DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We Make Architectural CG Videos.

    We Make Architectural CG Videos.

    We want to make videos that break down barriers, transcend borders and build understanding between people...

    Top Services:

    • Video Production
    Location
    San Francisco, California
    Number of Employees
    100 - 249
  • Time to Make an Impact

    Time to Make an Impact

    Let Flamingo Digital light the way for your brand! We provide professional services, from digital marketing and online advertising to content creation & KOL management. Reap more leads, sales and increased audience impact with our driven strategy. Join us in blazing a path toward success!...

    Top Services:

    • Public Relations
    • Graphic Design
    • Video Production
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Ho Chi Minh, Vietnam
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating Cutting-Edge Commercials for Epic Brands.

    Creating Cutting-Edge Commercials for Epic Brands.

    At OCKHAM, they believe in producing kickass ads without over-complicating things. Its approach is based on the principle that entities should not be multiplied needlessly. It snaps the whip and executes with a smile, prioritizing elegance, efficiency, and razor-sharp accuracy. It believes that epic brands...

    Top Services:

    • Video Production
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Common Ground Advertising

    Common Ground Advertising

    At Popskull, we believe that in today's constant white noise of advertisements and messages, it can be hard for brands to stand out. That is why our team strives to create clear strategies and campaigns capable of cutting through all the chaos...

    Top Services:

    • Advertising
    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Content Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Reach Your Peak in today's digital world.

    Reach Your Peak in today's digital world.

    Denali Marketing is a full-service marketing agency founded in 2018 with a mission to help businesses grow and succeed through strategic and effective marketing solutions. With a team of experienced professionals, Denali Marketing provides customized services to businesses of all sizes and industries, from...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Video Production
    • Branding
    • Show more
    Location
    Manchester, New Hampshire
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Helping you communicate complex ideas with animated videos.

    Helping you communicate complex ideas with animated videos.

    We create award-winning animated and live-action videos that elevate brands from non-profit to Fortune 100 companies with engaging storytelling and versatile production styles...

    Top Services:

    • Video Production
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • Sophistication Meets Personal Service.

    Sophistication Meets Personal Service.

    We are trusted guides and partners for our clients. Our perspective and goals are aligned with yours to consistently achieve stellar business results. We consistently strive to be the best partner for our client and the best place to work for our team...

    Top Services:

    • SEO
    • Advertising
    • Web Development
    • Web Design
    • Digital Strategy
    • Show more
    Location
    Kennewick, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $5000/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategy. Marketing. Advertising.

    Strategy. Marketing. Advertising.

    Strategic – Creative – Knowledgeable – Competitive Strategic marketing and advertising firm providing integrated services and consultancy to Fortune 500 companies, public agencies, municipalities, and not-for-profit corporations. Our industry experience includes: healthcare, pharmaceuticals, utilities...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Public Relations
    • Advertising
    • Show more
    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Web. App. SEO.

    Web. App. SEO.

    ExactInk - an agency of web design, mobile app development, and SEO experts, helps brands look good, get noticed, and convert visitors to clients; through programs backed by both talent and technology...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • Mobile App Development
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • DMBZ is a collective of filmmakers based in Tokyo.

    DMBZ is a collective of filmmakers based in Tokyo.

    We believe every idea should have the chance to exist. We strive to make meaningful work that shares messages, ideas, concepts, and stories that matter. Stories that are bigger, that are more imaginative. We don’t want to follow this “dame” society, a society that is afraid to try, that is afraid to...

    Top Services:

    • Video Production
    • Branding
    • Advertising
    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Marketing as wild as a Bear

    Marketing as wild as a Bear

    We're a pack of forward-thinkers, creative minds, strategists, and industry experts, here to guide you through the wilderness of the modern digital jungle...

    Top Services:

    • Digital Services
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • Web Development
    • Show more
    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    Under $1,000
  • Branding, Marketing & Web Services

    Branding, Marketing & Web Services

    Venturing across the vast unknown, we discover paths that lead to wondrous new experiences. We never know what awaits us as each step unveils an exciting journey of discovery. We're here to help make your business a huge success!...

    Top Services:

    • Branding
    • Logo Design
    • Video Marketing
    • SEO
    • Video Production
    • Show more
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Mane Collective is a boutique video production company based in Sydney and Wollongong, on the NSW Coast of Australia...

