DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

6,447 Companies-Rankings updated: August 20, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • An expert with a different, captivating and effective approach to meet your needs.

    An expert with a different, captivating and effective approach to meet your needs.

    I'm Pierre, I am a passionate digital designer and have been into design in all digital forms for a long time...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Bordeaux, France
    Number of Employees
    Under 49
  • Hello, my name is Braian Dovidenko, I'm 25 years old and I currently live in Buenos Aires, Argentina...

    Top Services:

    • Video Production
    • Digital Marketing
    Location
    Buenos Aires, Argentina
    Number of Employees
    Under 49
  • Perfectly Calibrated, Every Time

    Perfectly Calibrated, Every Time

    Audio, Video, and Broadcasting solutions for all products ranging from Events, to Songs, to Broadcasts. Visit our Production Studio in Long Beach, CA or use our mobile production set up for on-site productions!...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Long Beach, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    1 Project Listed
  • Design With Purpose.

    Design With Purpose.

    Our passion for what we do shines through in our work, creating stunning, user-friendly websites. We value lasting relationships with our clients, leading 90% of them to return for multiple projects...

    Top Services:

    • Product Design
    • Web Design
    • Graphic Design
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Ann Arbor, Michigan
    Number of Employees
    Under 49
  • Creative Content That Propels Your Brand Forward.

    Creative Content That Propels Your Brand Forward.

    Tetra Media provides creative solutions for start-ups and small businesses that lack the time and/or resources to produce effective brand content. We provide comprehensive creative solutions to start-up enterprises that need assistance bringing their vision to life...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Digital Marketing
    • WordPress Website Design
    • Show more
    Location
    Cornelius, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
  • For all your photography and videography needs, including aerial with our FAA Certified drone pilot!

    For all your photography and videography needs, including aerial with our FAA Certified drone pilot!

    We offer our customers an uplifting, customized experience in every photo and video session. We create individualized sessions that are specifically designed to meet your needs, desires, and exceed your expectations. Let us capture your memories with unique, stylish, professional photo and/or video sessions...

    Top Services:

    • Video Production
    Location
    Glastonbury, Connecticut
    Number of Employees
    Under 49
  • Where Huggable UX meets Crafted UI and Scalable, Accessible Design Systems.

    Where Huggable UX meets Crafted UI and Scalable, Accessible Design Systems.

    UX and UI Design for Fintech Enterprise...

    Top Services:

    • UI/UX Design
    • Product Design
    • Design Services
    • Web Design
    • Graphic Design
    • Show more
    Location
    Kielce, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • We help leaders tell their story

    We help leaders tell their story

    We are a boutique content agency that help business leaders tell their stories in print and online...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Web Design
    • Video Production
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Design for learners and change-makers.

    Design for learners and change-makers.

    I bring structure and polish to media and messaging, using copywriting, graphic design, illustration, audio, animation, installation whatever's needed. Strategy and style, together, will get your materials deep into those green fields of emotion and intellect...

    Top Services:

    • Content Marketing
    • Graphic Design
    • Video Production
    • Branding
    • Print Design
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
  • Experienced; Agile; Efficient: The video solutions you need today!

    Experienced; Agile; Efficient: The video solutions you need today!

    Ad Hoc Requests is a production company that implements the video content concepts of its clients. We will complete your project on time and on budget because we have extensive experience in the marketing space creating social video, corporate communication materials, commercial ad spots, highlight reels, and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
  • We build products that users love.

    We build products that users love.

    We are a Design Consultancy agency from India. We believe in the beauty of neat design. We help brands grow their ideas by building products that users love...

    Top Services:

    • Video Production
    • Mobile App Development
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
  • Design that speaks for itself.

    Design that speaks for itself.

    fFurious was founded in 1999 in Singapure. Born to collaborate and grow with like-minds in creative design. It began with the simple belief that only with good people can there be good work. And only with good work can a collective such as fFurious thrive...

    Top Services:

    • Video Production
    • Print Design
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
  • The business creative agency.

    The business creative agency.

    A full-service creative agency for B2B businesses providing transformative concepts and campaign assets. We provide brand strategy and development, digital campaign assets, infographics and datavisuals, report design, website design and development, UX, video, music, animation and motion graphics...

