DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

15 Companies - Rankings updated: September 05, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

Entertainment × $50,000 & Up ×
  • #1 App Marketing Agency

    PreApps is the World's Leading App Growth Agency. Over the past 13+ years, the PreApps team has helped the most successful apps in the world launch and scale their app businesses to reach Millions of Downloads through our proprietary marketing programs...

    Top Services:

    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Video Marketing
    • Design Services
    • Show more
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    8 Projects Listed

    PreApps Services

    • Digital Marketing
    • CRO
    • Social Media Marketing
    • Video Marketing
    • Design Services
    • Public Relations
    • Video Production
    • UI/UX Design
    • Advertising
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Retail Industry
    • Hospitality Industry
    • Film Industry
    Data sourced from the agency's DesignRush profile

    PreApps Reviews & Testimonials

    • Alice Al-Nomani
      Alice Al-Nomani Chief Human Resources Officer at Web Design Sun
      5.0

      App Marketing Review from Alice Al-Nomani

      We contacted the PreApps agency to optimize our App. The scope of work included a comprehensive approach to improving the app's visibility, recommendations for optimizing and converting site traffic into installs, and increased downloads and improved user feedback through app metadata optimization in app stores; comprehensive analytical reports on the effectiveness Throughout our collaboration with the PreApps agency, we had clear and transparent communication, regular updates and reports, and all time frames, deadlines, and plans were met. At the same time, agency staff were flexible and open to feedback and recommendations, offering solutions and adjustments when needed. They were quick to respond to all needs, concerns, and requests for information, and provided support once the optimization strategy was PreApps' work stands out for its comprehensive approach, which takes into account everything from keywords and phrases to increasing visual elements and user engagement. We particularly like their personalized approach and continued support once the optimization is launched.

    • Julia Smith
      Julia Smith Director of Community & Audience Development at Hearst Magazines
      5.0

      App Marketing Review from Julia Smith

      The project's measurable outcomes indicated tremendous development and success. First, we saw a significant rise in app downloads and user acquisition, showing that the mobile app marketing methods we adopted were effective. Second, user engagement measures such as average session time and retention rates improved significantly, indicating a better user experience and app performance. Finally, the app's visibility and search rankings in app stores improved dramatically, as indicated by increased organic app store impressions and conversions, demonstrating the efficacy of the app store optimization efforts. PreApps provided excellent project management throughout our collaboration. They routinely delivered on time, meeting goals and deadlines. Furthermore, their attention to our demands was exceptional, as they addressed any issues or requests for assistance in a timely and courteous manner.

    • Alex Main
      Alex Main Review from Google
      5.0

      Alex Main's Review Sourced from Google

      PreApps helped us take our mobile app to the next level with targeted marketing that really worked. Their campaigns were creative, effective, and backed by solid research. We saw immediate improvements in user downloads and engagement. Their team is responsive, professional, and genuinely passionate about what they do. We couldn't have asked for a better experience.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Building World-Class Social Media Communities That Drives Business Growth.

    FCS is an award winning organic social media marketing agency. Our team of on-house experts become part of your in-house team to deliver social media strategy, social media content creation, community management, influencer management, paid media management and reporting...

    Top Services:

    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Video Marketing
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed

    Fresh Content Society Services

    • Social Media Marketing
    • Content Marketing
    • Video Production
    • Video Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Disney
    • National Geographic
    • KFC
    • Peak Auto
    • LINE-X
    • True Value
    • Travel Centers of America
    • Stern Pinball
    • Green Thumb
    • Coleman Power Sports
    Data sourced from the agency's DesignRush profile

    Fresh Content Society Reviews & Testimonials

    • Jason Risdon
      Jason Risdon Business Development at Alliance Disaster Kleenup
      5.0

      Social Media Consulting Review from Jason Risdon

      We couldn't be happier with everything the entire FCS team delivered for us. Scott and his team are true professionals who understand every aspect of the social media world. They provide intelligent insights that helped accomplish our goals.

