DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.
Discover Top Video Production Agencies
20 Companies-Rankings updated: September 04, 2026
DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.
We help SMEs and family businesses leverage video power and stand out from the crowd.
We provide a wide range of video production services at competitive prices, including the production of how-to films, software demonstrations, and testimonials; business videos; events; branded content; social media videos; and bespoke videos...
Top Services:
Video Production
Location
Southbank, Australia
Number of Employees
Under 49
Average Hourly Rate
$80/hr
Minimal Budget
Under $1,000
MN VIDEOS Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
AGL
R/GA
Pillow Talk
PetStock
O' Brien electrical
Oracle
Decathlon
PaperCut
Lion
Dan Murphys
Data sourced from the agency's DesignRush profile
MN VIDEOS Reviews & Testimonials
Kyle Kamrath
MARKETING MANAGER at TUTORING CLUB
5.0★
Video Production Review from Kyle Kamrath
MN Videos created a product video for our Organization's Education Administration Program. They initially discussed the project before beginning work on the narrative, storyboard, animation, and narration. The agency maintained communication, flexibility, and transparency throughout the process. Overall, its grasp of the client's business and needs was remarkable.
Reviews verified by DesignRush and sourced from the agency's profile
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Video Production Company For Affordable and Effective Video Productions!
Videobrouwerij is the video production company for affordable and effective video content. We make high-quality videos accessible, whether you opt for a compact shoot or a complete video production package with a film crew, drone, voiceover, and animation.
Our strength lies in translating your message into...
Top Services:
Video Production
Location
Haarlem, Netherlands
Number of Employees
Under 49
Average Hourly Rate
$75/hr
Minimal Budget
Under $1,000
Videobrouwerij Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Samsung
Ahold Delhaize
Nespresso
UWV
Huawei
Primera
RDW
McDonalds
Just Eat Takeaway
Universiteit van Amsterdam
Data sourced from the agency's DesignRush profile
Videobrouwerij Reviews & Testimonials
Albert Koning
Review from Google
5.0★
Albert Koning's Review Sourced from Google
We had a great experience with this company. Ben and his team created a great animated instructional video for Afeer. Communication was smooth and professional. We are very happy and satisfied with the result.
Sharmila Tuithof
Review from Google
5.0★
Sharmila Tuithof's Review Sourced from Google
The Video Brewery made the trailer for my theatre performance with existing footage. The communication was pleasant and I received a quick response to my questions, comments and adjustments. Very nice contact with Ben and a very nice result. If you want to be helped quickly and well, I would definitely recommend the video brewery.
GAEV Dental
Review from Google
5.0★
GAEV Dental's Review Sourced from Google
We have now had two films made by the Videobrouwerij – and these are certainly not the last! The entire process is clear, creative and they really think along with you. Recommended!
Reviews verified by DesignRush and sourced from the agency's profile
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With high-quality video production, you can present your company professionally, evoke emotions, and build trust in any format and for any purpose. Get to the point with your offer and win more customers!...
Top Services:
Video Production
Location
Linz, Austria
Number of Employees
100 - 249
Average Hourly Rate
$200/hr
Minimal Budget
Under $1,000
explain it simple Services
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Pro Paintball
Linz AG
Matador Spielwaren GmbH
Data sourced from the agency's DesignRush profile
explain it simple Reviews & Testimonials
Deniz sen
Review from Google
1.0★
Deniz sen's Review Sourced from Google
I paid €2,000 and have been waiting for my video for 11 months now.
Unfortunately, I now have to make this public so everyone knows.
Beware, everyone!
When I call, they just hang up. They told me I'd get my money back, but that was just talk. As soon as I bring it up, they slam down the phone!
Daniel Roß
Review from Google
5.0★
Daniel Roß's Review Sourced from Google
I initially evaluated other providers (like LOFT Film) but concluded that "explain it simple" offered the best deal and did an excellent job.
Everyone I showed it to received a very positive response to the video. They also provided an English translation at a fair price.
