DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
$10,000 - $25,000 ×
A full-service online marketing company, Digital Go offers services like social media, website development, marketing automation, and SEO...
Top Services:
- SEO
- Web Development
- Graphic Design
- Branding
- Video Production
- Show more
- Location
- Kota, India
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 7 Projects Listed
Nova Era is a digital solutions agency built to merge creativity with innovation, offering web and app design, development, video production, automation, and customized AI tools. The focus is always on building smarter systems that help businesses work seamlessly and communicate with impact.What defines the...
Top Services:
- Web Design
- Web Development
- eCommerce Development
- UI/UX Design
- Mobile App Development
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- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
For over fifteen years, 1905 New Media has been a trusted marketing communications firm based in St. Louis. Our expertise lies in copywriting, strategic planning, visual identity, public relations and branding. In recognition of our exceptional work, we have been honored as one of the top 25 PR firms in St...
Top Services:
- Creative Services
- Video Production
- Public Relations
- Logo Design
- Branding
- Show more
- Location
- St. Louis, Missouri
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
We are a powerhouse of creative minds dedicated to pushing the boundaries of art, design, and storytelling. With diverse backgrounds in 3D animation, CGI, VFX, digital marketing, and filmmaking, we bring a unique fusion of technical expertise and artistic vision to every project...
Top Services:
- Graphic Design
- Video Production
- Creative Services
- Product Design
- UI/UX Design
- Show more
- Location
- Brantford, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $115/hr
- Minimal Budget
- $10,000 - $25,000
External game art production partner delivering high-quality art for leading developers worldwide, combining strong artistic standards, reliable production, and deep pipeline expertise...
Top Services:
- Graphic Design
- Video Production
- Creative Services
- Design Services
- Digital Services
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- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $10,000 - $25,000
iWorks Agency is a student-run creative agency, operating under the Isaacson School for Communication, Arts & Media at Colorado Mountain College. The agency offers professional content strategy and production services, providing authentic Gen-Z insights and bold creative solutions. Their team is student-led...
Top Services:
- Graphic Design
- Social Media Marketing
- Video Production
- Location
- Glenwood Springs, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
No Frames helps bring your vision to life with a full suite of creative services. From concept ideation and collaboration through execution, we provide expertise across all stages of today's content production journey. Whether it's broadcast ads, branded films, social media clips, or explainer videos, we have...
Top Services:
- Digital Marketing
- Social Media Marketing
- Video Production
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Mass FX Media's talented motion design and visual effects experts specialize in combining animation with documentary films. We are equipped to tackle any task requiring a powerful blend of realism, sentimentality and exceptional creative contribution. This enables us to tell captivating stories that hit home...
Top Services:
- Advertising
- Content Marketing
- Video Production
- Location
- Denver, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Lens End Media (LEM) ignites conversations through high-impact visual storytelling and powerful, creative campaigns that bring stories to life across diverse audiences...
Top Services:
- Social Media Marketing
- Digital Marketing
- Video Production
- Location
- Arlington, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
ELEMENT a premier video solutions provider offers an unparalleled portfolio of talent and technology to efficiently support client requests. Our experienced roster boasts the top regional directors, producers, editors and strategists who are equipped with state-of-the-art resources to produce some of the...
Top Services:
- Content Marketing
- Digital Marketing
- Video Production
- Location
- Boston, Massachusetts
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
Most people would describe us as a global, full-service agency. But we think of ourselves as marketers with great stories to tell. We are positively obsessed with our clients and make it our business to uncover whats unique about their business...
Top Services:
- Web Development
- Video Production
- WordPress Website Design
- Creative Services
- UI/UX Design
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- Location
- Orange County, California
- Number of Employees
- 500 - 999
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
Hamedia is comprised of highly trained individuals who are experts in their respective fields. We take great pride in our ability to provide our clients with the best talent available. Whether you need sales professionals, marketing experts, or customer service representatives, we have team members who can...
Top Services:
- Graphic Design
- Video Production
- Branding
- Web Design
- Web Development
- Show more
- Location
- Irvine, California
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $7/hr
- Minimal Budget
- $10,000 - $25,000
Thinking about starting a Disruptive Project ?...
Top Services:
- Logo Design
- Video Production
- Design Services
- Branding
- Digital Services
- Show more
- Location
- Glasgow, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
20+ years experience of successfully and strategically developing brands – creating authentic brand identities, that tell amazing stories to ultimately influence purchasing decisions...
