-enabled, human-led Creative-as-a-Service platform.
Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...
The Felice Agency is a full-service branding and marketing company in Phoenix and San Diego known for Madison Avenue quality regardless of your budget...
DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...
Animation for government and corporate communication
We help government and corporate teams across Australia communicate important information with accuracy and genuine human connection through 2D and 3D animated video...
AD.JUST is a Los Angeles and San Diego video production agency with 10+ years delivering high-impact content for eCommerce brands, Kickstarter campaigns, corporate events, and global entertainment clients...
Business & Community leaders can feel stuck wearing many hats Imagine if you had a team dedicated to simplifying your Branding & Marketing to-do list, winning your time back so you can focus on what needs you most...
We partner with businesses, brands, and people all across Australia to help make growth happen with our expertise in strategic creative. Let's make positive impact in Australia together...
High-end CGI, 2D/3D art & animation, and AR/VR development for brands, games, and events. We turn creative vision into immersive content that performs...
Rebellion Group is a full-service brand and marketing agency based in Connecticut. We help organizations understand their markets, clarify their position, strengthen their brands, and create marketing that moves people and drives growth...
What Took You So Long is a global creative agency with 15 years of experience producing films, photography, and digital campaigns across 150+ countries. From conflict zones to climate summits, we tell stories that matter with ethics at the heart of every production. Our clients include the UN, NGOs, and...
We are not just another creative agency, we are a powerhouse of imagination, fueled by passion.
With a rich tapestry of experience spanning over a decade, we've mastered the art of turning ideas into realities and visions into victories. From breathtaking branding campaigns to immersive digital experiences, we craft stories that resonate, designs that inspire, and strategies that succeed...
Putting the WOW! in Video Services for ANY businesses - with a smile!
Looking for an expert in video and animation storytelling who takes a personal interest in delivering great results? I'm Gary Jesch of Carson City, NV, and I'm ready to tackle your project or challenge. I create the kinds of videos that stand out from the crowd, quickly and affordably...
Empowering visions with distinctive, enduring graphic solutions.
Pinehouse Studio is a creative agency specializing in editorial design, branding, and visual storytelling. With a passion for detail and innovation, we craft stunning print and digital experiences that captivate and inspire...
Founded in 1993, ON Advertising is an award-winning, full-service creative, advertising, marketing, public relations, digital, social media, graphic design, web design and video services agency. We serve companies of all sizes from local to national. We exist to build brands and grow business for our clients...
Forging your digital presence with every implemented bit.
We are a team and everything we do is people-based be it campaigns, websites or client relationships.
Behind every successful project, you will find a team of experts working tirelessly to bring your vision to life. Main thing about us is that we are ready to tackle any challenge that comes our way...
Unruled is the leading integrated agency for outdoor brands. As a full-force growth partner, we help brands scale smarter—fusing strategy, creative, and tech into unstoppable momentum. We dont follow trends; we make them. Ready to lead the pack, not just follow it? Were your guide...
We Sculpt Ideas To Experiences, Craft Designs To Defy Gravity & Challenge Norms.
We're a collective of restless souls, fueling our passion with caffeinated creativity. Our designs are like adrenaline shots, injecting life and vitality into brands that dare to stand out. We don't just follow trends; we set them ablaze with our fiery vision...
The BRIDGE that connects Global Brands with VIETNAM.
Our value is rooted in the fusion of authentic Asian insight and the tailored solution for global customers. Experienced in working with international brands and corporations, 2BIG Production provides top-notch video & photo quality production that resonates with the rest of the World...
Bird Comunicação is a strategic communication agency that partners with global brands to shape positioning, craft creative strategies, and drive meaningful growth...
Where Vision Meets Motion, Flavor Meets Imagination.
Skalawag Productions, a full-service branded video production company in Chicago, collaborates with brands and agencies to create engaging video and photo content. Specializing in Food, Beverage, and Education, we offer comprehensive services including animation, editing, and finishing touches. Whether you...
Connecting with audiences through comedy and heart.
A LOS ANGELES based full service creative, design & commercial video production company that uses proven strategies to aid in multifaceted projects, from ideation to post production for any budget tier...
La Habichuela Mágica stands firm in our commitment to harnessing the power of creativity to bring forth visual expressions that authentically capture and convey the essence of who you are. For us, the art of creation is an ongoing journey that thrives on exploration and pushing boundaries. It's about...
