DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

3,509 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Creatively advancing business.

    Blink Advertising has locations in Pittsburgh and Bellefonte, PA. We provide high quality creative and media services. They include total advertising and branding strategy, media planning, media buying, digital advertising, video/animation production, audio, website/SEO, and graphic design...

    Location
    Pittsburgh, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Big Business Branding for Small Business Budgets®

    We're a boutique marketing agency that strives to set small to medium sized businesses apart from their competitors. Our services include branding, strategic planning, website design, and SEO, all of which are backed by a professional, results-driven approach...

    Location
    Mesa, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Stories That Move Brands

    Libanza Films is a Bangladesh-based video production company specializing in strategic, cinematic, and results-driven visual content for brands, organizations, and institutions. We deliver end-to-end production solutions from concept, scripting, and storytelling to filming, post-production, and multi-platform...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Our Clients Tell Us They Love Us Because We Drive Sales.

    Imagine your business owning its brand category. Some of the best films are 30-second trailers. Beautiful Calf is a boutique and digital marketing agency with an international film & TV division. We brand your business by applying the same sales and story techniques to film and marketing. Our marketing team...

    Location
    Moncton, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Portfolios Count
    5 Projects Listed
  • From Idea To Scalable Solutions

    At Hifi Developments, we're more than just a tech company, we're your partners in building smarter digital solutions. Every project we take on is designed to bring real value, blending creativity, speed, and smart tech to help you grow. From bold ideas to final delivery, we build with purpose and precision...

    Location
    Lubbock, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Reinventing Internal communication.

    Colek is a Trade Marketing agency with over 10 years of experience. We specialize in internal communication, serving as content creators and "expert explainers". We communicate, train, and inspire teams to mobilize and achieve their objectives...

    Location
    Monterrey, Mexico
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
  • Corporate Video Production Melbourne & Gold Coast.

    An award-winning boutique video production company proudly capturing businesses, brands & stories since 2014. Based in Melbourne & the Gold Coast, filming throughout Australia...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
  • Signing off From the Ordinary. Driving Into the Extraordinary

    "Off" signifies a bold step away from the conventional. It's an invitation to turn off the noise of the expected and switch on what truly matters: human connection, innovation, and creativity. We push ourselves to step off the beaten path. It's about being courageous enough to turn off the autopilot and...

    Location
    Key Biscayne, Florida
    Number of Employees
    Under 49
    Minimal Budget
    $50,000 & Up
  • Crafting Digital Brands & AI Solutions for Business

    Digital advertising agency & MarTech company specializing in AI systems for businesses. blends creative vision with data-driven performance, excelling in branding, performance marketing, content, and production. Our team is known for building campaigns that not only look great they perform...

    Location
    Holon, Israel
    Number of Employees
    Under 49
  • Intentional Visual Storytelling for Brands, Businesses and Creatives in Chicago.

    Kenneth L. Dixon Photography Chicago is a full-service photography and video production company based in Chicago's West Loop. We produce commercial video, brand films, wedding and engagement photography, food and hospitality photography, professional headshots, lifestyle photography, music videos, drone...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Pulse is an advertising agency specialized in graphic design, shooting and social media management.

    PULSE stands as a boutique production agency situated in Riccione, Italy, specializing in the orchestration of editorial and advertising photo shoots, spanning from modest to expansive scales. Our comprehensive suite of services encompasses all facets of photo production and video executive production, with...

    Location
    Riccione, Italy
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Get Real About Digital.

    Real is an experienced and award-winning Cheshire web design agency. We love designing user friendly, bespoke websites that properly support our customers business goals. Our highly creative designers and developers will work closely with you every step of the way. Our high-quality web creations are always...

    Location
    Scholar Green, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Flaunt Your Brand. Flaunt Your Impact.

    At Vivid Visual Solutions, we dont just build brandswe flaunt them. Were a boutique creative strategy and design agency that helps coaches, consultants, and purpose-driven nonprofits show up with clarity, confidence, and undeniable style...

    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Let's Design Tomorrow, Together,

    We're an agency that goes against the norms. Providing full scale solutions to clients around the world. Looking for help with strategy, design, or marketing? We combine bold ideas with creativity, personality and a bit of science to elevate your brand...

    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Where Imagination Becomes Unforgettable Visuals

    Aakrit Cinematic Solutions is a Mumbai-based creative production studio specializing in animation, VFX, 3D visualization, and cinematic content creation. The studio delivers end-to-end production services that transform ideas into immersive visual experiences. Driven by creativity and technical excellence...

    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
  • Time to Be Different!

    Pixels is immersed in a wealth of unique ideas and lucrative corporate strategies. As a leading logo design company, we have successfully delivered countless creative identities to global traders and corporations...

    Location
    Beverly Hills, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    5 Projects Listed
  • Stories in Motion

    Kinetic Animations is a creative agency that specializes in producing high-quality 2D and 3D animations, as well as motion graphics. They focus on creating engaging videos for strategy, marketing, and production, aiming to connect brands with their audiences. The agency boasts a portfolio that has served over...

    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Your Brand Looks Better When It Performs Better.

    We're Will & Jonnie-two content creation partners. With proven experience and creative expertise, we execute at the highest level. Because content isn't just king, it converts when we do it right...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • SaaS explainer videos that turn complexity into clarity

    Loop Frame Studio creates high-impact explainer videos for SaaS and digital products. We help founders and marketing teams simplify complex software into clear, conversion-focused videos used for product launches, demos, and onboarding. Every project is handled by a senior motion designer, from script to...

    Location
    Mumbai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Lead Generation for B2B Technology Firms

    New North was born from a desire to help B2B tech companies succeed at marketing in a way that removes mystery from the equation. From day one, nothing has been more important than helping our clients break free of the old paradigms and chart a path together for growth. We focus on results, we avoid jargon...

    Location
    Frederick, Maryland
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Good SEO® Starts Here.

    AlchemyLeads (Los Angele, CA & Denver, CO) is a boutique SEO & digital marketing agency founded in 2017. They help e-commerce, B2B, and industrial brands grow organic traffic and revenue. Their senior-level team provides SEO, digital PR, content marketing, PPC, social media, web dev & link-building...

    Location
    Calabasas, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $117/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • We THINK - CREATE - ITERATE Until We Knock It Out of the Park

    dg continues to maintain a deep dedication to the craft of persuasion, with the art of narrative serving as our primary method of influence. Effective persuasion begins with careful study on both the target market and the product in question, as well as the intersection of the two. We develop a comprehensive...

    Location
    Miami Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • DESIGN | DIGITAL | VIDEO

    We provide website creation, brand services, and video support to give you an all-in-one solution for your business idea or startup...

    Location
    Colchester, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Creative Minds are Connected

    At Wastrel Society, we excel at transforming unconventional ideas into measurable success. Our journey has been marked by a profound understanding of the synergy between marketing, production, music & culture, and technology...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • It's all about MINDSET, Let's change it!

    Trizone India is a premier, full-service creative agency specializing in integrated branding, advertising, and digital solutions. With over a decade of experience, we are dedicated to crafting compelling brand stories and delivering result-oriented marketing strategies for clients across industries...

    Location
    Vadodara, India
    Number of Employees
    50 - 99
    Portfolios Count
    2 Projects Listed
  • The Marketing Agency Focused on Your Success

    We believe thoughtfully designed customer experiences informed by well-defined brands create moments worth remembering and sharing and those extraordinary moments get, keep and grow more brand lovers for our clients. And as your marketing partner, we'll keep you informed on how those marketing dollars are...

    Location
    Chandler, Arizona
    Number of Employees
    Under 49
    Average Hourly Rate
    $170/hr
  • Professional Video Editing for Business

    Helium Edits is a professional video editing agency dedicated to helping businesses, creators, and brands bring their stories to life...

    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Breadnbeyond is a professional explainer video company with over a decade of experience...

    Location
    Surabaya, Indonesia
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Unleash Your Brands Potential with Beastoon visuals.

    Beastoon stands as a distinguished creative studio specializing in animation, branding, and marketing. Comprising a team of highly skilled individuals, we are driven by a collective passion for crafting innovative and compelling content...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Portfolios Count
    1 Project Listed
  • Build Strong And Memorable Brands

    Clapham Creative is the alias of Mark Downie - a multi-disciplinary graphic designer with over 15 years in the creative industry...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Let's Create Exceptional Content Together

    Tendo is an end-to-end B2B content agency that specializes in planning, creating, and optimizing integrated content experiences to help businesses achieve their toughest goals. With a team of experienced strategists and creatives, we excel in translating unique brand values into engaging stories that connect...

    Location
    San Francisco, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • Data Driven & Result Focused Digital Marketing Consultants

    Cybertegic is a Google certified digital marketing and web design agency located in Los Angeles delivering multi-channel digital marketing strategies for small and mid-size companies. We have successful track records in curating profitable marketing strategies that will grow your business online...

    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Illustration, Design & Animation.

    StudioTrujillo is a catalyst for boundless creativity and innovation. Through our distinctive membership model, we offer unlimited access to bespoke creative solutions encompassing web development, branding, and motion graphics, ensuring your vision is realized by our expert creative team...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Go Beyond UXpectations

    Jextures is a UI/UX-led digital experience agency based in Kuala Lumpur. We design digital experiences for brands that care about how they're perceived, not just how they look. Our work blends strategy, design, motion, and technology to shape clarity, trust, and emotional presence across web and mobile...

    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Leading Web Development, Mobile App Development & Digital Marketing Company in Dubai, UAE

    Design Street Solutions is a global Software Development Company and Digital Marketing Agency, with operations in the United Arab Emirates (UAE), India, and Australia. We deliver comprehensive IT services to organizations across the world...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Making the Ordinary-Extraordinary

    Episode 11 Productions embodies creativity, precision, and storytelling expertise. We are a forward-thinking media production company that collaborates with businesses to craft impactful visual content. Our brand is built on the principles of professionalism, innovation, and excellence...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Moving Pictures.

    BlueStar Media offers comprehensive motion picture and media production services tailored to corporate communications, advertising campaigns, training videos, and documentaries. With a dedication to excellence, our team of professionals utilizes cutting-edge technology and creative expertise to deliver...

    Location
    Needham, Massachusetts
    Number of Employees
    Under 49
  • Cinematic Videos That Inspire Action.

    The NW Collective is a professional video production company serving brands across the Pacific Northwest and nationally. We specialize in commercial video, brand storytelling, TV/CTV production, and corporate video content. Clients include Microsoft, Anheuser-Busch, Consumer Cellular, SELCO Credit Union...

    Location
    Bend, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Animation For Everyone!

    A 2D & 3D animation studio in Bangkok, Thailand with an elite squad of gold standard artists, capable of producing world-class animated visual content across a wide range of styles and mediums...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
  • Meet Media, jouw allround media partner.

    At Meet Media, we create experiences. As modern storytellers, we create everything: from campaign videos to talk shows in our studio, and from interviews to visual masterpieces on location, all under one roof...

    Location
    Krimpen aan den IJssel, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
  • Creative photography + video for adventurous projects.

    Granite is a Melbourne-based creative studio specialising in photography, video production, and brand content. We craft editorial-style visuals with a cinematic edge, helping businesses showcase their products, spaces, and stories across digital and print. From short-form social media campaigns to full brand...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • AI Marketing & Video Toronto

    Toronto-based agency specializing in AI-powered marketing automation, professional video and podcast production, SEO, and custom web design. We help businesses grow with data-driven strategies, marketing automation workflows, AI receptionist solutions, and compelling visual content. Founded in 2024, we...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-spectrum design to grow your brand.

    Pixel Potion is a creative design studio that provides full-spectrum design services to grow your brand. Web design, motion graphics, graphic design, and video editing designed to increase your revenue...

    Location
    Cincinnati, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Techs Favorite Agency For One-of-a-kind SaaS Explainers

    Burnwe is a SaaS-focused video marketing agency helping tech companies turn complex products into clear, compelling stories that drive growth...

    Location
    Yerevan, Armenia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Accelerating Entrepreneurship.

    Startup Street is a reputable marketing agency headquartered in Tampa, Florida. Our primary areas of expertise encompass website design, website development, branding, and startup consultancy services. By seamlessly integrating creative ideation, pragmatic methodologies, and an unwavering commitment to a...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Give us your goal and we will seek what’s possible.

    You don’t want a print ad. Or a radio spot. Or a TV commercial. What you really want is to accomplish something, whether that’s increasing profits, establishing your brand or what have you. Sometimes, a print ad is the right way to go. But what if it's not?...

    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Portfolios Count
    3 Projects Listed
  • Discover. Brand. Innovate

    JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth. We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...

    Location
    Sherwood Park, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Inspired Minds In Hoodies and Kicks.

    We are not your ordinary design agency. We are an extraordinary collective of creative minds who thrive on the "impossible," go against the grain, and relentlessly disrupt the status quo. United by two core pillars, unapologetic passion and fierce dedication. We dont just deliver projects, we breath...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    6 Projects Listed
  • Crafting Clarity, Igniting Creativity: Your Professional Global Explainer Video Partner.

    We specialize in understanding your unique business needs and tailoring each project to resonate with your audience. Let's connect and explore how our expertise can enhance your brand's storytelling and leave a lasting impact...

    Location
    Udaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
  • Hi-Tech Marketing & Entertainment

    OptiView Entertainment™ is sophistication for imaginative minds. Passion and clarity drive modern creativity...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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