Top Services:
- Branding
- Video Production
- Public Relations
- Graphic Design
- Package Design
- Show more
- Location
- Grantham, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $115/hr
- Minimal Budget
- $10,000 - $25,000
Avenir Creative House is a global design, branding, and advertising agency. With over a decade of experience in creative ideation, campaigns, video production, and strategic advertising and digital marketing we strive to bring a bold, unique edge to your brand, product or service...
Top Services:
- Creative Services
- Video Production
- Design Services
- Graphic Design
- Branding
- Show more
- Location
- Sydney, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
At Haneke Design, we provide innovative and comprehensive custom software development solutions. Our highly experienced team focuses on delivering user-centered outcomes through iOS and Android mobile application design as well as website/web app development services. With our expertise in connected devices...
Top Services:
- Content Marketing
- Video Production
- Web Design
- SEO
- Digital Marketing
- Show more
- Location
- Tampa, Florida
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Ment specializes in aiding brands in delivering a profound message to their audience, fostering enduring impact through innovative and strategic creative processes. Our expertise lies in crafting compelling narratives that resonate deeply and contribute to a lasting impression on target audiences...
Top Services:
- Graphic Design
- Video Production
- Branding
- Creative Services
- Design Services
- Show more
- Location
- Cancún, Mexico
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
We equip small businesses and entrepreneurs worldwide with a complete range of creative capabilities, we craft authentic brand experiences that engage and inspire audiences at every touch point...
Top Services:
- Digital Services
- Video Production
- Digital Marketing
- SEO
- Branding
- Show more
- Location
- Hamilton, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Be More Cheetah is an agile marketing agency and consultancy known for its agility and effectiveness. We specialise in strategy and tactical deployment of projects and campaigns across various sectors.Unlock growth. Drive greater engagement. Enjoy improved ROI. Enjoy step-changing pace...
Top Services:
- Graphic Design
- Video Production
- Creative Services
- Web Development
- Social Media Marketing
- Show more
- Location
- Poulton-le-Fylde, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Xponent21 is a premier digital marketing agency in Richmond, VA, focused on driving growth through tailored, results-oriented strategies. We specialize in brand strategy, SEO, SEM, video production, UX design, generative AI, and sustainability marketing. Our goal is to create impactful digital experiences...
Top Services:
- Digital Services
- Video Production
- Branding
- Digital Strategy
- Web Design
- Show more
- Location
- Richmond, Virginia
- Number of Employees
- Under 49
- Average Hourly Rate
- $225/hr
- Minimal Budget
- $10,000 - $25,000
We're a results-driven digital agency committed to crafting innovative websites and digital assets that fuel your business growth and ensure long-lasting success. Our expert strategists, creatives, and technologists work closely with you to elevate your brand, maximize conversions, and drive revenue...
Top Services:
- Digital Services
- Video Production
- Branding
- Digital Strategy
- Web Design
- Show more
- Location
- Dublin, Ireland
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
We are a full stack marketing agency. We specialise in helping businesses establish their brands, navigate new markets, uncover product-market fit, and generate high-quality leads that convert into a thriving sales pipeline...
Top Services:
- Digital Services
- Video Production
- Branding
- Web Development
- Web Design
- Show more
- Location
- Toronto, Canada
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Meraki Theory is a boutique presentation design studio built for high-stakes moments. We help Fortune 500 leaders and event teams turn dense information into sharp, cinematic slides, whether it's an investor deck, a board presentation, or a main-stage keynote. Working in PowerPoint, Keynote, and Google...
Top Services:
- Graphic Design
- Video Production
- Design Services
- Print Design
- Digital Services
- Show more
- Location
- Las Vegas, Nevada
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Owner-led communications agency in Bern, Switzerland. We build brands and run campaigns for associations, NGOs, public institutions, SMEs, tourism destinations and hotels. Strategy, branding, copy, photography, film, websites and apps come from one team. Thirty years of agency craft combined with AI...
Top Services:
- Branding
- Video Production
- Graphic Design
- Logo Design
- Digital Strategy
- Show more
- Location
- Bern, Switzerland
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
COTO Collective is a San Diego-based outsourced marketing department. We unite brand strategy, website design and development, CRM, sales automation, custom AI implementation, paid media, and SEO into one system - run by senior practitioners, not handed to a junior team...
Top Services:
- Digital Services
- Video Production
- Creative Services
- Package Design
- Web Design
- Show more
- Location
- San Diego, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 3 Projects Listed
The Denton County-based Anvil & Hammer Agency offers full-service branding, marketing, and advertising solutions to customers all over the United States...
Top Services:
- Branding
- Creative Services
- Graphic Design
- Digital Marketing
- Web Development
- Show more
- Location
- Denton, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $120/hr
- Minimal Budget
- $10,000 - $25,000
We're a video production company and creative agency, helping marketers move the needle. Drive demand with our winning video and creative strategies...