We are a marketing company who specializes in web design services. We work with businesses of all different sizes in creating dynamic websites and build custom marketing plans for our clients that build their business and bring in more customers or clients...
thunder::tech is the leading, full-service marketing agency for midsize brands, known for delivering remarkable growth by blending creativity and technology...
All-in-one Communication Agency that combines Strategy and Digital to think and implement ongoing solutions.
With over 15 years of experience, we have adapted our hands-on approach to strategically design and implement digital solutions that are client driven, goal oriented and industry specialized...
Commercial Photography, Videography and Retouching Services.
OMS Photo brings 30+ years of commercial photography expertise to video production. Our experienced team combines creativity, technology, and full-service production to create dynamic video content that brings your brand, products, and ideas to life...
Have an idea for a corporate video? Look no further; we've got your back. We're an award-winning 2D video animation studio and corporate video production team in Denver. Discover the Snowy Peak Way!...
The Video, Audio and Events Agency: Engage Your Audience
We create inspired video content for web, social, and advertising campaigns. We produce high-end corporate events for brand launches, market updates and team-building town halls. From our Dublin recording studio, we master audio for radio commercials, podcasts and audio books, while offering green s...
We design products that win critical acclaim from industry experts. TEAMS Design is an award winning, global, industrial design consultancy with 4 international studios. Each is made up of designers, engineers, media producers, strategists, and researchers that focus on creating unique physical and digital...
FVM is the brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart marketing strategy, we help them reach their audiences and we've been doing it for over 35 years...
Cabbage Film Factory is one of the biggest production service company in Hungary. What sets us apart from the rest, is that we are a family owned company in existence for more than 20 years as well as being a one-stop-shop. For more information please visit our website https://cabbagefilmfactory.com...
Betty is a modern creative agency built for brands that refuse to blend in. Focused on bold storytelling, high-impact campaigns, and fast-moving creative execution, Betty combines strategy, design, content, and studio production to help brands create memorable experiences that drive attention and business...
Ignited is a dynamic marketing and business consultancy rooted in the start-up era. With a founding team that led the turnaround of Activision, we bring unparalleled expertise in driving measurable growth. Our unique blend of strategic consulting and digital communications empowers our clients to gain a...
We are a creative team that works to make your product known to everyone. We create explainer animation videos for your business as well as other 2D animations. We take care of the entire production cycle so you don't have to worry...
At Outrise Studios, our fervor lies in achieving the extraordinary by seamlessly blending strategic communication, tailored concept development, artistic design, and cutting-edge technology at every juncture. With a relentless pursuit of excellence, we craft innovative solutions that captivate audiences and...
Trizone India is a premier, full-service creative agency specializing in integrated branding, advertising, and digital solutions. With over a decade of experience, we are dedicated to crafting compelling brand stories and delivering result-oriented marketing strategies for clients across industries...
Saving and supporting small business around the globe
At Adapting Social we work on New York City time, which means everything has to be TOP quality and has to be done yesterday. As a business owner, your job is to produce the best product or service you can, our job is to showcase your ambitions to your customers locally and or globally...
A corporate video production company is a specialized agency that produces professional films for businesses that can be used both for internal (e.g., training videos and event videos) and external (e.g., promotion and marketing) purposes. In managing the preproduction, production, and post-production processes, a corporate video production company helps communicate the business’s brand and values, striving to make the brand more memorable and relatable to its employees, stakeholders, and target audiences.
Businesses value corporate videos because they help them overcome numerous internal and external challenges. This includes:
Lack of innovative ideas to creatively and effectively communicate the brand message
Challenges in crafting scripts, visuals, and audio that can successfully engage audiences
Complications in planning pre-production, production, and post-production to maximize efficiency
Struggles in providing the required equipment and software for a complete corporate video production process
Issues in accessing top animators, voice actors, crew members, professional actors, hair and makeup artists, and other essential talents
Data shows that 93% of companies believe video is crucial in their marketing strategy, with 57% planning to dedicate more resources to video production within the year. According to the source, 43% of produced videos were product-related, 38% were educational and instructional videos, 18% were customer testimonials, and 10% were company culture videos.
Success story
While the statistics affirm the value of video assets, the following case study vividly illustrates how corporate video production companies are pivotal in building a positive brand image:
Challenge: To support the next generation of trade professionals, Project MFG annually holds Clash of Clans, an event where students from different American trade schools compete. Envisioning to present the event with an entire reality competition docuseries, the organization reached out to Synima.
Solution: In partnership with ATS, Synima interviewed the competitors, selected compelling storylines, and developed a script. For the next three days of the event, the agency captured it in action, focusing on the audience and students’ natural reactions to the events as they progressed.