    • Maggie Matlock
      Maggie Matlock Review from Google
      5.0

      Maggie Matlock's Review Sourced from Google

      I've been working with the FCS team on their new website, and they've been fantastic partners. They've trusted our process from the start, have been incredibly patient throughout, and are genuinely fun to work with. I couldn’t be more excited about their new website launching soon—highly recommend working with this awesome team!

    • Zaiba Mulla
      Zaiba Mulla Review from Google
      5.0

      Zaiba Mulla's Review Sourced from Google

      Please check someone is spamming in your name. I have received WhatsApp messages impersonating you asking to work part time. I live in Cyprus and its my private number and not sure how they got it! I am amazed!!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • A creative agency that produce & markets original podcasts that meet your business objectives.

    JAR is a podcast production and marketing agency. We help B2B and B2C enterprise brands deepen relationships with customers by creating podcasts that their target audiences love. We balance your business objectives with your audiences needs to create podcast magic: great content thats good for business...

    Top Services:

    • Audio Production
    • Video Production
    • Video Marketing
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed

    JAR Audio Services

    • Audio Production
    • Video Production
    • Video Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Amazon
    • Lululemon
    • Expedia Group
    • Royal Bank of Canada
    • Cirque du Soleil
    • Allianz
    • T-Mobile
    • The Wharton School of the University of Pennsylvan
    • Staffbase
    • IBM
    Data sourced from the agency's DesignRush profile
  • A Profile Agency

    8grape is the first and only Profile Agency strategically defining how a person, place, or thing shows in the world. Compel people to give a shit, control your effen legacy, and the multiply audience engagement. Who the hell are you? Get is here: http://8grape.com/doi...

    Top Services:

    • Branding
    • Advertising
    • Graphic Design
    • Creative Services
    • Design Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $450/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    2 Projects Listed

    8grape Services

    • Branding
    • Advertising
    • Graphic Design
    • Creative Services
    • Design Services
    • Reputation Management
    • Video Production
    • Print Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • kate spade
    • Tiger Beer
    • Columbia University
    • Williamsburg l Brooklyn
    • COACH
    • Kenneth Cole
    • Big Brothers Big Sisters
    • Fried Frank
    • Staten Island Film Fest
    • Snapple
    Data sourced from the agency's DesignRush profile

    8grape Reviews & Testimonials

    • Alexandra Zhila
      Alexandra Zhila Marketing at Admiral Insurance Brokerage
      5.0

      Creative Services Review from Alexandra Zhila

      Our experience working with Breuk is very positive! Breuk is very diligent, patient, and talented. The sessions we have are insightful, interactive and fun. We now have a clear direction of how we can take our brand to a completely new level! I am super excited about applying everything we have learned. Our agency highly recommends 8Grape services.

    • Julien McRoberts
      Julien McRoberts Review from Google
      5.0

      Julien McRoberts's Review Sourced from Google

      Working with Breuk and the team at 8grape was one of the best decisions we made for our dental tourism startup. His knowledge, insight, and guidance were invaluable from day one. He took the time to educate us on SEO, how to properly maintain our website, and the strategies needed to build strong organic traffic. The results far exceeded our expectations, and our growth reflected the quality of his work. Beyond his expertise, Breuk is genuinely enjoyable to work with - smart, approachable, and always willing to explain the "why" behind his recommendations. I wouldn't hesitate to work with Breuk again and highly recommend them to anyone looking to grow their online presence.

    • marcie photography (Marcie Photography)
      marcie photography (Marcie Photography) Review from Google
      5.0

      marcie photography (Marcie Photography)'s Review Sourced from Google

      8 grape is a very talented and creative marketing agency. Their consultations are exclusive and asks the right questions to make sure theyre giving you the right service for your success. Breuk is talented with many years of experience. If youre looking for one of kind advertising and marketing, I highly recommend this agency for your business.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • A branding and experience design agency for those with ambition.

    Architects of Impact. Takt transforms bold ideas into powerful brands, high-performing websites, and campaigns that help ambitious organizations lead with clarity and confidence...

    Top Services:

    • Web Design
    • Branding
    • Logo Design
    • Digital Services
    • Product Design
    • Show more
    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    12 Projects Listed

    Takt Services

    • Web Design
    • Branding
    • Logo Design
    • Digital Services
    • Product Design
    • Video Production
    • UI/UX Design
    • Web Development
    • Digital Strategy
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Amazon
    • Alphabet
    • Microsoft
    • NHLPA
    • NYU
    • Samsung
    • CBC
    • SAIT
    • BMO
    • University of British Columbia
    Data sourced from the agency's DesignRush profile

    Takt Reviews & Testimonials

    • Farah
      Farah Review from Google
      5.0

      Farah's Review Sourced from Google

      Lucy & Tia from Massive have been wonderful to work with for our firm's new website. Very responsive and helpful with all inquiries. Would recommend working with them!

    • Robert Dale
      Robert Dale Review from Google
      5.0

      Robert Dale's Review Sourced from Google

      Our company has been working with Massive and the Cadence team on a go-to-market strategy and have been so happy with the results. They've helped us craft an amazing brand campaign and set up photoshoots and videoshoots. They've also helped us with our SEO and running our Google and Meta ads. The entire team is so helpful and creative, and you can tell they have a passion for what they're doing. We really enjoy working with them and would recommend them highly!

    • CIF VCH
      CIF VCH Review from Google
      5.0

      CIF VCH's Review Sourced from Google

      We have just launched a fresh new version of our program website and could not be happier with the web design + development by the team at Massive. From start to finish, Lucy our project manager was there to link us to the work of the rest of her team. Our questions were addressed in a timely manner and the folks at Massive also extended internal deadlines to meet our needs. We really felt heard, and appreciated the time the team took to learn about us and our work, they made it very safe for us to “hand over the keys”. The whole design process was a great experience for our team and together we built a site that exceeded our expectations.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Performance Creative with Brand Appeal

    TVGla IS A DIGITAL-FIRST PERFORMANCE CREATIVE AGENCY We work with leading brands who need a partner capable of producing and managing high-touch, high-volume performance creative in rapidly moving environments...

    Top Services:

    • Creative Services
    • Digital Marketing
    • Digital Strategy
    • Branding
    • Social Media Marketing
    • Show more
    Location
    Culver City, California
    Number of Employees
    50 - 99
    Minimal Budget
    $50,000 & Up

    TVGla Services

    • Creative Services
    • Digital Marketing
    • Digital Strategy
    • Branding
    • Social Media Marketing
    • Email Marketing
    • VR/AR
    • Video Marketing
    • Video Production
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • NBA
    • WarnerBros Discovery
    • SoFi
    • Sony Pictures Television
    • AARP
    • American Heart Association
    • Niantic
    Data sourced from the agency's DesignRush profile
  • Bring Your Dream Event To Life

    At LIVE IT Productions International, our aim is to surpass expectations by transforming aspirations into tangible realities. As a leading global event production and design company, we are dedicated to crafting remarkable experiences that resonate and endure in memory...

    Top Services:

    • Video Production
    • Event Marketing
    Location
    Fort Lauderdale, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $50,000 & Up

    Live It Productions International Services

    • Video Production
    • Event Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Group Beneteau
    • We Are Social
    • ESPN
    • TIME INC
    • Miami Polo, LLC
    • Gulfstream Racetrack
    • Pimlico Racetrack
    • NFL
    • TMRW Sports
    • The Little Lighthouse Foundation, Inc
    Data sourced from the agency's DesignRush profile
  • Strategic branding. Bold design.

    We are a branding and digital agency. Driven by strategy, we create thoughtful connections between brands and people...

    Top Services:

    • Branding
    • Video Production
    • Web Design
    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    3 Projects Listed

    Matchbox Studio Services

    • Branding
    • Video Production
    • Web Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • American Airlines
    • Cinemark
    • FedEx
    • Fossil
    • State Fair of Texas
    • Dallas Cowboys
    • Half Day CBD
    • Red Gap Brewing
    • Toyota Music Factory
    • Joule Hotel
    Data sourced from the agency's DesignRush profile

    Matchbox Studio Reviews & Testimonials

    • Jon Bourne
      Jon Bourne Review from Google
      5.0

      Jon Bourne's Review Sourced from Google

      Great folks. Nice space for creative and strategy sessions with clients. Many creative awards and fantastic design and photography work.

