DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Quality Media That Gets You Seen, Heard and Remembered

    Quality Media That Gets You Seen, Heard and Remembered

    Ever Open House is a close-knit team of imaging professionals dedicated to producing high quality media solutions for people who want to show the best side of their business, brand, and space to potential clients and customers. We offer a full suite of media production services including video production...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Weaverville, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Event Video | Promotional Video | Commercial Video

    Event Video | Promotional Video | Commercial Video

    Josh Skehan Productions is a small local video production company in Scottsdale, AZ that since 2005 has serviced individuals, small businesses, and large corporations around the world with world class video production and photography. From half-days of filming, to events, to promotional videos, to production...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Reach Your Goals.

    Reach Your Goals.

    Light Brush Media is a full service, Colorado based, video production company. We have worked on a variety of production projects including narrative, corporate, livestream, television, social media, and commercials...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • help you communicate your value with the world & reach your full potential with video marketing.

    help you communicate your value with the world & reach your full potential with video marketing.

    Based in Toronto Canada, Digital Imprint is a video production company...

    Top Services:

    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Shake Up Your Ad Game

    Shake Up Your Ad Game

    Our 360° advertising agency has unrivaled experience in digital and video content marketing. We are proud that our clients have been relying on us for years - executing campaigns both domestically and across Europe...

    Top Services:

    • Graphic Design
    • Branding
    • Video Production
    • Advertising
    • Content Marketing
    • Show more
    Location
    Wrocław, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Liverpool based marketing agency offering bespoke and tailored digital marketing management...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Video Production
    • Package Design
    • Show more
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Combining ingredients in new ways to make brands and businesses big.

    Combining ingredients in new ways to make brands and businesses big.

    We're a proudly independent and woman-owned company that pairs the best ingredients in new ways to create breakthrough and meaningful solutions for brands. Named AdAge Small Agency of the Year NW, PB& has helped clients such as Visit Seattle, Anheuser-Busch, Windermere Real Estate, Providence Health, and...

    Top Services:

    • Advertising
    • Content Marketing
    • Social Media Marketing
    • Digital Marketing
    • Branding
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
  • Producers of Digital Video & Photo Content

    Producers of Digital Video & Photo Content

    10ten Studios specializes on destination video production. Our crew is passport-ready, TSA Pre-Check authorized, and conveniently located in the Denver and Detroit metro regions. We've been using storytelling to help our clients bring their ideas to life since 1994. The majority of stories are about a...

    Top Services:

    • Video Production
    Location
    Loveland, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Storytelling people, businesses, and their passions at best.

    Storytelling people, businesses, and their passions at best.

    Aoki Studios, a team of passionate creatives, excels in capturing the essence of your business and personal ventures. From event photography to shaping brand identity through impactful photo and video content, along with managing your social media presence, we're committed to assisting you in authentically...

    Top Services:

    • Creative Services
    • Digital Services
    • Video Production
    • Audio Production
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Developing products through every stage of the design process, and creating immersive visualization

    Developing products through every stage of the design process, and creating immersive visualization

    I create high-quality product images and animations for use as marketing materials/product launches...

    Top Services:

    • Product Design
    • Video Production
    • Creative Services
    • Design Services
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Production Is Our Passion

    Production Is Our Passion

    A full service production house for video and digital film projects for corporate clients, non-profits, creative producers and all the rest. Our team is about your message, your audience, and your success...

    Top Services:

    • Video Production
    • Advertising
    Location
    Marlborough, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Film & Brand Content

    Film & Brand Content

    We make films that capture your brand's unique spirit, are told in your authentic voice, and emotionally connect with your audience...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • At BrushPic we believe in providing quality design and services keeping up to date on the latest trends and strategies...

    Top Services:

    • Branding
    • Video Production
    • Social Media Marketing
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • We are a full service Online Marketing Agency. Our social media experts can help you establish your business objectives, identify your target audience, create engaging and share-worthy content and finally integrate your social media with all other aspect...

    Top Services:

    • Social Media Marketing
    • Email Marketing
    • SEO
    • Web Development
    • Video Production
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • I consider page two of Google search results, the dark web.

    I consider page two of Google search results, the dark web.

    ER Social Marketing assists companies in boosting sales and expanding their offerings. I focus intently on my clients' marketing campaigns and strategies, ensuring a personalized experience that sets me apart. t ER Social Marketing, every client receives individual attention. Your success is my driving force...