Results: By the end of the event, Synima delivered multiple videos showcasing the importance of the event, its mission, and different student stories. The event’s YouTube videos reached over 100,000 views, impressing Project MFG and leading them to hire Synima for other smaller regional and subdivision competitions.
What do corporate video production companies do?
Corporate video production companies create videos for various business operations, including marketing, recruiting, training, and internal communications. They provide a team of producers and crew members to professionally plan, shoot, edit, and distribute videos according to businesses’ needs and requirements.
Key services that corporate video companies provide include:
Scriptwriting Drafting the dialogues, voiceovers, and text that will appear on the video
Storyboarding Planning the visual elements of a video, including camera angles and transitions, props, and cast positioning
Location scouting Searching for potential locations for the video shoot and assessing their suitability in terms of lighting, foot traffic, and shooting permission for that specific area
Casting Selecting talents that can effectively convey the intended brand message on video
Film and record Recording raw footage and audio that may be included in the video, including interviews and B-Rolls
Audio mastering Mixing and layering audio and music tracks to match the narration and emphasize the video message
Animation and motion graphics Adding effects, illustrations, 3D elements, and other elements to enhance storytelling
Post-editing Combining the raw footage together to tell a comprehensive and compelling story, which includes color correction, adding transitions, and formatting the video to select digital platform requirements (e.g., Instagram, Facebook, and YouTube)
Below are common types of corporate videos:
Company profile video
Explainer video
Testimonial video
Internal communication video
Corporate social responsibility video
Recruitment video
Training video
Event video
Brand video
Success story
Indigo Productions’s project demonstrates the impact of a corporate video production company's services on businesses:
Challenge: Launching a new communications network, Markit Group tasked Indigo Productions with creating a visually stunning video to create hype among its target audiences and prompt them to visit its website.
Solution: Indigo Productions proposed a 3D exploration video concept and developed the script, narration, visuals, and original musical score. It also crashed a 300-computer render farm to create captivating 3D animation.
Results: The production efforts resulted in a 60-second 3D commercial that fully captures the essence of the client’s new product, Markit Collaboration Services.
How much do corporate video production agencies charge for their services?
Video length Longer videos require more footage, editing, and crew members, increasing project costs.
Video location Projects requiring long trips and multiple locations can raise project prices, as businesses are required to pay for travel and lodging expenses.
Type of video Different video types require different equipment, tools, and teams. For instance, a fully animated video needs a team of animators and voice actors. On the other hand, a live video needs on-screen actors, hair and makeup artists, and costumes and props.
Project scope and requirements Projects often entail hiring hair and makeup artists, renting locations, and producing props, leading to bigger production teams and extension of the costs.
Project timeline Corporate video production agencies charge more for projects that require rush work and have shorter timelines.
Licensing fees Although usually folded into the overall costs, projects that require purchasing of multiple sound, footage, and other elements can make the project more expensive.
The top 50 corporate video production agencies on DesignRush charge an average of $154 an hour. 15.6% of the video production companies on DesignRush accept projects under $1,000, while 1% require a $50,000 minimum budget.
Why should I hire a corporate video production agency?
You should hire a corporate video production agency because they have the expertise, tools, and equipment to produce professional corporate videos that effectively convey the intended message. This, in return, translates into higher conversion rates, brand trust, customer loyalty, and sales. Additionally, corporate video production agencies can provide access to talents, business partners, and locations that otherwise may have been difficult to source internally.
Hire corporate video production agencies because they:
Lend expertise and skills in corporate video production and industry trends
Provide the necessary equipment, software, and tools to cover all production necessities
Reduce the cost of hiring temporary crew members, buying software, and renting equipment
Maximize return on investment by producing multiple videos from one footage
Have access to talent connections and unique shooting locations
Capture audience attention with professional videos
Optimize final video products according to various platform requirements
Success story
Challenge: Educational toy company VTech Electronics experienced these advantages firsthand when it partnered with New Pace Productions to create demo videos of its products, intended to be featured across its Amazon store. The videos must comply with the platform’s requirements and be compatible with the client’s website and YouTube channel.
Solution: New Pace Production provided the equipment and personnel for the production and post-production processes and completed the editing, animation, and video graphics. It also closely collaborated with stakeholders, using Smartsheet and Frame.io to gather feedback and approval.
Solution: New Pace Production delivered nearly 100 product demo videos, ranging between 30 and 90 seconds. The project was completed within the client’s budget and a six-month deadline. The videos were highly praised and received favorable press coverage, elevating VTech’s reputation.