    • Paul Allen
      Paul Allen Review from Google
      5.0

      Paul Allen's Review Sourced from Google

      Awesome team to work with from a branding and design perspective! Most professional "creative types" I've ever worked with BY FAR. They communicate extremely well and actually meet deadlines (GASP!). I would definitely recommend working with them to anyone that asked.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • ️A creative-video-production agency, specializing in out-of-the-box commercial videos for top brands

    Snappper️ is a premier creative video production boutique renowned for crafting out-of-the-box commercial-grade videos that elevate brands. With a focus on innovation and quality, we ensure our clients stand out and shine in today's competitive market...

    Top Services:

    • Video Production
    • Creative Services
    • Video Marketing
    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

    Snappper Services

    • Video Production
    • Creative Services
    • Video Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Google
    • AppsFlyer
    • Burger King
    • Motorola
    • Playtika
    • Walnut
    • WalkMe
    • Elementor
    • Nokia
    • PepsiCo
    Data sourced from the agency's DesignRush profile
  • Purpose-Driven Excellence

    TJG turns bold ideas into unforgettable experiences, crafting events where storytelling, design, and flawless execution come together effortlessly...

    Top Services:

    • Creative Services
    • Video Production
    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up

    The Jenelle Group Services

    • Creative Services
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • The Wall Street Journal
    • Globe & Mail
    • Effie Global
    • Stupid Cancer
    • Vista
    • TD Bank
    • Visit California
    • Molson Coors
    • Yankee Candle
    • Haagen Dazs
    Data sourced from the agency's DesignRush profile

    The Jenelle Group Reviews & Testimonials

    • Brice Rousseau
      Brice Rousseau Review from Google
      5.0

      Brice Rousseau's Review Sourced from Google

      It was a pleasure working with Alicia and Meerah! They helped us keep track of all deliverables for preparing a one-day event with an agenda that included multiple speakers and various types of sessions. During the day, their support and attention to details ensured a smooth flow, a well-prepared venue and a great user experience.

    • Gabriel Galand
      Gabriel Galand Review from Google
      5.0

      Gabriel Galand's Review Sourced from Google

      I collaborated with Alicia and The Jenelle Group during a recent event and was struck by how smooth everything felt. Alicia moves fast, communicates clearly, and treats everyone with humility and respect. When a few last-minute challenges came up, she resolved them calmly and efficiently — no drama, just solutions. It’s rare to find someone who is both highly competent and genuinely great to work with. I’d absolutely partner with her again.

    • Limobook Vancouver Limousine
      Limobook Vancouver Limousine Review from Google
      5.0

      Limobook Vancouver Limousine's Review Sourced from Google

      We had a great experience working with Alicia and her team last week. Everything was well organized, communication was clear, and the coordination made a busy schedule run smoothly from start to finish. They were nice, professional, easy to work with, and always quick to respond. Looking forward to collaborating again on future projects. Highly recommend The Jenelle Group! Limobook Vancouver

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Build Narrative Spaces

    WONU Studio designs and produces brand experiences that work in the real world. The Brooklyn-based studio handles brand activations, luxury retail pop-ups, cultural event experiences, and immersive brand environments for fashion, beauty, tech, and entertainment brands from concept and spatial design through...

    Top Services:

    • Event Marketing
    • Creative Services
    • Design Services
    • Graphic Design
    • Video Production
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $50,000 & Up

    WONU Services

    • Event Marketing
    • Creative Services
    • Design Services
    • Graphic Design
    • Video Production
    • Print Design
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nike
    • Loro Piana
    • Under Armour
    • GE Aerospace
    • Hennessy
    • Fendi
    • Fresh Beauty
    • Canada Goose
    • MAC Cosmetics
    • Shark Beauty
    Data sourced from the agency's DesignRush profile
  • We are the creative agency for activist brands

    Our creative group of planners, producers & provocateurs create content and experiences people can't help but love at the nexus of design, tech and media...