Top Services:
- Branding
- Graphic Design
- Video Production
- Video Marketing
- Show more
- Location
- Seattle, Washington
- Number of Employees
- Under 49
- Average Hourly Rate
- $175/hr
- Minimal Budget
- $10,000 - $25,000
A Knoxville-based creative agency specializing in branding, marketing, and digital experiences...
Top Services:
- Digital Marketing
- Branding
- Web Design
- Social Media Marketing
- Video Production
- Show more
- Location
- Knoxville, Tennessee
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Pretty Great® is an integrated creative studio designed and run like a talent management company. We search the world for the best creative talent, and we connect them with brands...
Top Services:
- Branding
- Creative Services
- Product Design
- Web Design
- Video Production
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Afrishore BPO is a leading South Africa call center and customer support outsourcing provider, delivering high-quality voice, email, and chat support to companies in the US, UK, and Europe. Our English-speaking South African agents provide exceptional customer experience at a fraction of the cost of onshore...
Top Services:
- BPO
- Accounting
- Digital Marketing
- PPC
- Email Marketing
- Show more
- Location
- Sandton, South Africa
- Number of Employees
- 1000 & Up
- Average Hourly Rate
- $12/hr
- Minimal Budget
- $10,000 - $25,000
LiveShop Studio is a NYC TikTok Shop LIVE agency. We make your brand go live: live selling strategy, hosts, livestream production and TikTok Shop growth...
Top Services:
- Content Marketing
- Video Marketing
- PPC
- Digital Marketing
- eCommerce
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
We support brands and agencies in their quest to create buzz, engage consumers and boost traffic, through our well-founded creative and technical expertise.With services covering 3D motion graphics, video production, 3D stills, graphic design, campaigns, web & app development and more, we empower our...
Top Services:
- Digital Services
- Branding
- Digital Marketing
- Web Design
- Digital Strategy
- Show more
- Location
- Buckfastleigh, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $55/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
OneWorld Communications is a boutique creative media and communications agency headquartered in San Francisco, with a sister office in Washington, D.C. Founded in 1993, the agency specializes in Truth Marketing a methodology that aligns brand messaging with authentic purpose and audience values. Their small...
Top Services:
- Branding
- Graphic Design
- Video Production
- Public Relations
- Advertising
- Show more
- Location
- San Francisco, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
Merci Buenos Aires is a communication agency with digital culture and strategic-creative profile. This is an agency that was born with both integrated and multidisciplinary expertise, where digital is a natural part of DNA and not a department...
Top Services:
- Branding
- Graphic Design
- Video Production
- Advertising
- Content Marketing
- Show more
- Location
- Buenos Aires, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $70/hr
- Minimal Budget
- $10,000 - $25,000
Creative Noggin is a boutique branding, marketing and communications agency. Having operated 100% virtually since 2001, we have been able to attract and retain a stellar team of extraordinary talent. Our work has been recognized with awards and media accolades. But our biggest kudos is the continued loyalty...
Top Services:
- Graphic Design
- Branding
- Video Production
- Logo Design
- Web Design
- Show more
- Location
- San Antonio, Texas
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
31 Lengths is the 10-year-old New York ad agency singularly focused on the success of our clients. We are a dynamic branding/marketing company led by experienced, award-winning creatives...
Top Services:
- Branding
- Logo Design
- Video Production
- Graphic Design
- Advertising
- Show more
- Location
- Rye, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $200/hr
- Minimal Budget
- $10,000 - $25,000
We are a dynamic company driven by team members who form strong bonds with our customers and are motivated by the passion to help others...
Top Services:
- Web Development
- Mobile App Development
- Video Production
- Software Development
- UI/UX Design
- Show more
- Location
- Vicente López, Argentina
- Number of Employees
- Under 49
- Average Hourly Rate
- $49/hr
- Minimal Budget
- $10,000 - $25,000
Mammoth, a brand consultancy and full-service creative transformation agency, specializes in navigating complexity to uncover authentic brand identities. By immersing itself in clients' worlds, Mammoth captures ambition, establishes pathways to growth, and visualizes future success through purposeful...
Top Services:
- Branding
- Digital Strategy
- Video Production
- Creative Services
- Advertising
- Show more
- Location
- Belfast, United Kingdom
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
We are an award-winning, full-service creative and digital marketing agency. Our specialty lies in helping established brands and startups grow and flourish. We do this through our capabilities across branding, creative, strategy, web development, and all aspects of digital marketing...