    Top Services:

    • Branding
    • Creative Services
    • Graphic Design
    • Video Production
    • Design Services
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    10 Projects Listed
  • Creative Solutions Propelling You Forward

    Creative Solutions Propelling You Forward

    A boutique animated video production company based in Washington State, with a foundation in traditional animation, graphic design, illustration and web design. We like making things move.Our specialty is motion design and 2d traditional animation work, with a special emphasis for technology companies...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Web Design
    • Show more
    Location
    Copalis Crossing, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Immersive Digital Experiences

    Immersive Digital Experiences

    Click Video LLC specializes in crafting immersive digital media experiences tailored for government agencies and corporations. Trust us to engineer dynamic digital experiences that captivate audiences and elevate your organization's presence in the digital realm...

    Top Services:

    • IT Services
    • Video Production
    • Web Development
    • Software Development
    • Show more
    Location
    Scranton, Pennsylvania
    Number of Employees
    Under 49
  • Embrace the Extra Space.

    Embrace the Extra Space.

    We provide technology and services for digital signage and workplace management, offering full content services for networks of all sizes. Partner with us for a seamless technology rollout, post-implementation managed services and captivating video production...

    Top Services:

    • UI/UX Design
    • Video Production
    • Software Development
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Authentic Creativity Unveiled.

    Authentic Creativity Unveiled.

    Our multi-disciplined creative team combines practical strategies with meaningful creative solutions. With seasoned insight and a broad perspective, we see the big picture and amplify potential in any circumstance. Experience the power of authenticity with SOVRN...

    Top Services:

    • eCommerce Development
    • Web Design
    • UI/UX Design
    • Branding
    • Video Production
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
  • We Are Creators

    We Are Creators

    Aidan James is a creative agency that brings brands and people together with a multidisciplinary approach, combining strategy and creativity to build brand experiences...

    Top Services:

    • UI/UX Design
    • Web Design
    • Advertising
    • Branding
    • Public Relations
    • Show more
    Location
    El Paso, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $10,000 - $25,000
  • Best quality for your budget.

    Best quality for your budget.

    Seattle Creative Works is in the business of making our customers pleased by contributing to the success of their businesses. Years of experience in web and graphic design, brand development, photography, and videography allow us to serve as a one-stop shop for your creative assets. Our objective is to set...

    Top Services:

    • Web Design
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
  • A Production Experience Unlike Any Other.

    A Production Experience Unlike Any Other.

    Goodwork Productions is a Los Angeles-based production company, specializing in film, commercial, and music video production. We maximize budgets while delivering quality. Our intentional storytelling resonates with audiences, elevating your digital presence. Collaborating closely with artists, clients, and...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Experience unique designs

    Experience unique designs

    Serenity is a boutique creative agency that helps organizations communicate with clarity. We connect strategy with hands-on execution across brand, web, and content, bringing purpose, design, and storytelling into alignment through close collaboration and a multi-disciplinary team...

    Top Services:

    • Design Services
    • Web Design
    • Web Development
    • UI/UX Design
    • Video Production
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Create Electricity.

    Create Electricity.

    Electric collective was born by creators at the forefront of the media revolution. We create for the BOLD. Our team and resources have successfully created 1,000s of pieces of content, that have driven millions in sales. Send us any project and well electrify it...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Creative Services
    • Web Design
    • Show more
    Location
    Santa Monica, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Your Dream, Our Mission

    Your Dream, Our Mission

    Our team of experts, with advanced degrees in electronic engineering, is dedicated to providing top-notch assistance. We excel in pinpointing your ideal customers, understanding their needs, and boosting your business through a meticulously crafted digital approach...

    Top Services:

    • Web Design
    • eCommerce Development
    • CRO
    • Video Marketing
    • SEO
    • Show more
    Location
    Colorado Springs, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Location Scouting for Film, TV, Commercials, Photo Shoots & Events

    Location Scouting for Film, TV, Commercials, Photo Shoots & Events

    Mr. Location Scout provides premium location services throughout California. with offices in Big Sur / Monterey, Los Angeles and San Francisco areas. Providing over 25 years of experience specializing in Location Scouting, Film Locations, and Permits. Offering Location Production Services for commercials...

    Top Services:

    • Video Production
    Location
    Monterey, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Grow Your Business With Creative Storytelling

    Grow Your Business With Creative Storytelling

    At StoryChef Media, we're focused on telling meaningful stories and creating clear messaging for brands. Video is the most powerful way to tell your brand's story, showcase your product or services, and to engage with your target audience. We're talking about valuable, compelling, and emotionally engaging...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Crafting Communications, Cultivating Trust.

    Crafting Communications, Cultivating Trust.

    At MGA, we combine our deep-rooted communications experience with rigorous research to tailor effective dental PR and marketing campaigns. We not only understand the dental industry's complexities but excel in executing strategies with your ROI at the heart. With us, every campaign is treated with utmost...