Anyone who wants to watch it can find it here: https://www.lets-scale.it
Paul Schulze
Review from Google
5.0★
Paul Schulze's Review Sourced from Google
We commissioned an explainer video for our product "salesjob direkt" through explain it simple and are very pleased with the result. The collaboration went really well – the support was friendly and professional, and the final product is impressive.
Reviews verified by DesignRush and sourced from the agency's profile
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We're a multiple award-winning African creative and Digital Marketing Agency in Ghana, Nigeria , Liberia and Benin with a big heart and bigger ideas. We provide insightful and relevant campaigns and strategies that are creatively excellent, deliver real, measurable value, and support you in achieving your...
Top Services:
Digital Services
Graphic Design
Creative Services
Digital Strategy
Video Production
Show more
Location
Accra, Ghana
Number of Employees
100 - 249
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
EchoHouse Services
Digital Services
Graphic Design
Creative Services
Digital Strategy
Video Production
WordPress Website Design
Digital Marketing
Social Media Marketing
Advertising
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Yango Delivery
Pomo
Taptap Send
The Coca-Cola Company
Access Bank Ghana
Frytol
Pepsodent
Shell Ghana
Data sourced from the agency's DesignRush profile
EchoHouse Reviews & Testimonials
HELLOGH TV
Review from Google
5.0★
HELLOGH TV's Review Sourced from Google
I was here for Black Sherif 's album viewing party. I love their set up and lighting for the event. They have a cool environment as well
Makafui (Writer Ben)
Review from Google
5.0★
Makafui (Writer Ben)'s Review Sourced from Google
It a cool organization with hardworking young individuals. It's however important that they try to adopt current technological approaches to doing things in general.
Kwaku Addo Ofori
Review from Google
5.0★
Kwaku Addo Ofori's Review Sourced from Google
Known for their hold and influence on the youth in Ghana through tertiary institutions. If you have any major activation to do targeted to youth, something huge and significant and long lasting and in Ghana (for now), Echohouse is the agency to talk to. They're going places. Very creative and innovative and they're all young people offering a professional service. Will recommend any day.
Reviews verified by DesignRush and sourced from the agency's profile
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A Digital Marketing Agency Led by Upworks Top-Rated Freelancers.
We are dynamic and versatile team of digital marketing experts who bring together diverse talents and experiences to deliver exceptional results for our clients...
Top Services:
SEO
PPC
Social Media Marketing
Video Production
BPO
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Location
Los Angeles, California
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Branding Hosts Services
SEO
PPC
Social Media Marketing
Video Production
BPO
Web Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
15 Years Of Experience In Digital Marketing Roi Advertising Roi Experts
Five Stars Marketing Agency - Digital Marketing Agency/ We provide services and help businesses all over the world to find customers faster by implementing modern marketing and high-tech sales tools...
Top Services:
Logo Design
Branding
Web Development
SEO
WordPress Website Design
Show more
Location
Chișinău, Moldova
Number of Employees
Under 49
Average Hourly Rate
$20/hr
Minimal Budget
Under $1,000
Portfolios Count
3 Projects Listed
Five Stars Services
Logo Design
Branding
Web Development
SEO
WordPress Website Design
Video Production
Social Media Marketing
Content Marketing
Advertising
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Myskin
Dell
Lenovo
Canon
HP
Lexus
RunPay Moldova
Bionorica
REHAU
DAIKIN
Data sourced from the agency's DesignRush profile
Five Stars Reviews & Testimonials
Linia H2O (Сантехника)
Review from Google
5.0★
Linia H2O (Сантехника)'s Review Sourced from Google
We have been cooperating with the 5Stars company to set up contextual advertising on Google for the site liniah2o.md for more than a year. During this time, the team has established itself as a reliable and professional partner.
A distinctive feature is the quick response to any questions and requests - all tasks are resolved promptly and with an understanding of the specifics of our project.
Every month we receive detailed reports with analysis of the results, which allows us to clearly see the dynamics.
During our cooperation, we managed to significantly increase traffic to the website and strengthen the brand’s online presence.
