DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,445 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • A Video Storytelling Agency

    A Video Storytelling Agency

    Video production agency available for worldwide travel. Every brand has a story. Let us tell yours!...

    Top Services:

    • Video Production
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Transform and Elevate Your Dental Brand

    Transform and Elevate Your Dental Brand

    Our PR campaigns in the dental industry highlight our track record of successfully representing surgical associations, government health agencies, charitable hospitals, and renowned professionals. We have earned the trust of industry leaders to manage their brand image...

    Top Services:

    • Public Relations
    • Digital Marketing
    • Video Marketing
    • Social Media Marketing
    • Advertising
    • Show more
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $105/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • IT'S ABOUT IMAGE. IT'S ABOUT IMPRESSIONS. IT'S ABOUT IDEAS.

    IT'S ABOUT IMAGE. IT'S ABOUT IMPRESSIONS. IT'S ABOUT IDEAS.

    We are a marketing and company that has built decades of long-lasting relationships with all of our customers — from local small businesses to Fortune 500 companies. We attribute our success to a team, driven with resourcefulness, innovation, and responsiveness...

    Top Services:

    • Graphic Design
    • Branding
    • Advertising
    • Event Marketing
    • Print Design
    • Show more
    Location
    Norwalk, Connecticut
    Number of Employees
    Under 49
  • Helping Companies Grow With Creative Videos

    Helping Companies Grow With Creative Videos

    Since 2010, Loudbyte has provided creative and strategic digital marketing for companies. Services include web and tv commercials, video marketing, content marketing, and design. Known as one of the best production companies in Los Angeles, Loudbyte travels nationwide...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    West Hollywood, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Train in VR, Lead in Reality.

    Train in VR, Lead in Reality.

    VR Vision is a XR (Extended Reality) company that provides immersive technology solutions for business. We provide virtual reality, augmented reality, 3D 360 video, and web and mobile apps!...

    Top Services:

    • VR/AR
    • Software Development
    • Video Production
    • Wearables
    • Software Testing
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Second home, first love.

    Second home, first love.

    Animation and then some... Second Home Studios produce animation in all its forms and guises, whether in the purest sense of each technique or mixing it up...

    Top Services:

    • Video Production
    • Graphic Design
    • Design Services
    • Video Marketing
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • A Full-Service Production Agency

    A Full-Service Production Agency

    An NYC-based video production agency working towards a more sustainable, collaborative world. We primarily focus on projects for products and services that help benefit people, the environment, and society as a whole...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    3 Projects Listed
  • We tell better stories for brands who want better connections.

    We tell better stories for brands who want better connections.

    To deliver award-winning, world-class creative solutions that foster unforgettable experiences for consumers and build market value for companies. Our clients set the bar in their industry and are envied by their competitors. Our team of kick-ass talent is proud and empowered of the work we do...

    Top Services:

    • Branding
    • Web Development
    • Email Marketing
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Top-level production service company in Costa Rica, Panama & Nicaragua

    Top-level production service company in Costa Rica, Panama & Nicaragua

    We are high end production service company, leader in Central America...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    San Jose, Costa Rica
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $10,000 - $25,000
  • We Make Magic.

    We Make Magic.

    White Unicorn Agency is a dynamic, full-service creative agency based in the Design District of Dallas. We’re a diverse team of dreamers who build remarkable brands with design, technology, and a touch of magic. We value process and function as much as beauty and creativity...

    Top Services:

    • Graphic Design
    • Creative Services
    • Video Production
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Beautiful ideas that work.

    Beautiful ideas that work.

    Pixel Media, an ad agency for high-quality print and digital content: graphic design, web development, videos, branding, email marketing, social media...

    Top Services:

    • Branding
    • Video Production
    • Creative Services
    • Graphic Design
    • Digital Services
    • Show more
    Location
    Pasig, Philippines
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • BRAG is a Dubai-based experiential and event management agency.

    BRAG is a Dubai-based experiential and event management agency.

    BRAG is a Dubai-based experiential and event management agency that creatively and intelligently promotes your business’ activities and builds your brand...

