DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

2,531 Companies-Rankings updated: September 04, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

$1,000 - $10,000 ×
  • Toronto-Based Corporate Video Production Company

    K&F Video Production is a Toronto-based full-service video and photography studio helping businesses turn complex ideas, services, and expertise into clear, credible visual stories. We produce corporate, industrial, healthcare, testimonial, interview, social and branded content with a streamlined professional...

    Top Services:

    • Video Production
    • Video Marketing
    • Content Marketing
    • Social Media Marketing
    • Creative Services
    • Show more
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Where Stars Are Born

    Helium Films is a San Diego based Video Production Company providing high-end creative services to corporations, creative agencies, and networks...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • VISUAL JEDI, LLC - The Video Production Specialists

    VISUAL JEDI, LLC has over 20 years of professional experience & a never ending love for providing a reliable and creative source for all your Video/Audio production needs...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We develop formulas and digital solutions to immunize your ideas with... Video - Post & MoGraphics

    Video Agency - Post & VFX Animation company located in Santiago de Chile South America.Our core business is to help companies and brands develop stunning TV Commercials, Marketing Videos and also corporate videos and digital media content for social media distribution and broadcast over Latin...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Santiago, Chile
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • 2D and 3D Motion Graphics skills.

    Mahmoud, has passionate 2D&3D Motion Graphics skills to help you to make an impact...

    Top Services:

    • Video Production
    • Graphic Design
    Location
    Munich, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • DAKONA is a purpose-led video production company in Cardiff, building video campaigns that cuts through noise, rethink content from the ground up, and turn storytelling into a high-impact tool in a fast-changing digital landscape...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Manchester-Born. Globally Driven. Visually Powerful

    At 84 Media, we transcend the aim of merely producing 'pretty videos.' Our goal is to craft impactful video assets strategically designed to influence key metrics in your business, ranging from increased sales and signups to enhanced conversions...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Manchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Craft Amazement at First Sight

    We're a narrative driven motion studio. We create high end visuals that challenge perception and empower brands...

    Top Services:

    • Video Production
    Location
    Costa Mesa, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • A Dallas-Based Design and Creative Agency.

    SullivanPerkins is a Dallas-based design and advertising agency that uncovers your true message, puts it in its most convincing form, and delivers it to the right audience...

    Top Services:

    • Print Design
    • Video Production
    • Branding
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $140/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    11 Projects Listed
  • We create web videos and presentations for startups and digital agencies

    Mostly, we specialize in animation and explainer videos. But we also create illustrations, video presentations, mobile application presentations, ui/ux design and much more...

    Top Services:

    • Video Production
    • Product Design
    • Graphic Design
    • UI/UX Design
    • Show more
    Location
    Zhytomyr, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • We Create Content That Catches Eyes.

    Our passion is beautiful creative agency powered by AI that disrupts the feed and captivates viewers. Were creators, storytellers, and masters of visual effects. From mesmerizing animations to jaw-dropping special effects, we pour our passion into every frame. We strongly believe that great creative = great...

    Top Services:

    • Video Production
    • Creative Services
    • Design Services
    • Graphic Design
    • Branding
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Amazing Explainer Videos...Fast!

    Our award-winning animation team is made up of smart, talented and remarkably nice people. We are expert animators, voiceover actors and illustrators located across the U.S. with offices in Baltimore, MD and Minneapolis, MN.Explainer animations are increasingly recognized as one of the best ways to...

    Top Services:

    • Video Production
    • Video Marketing
    • Digital Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Baltimore, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Market Smarter, Grow Faster, Be the Hero

    Company119 is a Chardon, Ohio based digital marketing and web design agency founded in 2004. Focused on serving commercial construction, engineering contractors and small business clients, the firm delivers bespoke websites, marketing automation, SEO, PPC, video, recruitment campaigns and custom apps. Working...

    Top Services:

    • SEO
    • PPC
    • Video Marketing
    • CRO
    • Digital Marketing
    • Show more
    Location
    Chardon, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Full-Service Digital Marketing Solutions

    Performance Digital is a full-service marketing agency and long-term partner focused on helping brands grow. We build custom, full-funnel marketing campaigns, from advertising and design to website and strategy...

    Top Services:

    • Digital Marketing
    • Advertising
    • Video Production
    • Web Development
    • Web Design
    • Show more
    Location
    Omaha, Nebraska
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Specializing in producing high quality content.

    We at IronWorx Media produce short documentaries for nonprofits and businesses as well as award-winning narrative films. IronWorx had its beginning as a one-woman band. Realizing the valuable filmmaking opportunities made available through collaboration, award-winning filmmaker and founder of IronWorx Media...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Copenhagen based multi-branched video production company.

    We strive to support Danish and International clients in their pursuit for media content with the right message in its center and heart. Close collaboration and dialog with our clients during the creative process makes sure that we develop the right concepts, art and videos to EVOKE the right feelings in the...

    Top Services:

    • Video Production
    • Graphic Design
    • Creative Services
    • Branding
    • Show more
    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Mexican Production Company

    At Happy Monster, our approach is to craft compelling visual storytelling that captivates and converts. Our extensive expertise ensures success in even the most complex film and digital content projects. From dynamic editing to immersive animation, we bring your brand’s vision to life with precision and...

    Top Services:

    • Video Production
    • Audio Production
    • Digital Services
    Location
    Naucalpan de Juárez, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Designity is an AI-enabled, human-led Creative-as-a-Service platform.

    Designity is a human-led Creative-as-a-Service platform that gives brands a fully managed creative team led by AI-enabled Creative Directors and powered by the top 1% of global creatives and marketers...

    Top Services:

    • Creative Services
    • Design Services
    • Graphic Design
    • Branding
    • Web Design
    • Show more
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    14 Projects Listed
  • We Sculpt Ideas To Experiences, Craft Designs To Defy Gravity & Challenge Norms.

    We're a collective of restless souls, fueling our passion with caffeinated creativity. Our designs are like adrenaline shots, injecting life and vitality into brands that dare to stand out. We don't just follow trends; we set them ablaze with our fiery vision...

    Top Services:

    • Graphic Design
    • Video Production
    • Branding
    • Creative Services
    • Logo Design
    • Show more
    Location
    Bengaluru, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • We Make Space For Wonder.

    Not every story is worth telling. Facutly is the agency that finds it. Brand strategy, design, and film, built by one integrated team, from brief to final frame...

    Top Services:

    • Video Production
    • Event Marketing
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Elevating Businesses Online

    KreativHQ is a marketing company that helps small businesses and startups kickstart their business and boost their bottom line. Providing multiple services such as branding, photography, video, directory submissions services, social media, reputation management, website hosting, SEO, and more, KreativHQ has...

    Top Services:

    • Web Development
    • Branding
    • Video Production
    • Creative Services
    • Logo Design
    • Show more
    Location
    Woodbury, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • For A Story That Deserves To Be Seen

    Studio Steylish is a creative and goal-oriented animation company and web design agency from the Netherlands. We make professional explainer animations, corporate videos and custom websites. Everything revolves around clear communication, strong visual content and maximum impact...

    Top Services:

    • Web Design
    • Video Production
    Location
    Zoetermeer, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Clients' satisfaction is our priority!

    GPS Marketing Agency is a full-fledged digital marketing agency, operating in Dubai, KSA, Oman, and Morocco. We provide 360 degree assistance to businesses of any sizes...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • SEO
    • Creative Services
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Don't get bitter Jus get Betr

    Betr Marketing firmly believes that every individual possesses a unique purpose. Our mission is to assist you in expanding your reach and making a significant impact on more lives, all without the need for you to dedicate valuable time to daily marketing tasks. We're not just a typical contractor; we consider...