    Top Services:

    • Web Design
    • Social Media Marketing
    • Email Marketing
    • SEO
    • WordPress Website Design
    • Show more
    Location
    Point Pleasant, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    Under $1,000
  • Your Brand in Focus

    Your Brand in Focus

    Pixelab Studios is a full-service Pittsburgh video production company that partners with brands to create story-driven marketing videos that attract, convert, and delight!...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    4 Projects Listed
  • Shaping The World For Progress And Lasting Change

    Shaping The World For Progress And Lasting Change

    Through collaboration, Publicis Armenia can unlock unparalleled potential. Each of us on the team brings unique gifts to the table, uniting our resources, inspiring innovative solutions, and guaranteeing remarkable results...

    Top Services:

    • Advertising
    • Digital Marketing
    • Social Media Marketing
    • Media Buying
    • Event Marketing
    • Show more
    Location
    Yerevan, Armenia
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $10,000 - $25,000
  • A Comprehensive Solution to All Your Digital Needs

    A Comprehensive Solution to All Your Digital Needs

    Explore the creative possibilities with this dynamic duo of a Los Angeles based Production Company and Performance Marketing agency. From concept to completion, they have the ability to craft unique experiences that will captivate any audience...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Digital Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • We're putting an end to mindless media.

    We're putting an end to mindless media.

    Launched in 2000, Left Brain Media is a creative media group specializing in four related services: Custom eLearning Courses, eLearning Games, Creative Video Production, and Dynamic Websites and Applications...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • We provide creative media production for video, graphic design, web development and content marketing at cost-effective pricing...

    Top Services:

    • Digital Marketing
    • Video Production
    • Web Design
    • Web Development
    • Show more
    Location
    Anchorage, Alaska
    Number of Employees
    Under 49
  • Get inspired with us.

    Get inspired with us.

    Projeto C is an agency that specializes in customized design and communication solutions, catering specifically to individual client needs. Our collaborative team of creatives, designers, and project managers operates in an unrestricted partnership, where each member actively contributes to thinking...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Design Services
    • Package Design
    • Show more
    Location
    Porto, Portugal
    Number of Employees
    Under 49
  • Poised to help you create the best audio product possible at an affordable cost.

    Poised to help you create the best audio product possible at an affordable cost.

    Big R Music & Post Production, situated 65 miles south of New York City along the Jersey Shore, provides professional music and audio post-production editing and mixing services at a fraction of the cost of large studios. Owner/Engineer Randy Ward is a Berklee-trained musician and professional audio...

    Top Services:

    • Audio Production
    • Video Production
    Location
    Lakewood, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    Under $1,000
  • Strategic video testimonials that help you close more deals, faster.

    Strategic video testimonials that help you close more deals, faster.

    Testimonial Hero is a global video testimonial company that accelerates your audiences decision-making so you can close more deals, faster. With done-for-you strategic video testimonials that close trust gaps between you and your audiences...

    Top Services:

    • Video Production
    Location
    Somerville, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Making a mark, one day at a time!

    Making a mark, one day at a time!

    We're always excited for helping brands in establishing their remarkable online presence. It's been an award-winning & result-oriented start, making a mark one day at a time...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Branding
    • Show more
    Location
    Navi Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Our Mission: to be Salt & Light in the World of Visual Entertainment

    Our Mission: to be Salt & Light in the World of Visual Entertainment

    Based in Knoxville, TN - Almighty Wings Productions brings 30 years of Award-Winning expertise to video editing and storytelling - focused on lifestyle and reality content ranging from :05 second shorts to 60+ minute episodes...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Video Production
    • Branding
    • Show more
    Location
    Knoxville, Tennessee
    Number of Employees
    Under 49
  • We amplify your message. We creatively tell your story.

    We amplify your message. We creatively tell your story.

    ZZeppelin is a marketing agency that specializes in social media and graphic design. Our suite of digital marketing services are designed to attract and retain customers and to look good doing it. Team up with us in one area or across all of your digital media platforms. Its your voice. Well be sure that its...

    Top Services:

    • Branding
    • Social Media Marketing
    • Web Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
  • Changing The World | One Video at a Time.

    Changing The World | One Video at a Time.

    Viewbility is a full-service video solutions company that harnesses the power of storytelling to change the world one video at a time...

