DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

708 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Stories That Move Brands

    Libanza Films is a Bangladesh-based video production company specializing in strategic, cinematic, and results-driven visual content for brands, organizations, and institutions. We deliver end-to-end production solutions from concept, scripting, and storytelling to filming, post-production, and multi-platform...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Pulse is an advertising agency specialized in graphic design, shooting and social media management.

    PULSE stands as a boutique production agency situated in Riccione, Italy, specializing in the orchestration of editorial and advertising photo shoots, spanning from modest to expansive scales. Our comprehensive suite of services encompasses all facets of photo production and video executive production, with...

    Location
    Riccione, Italy
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Flaunt Your Brand. Flaunt Your Impact.

    At Vivid Visual Solutions, we dont just build brandswe flaunt them. Were a boutique creative strategy and design agency that helps coaches, consultants, and purpose-driven nonprofits show up with clarity, confidence, and undeniable style...

    Location
    Detroit, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Portfolios Count
    4 Projects Listed
  • Professional Video Editing for Business

    Helium Edits is a professional video editing agency dedicated to helping businesses, creators, and brands bring their stories to life...

    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Go Beyond UXpectations

    Jextures is a UI/UX-led digital experience agency based in Kuala Lumpur. We design digital experiences for brands that care about how they're perceived, not just how they look. Our work blends strategy, design, motion, and technology to shape clarity, trust, and emotional presence across web and mobile...

    Location
    Kuala Lumpur, Malaysia
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Leading Web Development, Mobile App Development & Digital Marketing Company in Dubai, UAE

    Design Street Solutions is a global Software Development Company and Digital Marketing Agency, with operations in the United Arab Emirates (UAE), India, and Australia. We deliver comprehensive IT services to organizations across the world...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Cinematic Videos That Inspire Action.

    The NW Collective is a professional video production company serving brands across the Pacific Northwest and nationally. We specialize in commercial video, brand storytelling, TV/CTV production, and corporate video content. Clients include Microsoft, Anheuser-Busch, Consumer Cellular, SELCO Credit Union...

    Location
    Bend, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • AI Marketing & Video Toronto

    Toronto-based agency specializing in AI-powered marketing automation, professional video and podcast production, SEO, and custom web design. We help businesses grow with data-driven strategies, marketing automation workflows, AI receptionist solutions, and compelling visual content. Founded in 2024, we...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Inspired Minds In Hoodies and Kicks.

    We are not your ordinary design agency. We are an extraordinary collective of creative minds who thrive on the "impossible," go against the grain, and relentlessly disrupt the status quo. United by two core pillars, unapologetic passion and fierce dedication. We dont just deliver projects, we breath...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    6 Projects Listed
  • Intelligence Creating Influence

    Sōvyn is a full-service public relations, marketing, and communications agency specializing exclusively in healthcare, health tech, biotech, life sciences, and dental tech. The agency helps healthcare organizations build brand visibility, establish thought leadership, and generate business through...

    Location
    Stamford, Connecticut
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Growth Marketing Strategy & Creative Agency

    We foster business growth through strategy, creativity, and technology...

    Location
    Batavia, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    7 Projects Listed
  • Strategic Marketing that Adds Up

    Agency 50 is a comprehensive marketing firm that provides a spectrum of services, encompassing strategic planning, brand development, web and print design, campaign formulation, digital marketing, social media management, and a distinctive array of supplementary offerings. Our primary objective is to ensure...

    Location
    Richardson, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Elevating your brand with every frame.

    Raised Media Co. is a premier video production and photography agency based in NYC. We specialize in creating high-quality visual content that tells compelling stories and elevates brands...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Enjoy communicating , mostly visually.

    I thrive on visual communication and creative expression. As an experienced graphic designer and art director, I offer a range of services, including: - Graphic Design - Motion Design - Video Editing - Art Direction - Logo Design - Visual Merchandising...

    Location
    Turin, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Portfolios Count
    1 Project Listed
  • We make brands.

    Barone is a versatile studio that crafts design solutions, transforming concepts into impactful visual strategies...

    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • If you don't communicate, you don't exist.

    We are passionate about what we do because we know it works. Our services are designed to create customised strategies that are tailored to the specific needs of each client. We pride ourselves on our ability to provide solutions that ensure a strong and consistent presence across all channels...

    Location
    Gijón, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $44/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • A Digital Marketing Company specializing in Videos

    We craft heartfelt narritives that consumers love. FOXFORCE is a full-service video production agency plus digital marketing company. We specialize in social video series for TikTok, IG Reels, YouTube and more. We've got over 40 years of combined experience making unique videos that help the biggest brands...

    Location
    Provo, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Bringing Your Vision to Screen

    Asia Video Support is a bilingual video production company based in Tokyo, Japan that specializes in supporting international productions filming in Japan. The agency provides end-to-end production services, including pre-production planning, location scouting, bilingual film crews, equipment rental, live...

    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • NC Video Production Company

    Delivering a seamless and exceptional experience, our services encompass world-class video production aimed at fostering engagement and brand development. We equip our clients with potent marketing tools designed to compel their audiences into meaningful actions...

    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your brand, our fun.

    We are a full-service video production company for TV, social media, and the web. We specialize in taking your product or brand's key selling points, creating a custom script, gathering top-notch talent and creativity to shoot and execute, and then editing until a final, polished commercial is in your hands...

    Location
    Vancouver, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Helping Creative ideas of small Businesses.

    Sunset Media is a full-service photo and video business based in New Jersey, catering to a wide range of needs including corporate events, web media, and more. Specializing in serving small businesses in New Jersey, we act as a boutique agency dedicated to transforming your ideas into captivating visual...

    Location
    Rutherford, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
  • Videographer and filmmaker based in London.

    I'm Paul, a videographer, drone pilot and filmmaker based in London. Having worked as a videographer for the past 15 years, I have a wealth of knowledge and expertise in all things video production. I have produced videos and films for some of the world's top brands and organisations which include...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Delivering insane creativity for brands that dare to be different.

    The Insane Factory is a Toronto-based media agency specializing in cinematic content creation. With a strong background in the film industry, we bring storytelling expertise, creative problem-solving, and strategic insights to bring your vision to life. Music Video - Commercial - Wedding...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
  • Creative Media Solutions

    With in-house talent and a network of the best crews available - we strive for perfection for every project, big or small. Our A-Z approach means we can provide the entire production spectrum, from creative to the final post stages...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Message Everywhere

    Media Mea is your full-spectrum advertising partner delivering powerful, data-driven campaigns across TV, digital billboards, mobile, and more. We turn every screen into your opportunity...

    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Complete video & photo production services

    For over 20 years, Parcfilm has been providing complete video production services in Romania and worldwide. We own our own filming equipment, have a dedicated technical team, a fully equipped video and photo studio, and an in-house post-production department. This operational independence ensures maximum...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Start Testing At Scale

    Most brands struggle with UGC because they dont generate enough creative iterations. At DansUGC, we eliminate the barriers of cost and volume, giving you the ability to test faster and more effectively. Were a high-velocity UGC agency built for brands that want to own the feed through continuous, data-driven...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Stories That Inspires

    Red Noise Films is the leading audiovisual production company in Madrid specializing in advertising, branded content, and documentary films for companies seeking to stand out in the Spanish market. As an audiovisual production company in Madrid with over 10 years of experience, we have worked with prestigious...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Spark Plug Of Creativity

    Spinthiras Media is a Dubai-based food and commercial photography studio that doesn't just capture products it makes people want them. Founded in 2013 and ranked among the UAE's top food photographers, Spinthiras Media blends cinematic storytelling with sharp commercial intent, turning everyday food and brand...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Production Process Step By Step

    Modelight is a Warsaw-based 3D animation studio specializing in B2B technical content. Since 2008, we've produced animations and visualizations for CNC manufacturers, medical device companies, HVAC brands, and industrial e-commerce clients who need to explain how something works, not just what it looks like...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Expertly Crafted Disruption

    Ruckus is a full-service agency that powers game-changing companies and global influencers with services such as: advertising, digital marketing, branding, video editing, and many more to scale up your business...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    4 Projects Listed
  • Creative Design & Marketing Solution

    Teschner Group is a strategic branding and digital agency specializing in end-to-end branding, web design, and custom development. We deliver high-impact brand strategy, visual identity, and UX/UI design, creating scalable digital platforms and brand ecosystems for enterprise clients. Our expertise includes...

    Location
    Ostrava, Czech Republic
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Creative Branding Agency Located in Richmond, Virginia

    We're always thinking. It's what we do. We are a branding agency. Working for Fortune 500 companies to Startups. We work hard. We have fun...

    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Digital Marketing Agency

    KARMA jack helps enterprise and multi-location brands unlock scalable growth through full-service marketing: websites, SEO, digital ads, and brand strategyall delivered with unmatched speed and a human-first approach...

    Location
    Ferndale, Michigan
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Social Sherpa, an aspirational-leading branding and creative agency in Ahmedabad, India.

    Social Sherpa is a bespoke creative firm. Our expertise lies in the creation, optimization, and comprehensive management of digital and traditional media channels, with the aim of delivering a seamless and uniform experience to our valued clients...

    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    19 Projects Listed
  • Team up With a New Kind of Creative Video Company

    We are an advertising and video company that works across the UK helping companies promote their brand with creative video content...

    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Custom software, mobile apps & eCommerce stores that scale

    Ignite Technologies is a Dubai-based agency building AI powered software, mobile apps, websites, and eCommerce stores. We turn complex workflows into secure, fast, and scalable digital products for government, real estate, F&B, education, and retail brands...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Experts in eCommerce at your service!

    Cake Commerce is an eCommerce marketing agency offering comprehensive services to help businesses scale their online operations...

    Location
    Madison, Connecticut
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • International Entertainment Network.

    Our organization prides itself on providing top-tier programming and meticulously crafted branded content across multiple media platforms, including television, film, and social media, specifically tailored to captivate and engage the discerning Gen Z demographic. We are committed to delivering content that...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Bring your vision to life.

    Hey there! My name is Jayde Melling, I am an experienced designer with over ten years of expertise, dedicated to creating striking designs and websites that elevate your brand...

    Location
    Wigan, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We work to fit your needs

    We specialize in creative content creation, animations, websites, and audiovisuals for different digital formats such as social media and email...

    Location
    Alajuela, Costa Rica
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Professional Packaging Design and Brand Development Visionaries

    Design to Brand is a dynamic force in the world of branding and design, providing brands with bold and impactful graphic design, stunningly realistic 3D renders, dynamic web design, captivating animations, and expert in-house printing. With our creative excellence, we empower brands to reach new heights and...

    Location
    Brea, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Dynamic Marketing Solutions, Maximum SEO Impact

    Beardog Digital is a forward-thinking digital marketing agency based in Los Angeles, offering comprehensive solutions tailored to businesses' diverse needs. With a team of experts well-versed in the latest industry trends and best practices, the agency provides strategic guidance to clients struggling with...

    Location
    Manhattan Beach, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Branding Is a Feeling.

    TERAMOK LLC comes for Europe to change the marketing & branding industry in USA. We are providing high value marketing using custom production on cinema level. TERAMOK LLC has an expertise in Real Estate Development and Hospitality industry with 7+ years of experience...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Tokyo Boutique Creative Agency Redefining Branding, Revolutionizing E-commerce

    Imagine your brand reaching new heights with our small Tokyo-based team that's really good at making cool videos...

    Location
    Tokyo, Japan
    Number of Employees
    Under 49
    Average Hourly Rate
    $1000/hr
    Minimal Budget
    $1,000 - $10,000
  • United of Web a premier web design/development and search engine optimization agency.

    United Of Web stands as a foremost website development agency located in New York City, renowned for its exceptional services. Our team specializes in crafting custom CRM solutions, Search Engine Optimization (SEO), Logo Design, and Wrapping services with expertise and precision...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Siarza Social Digital is a unique online communications agency with a specialization in social media, email marketing, and website development...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Igniting Ideas with Lighthouse

    Lighthouse Creative is a Singapore based creative agency providing unique and unorthodox creative solutions specialising in making brands and businesses stand out...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • SEO Service, Digital Marketing & Social Media Marketing Agency

    SkyWalk is a strategic digital marketing agency helping businesses grow through SEO, web development, social media marketing, paid advertising, and performance-driven digital strategies. Since 2016, the agency has partnered with startups, SMEs, and MNC brands to improve their online visibility...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Bringing Ideas to Life: Where Illustration Meets Motion.

    Hey there! I'm Gergana, a freelance motion designer, illustrator, and art director from Bulgaria, currently based in Berlin, Germany, and working with clients worldwide...

    Location
    Berlin, Germany
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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