We recommend him as a competent and involved contractor.
Артем Арутюнянц
Review from Google
5.0★
Артем Арутюнянц's Review Sourced from Google
The work is being completed in full.
We didn’t regret one bit that we started working with this company. All the guys are masters of their craft. Thanks to our cooperation, sales on our website have increased significantly, social. networks have grown according to statistics.
In general, I recommend and will continue to recommend this company.
Marianna Tucan
Review from Google
5.0★
Marianna Tucan's Review Sourced from Google
After an AB test, we found out that the effectiveness of Reels videos in advertising is very high. This allowed us to achieve a good advertising price for downloading the application. Thanks to our Five Stars manager Artem for his flexibility, responsiveness and effectiveness.
Reviews verified by DesignRush and sourced from the agency's profile
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Website & Mobile App Design & Development | Digital Marketing | Branding
Artisans for Designs (also known as Artisans Digital) is a creative agency founded in 2011 in Doha, Qatar. We started as a small, passionate team of dreamers and thinkers, and today, we've expanded our reach to Saudi Arabia's capital city Riyadh...
Top Services:
Web Design
Web Development
eCommerce Development
Mobile App Development
Branding
Show more
Location
Riyadh, Saudi Arabia
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Artisans Digital Services
Web Design
Web Development
eCommerce Development
Mobile App Development
Branding
Graphic Design
Logo Design
Video Production
Digital Marketing
Digital Services
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We Provide Bespoke Creative and Digital Marketing Solutions.
We strive to provide our clients with effective creative and digital solutions tailored to help them reach their target audiences and achieve their business marketing goals...
Top Services:
Digital Marketing
Social Media Marketing
Video Marketing
Branding
Print Design
Show more
Location
Birmingham, United Kingdom
Number of Employees
Under 49
Minimal Budget
Under $1,000
Portfolios Count
1 Project Listed
Innovative Igloo Ltd Services
Digital Marketing
Social Media Marketing
Video Marketing
Branding
Print Design
Web Development
Package Design
Video Production
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Homes England
Fortel
Chapter
Redflag Wellbeing
Schools
Wolfram Syndrome
Beauty Within
Sovereign Coaching
Asda-Jalebi n Spice
Wirral Hospital
Data sourced from the agency's DesignRush profile
Innovative Igloo Ltd Reviews & Testimonials
Kevin Sales
Review from Google
5.0★
Kevin Sales's Review Sourced from Google
So happy with all the products we have received for our business. Sam had kept us up to date all the way through our design and order. Competitive prices. Would use again and 100% recommend.
SANDY FARRELL
Review from Google
5.0★
SANDY FARRELL's Review Sourced from Google
Innovative Igloo were fab in designing my digital invitations for my birthday party, then again for my daughter’s party but this time printed so that she could hand them out. The service was quick and easy, I just had to give an idea of what I wanted and they designed and dispatched within days. Definitely recommend!
Parms Rayat
Review from Google
5.0★
Parms Rayat's Review Sourced from Google
Innovative Igloo is a very professional and reliable company. I have experienced great work to a high standard for my company profile. Very happy with the service provided and I would highly recommend Innovative Igloo to all. Sam is the best person to work with. Thank you Sam and Innovative Igloo for you work. X
Reviews verified by DesignRush and sourced from the agency's profile
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Reea is a full-service software development and web design agency that brings together strategy, creativity, and technology to build impactful digital products and brands. From custom software and digital platforms to branding and design, the agency operates at the intersection of innovation and execution...
Top Services:
Branding
Digital Strategy
UI/UX Design
Web Development
Video Production
Show more
Location
Târgu Mureș, Romania
Number of Employees
100 - 249
Average Hourly Rate
$70/hr
Minimal Budget
Under $1,000
REEA Agency Services
Branding
Digital Strategy
UI/UX Design
Web Development
Video Production
Public Relations
AI Development
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
EON
CEC BANK
McDonalds ROMANIA
Logomix
Caparol
Artivive
Seatguru
Data sourced from the agency's DesignRush profile
REEA Agency Reviews & Testimonials
Prof. PhD. Smaranda CAZAN - LIVESCU
Review from Google
5.0★
Prof. PhD. Smaranda CAZAN - LIVESCU's Review Sourced from Google
REEA is a very professional timely oriented and fully supportive business dedicated to helping unconditionally not only educational but also humanitarian activities. Thank you REEA for your support!