Top Services:
- Branding
- Graphic Design
- Digital Marketing
- Social Media Marketing
- Web Design
- Show more
- Location
- Chatswood, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
Avatar is an independent digital agency founded in 2001, with headquarters in Buenos Aires and a presence in Miami. The agency specializes in strategic consulting, content creation, and integrated marketing solutions, serving regional and global clients across Latin America and the United States...
Top Services:
- Web Design
- Web Development
- Video Production
- Video Marketing
- Digital Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $45/hr
- Minimal Budget
- $10,000 - $25,000
WIDEVIEW is a leading motion graphics studio celebrated for our expertise in art direction, visual storytelling, and animated solutions. Our commitment to practicality and open collaboration empowers us to create impactful visual marketing tools across diverse industries...
Top Services:
- Graphic Design
- Video Marketing
- Video Production
- Creative Services
- Branding
- Show more
- Location
- New York City, New York
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
World Tree specialise in documentary, branded content and 2D animation. We also create our own content including a graphic novel launching in 2024...
Top Services:
- Content Marketing
- Video Marketing
- Video Production
- Creative Services
- Audio Production
- Show more
- Location
- Surry Hills, Australia
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Notice is an eCommerce development and marketing agency that builds global brands with an eCommerce-first mindset. The agency specializes in product development, DTC strategies, and innovative marketing initiatives tailored to growth-oriented early-stage CPG brands. Leveraging a content-driven approach and...
Top Services:
- Social Media Marketing
- Digital Strategy
- Video Production
- Content Marketing
- Branding
- Show more
- Location
- Chicago, Illinois
- Number of Employees
- Under 49
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
We are a team of dreamers and doers. With you, we believe we can design a better world. The wonderful journey starts from here. Lets talk about your favorite or anything crazy. We could study the industry value, culture, identity and your preference in pilot meeting, then give a brief idea and brief...
Top Services:
- Branding
- Design Services
- Video Production
- Graphic Design
- Web Development
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
Paris-based agency built around one obsession: attention. Gust helps brands turn the first seconds of a scroll into real business impact, through influencer and UGC campaigns, social media management, and in-house video, photo and 3D production. Our method, We Think, We Connect, We Produce, keeps strategy...
Top Services:
- Social Media Marketing
- Content Marketing
- Video Production
- Digital Strategy
- Digital Marketing
- Show more
- Location
- Paris, France
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
Room 214 is a Boulder-based digital marketing consultancy that partners with visionary companies to create and dominate market categories customers love to talk about. They specialize in blending Category Design, Jobs To Be Done, and Product Market Fit theories to deliver unique revenue expansion strategies...
Top Services:
- Digital Marketing
- PPC
- Content Marketing
- SEO
- Social Media Marketing
- Show more
- Location
- Boulder, Colorado
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Introducing XTRA BOLD AI, a revolutionary agency at the forefront of AI-powered creativity and data-driven excellence. With a proven track record working with industry giants like Starbucks, Amazon, and Nike, we bring a wealth of experience to deliver unparalleled creative excellence. Our expertise extends...
Top Services:
- Design Services
- Creative Services
- Branding
- Package Design
- Logo Design
- Show more
- Location
- San Rafael, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $250/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Award winning London digital agency that combines exceptional creative, strategic and technical excellence to deliver class-leading digital experiences with measurable commercial advantage...
Top Services:
- Web Design
- eCommerce Development
- UI/UX Design
- Web Development
- Software Development
- Show more
- Location
- London, United Kingdom
- Number of Employees
- Under 49
- Average Hourly Rate
- $125/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship...
Top Services:
- Branding
- Public Relations
- Advertising
- Content Marketing
- Show more
- Location
- San Francisco, California
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $199/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 2 Projects Listed
BlackBox Realities transforms ideas into immersive experiences using VR, AR, and interactive technologies...
Top Services:
- Creative Services
- Digital Services
- Video Production
- Mobile App Development
- VR/AR
- Show more
- Location
- Nashville, Tennessee
- Number of Employees
- Under 49
- Minimal Budget
- $10,000 - $25,000
Video Production Specializations
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
- Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
- Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
- Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
- Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
- Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
- Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
- Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
| Goal | Ideal Length | Example |
| Brand awareness and social media engagement | <1 minute | Promotional videos, product teasers, and brand videos |
| Educational videos | 1-5 minutes | Explainer videos and product demos |
| Training videos | 30+ minutes | Webinars and online courses |
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
- 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
- 4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
| 1080p (Full HD) | 4K (Ultra HD) | |
| Advantages |
|
|
| Disadvantages |
|
|
| Best for |
|
|
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
- Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
- View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
- Play rate: 40%-60% for landing page videos
Lead capture
- Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
- Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
- Click-through rate: 2%-3%
- Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
- ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
- Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
- Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce
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