    Top Services:

    • Video Production
    Location
    Wollongong, Australia
    Number of Employees
    Under 49
  • 24Frames is an Emmy Award Winning video production company with over 20 years of experience and an undying passion for creating eye-catching videos. We'll produce a video that makes you appear as the LEADER in your industry...

    Top Services:

    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Creative Services
    • Video Production
    • Show more
    Location
    Collinsville, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We only have the best films.

    We only have the best films.

    Hey! My name is John Richter I shoot videos, and based in Berlin, Germany...

    Top Services:

    • Video Production
    • Audio Production
    Location
    Berlin, Germany
    Number of Employees
    Under 49
  • Digital Done Right

    Digital Done Right

    Padilla builds brands. Protects reputations. Creates high-impact communication strategies. And delivers fresh ideas that inspire action among consumers, investors, employees, community leaders, and other people pivotal to our client's success...

    Top Services:

    • SEO
    • Social Media Marketing
    • Creative Services
    • Public Relations
    • Video Production
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    500 - 999
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Web Design and SEO Services

    Web Design and SEO Services

    Geek in NY a web design, develope &, marketing company that builds quality websites, tailored to reflect your professional image and effectively...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Video Production
    • Logo Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Done Better

    Marketing Done Better

    Icovy Marketing specilizes in bridging the gap between sales and marketing departments. Ensuring that we structure a plan that is a perfect fit for your goals both in the short and long term...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Marketing
    • Web Development
    • Web Design
    • Show more
    Location
    Clearfield, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Taking Your Dental Practice To The Next Level

    Taking Your Dental Practice To The Next Level

    Geek Dental Marketing is a Miami-based dental marketing agency specializing in growth-focused strategies for modern dental practices. We help dentists attract consistent new patients through Dental SEO, Google Ads marketing, branding, websites, and AI-driven search visibility. Our approach goes beyond design...

    Top Services:

    • Digital Marketing
    • Web Design
    • Logo Design
    • PPC
    • Print Design
    • Show more
    Location
    Miami, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Marketing packages customized to fit your needs and budget.

    Marketing packages customized to fit your needs and budget.

    Corbec Media is a full-service marketing agency that can help you take your business to the next level. We offer targeted, branded marketing including web design, content creation (original written and video production), social media management and digital advertising. An advocate for small businesses, we...

    Top Services:

    • Branding
    • Creative Services
    • Video Production
    • SEO
    • Web Design
    • Show more
    Location
    New Orleans, Louisiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Full service video production & photography company based in Perth & Bunbury, Western Australia!...

    Top Services:

    • Video Production
    Location
    Perth, Australia
    Number of Employees
    Under 49
  • Cinema Is Our Passion, Quality Is Our Brand

    Cinema Is Our Passion, Quality Is Our Brand

    A production team of creative professionals meant to grow your business with engaging cinematic videos. No matter your location or how large the project, our team will work directly with you to understand your vision and produce results that will set your project above any other. With our headquarters based...

    Top Services:

    • Video Production
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    6 Projects Listed
  • At OPEN Media we know that out of home advertising is more than putting a brand on a screen, its about bringing a brand to life...

    Top Services:

    • Video Marketing
    • SEO
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    Liverpool, United Kingdom
    Number of Employees
    Under 49
  • Let's tell your story now!

    Let's tell your story now!

    Ydraw creates customized video scribing and whiteboard animation videos that inspire. We carry your message to your audience in such a way that they will take action or at the very least they will remember you and your company...

    Top Services:

    • Video Production
    Location
    St. George, Utah
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • Escape Convention

    Escape Convention

    We are a collective of creative and technical professionals from a wide range of backgrounds from design to development. Our passions lie with helping create one-of-a-kind solutions that change the way people engage with the digital world, and bring smiles to faces...

    Top Services:

    • Web Design
    • Digital Services
    • Web Development
    • Graphic Design
    • WordPress Website Design
    • Show more
    Location
    Spokane, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $10,000 - $25,000
  • Crafting Digital Joy

    Crafting Digital Joy

    At Cazarin Interactive, we've been crafting digital joy for over twenty years! We specialize in website design and development as well as various marketing solutions. Located at the heart of Minneapolis/St Paul - where the creativity never stops flowing - you can trust us to bring your vision to life online...

    Top Services:

    • Video Production
    • Print Design
    • Branding
    • Email Marketing
    • Content Marketing
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • We transform values to communication.