Todd Palmer
Review from Google
5.0★
Todd Palmer's Review Sourced from Google
My company has partnered with Reea for many years and we have successfully completed many complex projects with one another. I trust all of the people at the company completely and they continually excel with process, services and high-quality deliverables. Reea often helps our company develop project specifications and works diligently to meet requirements and budgets. If you want a first-class development partner with multiple capabilities you should hire Reea.
Reviews verified by DesignRush and sourced from the agency's profile
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Jasvi Infotech is a leading full-service IT company delivering innovative and scalable digital solutions. We specialize in website development, mobile app development, software development, ERP solutions, graphic design, packaging design, branding, SEO, video animation, UI/UX design, social media management...
Top Services:
Web Development
Video Production
Social Media Marketing
SEO
Digital Marketing
Show more
Location
Rajkot, India
Number of Employees
100 - 249
Average Hourly Rate
$25/hr
Minimal Budget
Under $1,000
Portfolios Count
4 Projects Listed
Jasvi Infotech Services
Web Development
Video Production
Social Media Marketing
SEO
Digital Marketing
Graphic Design
Software Development
Branding
Mobile App Development
Package Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Darkpyro Industries
Tilexa Ceramic
Divine Machinery Solution
Bigzem Tile Adhesives
Bondchem Tile Adhesives
Khao Yai Vanilla
The Bridal Crown
Cold Bites
Opulent Vine
Data sourced from the agency's DesignRush profile
Jasvi Infotech Reviews & Testimonials
Ronak Patel
Review from Google
5.0★
Ronak Patel's Review Sourced from Google
Best website development services. Jasvi infotech develop my import export business website. Jasvi infotech is really best website development company in india. Highly recommended.
Ayushi Sakhavala
Review from Google
5.0★
Ayushi Sakhavala's Review Sourced from Google
Highly impressed with their work in the healthcare sector. Jasvi Infotech is one of the best IT companies in India for medical website development. Clean design, smooth functionality, and great user experience.
Aanshi Patel
Review from Google
5.0★
Aanshi Patel's Review Sourced from Google
One of the best digital marketing agencies in India. Jasvi Infotech delivers result-oriented campaigns that help grow brand presence and generate quality leads.
Reviews verified by DesignRush and sourced from the agency's profile
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We are an Australian based Graphic Design Subscription offering monthly flat rate access to your own designer daily...
Top Services:
Graphic Design
Design Services
Print Design
Logo Design
Creative Services
Show more
Location
Surry Hills, Australia
Number of Employees
Under 49
Average Hourly Rate
$30/hr
Minimal Budget
Under $1,000
Design Bees Services
Graphic Design
Design Services
Print Design
Logo Design
Creative Services
Video Production
Digital Services
Package Design
Branding
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Google
Farmer to Fridge
Pappa Flock
1 Cover Insurance
Generation-e
Play HQ
Arcadier
Blue Dinosaur
Real ICT
Leki Electric Motorbikes
Data sourced from the agency's DesignRush profile
Design Bees Reviews & Testimonials
eryl thomas
Review from Google
5.0★
eryl thomas's Review Sourced from Google
The Bees were a game-changer for me and my design and execution bottleneck. I 100% refer them to anyone struggling to get the volume and quality they need in their brand and marketing collateral - even the curveball briefs can be handled. It's a massive plus that they are based in Australia. 10/10
Melissa Lee-Young
Review from Google
5.0★
Melissa Lee-Young's Review Sourced from Google
Design Bees is an excellent service, fast, efficient, and consistently delivers exactly what I need. They’re a great solution for everyday creative work and an essential resource when deadlines are tight. Clear communication, easy to work with, and a valuable extension of my team. Highly recommend!
