DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Pomerantz is a full-service B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries, with extensive experience in the technology and construction sectors...

    Top Services:

    • SEO
    Location
    Annapolis, Maryland
    Number of Employees
    Under 49
  • The Outcome Driven Agency

    The Outcome Driven Agency

    Trevelino/Keller is a nationally ranked reputation marketing agency with the industry’s #1 retention. With a mission to build, launch and scale companies using an integrated suite of public relations, marketing and creative services, it’s recognized for its outcome-driven approach...

    Top Services:

    • Digital Marketing
    • SEO
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Create Curiosity. Inspire Action.

    Commercial video production for corporate branding, non-profits, fundraisers, live events, and education. Based in Seattle, serving all the Pacific Northwest...

    Top Services:

    • Video Production
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Transparent Strategies, Proven Digital Success.

    Transparent Strategies, Proven Digital Success.

    As a highly qualified SEO expert in Bellevue Greater Seattle Area, I work with my clients on both local and national levels. Thus, no matter whether you are based in Seattle or not, my sole goal is to put your business website on the first page of Google search, because of that you will get the most profit...

    Top Services:

    • Digital Marketing
    • Advertising
    • Video Marketing
    • Web Design
    • SEO
    • Show more
    Location
    Maple Valley, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Excited to Help You Grow

    Excited to Help You Grow

    Aidan Taylor Marketing was launched in 2004, kickstarting its mission to revolutionize digital marketing for businesses in the Phoenix area and beyond. With a commitment to excellence, we strive to connect brands with their audiences more effectively than ever before...

    Top Services:

    • SEO
    • PPC
    • Digital Marketing
    • Social Media Marketing
    • CRO
    • Show more
    Location
    Phoenix, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • We Stay Ahead of the SEO, PPC, and Web Design Curve Since 2007

    We Stay Ahead of the SEO, PPC, and Web Design Curve Since 2007

    At ThinkBIGsites.com, we have been specializing in customized SEO strategies since 2007. We have helped numerous clients achieve high level, long term search engine exposure, resulting in significant ROI. As a proven leader in the industry, we are dedicated to developing a strong online presence for our...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Graphic Design
    • Show more
    Location
    Huntington, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
  • Creative Image

    Creative Image

    Urban Cam offers Photo and Video services for brands, corporations, real estate, construction, and tradespeople as we specialize in both residential and commercial. Architects, Interior Designers, Builders, Renovation Companies or Developers looking for stunning new Visual Content, give us a call...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    • Graphic Design
    • Show more
    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Portfolios Count
    4 Projects Listed
  • Better Strategies, Better Tactics, Better Results

    Better Strategies, Better Tactics, Better Results

    Vulpine Marketing is the cure for super boring digital marketing...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Producer ✨ XR | VR | AR | Video

    Creative Producer ✨ XR | VR | AR | Video

    independent filmmaker producer New York, Miami, Las Vegas, Los Angeles, San Francisco, Boston, Philadelphia, and Washington DCSam Baumel is an independent Creative Producer based in New York City.Sam consults with nonprofits, advertising agencies, businesses and artists to help them tell stories with...

    Top Services:

    • Video Marketing
    • Creative Services
    • Video Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • VIDEO MADE EASY

    VIDEO MADE EASY

    When it comes to video content production, weve got it. No sweat. Just great, cost-effective video with a production process that feels like summertime sailing...

    Top Services:

    • Video Production
    Location
    Palm Cove, Australia
    Number of Employees
    Under 49
  • Creative Video Agency

    Creative Video Agency

    LNC Productions is a fully in house creative video agency that produces videos such as TV Commercials, Live Action Explainers and Brand videos, as well as Animated, and Platform Animated videos...

    Top Services:

    • Video Production
    • Creative Services
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • ICP is a global marketing operations consulting and services company headquartered in London, helping brand owners and their partners achieve better marketing outcomes. Modern businesses understand the necessity of putting an increasingly informed and selective customer at the centre of the way they think and...

    Top Services:

    • UI/UX Design
    • eCommerce
    • Design Services
    • Graphic Design
    • Advertising
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
  • Time to Make an Impact

    Time to Make an Impact

    Let Flamingo Digital light the way for your brand! We provide professional services, from digital marketing and online advertising to content creation & KOL management. Reap more leads, sales and increased audience impact with our driven strategy. Join us in blazing a path toward success!...