    Top Services:

    • Public Relations
    • Graphic Design
    • Video Production
    Location
    Los Alamitos, California
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Immersive Experiences and Applications Development Company

    Immersive Experiences and Applications Development Company

    We are a creative innovation company that produces immersive experiences and applications development company in the UK...

    Top Services:

    • VR/AR
    • Digital Services
    • Product Design
    • Video Production
    • Show more
    Location
    Kings Hill, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Portfolios Count
    14 Projects Listed
  • Good designs come with practice, great designs come from the soul.

    Good designs come with practice, great designs come from the soul.

    Were a full service graphic design studio based in St Peters, Sydney, Australia. We are delivering high-impact and unique solutions for our clients. We go beyond the brief and pride ourselves on exceptional attention to detail and excellent project management...

    Top Services:

    • Branding
    • Print Design
    • Video Production
    Location
    St Peters, Australia
    Number of Employees
    Under 49
  • Creativity made simple.

    Creativity made simple.

    Hi! I am Steph Rupp and I am living the dream.I have lived in Kansas City nearly my entire life, and I love it here! I have a degree in MIS from Kansas State University. Straight out of college I worked as a project manager for four years before starting my own business in 2019. Besides my project...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    Location
    Kansas City, Kansas
    Number of Employees
    Under 49
  • Big Answers for Small Business.

    Big Answers for Small Business.

    Slant Communications is a design and marketing communications agency that thinks big, on a small scale. We produce explainer and promotional videos, web design, interactive presentations, identity, messaging, branding and graphic design for print, environmental, online and interactive communications. We...

    Top Services:

    • Branding
    • Video Production
    • Web Design
    Location
    Douglas, Michigan
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Creative Content Tailored To You

    Creative Content Tailored To You

    We are Ideal Insight, a leading video production London company specialising in producing compelling video content and social campaigns that inspire action...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Love for Motion

    Love for Motion

    Salty Sea Grapes is a Design Studio and Creative Agency...

    Top Services:

    • Design Services
    • Graphic Design
    • Branding
    • Video Production
    • Creative Services
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
  • Beyond Filmmaking

    Beyond Filmmaking

    FILMMAKING COMPANY FOCUSING ON BUILDING DEEP CONNECTIONS AND LASTING BRAND ENGAGEMENT FOR THE MANUFACTURING SECTOR...

    Top Services:

    • Audio Production
    • Graphic Design
    • Video Production
    • Creative Services
    • Advertising
    • Show more
    Location
    Southampton, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $160/hr
    Minimal Budget
    $10,000 - $25,000
  • Your Brand's Best Friend.

    Your Brand's Best Friend.

    No job too small, No production too trivial, only fresh original ideas.We are challenging conventions & norms...

    Top Services:

    • Video Production
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $280/hr
  • Strategic 360° digital marketing by unapologetically funny people

    Strategic 360° digital marketing by unapologetically funny people

    that funny agency forges unique monthly based consulting client partnerships through the breadth of our capabilities (technology and next-gen CX, strategic team formation, and competitive price modeling), and the depth of our understanding of how to enrich forward-thinking, rule-breaking brands navigating the...

    Top Services:

    • Digital Services
    • Web Design
    • Digital Strategy
    • Digital Marketing
    • SEO
    • Show more
    Location
    Yardley, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • The Best Video Production in the World.

    The Best Video Production in the World.

    Big Video Production, the undisputed global leader, is dedicated to empowering cities in Arizona, including Scottsdale, Phoenix, and Tempe. Our unwavering commitment to purpose-driven videos elevates your brand to new heights, ensuring conversions and fame. From local channel commercials to social media tools...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • We deliver high-quality editorial content - all within your set budget.

    We deliver high-quality editorial content - all within your set budget.

    We are a video production firm based in the United Kingdom that has won several awards and our material is awesome. And we do it all while providing exceptional service. We create movies for businesses, advertisements for television, animations in two and three dimensions, videos for virtual reality, and...

    Top Services:

    • Video Production
    Location
    Leatherhead, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We get your business attention. Content creation through photography, video and audio production.

    We get your business attention. Content creation through photography, video and audio production.

