DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,979 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Engage audiences with SINTR's motion graphics videos

    Engage audiences with SINTR's motion graphics videos

    SINTR is a motion graphics company whose mission is to narrate stories. It firmly believes that motion graphics branded videos have the unique ability to bridge comprehension gaps in a manner that surpasses the capabilities of other mediums...

    Top Services:

    • Video Production
    Location
    Bozeman, Montana
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • USA's Top-Ranked Logo Design Agency

    USA's Top-Ranked Logo Design Agency

    California Logo Designs is a renowned logo design agency based in Irvine, California, USA. The agency specializes in helping brands enhance their online presence through captivating branding strategies, earning trust and recognition worldwide...

    Top Services:

    • Logo Design
    • Creative Services
    • Graphic Design
    • Digital Services
    • Web Design
    • Show more
    Location
    Irvine, California
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
  • Motion capture and virtual production studio space.

    Motion capture and virtual production studio space.

    Live production studio space available for rent in central Brisbane, Queensland. At the helm of a multi-use facility for comprehensive motion capture and virtual production is a team of dedicated technologists and artists...

    Top Services:

    • Video Production
    Location
    Kangaroo Point, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $750/hr
    Minimal Budget
    Under $1,000
  • We find the fun

    We find the fun

    Sunday Treat is a multi-award-winning creative production company that produces compelling video content. Sunday Treat is a London-based video production company that discovers the joy. They offer numerous video production services to businesses, including video creation, animation, drone operators, camera...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • CREATIVE MEDIA SOLUTIONS

    CREATIVE MEDIA SOLUTIONS

    Vinkira Media Group, as showcased on vinkiramediagroup.com, stands as a versatile creative agency that transforms ideas into captivating digital experiences. With a passion for visual storytelling and innovative design, our team crafts unique solutions that resonate with audiences and elevate brands. From web...

    Top Services:

    • Video Production
    Location
    Warner Robins, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Copper Tree Media are a creative video production Kent based company that specialise in online video content,...

    Top Services:

    • Video Production
    Location
    Maidstone, United Kingdom
    Number of Employees
    Under 49
  • 3Ci delivers Creative Communication Content for clients who need to connect an idea with an audience - thats a pretty broad remit but we know you get it!...

    Top Services:

    • Video Production
    Location
    Carshalton, United Kingdom
    Number of Employees
    Under 49
  • We make factual narrative and corporate video production in Newcastle...

    Top Services:

    • Video Production
    Location
    Newcastle, Australia
    Number of Employees
    Under 49
  • Communication/marketing solutions, with proprietary software and a cutting-edge team.

    Communication/marketing solutions, with proprietary software and a cutting-edge team.

    In today's fast-paced world, where businesses are continually competing for consumer attention, the need for exceptional communication and marketing solutions is greater than ever. At the heart of successful campaigns lies a fusion of creativity, strategy, and technology combination that transforms ideas into...

    Top Services:

    • Social Media Marketing
    • Video Production
    • Creative Services
    • Digital Services
    • Content Marketing
    • Show more
    Location
    Murcia, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Let us help you tell your story.

    Let us help you tell your story.

    Axun Creative is a video marketing firm situated in the United Kingdom, and we work with companies of all sizes to develop and implement video marketing strategies to meet their objectives...

    Top Services:

    • Video Marketing
    • Video Production
    Location
    Kingston upon Hull, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Creative Culture

    Creative Culture

    We create content that tells your reality, your story, and your know-how uniquely and engagingly, using the most innovative and cutting-edge techniques in the industry...

    Top Services:

    • Graphic Design
    • Branding
    • Logo Design
    • Package Design
    • Reputation Management
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    Location
    Parma, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • We lead brands to their next through purpose, innovation and experience.

    We lead brands to their next through purpose, innovation and experience.

    Colle McVoys purpose-driven approach challenges clients to make a difference in the world through meaningful work. Focused on integrated capabilities across all of marketing, we use our experience-driven creative process to create impactful brand experiences that influence consumers buying decisions...

    Top Services:

    • Public Relations
    • Creative Services
    • Video Production
    • Branding
    • Web Design
    • Show more
    Location
    Minneapolis, Minnesota
    Number of Employees
    250 - 499
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • We at HNI Times, specialize in producing promotional videos and films for brand marketing...

    Top Services:

    • Video Production
    Location
    Delhi, India
    Number of Employees
    50 - 99
  • Our verse experience in video production and 3D animation together with our quest for innovation helps us deliver stunning results to our clients...

    Top Services:

    • Video Production
    Location
    Lekki, Nigeria
    Number of Employees
    50 - 99
  • Filmkey Productions crafts authentic marketing videos that inform, educate and inspire...

    Top Services:

    • Video Production
    Location
    London, United Kingdom
    Number of Employees
    Under 49
  • Championing SMEs growth with media and tech.

    Championing SMEs growth with media and tech.

    At Studio Piqasso, we prioritize creativity, collaboration, quality, and integrity to elevate brands and drive growth by working closely with clients, understanding their needs to enable us deliver exceptional results that exceed their expectations...

    Top Services:

    • Web Development
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • UI/UX Design
    • Show more
    Location
    Brentwood, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • PPC, SEO, Social, Video Experts

    PPC, SEO, Social, Video Experts

    Our comprehensive grasp of Web Design and Online Marketing enables us to tailor our services precisely to your requirements, whether you're seeking a visually captivating website or aiming to fortify your online business presence. Across the spectrum of digital strategies including PPC, SEO, Social Media, and...

    Top Services:

    • PPC
    • SEO
    • Social Media Marketing
    • Video Production
    • Digital Marketing
    • Show more
    Location
    Nottingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    3 Projects Listed
  • Think Smart. Act Bold.

    Think Smart. Act Bold.

    Insivia empowers businesses to reach their goals and exceed expectations by providing innovative growth strategies, profound insights and efficient execution. Our dynamic approach helps clients break through barriers to success on a global scale...

    Top Services:

    • Digital Marketing
    • CRO
    • SEO
    • Web Design
    • UI/UX Design
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Helping brands tell their most authentic stories online.

    Helping brands tell their most authentic stories online.

    Valentina is originally from Venezuela, where she studied journalism and video production. She writes for a national newspaper and has worked on several independent projects...

    Top Services:

    • Video Production
    • Social Media Marketing
    • Content Marketing
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
  • Raise your profile.

    Raise your profile.

    Big Logo Advertising is a Los Angeles-based agency specializing in producing commercials and visual content for auto dealerships and other clients. From concept development to platform delivery, the agency offers end-to-end video production and creative services at competitive pricing...

    Top Services:

    • SEO
    • Advertising
    • Creative Services
    • Video Production
    • Media Buying
    • Show more
    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
  • Making Digital Work

    Making Digital Work

    Liquid is the premier digital marketing and tech agency for medium to enterprise level firms. With teams of specialists dedicated to SEO, PPC, social media, content, design and branding services, and more. Our data-driven approach, along with the ability to consistently adapt to the dynamic landscape of...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Branding
    • SEO
    • Digital Services
    • Show more
    Location
    Fogelsville, Pennsylvania
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Ready to jump into the digital (r)evolution?

    Ready to jump into the digital (r)evolution?

    Our mission is to provide companies with digital marketing solutions that guarantee short, medium and long term ROI...

    Top Services:

    • Social Media Marketing
    • PPC
    • Digital Services
    • Video Production
    • Web Development
    • Show more
    Location
    Ancona, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
  • Revolutionize Creativity

    Revolutionize Creativity

    Welcome to STV's award-winning in-house creative agency, STV Creative. We pride ourselves on being one-of-a-kind in our field...

    Top Services:

    • Video Marketing
    • Video Production
    • Branding
    • Creative Services
    • Advertising
    • Show more
    Location
    Glasgow, United Kingdom
    Number of Employees
    1000 & Up
    Portfolios Count
    5 Projects Listed
  • Where Imagination Meets Innovation.

    Where Imagination Meets Innovation.

    As your trusted partner for Creative Digital Marketing, we specialize in SEO, web design, and social media solutions, along with graphic and identity design, and digital experiences. Our full suite of services is tailored to meet your unique needs. Our team of passionate experts works closely with each client...