    Top Services:

    • Public Relations
    • Graphic Design
    • Video Production
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Were an innovative, website design and marketing agency.

    Were an innovative, website design and marketing agency.

    Were an innovative Website Design and Digital Marketing team based in Essex, specialising in Website Design, Search Engine Optimisation (SEO), and Google AdWords (PPC)...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Email Marketing
    • Show more
    Location
    Basildon, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Colourcoding Media Inc. is a design creative agency located in Ottawa, Canada. Since 2014, we've proudly created branding, graphic designs, infographics, animated videos and websites that effectively communicate a clients story...

    Top Services:

    • Branding
    • Video Production
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Ottawa, Canada
    Number of Employees
    Under 49
  • Bridging Content and Relationships With Creative Vision.

    Bridging Content and Relationships With Creative Vision.

    We are deBridge Studio! We are specializing in professional production and post-production services that empower individuals with a distinct vision. Our unique creative direction is tailored to those seeking to strategically showcase their content, expand their audience reach, and amplify their brand's...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
  • Downstream Pictures is a television and film production company based in Saskatoon, Canada.

    Downstream Pictures is a television and film production company based in Saskatoon, Canada.

    Downstream Pictures provides film/video production and television services and also provide equipment rentals and freelance crews...

    Top Services:

    • Video Production
    Location
    Saskatoon, Canada
    Number of Employees
    Under 49
  • We Scale Brands Digitally

    We Scale Brands Digitally

    We are an integrated digital agency with expertise in advertising, branding, design, eCommerce, marketing, and web development...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Advertising
    • SEO
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $145/hr
    Minimal Budget
    $1,000 - $10,000
  • Web design studio with more than 15 years of experience in branding and web design.Over the years, we have rediscovered the essence of our customers...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • WordPress Website Design
    • Video Marketing
    • Show more
    Location
    Brasov, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We turn clicks into customers!

    We turn clicks into customers!

    We create performance-driven marketing strategies for businesses of every size in any industry...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • eCommerce
    • Digital Marketing
    • Show more
    Location
    St. Petersburg, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Your Web Explorers

    Your Web Explorers

    Our team specializes in creating innovative campaigns that utilize a combination of cutting-edge strategies, such as social media, and mobile marketing. We use more offbeat techniques like ambient technologies and guerilla tactics, making ours a different yet effective approach. Our team is also known for...

    Top Services:

    • Advertising
    • CRO
    • Digital Marketing
    • Social Media Marketing
    • Video Production
    • Show more
    Location
    Warszawa, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Innovative Digital Marketing Agency In India

    Innovative Digital Marketing Agency In India

    Yelkotech is a Result Oriented Digital Marketing Company in Thane, Mumbai. Today's world is the digital world and we at Yelkotech help you to grow your business with professional digital marketing services at competitive price. We help to improve there Sales and ROI with data driven digital marketing...

    Top Services:

    • Graphic Design
    • Creative Services
    • Reputation Management
    • Video Production
    • Public Relations
    • Show more
    Location
    Thane, India
    Number of Employees
    50 - 99
  • Italian High Professional Graphics Web Agency

    Italian High Professional Graphics Web Agency

    ETAZ Web Art Solutions stands as a distinguished web agency, prominently based in Italy, specializing in delivering high-performance SEO solutions. With a focus on elevating your online presence, our agency combines strategic expertise and cutting-edge techniques to ensure your website achieves optimal...

    Top Services:

    • Graphic Design
    • Video Production
    • Logo Design
    • Design Services
    • Digital Services
    • Show more
    Location
    Piove di Sacco, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Results Driven Digital Marketing

    Results Driven Digital Marketing

    Digital Ethos is an award-winning digital marketing agency that prides itself on accountability and the connection between business strategy and marketing outcomes...

    Top Services:

    • PPC
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Design Services
    • Show more
    Location
    Leicester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Portfolios Count
    5 Projects Listed
  • Design & Digital Agency

    Design & Digital Agency

    The Minimalist- a design and digital company which is known for its unique design philosophies and viral impact on digital media...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Mumbai, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
  • Copper Tree Media are a creative video production Kent based company that specialise in online video content,...