    Top Services:

    • Video Production
    • Digital Marketing
    • Branding
    • Advertising
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Portfolios Count
    8 Projects Listed
  • B2B Video Production

    B2B Video Production

    Hermod Creation Agency is a small agency with high skills in digital communication and technology. The company is started and run by Andreas Karlsson, a Civil Engineer in Technical Physics with experience from Ericsson in Mjärdevi (Linköping). Karlsson has produced presentation films for startups and more...

    Top Services:

    • Video Production
    Location
    Linköping, Sweden
    Number of Employees
    Under 49
  • Professional Corporate Video Production Services

    Professional Corporate Video Production Services

    When we say that we provide full service, we mean that we take care of everything, from pre-production to post-production. Our range of services includes the creation of corporate videos, aerial photos, live streaming, and the integration of hardware systems...

    Top Services:

    • Video Production
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Minds, Digital Excellence.

    Creative Minds, Digital Excellence.

    We are a design studio crafting stunning websites, captivating videos, high-quality mockups, and a full suite of creative services. From concept to execution, we transform ideas into visually striking digital experiences that engage and inspire. Lets build something extraordinary together!...

    Top Services:

    • Video Production
    • Branding
    • Web Development
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Sofia, Bulgaria
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Powered by AI. Perfected in 3D

    Powered by AI. Perfected in 3D

    Smapit Media provides AI-powered 3D visuals built for performance. We partner with D2C and e-commerce brands to deliver high-quality 3D product visualization, rendering, and animation. Our AI-driven pipelines ensure faster turnarounds and conversion-focused results...

    Top Services:

    • Video Production
    • Advertising
    • Creative Services
    • AI Development
    • Design Services
    • Show more
    Location
    Haryana, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • STA is a full-service advertising agency

    STA is a full-service advertising agency

    We are proud to be a small but mighty team. Sean Tracey Associates is made up of Creative Directors and Thinkers, Video Producers and Editors, Researchers, Designers, Digital and Media Strategists, and Account Executives. We're all a little bit different. We each have our area of specialty. But we pride...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • Graphic Design
    • Logo Design
    • Show more
    Location
    Portsmouth, New Hampshire
    Number of Employees
    Under 49
  • Conversion Marketing Agency helping businesses hit their business targets

    Conversion Marketing Agency helping businesses hit their business targets

    Q-Online Ltd is a performance-based online marketing agency offering unrivalled knowledge and experience in various services. Our company specialises in white label services, SEO marketing, pay per click advertising, local search marketing, social media marketing, strategic consultancy services, web design...

    Top Services:

    • Digital Marketing
    • PPC
    • SEO
    • Social Media Marketing
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Go Big

    We make strategy and creativity our lifestyle to generate profitability and sustainable brands...

    Top Services:

    • Branding
    • Creative Services
    • Logo Design
    • Graphic Design
    • Video Production
    • Show more
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    15 Projects Listed
  • Crafting Digital Experiences Through Data

    Crafting Digital Experiences Through Data

    For us, it's all about teaming up closely with our clients, and making those smart business moves together...

    Top Services:

    • Digital Services
    • Video Production
    • Branding
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Identify. Ideate. Execute.

    Identify. Ideate. Execute.

    Mercenary Creative Group serves as a full-service marketing agency for our own customers as well as a white label solution for other businesses. Our goal is to support you in every day's branding, graphic design and messaging conflicts. We offer a wide range of services, so you can decide whether you want a...

    Top Services:

    • Creative Services
    • Graphic Design
    • Web Design
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Reno, Nevada
    Number of Employees
    Under 49
  • Lifting Brands with Logical Love.

    Lifting Brands with Logical Love.

    Lifted Logic believes in the power of elevating brands through creative experiences, engagements and messages. We are focused on delivering solutions that help our clients reach their goals while increasing long-term success; taking a few select projects each year to focus on meaningful connections built over...

    Top Services:

    • Web Development
    • Branding
    • Video Production
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Overland Park, Kansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Designing pixel-perfect websites to elevate your business

    Designing pixel-perfect websites to elevate your business

    Based in the heart of Leicestershire (near Loughborough), dotwall is a multi-disciplinary web design, branding and marketing agency for businesses that want grow to the next level. dotwall Web Design was founded by Ben Wall. Ben's focus is not only on creating a design that looks incredible but designs...