    Top Services:

    • SEO
    • Web Design
    • Branding
    • Digital Marketing
    • Graphic Design
    • Show more
    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • We deliver high-quality editorial content - all within your set budget.

    We deliver high-quality editorial content - all within your set budget.

    We are a video production firm based in the United Kingdom that has won several awards and our material is awesome. And we do it all while providing exceptional service. We create movies for businesses, advertisements for television, animations in two and three dimensions, videos for virtual reality, and...

    Top Services:

    • Video Production
    Location
    Leatherhead, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Win with local services!

    Win with local services!

    Founded in 2009, we have maintained a long-standing relationship with our very first client that still stands today. We boast an impressive service department compared to the size of our sales staff - and this commitment to customer satisfaction has awarded us top ratings as one of America's most highly...

    Top Services:

    • SEO
    • PPC
    • Advertising
    • Web Development
    • Web Design
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Highly-organized, full-service video production

    Highly-organized, full-service video production

    Heartland Video Production is not just camera ops, lighting and editing. We provide clients with full campaign strategies, including social media management, creation of custom graphics, art direction and creative direction. Our teams have worked for clients across the United States and even internationally...

    Top Services:

    • Video Production
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
  • Trusted production support in 100+ countries worldwide

    Trusted production support in 100+ countries worldwide

    Storytailors is a global video production agency providing production support to media & film professionals around the world...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Average Hourly Rate
    $59/hr
    Minimal Budget
    $1,000 - $10,000
  • Turning Clicks into Customers.

    Turning Clicks into Customers.

    We help companies with their creative marketing initiatives, replacing a team of full-time employees, leaving you with more time and money to focus on keeping your customers happy...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Graphic Design
    • Video Production
    • Show more
    Location
    Salt Lake City, Utah
    Number of Employees
    Under 49
  • From website design to social media management, digital screen advertising to website copywriting, search engine optimisation to social media video creation, expert designers, developers and digital talent are ready to complete projects...

    Top Services:

    • Video Production
    • SEO
    • Design Services
    • Digital Marketing
    • Web Design
    • Show more
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • Web systems for business and community working with and on, Open Source software to provide world web design and development, in Aberdeen, Scotland...

    Top Services:

    • Design Services
    • Video Production
    • Web Design
    Location
    Aberdeen, United Kingdom
    Number of Employees
    Under 49
  • Versatile creative agency.

    Versatile creative agency.

    We're Artmadein, an independent creative company that turn brands into Prominent Brands...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • The Best Video Production in the World.

    The Best Video Production in the World.

    Big Video Production, the undisputed global leader, is dedicated to empowering cities in Arizona, including Scottsdale, Phoenix, and Tempe. Our unwavering commitment to purpose-driven videos elevates your brand to new heights, ensuring conversions and fame. From local channel commercials to social media tools...

    Top Services:

    • Video Production
    Location
    Scottsdale, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
  • Focused On Maximizing Brand Visibility Across Social Media Platforms

    Focused On Maximizing Brand Visibility Across Social Media Platforms

    Empower your business growth with Evoke. Our mission is to relieve you of social media stress, allowing you to focus on what you do best. Our team, fueled by a passion for social media, implements strategic and result-driven tactics to handle all your social media marketing needs. Let us breathe life into...

    Top Services:

    • PPC
    • Social Media Marketing
    • Digital Marketing
    • Content Marketing
    • CRO
    • Show more
    Location
    Rotterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Professional Videographer.

    Professional Videographer.

    Ward Video Productions is a professional Full HD video camera and wireless mics to give you the best quality video. Your videos can be streamed from your Zoom, YouTube or Facebook page or ours. You also have the option of recording the event at the same time for editing later...

    Top Services:

    • Video Production
    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
  • Let us tell your story!

    Let us tell your story!

    We produce high quality, customized stories that explain who you are to the world...

    Top Services:

    • Video Production
    Location
    Westchester, Illinois
    Number of Employees
    Under 49
  • Purple Imp, where the devil is in the detail. Born out of a deep desire to do better, go further, achieve more and create something remarkable, Purple Imp is a digital marketing agency with an edge...