    Top Services:

    • Video Production
    Location
    Maidstone, United Kingdom
    Number of Employees
    Under 49
  • Video Production, Digital Marketing Co.

    Video Production, Digital Marketing Co.

    Ours is an independent Digital Factory model: we turn to the Italian and international professional world for the production of video content, digital data-driven marketing services and digital communication technologies.We work to find ideas that are worth peoples time and attention, and we do everything...

    Top Services:

    • Creative Services
    • Video Production
    • Digital Marketing
    • SEO
    • Advertising
    • Show more
    Location
    Sacile, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
  • High-Quality Video Production Without the Attitude

    High-Quality Video Production Without the Attitude

    RaffertyWeiss MEdia is a Washington, DC based full service video production company...

    Top Services:

    • Video Production
    Location
    Bethesda, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Portfolios Count
    2 Projects Listed
  • Digital and Creative Output That Deliver

    Digital and Creative Output That Deliver

    With user-centricity at the core of our processes, we design and execute creative marketing strategies to help your business flourish. Our inventive brand advertising campaigns span multiple channels allowing you an effective way to get noticed!...

    Top Services:

    • Media Buying
    • Social Media Marketing
    • Email Marketing
    • Content Marketing
    • Graphic Design
    • Show more
    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
  • Flying Bark is a leading producer of quality childrens animated entertainment known for many popular film and television properties...

    Top Services:

    • Video Production
    Location
    Alexandria, Australia
    Number of Employees
    500 - 999
  • We are a team of highly qualified marketing specialists.

    We are a team of highly qualified marketing specialists.

    Arrow Marketing, Media & Consulting prides ourselves on being a team of professionals who have mastered the art of self-motivation, reliability, flexibility, and being 100% customer focused. Our team of experienced marketing strategists empowers you to create a bold marketing strategy that will allow your...

    Top Services:

    • PPC
    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • SEO
    • Show more
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Elephant Room Media is your very own media department.

    Elephant Room Media is your very own media department.

    Creative interactive media for your internet marketing. Communicate more effectively with your clients. Attract more leads. Keep within your budget...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • SEO
    • Graphic Design
    • Show more
    Location
    Columbia, South Carolina
    Number of Employees
    Under 49
  • Bringing Your Vision to Screen

    Bringing Your Vision to Screen

    Asia Video Support is a bilingual video production company based in Tokyo, Japan that specializes in supporting international productions filming in Japan. The agency provides end-to-end production services, including pre-production planning, location scouting, bilingual film crews, equipment rental, live...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Professional Packaging Design and Brand Development Visionaries

    Professional Packaging Design and Brand Development Visionaries

    Design to Brand is a dynamic force in the world of branding and design, providing brands with bold and impactful graphic design, stunningly realistic 3D renders, dynamic web design, captivating animations, and expert in-house printing. With our creative excellence, we empower brands to reach new heights and...

    Top Services:

    • Branding
    • Package Design
    • Web Design
    • Logo Design
    • Print Design
    • Show more
    Location
    Brea, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Taking Your Dental Practice To The Next Level

    Taking Your Dental Practice To The Next Level

    Geek Dental Marketing is a Miami-based dental marketing agency specializing in growth-focused strategies for modern dental practices. We help dentists attract consistent new patients through Dental SEO, Google Ads marketing, branding, websites, and AI-driven search visibility. Our approach goes beyond design...

    Top Services:

    • Digital Marketing
    • Web Design
    • Logo Design
    • PPC
    • Print Design
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing

    Top Branding and Marketing Agency - Brand Strategy, Fractional CMO services and AI Marketing

    Trumpet Marketing helps startups, service providers, and law firms stand out, attract clients, and scale. We blend brand strategy, digital marketing, and AI-assisted campaigns to drive visibility, build authority, and fuel measurable growth...

    Top Services:

    • Public Relations
    • Branding
    • Digital Strategy
    • Digital Marketing
    • Digital Services
    • Show more
    Location
    Boyds, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Rule the Web™

    For over a decade, Ritter Knight Creative has been crafting powerful web solutions for clients across an array of industries - from manufacturing to hospitality and tour & travel. With experience managing more than 101 website projects, these digital marketing professionals are dedicated to transforming ideas...

    Top Services:

    • Web Design
    • Web Development
    • eCommerce Development
    • Branding
    • Logo Design
    • Show more
    Location
    Allouez, Wisconsin
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Ivan Anhe Productions is a full-service video production company which manages projects from the concept to completion...