    Top Services:

    • Graphic Design
    • Video Production
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Use Video To Grow Your Brand

    Clockwork9 is a Cleveland-based creative agency founded in 2016. Specializing in video production, animation, motion graphics, photography, and live-event coverage, the boutique firm supports brands both regionally and nationally, delivering high-quality storytelling through cinematic content and streamlined...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Create Video Ads That Convert.

    We specialize in crafting high-converting direct response video ads tailored for social media platforms like Facebook, Instagram, YouTube and TikTok...

    Top Services:

    • Video Production
    • Advertising
    • Creative Services
    • Social Media Marketing
    • Video Marketing
    • Show more
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • More than pushing pixels

    We are more than design, more than pushing pixels. We are Trent Creative. The best test of design and its succes is when it meets or exceeds the business goals of our client needs. It is not about giving our client what they think they need but supplying our clients with what works. We build brands and...

    Top Services:

    • Print Design
    • Web Design
    • Digital Services
    • Creative Services
    • Graphic Design
    • Show more
    Location
    Rochester, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $110/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • EraserFarm Is an Independent, Full Service Creative Advertising Agency.

    EraserFarm is a self-contained, full-service creative advertising agency and insight organisation. We're not your normal advertising agency. They are more nimble, cooperative, rigorous, and unrelenting in our search for the best concepts...

    Top Services:

    • Digital Marketing
    • Video Production
    • Creative Services
    • Social Media Marketing
    • Content Marketing
    • Show more
    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Optimize - Engage - Convert

    Page.One is a full-service Amazon agency focusing on conversion rate optimization and intelligent advertising to drive brand growth. Whether you need to update your images accross your catalog or a full team to manage your brand getting to the next level...we are here to help...

    Top Services:

    • Creative Services
    • PPC
    • Digital Marketing
    • eCommerce
    • Graphic Design
    • Show more
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $115/hr
    Minimal Budget
    $1,000 - $10,000
  • Making your dental practice stand out and grow

    Digimax Dental is a London-based dental marketing agency that specializes in website design and dental SEO. Our mission is to enhance your online presence, attract a larger patient base, and elevate the success of your practice...

    Top Services:

    • Video Production
    • Public Relations
    • SEO
    • Digital Marketing
    • Branding
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • We Help Businesses Build a Marketing Machine

    Outreach Digital Marketing is a full-service digital marketing agency specializing in helping local businesses attract leads and convert them into customers through various online marketing strategies and small business SEO...

    Top Services:

    • SEO
    • PPC
    • Social Media Marketing
    • Video Production
    • Web Development
    • Show more
    Location
    Westlake Village, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • With a real sensitivity for our artists ‘work, we hope to make your future projects come true.

    In the wise words of Mr. Marvin Gaye, there „ain’t no mountain high enough” that our team can’t climb...

    Top Services:

    • Video Production
    • Video Marketing
    • Creative Services
    • Advertising
    • Show more
    Location
    Bucharest, Romania
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Full-Service Video Production

    Ball Media Innovations is Florida's top business and corporate full service video production company. With extensive education, knowledge and experience in marketing and training, we help our clients reach their goals...

    Top Services:

    • Video Production
    Location
    Pembroke Pines, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We assist you in sharing your message, services and products through video.

    We offer drone, company intro, real estate, testimonials, orientation & training, corporate & events, culinary and educational videos...

    Top Services:

    • Video Production
    Location
    Waialua, Hawaii
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Let's create something amazing together

    Merit Productions is an Austin video production company creating compelling content. Whether photo marketing or video storytelling, we create punchy, smart content that cuts through...

    Top Services:

    • Video Production
    Location
    Austin, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The small production house with big ideas

    Productions Go is a video production firm that operates out of Montreal, Quebec, Canada. They have a significant amount of expertise working on video communication projects such as recruitment, training, branding, and communication...

    Top Services:

    • Video Production
    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Always By Your Side

    At 2BY2 Media, we understand the power of visual storytelling. We believe that every business has a unique story to tell, and it is our mission to help you share that story with the world. Through our expertise in video production, we combine compelling narratives, stunning visuals, and emotive soundscapes to...