Liana Ansell
Review from Google
5.0★
Liana Ansell's Review Sourced from Google
The team at DesignBees have quickly become an extension of our marketing team. The platform is easy to use, the designers are quick to action and take feedback, and the AU support is responsive and flexible. We are able to produce high quality designs in a wide variety of formats. Would recommend!
Reviews verified by DesignRush and sourced from the agency's profile
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Elite Website Solutions is a digital agency focused on creating high-performing, visually compelling digital experiences that go beyond surface-level design. With a philosophy centered on strategic performance, the agency blends aesthetics with functionality to deliver websites and brand assets that not only...
Top Services:
Logo Design
Branding
Web Design
Web Development
eCommerce Development
Show more
Location
Philadelphia, Pennsylvania
Number of Employees
100 - 249
Average Hourly Rate
$100/hr
Minimal Budget
Under $1,000
Elite Website Solutions Services
Logo Design
Branding
Web Design
Web Development
eCommerce Development
Video Production
Social Media Marketing
Content Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Glomm is an AI-powered digital marketing agency and creative studio that helps businesses accelerate growth through data-driven marketing, branding, content production, and creative strategy. The agency combines artificial intelligence, performance marketing, SEO, social media marketing, website development...
Top Services:
Digital Services
Graphic Design
Branding
Logo Design
Creative Services
Show more
Location
Dubai, United Arab Emirates
Number of Employees
Under 49
Average Hourly Rate
$5/hr
Minimal Budget
Under $1,000
Glomm Services
Digital Services
Graphic Design
Branding
Logo Design
Creative Services
Video Production
Product Design
Digital Strategy
Digital Marketing
SEO
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
We are Tech Bay Leaf, a leading data-driven digital marketing agency where curiosity meets creativity, & insights become sales. We specialize in providing digital specialists with flexibility and cost-effective solutions. Our presence is global and our marketing culture meets the demands of businesses as the...
Top Services:
Creative Services
Digital Marketing
SEO
PPC
Graphic Design
Show more
Location
Mumbai, India
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Tech Bay Leaf Services
Creative Services
Digital Marketing
SEO
PPC
Graphic Design
Video Production
Logo Design
Web Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Matt Media Group is a Creative digital marketing agency specializing in performance marketing, SEO, social media management, branding, content creation, and high-impact media solutions. We drive measurable growth through data-led strategies, targeted ads, search optimization, social media campaigns, brand...
Top Services:
Social Media Marketing
SEO
Branding
Graphic Design
Web Development
Show more
Location
Kochi, India
Number of Employees
Under 49
Average Hourly Rate
$50/hr
Minimal Budget
Under $1,000
Matt Media Group Services
Social Media Marketing
SEO
Branding
Graphic Design
Web Development
Video Production
UI/UX Design
Digital Marketing
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
At ScaleUp Marketing Solutions, we combine SEO, content, and multi-platform marketing to help your brand rank higher, reach the right audience, and convert better. From Google to LinkedIn, YouTube to Quora, we create strategies that turn attention into results...
Top Services:
SEO
Social Media Marketing
Logo Design
Branding
Graphic Design
Show more
Location
Bengaluru, India
Number of Employees
Under 49
Average Hourly Rate
$35/hr
Minimal Budget
Under $1,000
ScaleUp Marketing Solutions Services
SEO
Social Media Marketing
Logo Design
Branding
Graphic Design
Digital Services
Video Production
Creative Services
Package Design
Reputation Management
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Elevate Your Brand with Expert Web Design & Product Photography. At Three Sixty Plus, we specialize in creating responsive websites and stunning product photos that elevate your brand to new heights. Our comprehensive branding solutions are designed to captivate your audience and enhance your online presence...