    Top Services:

    • Video Production
    Location
    Arlington, Virginia
    Number of Employees
    Under 49
  • Full service video production & photography company based in Perth & Bunbury, Western Australia!...

    Top Services:

    • Video Production
    Location
    Perth, Australia
    Number of Employees
    Under 49
  • Escape Convention

    Escape Convention

    We are a collective of creative and technical professionals from a wide range of backgrounds from design to development. Our passions lie with helping create one-of-a-kind solutions that change the way people engage with the digital world, and bring smiles to faces...

    Top Services:

    • Web Design
    • Digital Services
    • Web Development
    • Graphic Design
    • WordPress Website Design
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $10,000 - $25,000
  • Producing stories that stand the test of time.

    Producing stories that stand the test of time.

    Have you seen advertising campaigns that look like movies? Our purpose is to bring that cinematographic level closer to companies like yours!...

    Top Services:

    • Video Production
    Location
    Lima, Peru
    Number of Employees
    Under 49
  • Videoproduction based in Prague, Czech republic.

    Videoproduction based in Prague, Czech republic.

    The company Fovi prod., member of RIV Group, focuses on production and post-production of audiovisual material of all kinds but especially on brand videos, commercials and testimonial videos, and does it for almost ten years now with over hundreds of successful domestic and international projects...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Strategize. Create. Succeed.

    Strategize. Create. Succeed.

    Notionhive is a globally-acclaimed agency that helps brands take their digital marketing game to the next level...

    Top Services:

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Web Development
    • SEO
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    100 - 249
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Creative Agency

    Digital Creative Agency

    Creative digital agency with a focus on Design, Web, SEO/SEM, IT, Motion graphics, Spots, Videos, Televisión, Youtube...

    Top Services:

    • Branding
    • Social Media Marketing
    • Video Production
    • Logo Design
    • Digital Marketing
    • Show more
    Location
    Swieqi, Malta
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Taking digital marketing and production to the next level

    Taking digital marketing and production to the next level

    Our digital marketing & production agency is the perfect balance of creativity and expertise. Our team consists of certified professionals with over 8 years in the industry; they are passionate about their work and dedicated to helping our clients achieve successful, long-term results through social media...

    Top Services:

    • Graphic Design
    • Design Services
    • Video Production
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Yerevan, Armenia
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • our mantra is to be ahead of the game

    our mantra is to be ahead of the game

    “Problems are only opportunities in work clothes.” Henry John KaiserOur job is to recognize and analyse them, because being proactive is a guarantee of success. If you are wondering why a communication agency must act as protection rail for businesses, we are not surprised. Solutions come later. Finding...

    Top Services:

    • Video Production
    • Graphic Design
    • Branding
    • Creative Services
    • Digital Marketing
    • Show more
    Location
    Parma, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing as wild as a Bear

    Marketing as wild as a Bear

    We're a pack of forward-thinkers, creative minds, strategists, and industry experts, here to guide you through the wilderness of the modern digital jungle...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Web Development
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • Grow Your Practice With Market-Tested Strategies.

    Grow Your Practice With Market-Tested Strategies.

    ADvance Media is a medical marketing and advertising agency that leverages expertise in data and technology to increase brand awareness and generate more patient leads, increase revenue, and deliver high-ROI results for medical and aesthetic practices...

    Top Services:

    • SEO
    • Email Marketing
    • Social Media Marketing
    • Web Development
    • Creative Services
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    50 - 99
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Digital Marketing to Grow Your Business.

    Digital Marketing to Grow Your Business.

    The Builders Agency believes great marketing starts with understanding the business behind it. We partner with contractors to uncover opportunities, solve growth challenges, and turn marketing into a meaningful part of building a stronger business...

    Top Services:

    • Digital Marketing
    • Web Design
    • SEO
    • Business Consulting
    • Graphic Design
    • Show more
    Location
    Chapel Hill, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We dream, explore, create and craft progressive digital experiences.

    We dream, explore, create and craft progressive digital experiences.

    Based in Vancouver, Canada, Black Production Films is one of the best video production companies with a forte in Corporate films and documentaries...

    Top Services:

    • Video Production
    Location
    Surrey, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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