How do I choose the best corporate video production company for my business?
You can choose the best corporate video production company for your business by following these steps:
Research about videography Learn more about the corporate video production process and what does it entails. This will help you understand how a corporate video production company can assist you with your project.
Determine project requirements Outline your purpose, goals, key performance indicators (KPIs), and desired deadline. Also, specify the video content, story, and the platforms where you’ll publish the video.
Collect samples Create a list of videos you want to emulate with your corporate videos. Doing so will help you better articulate your vision and how you wish the videos to be presented.
Define your budget Determine how much you can allocate to videography, casting, location rental, music scoring, props, and other items needed for your corporate video.
Search for potential partners Look at marketplaces, listings, community forums, and agency directories like DesignRush. Ask business partners and colleagues for corporate video production company references.
Check their track record Research the agency's background and review their past work, case studies, client testimonials, reviews, certificates, and industry awards.
Evaluate specialty Go through their list of services, business partners, and industry expertise to determine the agency's experience in your niche and whether it has the skills to effectively communicate your story and engage audiences.
Send a request for proposal (RFP) Provide a copy of your project scope, goals, expected deliverables, estimated timeline, video samples, and business background. Compare proposals from different providers to identify options that align with your needs and offer the best value for money.
Interview the shortlisted agencies Discuss with the corporate video firm how they plan to execute your vision and select those who understand your ideas, goals, needs, and values.
Ask about their tools Inquire about the agency’s type of cameras, equipment, and video editing software. Select agencies that use sophisticated and specialized equipment you might need. For instance, a drone for aerial shots.
Negotiate the terms Communicate your needs and financial considerations with the agency. Many corporate video production companies are willing to negotiate terms or suggest a pricing model that accommodates your budget.
Settle the legalities Before finalizing the contract with your chosen corporate video production company, make sure it outlines all project terms, including fees and expected deliverables. This protects both parties and clarifies expectations.
If you need help with the selection process, visit DesignRush’s Marketplace. We’ll connect you with five suitable prospects based on your project requirements — for free.
What are the key success metrics in corporate video production?
There are numerous key success metrics in corporate video production. However, it is important to choose the metrics that best align with your project goals, as it will give better insight into the effectiveness of your video.
Below are common key success metrics for corporate videos:
Unique view count Calculates the number of people who watch the video for the first time and can be compared to the number of expected viewers
Average view duration Monitors the average length of time audiences watched your video and can determine their level of engagement
Play rate Pertains to the number of people who play the video and is helpful when businesses have embedded videos without auto-play
Completion rate Indicates the number of people that have watched the video from the beginning to the end
Audience retention Identifies if viewers are skipping or dropping off from the video
Social shares Determines the number of times people have shared the video on social media to identify the brand’s reach and visibility
Social media engagement metrics Measures the number of likes, comments, and mentions on social media
Click-through rate Monitors the number of times people immediately click the link associated with the video, which takes them to the company website or landing page
Conversion rate Calculates the percentage of people taking a desired action, such as clicking the video link, buying products, or signing up for an event
Bounce rate Measures the number of times a viewer closes the website where the video is embedded
Buffering time Identifies the speed it takes for a video to load before playing
Return on investment Compares the value a business earns from the video to the amount they spent creating it
What questions should I ask corporate video production agencies before hiring one?
You can ask corporate video production agencies the following questions before hiring one:
Its Relevant Background
How long have you been in the business?
Are you familiar with my industry and market? Can you share examples and references?
Can you provide a portfolio of your completed corporate videos?
Its Services and Processes
What kinds of corporate videos do you specialize in?
Can you walk us through your general workflow and process of creating a corporate video?
What kind of gear, tools, and software are you using?
Do you provide additional services aside from videography? Does the service extend to casting, video editing, post-production, and distribution?
How long does it take to edit a corporate video?
Do you offer revisions on edits or changes? If so, how many revisions are included in your service package?
How do you handle changes in deadlines or timelines?
What are your data privacy and security policies and practices?
Do you outsource your services?
Related to Your Project
Who owns the copyright of our videos? What will happen if we don’t renew them after a certain period?
What is our expected level of involvement? How much creative control can we have over the entire process?
Who will be working on our project? What are their credentials?
Will we have access to all the design source files?
What is the typical length for a corporate video? What video length do you suggest for our project?
What is the estimated timeline for our project?
What are the costs associated with video production for our requirements?
What are the best corporate video production companies in the US?
The best corporate video production companies in the US are the following:
Proposals