    We transform values to communication.

    A.S. Strategy, Branding & Communication we firmly believe that communication is of great significance. We are founded in 2012 by Antonia Skaraki. Strategic words and icons used in harmony create the epitome of aesthetics. Their synthesis leads to an empirical ode to Epiphany, Euphoria and Charismatic Brand...

    Location
    Athens, Greece
    Number of Employees
    Under 49
  • KIKA - Vancouver Marketing Agency & Fractional CMO Consultants

    KIKA - Vancouver Marketing Agency & Fractional CMO Consultants

    Kika is a full-service marketing communications agency led by a multidisciplinary team of marketing experts, creative designers and web developers. We craft and manage custom integrated solutions designed to optimize brand experiences...

    Top Services:

    • Email Marketing
    • Digital Marketing
    • CRO
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • We are a team of curious people. Curious about your business, what makes you special, what you're experts in. We want to know the what, the why, the how-pick your brain and turn your vision into a video...

    Top Services:

    • Video Production
    • Advertising
    Location
    Hyderabad, India
    Number of Employees
    Under 49
  • Downstream Pictures is a television and film production company based in Saskatoon, Canada.

    Downstream Pictures is a television and film production company based in Saskatoon, Canada.

    Downstream Pictures provides film/video production and television services and also provide equipment rentals and freelance crews...

    Top Services:

    • Video Production
    Location
    Saskatoon, Canada
    Number of Employees
    Under 49
  • A pioneer in marketing communications

    A pioneer in marketing communications

    For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St...

    Top Services:

    • Creative Services
    • Video Production
    • Public Relations
    • Logo Design
    • Branding
    • Show more
    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Finally, someone put intelligence back into the Advertising Budget.

    Finally, someone put intelligence back into the Advertising Budget.

    Adtelligent is an ambitious full-service marketing company known to push the bounds in marketing, technology, and data. They offer advertising and creative services to help our clients compete globally. Our median team age is millennial, but we've worked with companies aged from 0 to 100+ across finance...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Web Development
    • Web Design
    • Video Production
    • Show more
    Location
    Kingston, Jamaica
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Better Strategies, Better Tactics, Better Results

    Better Strategies, Better Tactics, Better Results

    Vulpine Marketing is the cure for super boring digital marketing...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • SEO
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Brand Your Story.

    Providing Video Production and Music Marketing Services. CineStory CineCrown is the hub of all creative talented people meet. We do video production, brand consultant, photography, brand design and web design. We help small business to create the voice in the noisy marketing to be heard. Let's brand your...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Sacramento, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Magpie Media is a commercial video production company located in Central Kentucky.

    Magpie Media is a commercial video production company located in Central Kentucky.

    Magpie Media was started in 2017 by a group of dedicated video professionals who have worked in the production industry for years. We bring expertise in video production, photography, drone aerial video and photography, and audio production...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Paris, Kentucky
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Experience the Journey of Untold Possibilities

    Experience the Journey of Untold Possibilities

    Mass FX Media's talented motion design and visual effects experts specialize in combining animation with documentary films. We are equipped to tackle any task requiring a powerful blend of realism, sentimentality and exceptional creative contribution. This enables us to tell captivating stories that hit home...

    Top Services:

    • Advertising
    • Content Marketing
    • Video Production
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000
  • Building Brands Through Social Media Marketing

    Building Brands Through Social Media Marketing

    The Social Ginger aims to be the most valuable marketing partner a company never realized it needed. Our strategy is tailored and strategic, including cooperation, social media advertising, and the creation of material such as professional graphics, video, and photography, as well as blogging, in order to...

    Top Services:

    • Digital Marketing
    • Video Production
    • Social Media Marketing
    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Brand in Focus

    Your Brand in Focus

    Pixelab Studios is a full-service Pittsburgh video production company that partners with brands to create story-driven marketing videos that attract, convert, and delight!...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Portfolios Count
    4 Projects Listed
  • Make Social Make Sense.

    Make Social Make Sense.

    At Project Bionic, we champion quality over quantity - it's our secret to success! We know that the most effective social media campaigns have a creative spark and an extra dose of wit. That’s why we bring together experts with their experience + skills plus a hefty helping of comedy - yep, you heard us...

    Top Services:

    • Video Production
    • Reputation Management
    • Advertising
    • CRO
    • Social Media Marketing
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Imagination to Life Through Visual Storytelling

    Bringing Imagination to Life Through Visual Storytelling

    We specialize in high end commercial, television, and film production. We have core competencies with outdoor recreation, commercial broadcast, and documentary film production...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Akron, Ohio
    Number of Employees
    Under 49
  • Digitizing with Excellence

    Digitizing with Excellence

    Technity Labs helps to develops digital solution for you daily business targeted operation from brand development to marketing, which maximize your potential, resulting in maximum online exposure with physical work pace...

    Top Services:

    • Software Development
    • eCommerce Development
    • Web Development
    • Branding
    • Graphic Design
    • Show more
    Location
    Umm Al Quwain, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Bcbrandesign is a branding and advertising agency that helps turn a business into a strong "Brand".

    Bcbrandesign is a branding and advertising agency that helps turn a business into a strong "Brand".

    Bcbrandesign is a branding and advertising agency that helps modern startups and big corporations worldwide create brand identity and branded marketing contents. We believe in strategic thinking and innovative designs...

    Top Services:

    • Public Relations
    • Creative Services
    • Package Design
    • Branding
    • Video Production
    • Show more
    Location
    Milan, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Your Full-Spectrum Digital Growth Partner

    Your Full-Spectrum Digital Growth Partner

    HOSTA is a UAE-based Digital Transformation & Enterprise Engineering company delivering high-performance Hosting, scalable Web & App platforms, cloud-native infrastructure, AI automation, SEO, AEO, GEO, Media buying, and data-driven Digital solutions built for growth, performance, and long-term business...

    Top Services:

    • Web Development
    • Mobile App Development
    • Managed Services
    • Digital Marketing
    • SEO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Moving People to Action Through Emotional Connections and Benefits.

    Moving People to Action Through Emotional Connections and Benefits.

    Seed Factory is a creative agency with offices in Atlanta and Orange Co, CA. By working across creative content, branding and PR tactics, they can create holistic marketing strategies for business growth, allowing brands to move people through emotional benefits...

    Top Services:

    • Creative Services
    • Branding
    • Video Production
    • Graphic Design
    • Advertising
    • Show more
    Location
    Irvine, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
  • Your brand, our fun.

    Your brand, our fun.

    We are a full-service video production company for TV, social media, and the web. We specialize in taking your product or brand's key selling points, creating a custom script, gathering top-notch talent and creativity to shoot and execute, and then editing until a final, polished commercial is in your hands...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Launch your app with us today!

    Launch your app with us today!

    Banao-Tech is a dynamic and innovative company offering various services to cater to diverse business needs...

    Top Services:

    • Graphic Design
    • Social Media Marketing
    • Video Production
    • Web Development
    • Mobile App Development
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Portfolios Count
    3 Projects Listed
  • International Film Festivals, Film Trades, and Streaming

    International Film Festivals, Film Trades, and Streaming

    Ginger is an arts & entertainment journalist and the founding editor of inside hollywood examiner - covering the academy awards, golden globes, and indie festivals, and has written for indiewire, the playlist, ragazine, examiner, yahoo, Pop Matters, la2day, gay wired. She is an mfa visual artist, a ph.D...

    Top Services:

    • Public Relations
    • Creative Services
    • Advertising
    • Video Production
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Visualization-First Partner for Enterprise Growth

    Visualization-First Partner for Enterprise Growth

    Creative Engine is a visual production and animation partner helping corporations and manufacturers communicate complex ideas with clarity and impact...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Branding
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Web Development & Digital Marketing Company in India

    Web Development & Digital Marketing Company in India

    Shakya Technology is a leading web development & Digital marketing service provider company based in Dubai and India. We offer web development and Digital Marketing services globally that mark your business locally and raise your business. We are fully devoted towards challenging working strategies to grow...

    Top Services:

    • Graphic Design
    • Logo Design
    • Video Production
    • Branding
    • Product Design
    • Show more
    Location
    Delhi, India
    Number of Employees
    500 - 999
    Average Hourly Rate
    $20/hr
  • Bold Ideas. Brilliant Design.

    Bold Ideas. Brilliant Design.

    Hey! My name is Sandy Paton, a motion graphic designer based in Edinburgh, Scotland, United Kingdom...

    Top Services:

    • Graphic Design
    • Video Production
    Location
    Edinburgh, United Kingdom
    Number of Employees
    Under 49

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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