    Top Services:

    • Video Production
    Location
    Grimsby, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Elevated

    Barking Mad Media takes your creative aspirations to unparalleled heights. With over 23 years of expertise in content production, we bring a wealth of unique skills to your projects. Having traversed the globe, we've honed the craft of short-form and documentary storytelling to perfection...

    Top Services:

    • Video Production
    Location
    Saint John, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Industry Disrupting Creative Production

    We are a small but mighty collection of thinkers, doers, and creatives with a decade of experience working with brands around the world. Kings and Queens Productions specializes in using the right people for the job. Whether you have a small budget or large, we have directors and crew to fit every need...

    Top Services:

    • Video Production
    Location
    Greenville, South Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Stunning Digital Content Production

    We create bold, viral, and creative content that helps brands stand out and engage the audience...

    Top Services:

    • Video Production
    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Transform Ideas Into Impactful Real-World Results

    Render Edge Studio is a top-rated 3D animation services Company that integrates creativity with technology to convert your ideas into moving images. We take a storytelling approach and deliver realistic visuals, rapid turnaround times and global reach, which differentiates us from other 3D animation...

    Top Services:

    • Video Production
    Location
    Bogura, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • London Web Designers

    DCP Web Designers is a London web design agency specialising in WordPress websites, WooCommerce, SEO and digital marketing. With 20+ years of experience and 700+ websites completed, we help businesses build a stronger online presence and generate more enquiries...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • eCommerce Development
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $70/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Everyone has a story...

    As one of San Diego's longest serving video production companies, we pride ourselves on working with our clients to help them tell their story. We've created award winning videos for companies and brands across the country...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • It's all about story

    You have a story that is unique to you and is arguably your greatest asset in reaching your audience. Let us dive deep into that story to create original assets that resonate with your market and invite interaction...

    Top Services:

    • Video Production
    • Branding
    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Video production for bold brands with imagination.

    We make videos! Based in Nashville, TN. Available for full-service production as well as crew support and ad purchasing/placement across social media, streaming (like Hulu and Disney+), & traditional television...

    Top Services:

    • Video Production
    • Video Marketing
    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Bring your vision to life

    At Maltav Media we take pride in creating exceptional visual content that captivates, engages, and leaves a lasting impact. As a leading creative production agency, we specialize in delivering high-quality videos, photos and strategic digital solutions to elevate your brands presence in the digital landscape...

    Top Services:

    • Video Production
    • Creative Services
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Your Go-to Nationwide Corporate Video Experts

    ASL Productions: Nationwide Excellence in Corporate Video Production for Over 15 Years. Our extensive national crew network ensures budget-friendly, safe, and outstanding corporate video content...

    Top Services:

    • Video Production
    • Creative Services
    • Audio Production
    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • WE DON'T JUST SEEK A BEAUTIFUL PICTURE - WE CREATE ONE THAT SELLS.

    We make video that doesnt just look good it works to grow your business. But how? By combining video production expertise with marketing know-how, we create videos that help you achieve your goals...

    Top Services:

    • Video Production
    • Video Marketing
    • Advertising
    • Creative Services
    • VR/AR
    • Show more
    Location
    Minsk, Belarus
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Bring Your Business into the Spotlight

    Market your business effectively, starting with video. Dark to Light takes your vision and creates a clear, positive message to reach your audience. Dark to Light Productions is a team of creative professionals, each with different backgrounds and skills, and a strong passion for what they do; creating epic...

    Top Services:

    • Video Production
    • Graphic Design
    • Web Design
    • Branding
    • Logo Design
    • Show more
    Location
    Hailey, Idaho
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

ReceiveFreeProposals

For your project

1

Specify your budget, timeline and project requirements

2

Our experts curate a list of up to 5 most qualified candidate agencies

3

We connect you with them so you can choose the most suitable partner