    Top Services:

    • SEO
    • Digital Marketing
    • Video Production
    • Web Design
    • Show more
    Location
    Dundee, United Kingdom
    Number of Employees
    Under 49
  • Easily Create Videos Anywhere in Australia! We are a video production service that helps you to book, plan, shoot & edit videos, at scale...

    Top Services:

    • Public Relations
    • Video Production
    • Graphic Design
    • Video Marketing
    • Advertising
    • Show more
    Location
    Brisbane, Australia
    Number of Employees
    Under 49
  • We are Storytellers

    We are Storytellers

    You might know us by our full name, Boch & Fernsh. We are a creative advertising agency with branding at our heart's epicentre and our capability covers web, video production, social, digital marketing, interface design, performance marketing and immersive experiences...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Digital Services
    • Digital Marketing
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • We make awesome websites, logos, videos & more

    We make awesome websites, logos, videos & more

    We're a Creative Agency located in Taber, Alberta working with amazing clients to help bring their projects to life. We do websites, logos + branding, graphic design, and video projects. Send us an message to get started...

    Top Services:

    • Design Services
    • WordPress Website Design
    • Web Design
    • Web Development
    • Graphic Design
    • Show more
    Location
    Taber, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • VIDEO MADE EASY

    VIDEO MADE EASY

    When it comes to video content production, weve got it. No sweat. Just great, cost-effective video with a production process that feels like summertime sailing...

    Top Services:

    • Video Production
    Location
    Palm Cove, Australia
    Number of Employees
    Under 49
  • From Script to Screen We Can Bring Your Ideas and Brands to Life.

    From Script to Screen We Can Bring Your Ideas and Brands to Life.

    We're a full service production company from script to screen we can handle it all. You have an idea or product we will work with you to provide the best commercial to represent your product and vision to the end user...

    Top Services:

    • Video Production
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    1 Project Listed
  • The agency built for B2B

    The agency built for B2B

    FVM is the brand partner and marketing agency of choice for B2B brands that need a clear and effective way to communicate their value. Through inspired storytelling, thoughtful design, and smart marketing strategy, we help them reach their audiences and we've been doing it for over 35 years...

    Top Services:

    • Branding
    • Graphic Design
    • Logo Design
    • Digital Marketing
    • Advertising
    • Show more
    Location
    Plymouth Meeting, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • We Enable the Best Brands to Tell the Most Captivating Story!

    We Enable the Best Brands to Tell the Most Captivating Story!

    We are a highly acclaimed video production agency with a strong focus on crafting outstanding TV commercials and top-notch corporate video and 3D animation production services...

    Top Services:

    • Video Production
    • Audio Production
    Location
    North Palm Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • We give FIRE and DIRECTION to your Marketing!

    We give FIRE and DIRECTION to your Marketing!

    We are a boutique agency focusing on small businesses. We will help your business grow dramatically by incorporating digital marketing, SEO, Video Ads on any media you wish. We specialize in LinkedIn, FB and IG Ads and many others...

    Top Services:

    • Digital Marketing
    • Video Marketing
    • WordPress Website Design
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Columbia, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Humantek Art is a platform where your imagination meets reality.

    Humantek Art is a platform where your imagination meets reality.

    Humantek Art is a platform where your imagination meets reality. Our focus revolves around the idea of serving robust and impeccable solutions to your needs. Our team of polished designers inserts every effort to refine the concept and portray it digitally...

    Top Services:

    • Logo Design
    • Video Production
    • Graphic Design
    • Web Design
    • Web Development
    • Show more
    Location
    Smethwick, United Kingdom
    Number of Employees
    50 - 99
  • Pix Videos - Stunning explainer videos for R&D projects and businesses...

    Top Services:

    • Video Production
    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $240/hr
    Minimal Budget
    $1,000 - $10,000
  • Break Into the Market

    Break Into the Market

    Channel V Media is a New York City PR Agency that specializes in launching and building market momentum for fast-growing companies...

    Top Services:

    • Public Relations
    • Branding
    • SEO
    • Content Marketing
    • Graphic Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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