Top Services:
Logo Design
Video Production
Creative Services
Branding
Web Design
Show more
Location
Amritsar, India
Number of Employees
Under 49
Average Hourly Rate
$45/hr
Minimal Budget
Under $1,000
Portfolios Count
2 Projects Listed
Three Sixty Plus Services
Logo Design
Video Production
Creative Services
Branding
Web Design
Web Development
UI/UX Design
eCommerce Development
Design Services
Graphic Design
Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
Euphoria Sounds
Allen Troy
WFHWFY
Lacara
The Drugstore Company
Angela Clark
Johan
Kanika Singh
Sarita
Panjaab Expo
Data sourced from the agency's DesignRush profile
Three Sixty Plus Reviews & Testimonials
Abhay Puri
Review from Google
5.0★
Abhay Puri's Review Sourced from Google
We had the pleasure of working with this studio for our product photography, and the results exceeded our expectations. The team was professional, creative, and incredibly easy to work with from start to finish.
They paid great attention to every detail, making our products look their absolute best while maintaining a clean, premium, and consistent style. The quality of the photos is outstanding and has truly elevated the presentation of our brand.
We highly recommend them to anyone looking for high-quality product photography. Thank you for the fantastic work—we look forward to working together again!
Binaydeep Singh
Review from Google
5.0★
Binaydeep Singh's Review Sourced from Google
I had an excellent experience working with this company for my product photography. I am extremely happy with the quality of the photos, the professional service, and the valuable recommendations they provided throughout the process.
They understood my brand and presented my products in a polished and professional way. The final photos have made a noticeable difference to my business and have helped me attract more clients and build greater confidence in my products.
I highly recommend them to anyone looking for reliable, creative, and high-quality product photography services.
Angela Clark
Review from Google
5.0★
Angela Clark's Review Sourced from Google
I had a wonderful experience working with Renu and his team on my website. From the beginning, they were professional, responsive, and genuinely committed to delivering a website that matched my vision.
Like many projects, we encountered a few challenges along the way, but what impressed me most was their patience, dedication, and willingness to keep working until every detail was exactly the way I wanted. They listened to my feedback, communicated clearly throughout the process, and never made me feel like my requests were too much.
My website looks beautiful, functions perfectly across all devices, and truly reflects my brand. It’s clear that they take great pride in their work and genuinely care about client satisfaction.
I highly recommend them to anyone looking for a reliable, talented, and customer-focused web design team.
Reviews verified by DesignRush and sourced from the agency's profile
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Frequently Asked Questions About Video Production Companies
What are the typical video production services?
Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages:
Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed.
Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule.
Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels.
Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media.
What type of video should your business invest in?
The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels.
Here are the most common types of videos:
Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.
Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube).
Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements.
Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media.
Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%).
In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%).
How long should your video be?
The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement:
Goal
Ideal Length
Example
Brand awareness and social media engagement
<1 minute
Promotional videos, product teasers, and brand videos
Educational videos
1-5 minutes
Explainer videos and product demos
Training videos
30+ minutes
Webinars and online courses
Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).
For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.
What is the difference between 4K and 1080p?
The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display:
1080p (Full HD): 1920 x 1080 (2.1 million pixels)
4K (UHD): 3840 x 2160 (8.3 million pixels)
Here is a breakdown to guide your decision-making process:
1080p (Full HD)
4K (Ultra HD)
Advantages
Smaller file size, making it easier to share and store
Almost all devices, platforms, and screen sizes support this format without sacrificing quality
More affordable to produce
Higher quality videos, especially for large displays
Enables video cropping, stabilization, and reframing without affecting quality
Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
Less flexibility for cropping and zooming
Less detail on large screens
Requires higher processing power, storage space, and internet bandwidth
More expensive to produce as post-production can be more demanding
Best for
Social media videos and web video ads
Mobile and laptop screens
Shoots where you expect multiple cutdowns/crops
Product or brand videos meant for big screens (e.g., billboard displays)
OTT and CTV ads and TV commercials
Computer screens and smart TVs
How can you measure the success of your video?
To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks:
Brand awareness and reach
Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad.
View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail
Play rate: 40%-60% for landing page videos
Lead capture
Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos
Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos
Click-through rate: 2%-3%
Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B
Attribution, ROI, and Optimization
ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads
Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B
Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce