DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

772 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Leading Web Development, Mobile App Development & Digital Marketing Company in Dubai, UAE

    Design Street Solutions is a global Software Development Company and Digital Marketing Agency, with operations in the United Arab Emirates (UAE), India, and Australia. We deliver comprehensive IT services to organizations across the world...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • Making the Ordinary-Extraordinary

    Episode 11 Productions embodies creativity, precision, and storytelling expertise. We are a forward-thinking media production company that collaborates with businesses to craft impactful visual content. Our brand is built on the principles of professionalism, innovation, and excellence...

    Location
    Charlotte, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Video Solutions For B2B, Corporate Events & Marketing Agencies.

    Supercharge your brand with a video that creates an impact. We laser focus on creating content that drives your sales, marketing, training & recruitment goals across the finish line. Our mission is to help bring your brand to the right audience in the right way. Our team offers on-demand video production...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $350/hr
    Minimal Budget
    $1,000 - $10,000
  • Meet Media, jouw allround media partner.

    At Meet Media, we create experiences. As modern storytellers, we create everything: from campaign videos to talk shows in our studio, and from interviews to visual masterpieces on location, all under one roof...

    Location
    Krimpen aan den IJssel, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $95/hr
    Minimal Budget
    Under $1,000
  • AI Marketing & Video Toronto

    Toronto-based agency specializing in AI-powered marketing automation, professional video and podcast production, SEO, and custom web design. We help businesses grow with data-driven strategies, marketing automation workflows, AI receptionist solutions, and compelling visual content. Founded in 2024, we...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Discover. Brand. Innovate

    JAXONLABS is a brand strategy and innovation firm that helps growing companies clarify their direction, strengthen their positioning, and implement practical solutions that support long-term growth.We work with founders, executives, and leadership teams to sharpen strategy, & strengthen brand...

    Location
    Sherwood Park, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    8 Projects Listed
  • Inspired Minds In Hoodies and Kicks.

    We are not your ordinary design agency. We are an extraordinary collective of creative minds who thrive on the "impossible," go against the grain, and relentlessly disrupt the status quo. United by two core pillars, unapologetic passion and fierce dedication. We dont just deliver projects, we breath...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Portfolios Count
    6 Projects Listed
  • Design Excellence

    YANTRAM STUDIO, flourished out as a Global Brand in the world of Imagination and designing. Our architectural outsourcing Company strongly represent our decade old arduous journey to become a top class renowned brand for 3D Building construction drawings & Design, an envy to every studio in the CGI world...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We will create the perfect website for your company.

    We provide creative, reliable, and meticulously planned solutions for brands aiming to make a significant impact in the digital realm. Our websites are designed to narrate compelling stories...

    Location
    Budapest, Hungary
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • We make brands.

    Barone is a versatile studio that crafts design solutions, transforming concepts into impactful visual strategies...

    Location
    Sao Paulo, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • If you don't communicate, you don't exist.

    We are passionate about what we do because we know it works. Our services are designed to create customised strategies that are tailored to the specific needs of each client. We pride ourselves on our ability to provide solutions that ensure a strong and consistent presence across all channels...

    Location
    Gijón, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $44/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed
  • #1 Video Production & Social Media Marketing Agency

    Creating content for your brand is hard work. We make the video creation process super simple bringing hyper-engaging, eyeball-hungry, premium video content that drives revenue to your doorstep. Turn on a waterfall of new customers for your business with the best branded video content on the planet...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Delight Your Audience.

    Storytellers Australia: Your B2B Content & Design Partner.We create a full brand experience for industry leaders so you can connect, delight and achieve more...

    Location
    North Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Video Production Services in Denver

    We provide video production and livestreaming services to brands and businesses in Denver, Colorado. Our work is built to strengthen your video marketing strategy and help convert attention into action...

    Location
    Denver, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • NC Video Production Company

    Delivering a seamless and exceptional experience, our services encompass world-class video production aimed at fostering engagement and brand development. We equip our clients with potent marketing tools designed to compel their audiences into meaningful actions...

    Location
    Durham, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Quality, creativity and scale in every take.

    Silvertake Video is a Brazil-based video production company specializing in a wide range of content, including brand videos, social video content, case studies, and various other corporate video types. With a track record of delivering over 6,000 videos for 80+ companies, our team seamlessly combines...

    Location
    Belo Horizonte, Brazil
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Clear Stories. Professional Production.