    Top Services:

    • Creative Services
    • Digital Services
    • Video Production
    • Web Design
    • Design Services
    • Show more
    Location
    Tucson, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $50,000 & Up

    BRINK Services

    • Creative Services
    • Digital Services
    • Video Production
    • Web Design
    • Design Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Human Rights Campaign
    • National 4-H Council
    • UN Foundation
    • Gates Foundation
    • Families USA
    • City of Tucson
    • State of Maryland
    • Granicus
    • Country of Holland
    • Vantage West Credit Union
    Data sourced from the agency's DesignRush profile

    BRINK Reviews & Testimonials

    • Christopher Beauchemin
      Christopher Beauchemin Review from Google
      5.0

      Christopher Beauchemin's Review Sourced from Google

      I had the pleasure of partnering with BRINK on a number of National Guard programs including an interactive recruiting kiosk. They were a fantastic partner whose rapid and agile approach enabled us to go to market faster and make real-time optimizations based on user data.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • A Visual Content Creation Agency

    Creative Compound is a West Hollywood based visual content agency that crafts scalable, branded photo and video libraries alongside full-scale commercial production. With over a decade of experience, the studio helps brands from startups to Fortune 500sconnect with audiences through authentic and engaging...

    Top Services:

    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Video Production
    • Show more
    Location
    West Hollywood, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

    Creative Compound Services

    • Content Marketing
    • Social Media Marketing
    • Advertising
    • Digital Marketing
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • The Blackstone Group
    • FanDuel
    • Quicken Loans
    • Conagra Brands
    • Disney
    • MUFG
    • Vonage
    • Sony
    • Boston Scientific
    • ProFlowers
    Data sourced from the agency's DesignRush profile
  • Brand Strategy, Business Innovation + Design Agency

    BrandJuice strategy is a tried-and-true fusion of customer and cultural insights, business wisdom, and competitive distinctiveness, whether we're building a brand from scratch or giving an existing one new life...

    Top Services:

    • Branding
    • Market Research
    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $50,000 & Up

    BrandJuice Services

    • Branding
    • Market Research
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • P&G
    • General Mills
    • American Wool
    • CA Technologies
    • Dr Pepper Snapple Group
    • Trimble
    • Scott's Liquid Gold
    • Johnson & Johnson
    • McKesson
    • Dish Network
    Data sourced from the agency's DesignRush profile

    BrandJuice Reviews & Testimonials

    • Adam Wright
      Adam Wright Review from Google
      5.0

      Adam Wright's Review Sourced from Google

      The BrandJuice team gets to the essence of your customer(s) and the brand in a unique and meaningful way that is at another level compared to most agencies. The team is a dynamic, thoughtful and smart group of fun individuals who get up to speed incredibly quickly. They are an absolute pleasure to work with and will challenge you to look at your brand, market and customers in a new way. They approach things totally uniquely so even if you're not sure if they are a fit, invite them to a pitch and you'll see their differentiation firsthand.

    • Tracy Weil
      Tracy Weil Review from Google
      5.0

      Tracy Weil's Review Sourced from Google

      Brand Juice is amazing! Not only were they fun to work with, they really took the time to get to know our district and helped us further our brand development to match our exponential growth. Great people and great work!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Visual Storytelling for Global Brands

    Mane Co, a video production agency, crafts compelling visual stories, connecting brands with global audiences. As a full-service agency, it meticulously guides projects from inception to delivery, ensuring each detail aligns seamlessly with client objectives. With a seasoned team dedicated to pushing creative...

    Top Services:

    • Video Production
    Location
    San Clemente, California
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up

    Mane Co Services

    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Feld Films
    • Preferred Hotels and Resorts
    • Boston Harbor Hotel
    Data sourced from the agency's DesignRush profile

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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