    Top Services:

    • Video Production
    • Digital Services
    • Graphic Design
    • Logo Design
    • Creative Services
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
  • We take video seriously

    We take video seriously

    At BlueSky Video Marketing, we take video seriously. We collaborate with like-minded individuals who have embraced the video revolution and aim to make video an integral part of their daily marketing communications...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Belfast, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Engaging and entertaining videos for brands!

    Engaging and entertaining videos for brands!

    Cartoon Media specializes in creating engaging whiteboard animation videos and 2D explainer videos designed to capture your audience's attention, enhance understanding, build trust, and drive its choice in your favor...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Canterbury, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Expert Marketing to Help Locals Look National

    Expert Marketing to Help Locals Look National

    We are an Award-Winning non traditional Advertising & Marketing Agency in Shreveport, Louisiana. Website design, Social Media Management, Video production, Digital Advertising, Print, Graphic Design, and Branding of all kinds!...

    Top Services:

    • Advertising
    • PPC
    • Social Media Marketing
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Shreveport, Louisiana
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We make the complex, human.

    We make the complex, human.

    We're a global, independent creative agency, specializing in film for innovative brands...

    Top Services:

    • Creative Services
    • Video Production
    • Content Marketing
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Broadcast Quality Corporate Video Productions

    Broadcast Quality Corporate Video Productions

    Rockmans Creative Media is a Melbourne based Corporate Video Production Company staffed and run by TV experienced professionals. RCM delivers high-quality video content to businesses, companies and organisations that deliver ROI and enhance brand image...

    Top Services:

    • Social Media Marketing
    • Video Marketing
    • Content Marketing
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
  • we are filmmakers!

    we are filmmakers!

    First full-service production house in Ukraine...

    Top Services:

    • Video Production
    Location
    Kyiv, Ukraine
    Number of Employees
    Under 49
  • Where Visionaries Work

    Where Visionaries Work

    The Visual House is an integrated communication agency, an expert in making videos like Documentaries, Corporate films, Explainer videos etc along with providing Event management services and Printing and Designing of all IEC, BCC and SBCC Material for all India regions...

    Top Services:

    • Video Production
    • Advertising
    • Branding
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Simply Planning. Efficent Filming. Creative Editing

    Simply Planning. Efficent Filming. Creative Editing

    FTZ Studios is a reliable, creative and results-driven video production agency based in Milton Keynes. They have worked with clients in over 22 countries including Playboy, JCB, Volkswagen, NHS and more, generating millions of pounds in extra revenue for their clients...

    Top Services:

    • Video Marketing
    • Social Media Marketing
    • Advertising
    • Creative Services
    • Video Production
    • Show more
    Location
    Milton Keynes, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Videos That Make an Impact

    Videos That Make an Impact

    At Max Curious Productions, we specialize in the development, production and editing of captivating and impactful videos for television, business and the web...

    Top Services:

    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Your message, flying

    Your message, flying

    A full-service animation studio that creates engaging stories, explainer videos, 2d animation, 3d animation, commercials and business videos...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Marketing
    • Video Marketing
    • Show more
    Location
    Krakow, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • your story, your business, your sucess

    your story, your business, your sucess

    Thinking, writing and planning earth-shattering brand stories are just a part of what we do. For more than 8 years, we have been using graphic design, strategy, branding and websites to bring dreams to life...

    Top Services:

    • Branding
    • Logo Design
    • Graphic Design
    • Web Design
    • Print Design
    • Show more
    Location
    Caldas da Rainha, Portugal
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    7 Projects Listed
  • Video Production & Creative Services

    Video Production & Creative Services

    Our company is made up of producers, directors, creatives, and cinematographers. We have hands-on experience in every detail of the technical and creative aspects of production. MU2 works hand in hand with brands, artists, and agencies providing concept development, production, and post...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Video Production
    Location
    Delray Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Where Emotions Take Center Stage

    Where Emotions Take Center Stage

    Discover Blue House Productions, your trusted choice for top-notch training video production. Based in Silver Spring, Maryland, we excel in audio, video, and live streaming services. Our creations evoke emotions, catering to your specific needs, be it joy, laughter, or inspiration...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Silver Spring, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Oregon Marketing Group is a full service creative agency for small businesses. Web, Video, SEO, Etc.

    Oregon Marketing Group is a full service creative agency for small businesses. Web, Video, SEO, Etc.

    OMG! provides monthly content creation (Pics, Video, Text, Articles) for your digital ads, website blog, social media & video channels. We do all content & creative work in house, everything is made by our employees locally. We work with small businesses to provide marketing & advertising services...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Jefferson, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Diseño, contrucción y mantenimiento

    Diseño, contrucción y mantenimiento

    Páginas web personalizadas y exlusivas...

    Top Services:

    • Email Marketing
    • eCommerce
    • Social Media Marketing
    • Digital Marketing
    • IoT
    • Show more
    Location
    Quito, Ecuador
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Brands to Life with Creative Excellence.

    Bringing Brands to Life with Creative Excellence.

    KindTyme is a boutique in-house agency that puts brand experiences first. We specialize in strategic design, digital media, and advertising for creative cannabis (and select non-cannabis) brands...

    Top Services:

    • Video Production
    • Logo Design
    • Graphic Design
    • Branding
    • Package Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Our films tell your story with impact and energy.

    Our films tell your story with impact and energy.

    IDM Media is a multi-award nominated film production company based in Birmingham, the heart of the UK. As a full-service video production company we develop concepts, write scripts, storyboards, direct, shoot, animate and produce a huge variety of films...

    Top Services:

    • Content Marketing
    • Video Marketing
    • Video Production
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
  • FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL. Video production company Madrid Spain. TV, Film and media production services.

    FWP MEDIA SL is a video production agency based in Madrid, Spain. We provide camera crews and video production services in Spain, Europe and North Africa. TV and corporate video production. Multi camera event coverage, streaming media and VR 360 video production studio...

    Top Services:

    • Digital Services
    • Video Production
    • VR/AR
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • VISUAL JEDI, LLC - The Video Production Specialists

    VISUAL JEDI, LLC - The Video Production Specialists

    VISUAL JEDI, LLC has over 20 years of professional experience & a never ending love for providing a reliable and creative source for all your Video/Audio production needs...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Are a Full-Service Creative Production Company Based in Los Angeles, CA With Global Reach.

    We Are a Full-Service Creative Production Company Based in Los Angeles, CA With Global Reach.

    Vendetta boasts an extensive portfolio of work including but not limited to – commercials, narrative, digital content, music videos and photography. We have worked with top brands and companies both domestic and international...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • Professional Video & Photography Production

    Professional Video & Photography Production

    We produce HD & 4K video production videos, and we are a national camera crew, who also produces corporate videos, commercials, music videos, live events and specialty videos. Let us help you create a vision!...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Toledo, Ohio
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Relationships. Collaboration. Creativity.

    Relationships. Collaboration. Creativity.

    We're a family owned graphic/web design & digital marketing business that bridges passion and creativity with "real" industry results that work...

    Top Services:

    • PPC
    • Video Marketing
    • Email Marketing
    • Content Marketing
    • Digital Marketing
    • Show more
    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production to Beef Up Your Brand.

    Video Production to Beef Up Your Brand.

    Commercials, company culture videos, product videos, animation, aerial and beyond! When it comes to engaging, eye catching and impactful content, we are your go-to video production company. Let Rowlbertos Media spice up your video campaign today...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $25,000 - $50,000
  • MARKETING - BRANDING - DESIGN - DIGITAL

    MARKETING - BRANDING - DESIGN - DIGITAL

    Founded in 2007, Ruby6 is a Brisbane based marketing, branding, design and digital agency located in Newstead...

    Top Services:

    • Graphic Design
    • Logo Design
    • Branding
    • Creative Services
    • Digital Services
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
  • Capturing the Heart and Soul of Your Business!

    Capturing the Heart and Soul of Your Business!

    Helping you and your company look great on camera...

    Top Services:

    • Video Marketing
    • Video Production
    • Social Media Marketing
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Coloring the World, One Story at a Time

    Coloring the World, One Story at a Time

    SplashPR Agency is a full-service PR and Digital Marketing Agency also specialized in events, headquartered in Los Angeles. We cater our services to artists, fashion designers, food & wine retailers, lifestyle-oriented companies, cosmetics, hospitality establishments, nonprofit organizations & corporationsB2B...

    Top Services:

    • Branding
    • Video Production
    • Public Relations
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We're a 360 creative and production agency from Croatia. We've worked for over 10 years with high profile clients on their marketing campaigns with videos and TVCs. Our strength lies in creative solutions for briefs with complex requirements...

    Top Services:

    • Video Production
    • Digital Services
    • Creative Services
    • Graphic Design
    • Video Marketing
    • Show more
    Location
    Osijek, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • UI/UX Design Agency

    UI/UX Design Agency

    WowMakers is a specialised User Experience design agency. We design apps and websites used and loved by millions, enterprise software that doesn't suck and delightful digital experiences that drives growth...

    Top Services:

    • UI/UX Design
    • Web Design
    • eCommerce Development
    • SEO
    • PPC
    • Show more
    Location
    Kochi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • VIDEO AND PHOTOGRAPHY SOLUTIONS YOU NEED TO SUCCEED

    VIDEO AND PHOTOGRAPHY SOLUTIONS YOU NEED TO SUCCEED

    Our passionate and talented team of creative professionals provide clients with beautiful photography and videography solutions to satisfy the most discerning of tastes. Our content is specifically tailored to immerse audiences within the world of your story. Whether you are a corporation looking to...

    Top Services:

    • Video Production
    Location
    Tokyo, Japan
    Number of Employees
    Under 49
  • An All-Inclusive Video Production Service Provider

    An All-Inclusive Video Production Service Provider

    Lightsail is your brand aligned video production company that delivers brand elevating content. But our clients say what we really do is help them to be seen in a good light!...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Parker, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Create Brand Action

    Create Brand Action

    We create compelling brand experiences, starting with strategy and ending with exceptional action...

    Top Services:

    • Social Media Marketing
    • SEO
    • Digital Marketing
    • Content Marketing
    • Advertising
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $285/hr
    Minimal Budget
    $1,000 - $10,000
  • Without further ado

    Without further ado

    Communication agency specialized in solve problems. We offer the best solutions to solve client problems, even it does not about communication. Sales process, digital presence, training, organization and so one...

    Top Services:

    • Logo Design
    • Digital Services
    • Graphic Design
    • Video Production
    • Package Design
    • Show more
    Location
    Santos, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Create a month of video content from just one conversation.

    Create a month of video content from just one conversation.

    We help busy professionals create valuable video content that attracts ideal clients -- even if they've never done it before...

    Top Services:

    • Branding
    • Video Production
    • Video Marketing
    Location
    Chippewa Falls, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
  • Professional Video Production Services at Affordable Prices

    Professional Video Production Services at Affordable Prices

    Our niche is creating engaging, creative and professional videos for our diverse corporate clients; we travel around the globe filming pretty cool things, so we're very lucky - we get to do what we LOVE to do! We could tell you how wonderful we are, but we'd rather show you - pixelmillstudios.com...

    Top Services:

    • Video Production
    Location
    Boulder, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We define design and deliver

    We define design and deliver

    We are Animation Studio and Video production company We are online animation studio serve all across the glob 3D Animation, 3D animation, Product Videos...

    Top Services:

    • Video Production
    Location
    Pune, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Opening the Doors To Unlimited Possibilities Through Strategic Marketing on the Web, Print, & Video.

    Opening the Doors To Unlimited Possibilities Through Strategic Marketing on the Web, Print, & Video.

    Our mission is to help your business succeed. As your full-service marketing agency, we create the materials you need to best represent your brand, attract your target market, and achieve your goals. We are committed to providing exceptional service and the highest quality of product.s...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    • Creative Services
    • Logo Design
    • Show more
    Location
    League City, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $135/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Redefining Corporate Branding Through Innovation

    Redefining Corporate Branding Through Innovation

    Tenet Partners leads the way in corporate branding and product innovation. Our human-centered design approach integrates branding and innovation to create value for companies, employees, and customers. We transform experiences, accelerate growth, and deliver compelling brand journeys...

    Top Services:

    • Branding
    • Digital Services
    • Product Design
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    5 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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