    Top Services:

    • Digital Services
    • Design Services
    • Video Production
    • Branding
    • Graphic Design
    • Show more
    Location
    Leicester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
  • Three Pillars Media is a marketing production agency

    Three Pillars Media is a marketing production agency

    Three Pillars Media is a marketing production agency with an emphasis on video production and commercial photography. Were proudly located in Lincoln, Nebraska...

    Top Services:

    • Video Production
    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
  • Grindstone Agency, located in Lincoln, NE, helps brands sharpen their online presence through strategic video production and podcasting...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Lincoln, Nebraska
    Number of Employees
    Under 49
  • A new breed of creative collective

    A new breed of creative collective

    The Swell Co-Lab is a hybrid marketing and brand services firm that is driven by the commitment to challenge how brands connect with people...

    Top Services:

    • Content Marketing
    • Advertising
    • Social Media Marketing
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Hey, my name is Miguel Rato and this is my studio!...

    Top Services:

    • Web Design
    • Mobile App Development
    Location
    Lisbon, Portugal
    Number of Employees
    Under 49
  • Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution.

    Advent Designs in Charleston, South Carolina is your premier graphic and web design solution. We specialize in affordable options for local small businesses and non-profit organizations. We will work with you to find affordable options for your companies needs and provide professional level design work...

    Top Services:

    • Graphic Design
    • Creative Services
    • Web Design
    • Digital Marketing
    • Branding
    • Show more
    Location
    Charleston, South Carolina
    Number of Employees
    Under 49
  • B2B Content Creation at its Best

    B2B Content Creation at its Best

    Your brand can reach new heights by utilizing stunning visuals to expand and strengthen its presence. Incorporate eye-catching content into your strategy for successful growth! Unlock the potential of your brand by creating irresistible visuals that will draw in more attention, engagement and success...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • Advertising
    • Video Production
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Video agency from Cologne/Kiel Germany...

    Top Services:

    • Social Media Marketing
    • Design Services
    • Content Marketing
    • Advertising
    • Video Production
    • Show more
    Location
    Cologne, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    Under $1,000
  • DO DIGITAL AGENCY | YOUR DIGITAL PARTNER FOR STATIC, MOTION AND INTERACTIVE 3D CONTENT.

    DO DIGITAL AGENCY | YOUR DIGITAL PARTNER FOR STATIC, MOTION AND INTERACTIVE 3D CONTENT.

    DO DIGITAL AGENCY | YOUR DIGITAL PARTNER FOR STATIC, MOTION AND INTERACTIVE 3D CONTENT. HELPING BUSINESSES, ORGANISATIONS AND DESIGN AGENCIES HARNESS 3D TECHNOLOGIES BY CREATING EXTRAORDINARY VISUALS & ENGAGING EXPERIENCES...

    Top Services:

    • Digital Services
    • Product Design
    • Graphic Design
    • Print Design
    • Logo Design
    • Show more
    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
  • Empowered Production for Greater Impact

    Empowered Production for Greater Impact

    Photography, videography, and strategy for small businesses and partnerships with agencies...

    Top Services:

    • Video Production
    Location
    Dayton, Ohio
    Number of Employees
    Under 49
  • Creative Advertising Agency

    Creative Advertising Agency

    Quinlan is a 31-year-old agency and, like most 31-year-olds, we refuse to lose touch with our youth. We've embraced the digital revolution with both arms, building award-winning in-house video, content and development teams. We help our clients through their own digital transformations and turn their dreams...

    Top Services:

    • Video Production
    Location
    Buffalo, New York
    Number of Employees
    Under 49
  • Exceptional Videos

    Exceptional Videos

    Full service video and television production company. Corporate video production, web video's, television commercials, event video's...

    Top Services:

    • Video Production
    Location
    Buffalo, New York
    Number of Employees
    Under 49
  • Il tocco di Mida ai media

    Il tocco di Mida ai media

    Midable stands as a digital agency dedicated to facilitating companies in their digitalization, communication, and digital marketing endeavors. Our methodology revolves around a data-driven, performance-centric approach. We bring together top-tier talent for exceptional projects, ensuring excellence in every...

    Top Services:

    • Web Development
    • Social Media Marketing
    • Email Marketing
    • Advertising
    • UI/UX Design
    • Show more
    Location
    Prato, Italy
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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