    Mediamazing is here to serve as your content development partner. Complete production firm offering services in the fields of photography, videography, and podcasting. We provide services to accommodate a wide range of financial constraints, from instructional services for do-it-yourselfers to complete...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Stillwater, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Telling Stories and Building Brands Since 1991

    Telling Stories and Building Brands Since 1991

    Superior video production and editing for more than three decades. We adore this piece! Established in 1991 and based in Cincinnati, Ohio, Panoptic Media is a boutique video production agency founded by Jim Prues. With a focus on storytelling and brand development, the agency has collaborated with a diverse...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • Your Digital Storytelling Partner

    Your Digital Storytelling Partner

    Motivity Pictures: Your Storytelling Partner in Grand Rapids, Michigan. We specialize in crafting compelling videos, including brand stories, marketing, corporate, and training videos, to elevate your brand's impact and success...

    Top Services:

    • Video Production
    Location
    Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Let us help you tell your story.

    Let us help you tell your story.

    Axun Creative is a video marketing firm situated in the United Kingdom, and we work with companies of all sizes to develop and implement video marketing strategies to meet their objectives...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Kingston upon Hull, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Motion capture and virtual production studio space.

    Motion capture and virtual production studio space.

    Live production studio space available for rent in central Brisbane, Queensland. At the helm of a multi-use facility for comprehensive motion capture and virtual production is a team of dedicated technologists and artists...

    Top Services:

    • Video Production
    Location
    Kangaroo Point, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $750/hr
    Minimal Budget
    Under $1,000
  • Amazing video post-production services!

    Amazing video post-production services!

    The Media Arts Center is a 6000 sq/ft film production facility located at 2666 State Street in Hamden, Connecticut, USA. It features Studio A, a 30 x 35 studio with a 15 ceiling and lighting grid available for both hourly and daily rentals...

    Top Services:

    • Video Production
    Location
    Hamden, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Explainer videos , Whiteboard animation, Motion graphics,2d animation, Corporate videos

    Explainer videos , Whiteboard animation, Motion graphics,2d animation, Corporate videos

    We are a team of diligent artists congregated under one roof to cover the entire process of branding...

    Top Services:

    • Logo Design
    • Video Production
    • Graphic Design
    Location
    Indore, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Unleashing the magic of storytelling.

    Unleashing the magic of storytelling.

    Studio Pronin is a creative studio located near Moscow, Russia. We are the creators of your brands, videos and creative for commercial and charitable organizations...

    Top Services:

    • Video Production
    • Branding
    • Web Design
    Location
    Moscow, Russia
    Number of Employees
    Under 49
  • Design Agency For Beauty & Hospitality: Beautiful Ideas Shaped Here

    Design Agency For Beauty & Hospitality: Beautiful Ideas Shaped Here

    At Whitewater, we bring brands to life through bespoke design, branding, photography & videography, artworking, and email campaigns. With a focus on the beauty and hospitality sectors, we deliver creative solutions that captivate your audience and elevate your business...

    Top Services:

    • Design Services
    • Graphic Design
    • Branding
    • Logo Design
    • Package Design
    • Show more
    Location
    Bury St Edmunds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Left and right brains connecting to provide creative strategy.

    Left and right brains connecting to provide creative strategy.

    We are a tightly knit team of designers, developers, project managers and systems administrators. With more than 30 years of experience in the field, we have what it takes to champion a project from whiteboard to finished project, while delivering it on time and within scope. Each member of the Pivot Mode...

    Top Services:

    • Web Design
    • Web Development
    • Content Marketing
    • PPC
    • Digital Marketing
    • Show more
    Location
    Greensboro, North Carolina
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Feel the digital pulse.

    Feel the digital pulse.

    Rejuvenate is a full service digital agency in Leeds, United Kingdom, that works closely with clients on their overall digital marketing. We have an in-house team of dedicated people who live and breathe web design and bespoke web development. They are passionate about mobile, responsive web design and app...

    Top Services:

    • Video Production
    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
  • Professional Packaging Design and Brand Development Visionaries

    Professional Packaging Design and Brand Development Visionaries

    Design to Brand is a dynamic force in the world of branding and design, providing brands with bold and impactful graphic design, stunningly realistic 3D renders, dynamic web design, captivating animations, and expert in-house printing. With our creative excellence, we empower brands to reach new heights and...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Brea, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • We Help Small Businesses With Web Design and Content Management.

    We Help Small Businesses With Web Design and Content Management.

    We are a team of dedicated professionals with a demonstrated track record of creating dynamic websites, content management systems, e-commerce platforms, graphic design solutions, and offering comprehensive SEO services. Our expertise and enthusiasm are consistently reflected in our successful projects and...

    Top Services:

    • Web Design
    • Graphic Design
    • Video Production
    • Logo Design
    • Branding
    • Show more
    Location
    Carlsbad, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $53/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

ReceiveFreeProposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner