DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

239 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • We Are Fine Print. We Make Videos.

    We are Fine Print, a creative production team. We move at the speed of social. Putting heart into every project, stitch after stitch, curating little details to craft big stories. It's in the fine print...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • America's Premier Video Solutions Company

    We're a passionate team of creative professionals dedicated to helping businesses across America shine through exceptional visual content...

    Location
    Las Vegas, Nevada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Technological Vanguard & Creative Strategy

    Oroneta Audiovisuals is a Valencia-based production agency established in 2013, focused on creating impactful audiovisual content for businesses and organizations...

    Location
    Valencia, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Barcelona Video Production

    Get noticed! Barcelona video production for your brand success.We craft cinematic storiesConveying the right message with your target audience is crucial, more so than ever. That's where we come in. We create striking visual assets that help drive your business forward and help you to remain competitive...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Creative Impact

    At Lucid Theory, we're more than an agency; we're your ally in crafting compelling narratives and making a positive difference in the world through our actions. Let's collaborate to create impact that transcends business boundaries...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Content that sticks around.

    After Image Media offers comprehensive video marketing and production services all under one roof, providing businesses with the tools they need to elevate their brand to the next level through impactful video content. Our expertise and dedication ensure that your brand's message resonates effectively with...

    Location
    Tilburg, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • creative production studio that plugs into marketing, creative, and growth teams as an on-demand pro

    New Jack Productions is a performance-driven video production agency specializing in content for brands. The agency focuses on creating high-converting video assets that drive measurable results, not just visual appeal...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Digital Advertising Agency

    Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Amazon-first San Diego agency

    Cessna Marketing is an Amazon agency in San Diego. We run Seller and Vendor Central, then build the websites, ads, and content that sell the products. We've managed over $30M in sales across 10+ brands at a 4.2x average ROAS...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Your Creative Ally Behind Her Next Obsession

    By 2028, women are projected to control 75% of discretionary spending globally. Its never been more important for brands to capture her attention. We've been listening to and learning from female consumers for nearly two decades. AD&Co is a full-service creative agency and content studio specializing in...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Ingenious Designers At Your Service

    If you need expert designers in several disciplines at an affordable price, Diseñarte C.A. has everything; We offer you a wide range of design services that you will want to take advantage of...

    Location
    Caracas, Venezuela
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We are here to make companies look good.

    Concept Incarnate is a graphic design company that serves businesses by curating a professional brand that supports client-set business goals. From Sketch to full production, we help clients on their brand journey with website design, logo design, print design and motion graphics...

    Location
    San Antonio, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed
  • Clear Your Editing Backlog

    Pinnacle Edits is a global photo and video post-production company serving 1,200+ studios, photographers, real estate firms, and e-commerce brands across the US, UK, UAE, Europe and Australia. With 100+ dedicated editors backed by AI-powered workflows, we deliver consistent, professional-grade results at...

    Location
    Mumbai, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $12/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • 10 years planting new seed

    Seed Media Agency is a Web Agency that was founded in 2012 and has since been chosen from print, enti, and private agencies that do not handle projects on the web. Almost ten years have gone since 2012, yet in terms of the progression of digital technology, it is the equivalent of a thousand years having...

    Location
    Naples, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
  • Boost Your Digital Success With Dos Setenta!

    Dos Setenta is a digital marketing agency based in Madrid that blends strategy, creativity, and technology to help companies achieve sustainable growth. We work with both national and international clients across Paid Media, SEO, Social Media, web development, and eCommerce. Our approach focuses on measurable...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategy | Creativity | Execution

    We imagine, create and turn ideas into profitable realities that contribute to the success of your brand and business. You are our partner, we are guided by data and we never stop learning...

    Location
    Medellín, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Audiovisual, number 1 medium for communicating.

    CYRA Group, an audiovisual production company based in Paris, boasts nearly seven years of industry experience. We specialize in creating diverse content for businesses, ranging from internal communication materials to external marketing campaigns, as well as content for broadcasters, reaching millions of...

    Location
    Paris, France
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • We Make Brands Shine

    We're all about making your brand shine on YouTube. We handle everything from eye-catching graphics to smart SEO and smooth video editing. Our goal is simple: help your business get noticed and generate leads on the #1 search platform, Google's YouTube...

    Location
    Bonita Springs, Florida
    Number of Employees
    50 - 99
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
  • Nothing is just black and white.

    Creative PR agency White And Black PR provides comprehensive PR services especially to fashion and cosmetic brands in the Czech Republic and Slovakia. We are happy to help you with PR in the media, influencer marketing, content for social media, copywriting and organizing the events...

    Location
    Prague, Czech Republic
    Number of Employees
    Under 49
    Average Hourly Rate
    $48/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • ILLUMINATE YOUR BRAND PATH

    For rapidly expanding innovation companies, RED FLARE® specializes in creating new brands and transforming existing ones. By assisting you in adjusting to a market and world that are changing, we add value...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Create Engage Optimize

    Rad5 Media values the creative process, enriching peoples lives, and delivering results that transform businesses. Our process in web design, SEO, video productions and graphic design is to deliver branded content that is high quality, brings clarity to your customers journey, and delivers your business's...

    Location
    Albuquerque, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • When you succeed, we succeed.

    Designs Group Consulting is your marketing and business consulting firm. Imagine having access to all of the marketing and business expertise in a single source. Now that you've found us, add DGC to your team. Offering affordable prices, working to help you achieve your goals, providing the tools and the...

    Location
    Hot Springs, Arkansas
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Communications Agency and Creators of Website Photo Video and Graphic Design.

    Media Maker Communications Agency is a pioneering force in website development, photography, videography, and graphic design. We specialize in crafting captivating visual content and innovative digital solutions to elevate your brand's online presence...

    Location
    Landgraaf, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000
  • Orient, Orchestrate, Optimize

    Ozone Media Group is a Nashville-based creative agency that excels in storytelling, video production, and creative strategy. Some of our notable clients include Hasbro, Walmart, CMAs, and Dan Post Boots. We primarily engage with people who are having a problem marketing themselves online through authentic...

    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Making beautiful, useful things.

    We call our approach 'Digital Craftsmanship'. It's the belief that digital experiences can be just as tactile and luxurious as material experiences. By honouring the recipient, craft and aesthetics. The creative concept, and how it speaks to the audience, is the most important aspect...

    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Audiovisual production company and sound studio

    Nov25Studio is an audiovisual production company and sound studio specializing in motion graphics and audio and video post-production. We assist our clients in effectively conveying their narratives to enhance business growth, explain products and services, communicate ideas, disseminate knowledge, and...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $55/hr
    Minimal Budget
    Under $1,000
  • We are a small but mighty branding and design consultancy that operates remotely worldwide with its founder based out of Kingston, Ontario, Canada. Our vision is to attract and nurture global talent and clients to bring out the best in both, thereby releasing their true, authentic voices...

    Location
    Kingston, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Big Work, Big Impact

    We are in the attention business. We are a full-service advertising agency that doesn't do boring. We create attention through BIG WORK that makes a BIG IMPACT...

    Location
    Oklahoma City, Oklahoma
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Your Digital Solution Partner

    Onur Keskin / A³ Digital Marketing Agency is a Bursa-based digital marketing and creative services agency specializing in digital advertising, SEO, social media management, web design, video production, product photography, and e-commerce consulting. The agency positions itself as a long-term digital growth...

    Location
    Nilüfer, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Building Brands With Trust.

    Ecodians Tech Innovators, based in Kozhikode, Kerala, is a leading digital marketing and web development agency. We specialize in providing result-driven digital marketing strategies and developing websites, mobile apps, and web apps that help businesses grow. Our goal is to boost your brand's online...

    Location
    Kozhikode, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Future technologies and modern visuals! Because we create a good story!

    Dolly Link Creative Solutions is a modern, creative marketing agency that provides future technologies such as holograms, video production, 3D modeling, graphic design, web pages and web shop design. We are specialized and well-recognized in logo design...

    Location
    Velika Gorica, Croatia
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • UX | UI Design, Branding, Photography

    Hey, let me introduce myself! My name is Viktor Enns, I'm able to develop a branding language which with time became synonymous with luxury...

    Location
    Saarbrücken, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Let Your Brand Reach Its Full Potential

    DribbleTech is a full-service digital agency specializing in web design, web development, branding, graphic design, mobile app development, digital marketing, and animation services. We help businesses build a strong online presence through innovative solutions, creative strategies, and results-driven digital...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • The future belongs to those who believe in the beauty of their dreams.

    Guides is an independent creative agency working as one studio in Madrid and Odesa.We specialize in brand creation in HoReCa and Retail segments, with 10 years of experience in these areas...

    Location
    Madrid, Spain
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Games. Animation. Immersive.

    MHX Digital Media is a fully remote, full-service creative technology studio specializing in video games, immersive experiences, and animation for film, TV, and digital media...

    Location
    Sacramento, California
    Number of Employees
    Under 49
  • Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling.

    Brand Street Agency is a comprehensive design firm that specializes in the art of storytelling to create impactful branding. By captivating audiences through storytelling, we establish an emotional connection that fosters trust and showcases the true value of our clients' brands.We collaborate with...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Experience unique designs

    Serenity is a boutique creative agency that helps organizations communicate with clarity. We connect strategy with hands-on execution across brand, web, and content, bringing purpose, design, and storytelling into alignment through close collaboration and a multi-disciplinary team...

    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Capture Every Moment, Anytime, Anywhere

    AnyTimeShoot is a seamless photography and videography booking platform that connects you with verified creative professionals for every occasion; delivering high-quality, hassle-free shoots whenever you need them...

    Location
    Gurgaon, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
  • We Use the Power of Participation to Help Brands Grow Further, Faster.

    Iris is a global advertising and marketing agency with a team of over 1,000 professionals across 14 offices. We harness the power of Participation to help brands grow more rapidly and effectively. With the evolution of how ideas spread, relying solely on paid media to make an impact has become increasingly...

    Location
    London, United Kingdom
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Energizing Brands Amplifying Impact

    Energy BBDO is a creative powerhouse building memorable brands through tailored branding solutions. With a focus on energizing people and brands, the agency harnesses creativity to drive business growth and cultural relevance. Its team lives by core values of positivity, diversity, and ambition, ensuring...

    Location
    Chicago, Illinois
    Number of Employees
    500 - 999
    Portfolios Count
    1 Project Listed
  • Creates & Co is a visual creative studio based in Cape Town South Africa.

    Originally founded in Port Elizabeth, South Africa in 2017 by a group of creatives, the business has developed over time and today is based in Cape Town. Creates and Co offers a full suite of graphic design, motion design and post-production services...

    Location
    Cape Town, South Africa
    Number of Employees
    Under 49
    Average Hourly Rate
    $34/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • Font Foundry + Award-winning Boutique Branding Studio

    Trusted and proven for over two decades. Momentum 18 has worked with many household name brands and a number of smaller ambitious companies. Rooted in creativity, collaboration, and trust, our partnerships with clients are at the heart of everything we do. Print + web. Copywriting + video...

    Location
    Princeton, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Improve Your Website Visibility.

    We aim to be more than just a service provider. We want to be a true strategic partner for our clients, guiding them through the complexities of digital marketing and helping them navigate a constantly changing environment. Our vision is to see our clients succeed and grow through innovative and tailored...

    Location
    Laval, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Digital Future

    Massimo Creative is a 360° digital agency that combines design, strategy, and technology to help brands grow and thrive in the digital world. By managing every stage of a brands journey from concept to execution the agency delivers tailored solutions that strengthen brand identity, increase visibility, and...

    Location
    Fatih, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Your secret weapon.

    Whatzhat Creative Agency empowers brands with design-led solutions that drive impact. From tailored UX/UI strategies to compelling branding and motion design, we combine expertise with creativity to make businesses memorable. Whether you are refreshing your brand identity or launching a new digital presence...

    Location
    Saint-Médard-en-Jalles, France
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Marketing Made Simple

    Simply Stated Solutions is a full-service web design and marketing company located in Ontario. Combining web development, video and graphic design, social media outreach, focused content creation, advanced analytics, and marketing consulting to deliver real returns on investment...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Empower Brands With AI-Driven Digital Transformation

    Biz Klinics is a marketing partner that treats growth like a clinical science. We diagnose the root causes behind weak branding, poor SEO, outdated websites, and ineffective advertising, then prescribe precise, evidence based solutions that improve performance. Our approach blends clear analysis with...

    Location
    Sheridan, Wyoming
    Number of Employees
    50 - 99
  • We make content that converts

    An impactful social media presence stands as a cornerstone for any business. Our aim is to streamline this process for you, enabling you to concentrate on refining your products and services. Meanwhile, we'll dedicate ourselves to enhancing your social media visibility, ensuring increased recognition and...

    Location
    Parramatta, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Global Advertising, Marketing, and Design

    Carson+Doyle is a global, independent collective of creators proudly part of Generation Z. We guide our clients through the evolving Gen Z landscape by combining bold creativity with unrivalled insights into the next generation of consumers. | carsondoyle.com...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • A location-independent podcast and social media management studio.

    A location-independent podcast and social media management studio for female-owned wellness brands. You handle the why, and we'll take care of the how!...

    Location
    Orland Park, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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