    Lasting Blueprint Productions provides video production for events, corporate projects, interviews, testimonials, and promotional content. Projects can include planning, filming, editing, and additional crew when needed...

    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Communication that moves.

    Videodesign serves as your premier Swiss video agency, dedicated to tackling the issues important to you. Collaboratively, we expertly craft your communication endeavors. Since 2012, we've been your all-in-one destination for comprehensive video services...

    Location
    Lucerne, Switzerland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Video Production, Event Videography, Live Stream Services

    Orlando Corporate Media serves businesses and organizations with solutions to video marketing, promotional content, live streams to remote audiences, and creative videography services...

    Location
    Winter Garden, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $1,000 - $10,000
  • Social Films is a London-based video production company.

    Social Films is a London-based video production company known for creative storytelling and premium content. Since 2015, they've delivered hundreds of successful projects for global brands including British Airways, Land Rover, and HSBC. Their expert team specialises in branded content, corporate films, and...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Crafting Digital Experiences.

    We know how to align creativity with functionality, ensuring that your website not only looks good but also performs well to drive results...

    Location
    Kampala, Uganda
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
  • An above average marketing company.

    Having performance issues with your business? Well, with billions of views driving millions in profits, we're anything but average. We specialize in video content, ads, and consulting that will have you measuring up the competition in no time...

    Location
    Goodlettsville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
  • Taking Your Vision To New Heights.

    Visionaery Productions is a Grand Rapids, Michigan-based video production company that helps businesses grow through strategic, story-driven video content. Since 2017 Visionaery has crafted high-quality commercials, testimonials, brand stories, corporate videos and more. From concept to final edit, Visionaery...

    Location
    East Grand Rapids, Michigan
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
  • Professionally Fun Seriously Creative

    Woods Media is your leading partner in video and photography, committed to creating on-point visuals that enhances your brand's credibility, builds trust and confidence in your business. Review your website today, and if the visuals don't truly reflect your brands essence, contact us. Let's update your...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Think Bigger Think Video

    One tight-knit team, nine years strong, and still loving every shoot. With hundreds of happy clients and thousands of projects under our belt, Think Video Production is the easy choice for corporate video across Brisbane and South East Queensland...

    Location
    Woolloongabba, Australia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • We Combine Art And Strategy To Inspire Results!

    We're a one-stop solution for all of your creative needs be it animations, VFX, branding, digital marketing or video production...

    Location
    Ajax, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
  • Complete video & photo production services

    For over 20 years, Parcfilm has been providing complete video production services in Romania and worldwide. We own our own filming equipment, have a dedicated technical team, a fully equipped video and photo studio, and an in-house post-production department. This operational independence ensures maximum...

    Location
    Bucharest, Romania
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Stories That Inspires

    Red Noise Films is the leading audiovisual production company in Madrid specializing in advertising, branded content, and documentary films for companies seeking to stand out in the Spanish market. As an audiovisual production company in Madrid with over 10 years of experience, we have worked with prestigious...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Life Just Got Easier

    Lifetime Media, in business for over 25 years, is widely recognized as the most trusted, highest-rated video production company in St. Louis and the Midwest. Lifetime Media is a national-footprint media company creating work across the country and internationally, partnering with organizations ranging from...

    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Your Vision Move

    We help our clients solve the trickeiest communication challenges. From new business to customer retention. Recruitment, how to's and explainers. We've been helping our clients reach their audience and communicate effectively since 2009. If you're a business in the built environment space, engineering and...

    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Creating Movies With Passion

    Mountainmaster is a Vienna-based video production company that creates cinematic corporate films, commercials, and branded video content for companies across Europe. We combine creative storytelling with a structured production process to help businesses communicate their message clearly and effectively. From...

    Location
    Vienna, Austria
    Number of Employees
    Under 49
    Average Hourly Rate
    $130/hr
    Minimal Budget
    $1,000 - $10,000
  • Singapore's Most Trusted Video Production House

    The Moving Image Singapore is a creative production house and video production company specializing in corporate videos, commercials, documentaries, animation, and visual storytelling. Based in Singapore, the company combines technical expertise with cinematic creativity to help brands produce engaging visual...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
  • Spark Plug Of Creativity

    Spinthiras Media is a Dubai-based food and commercial photography studio that doesn't just capture products it makes people want them. Founded in 2013 and ranked among the UAE's top food photographers, Spinthiras Media blends cinematic storytelling with sharp commercial intent, turning everyday food and brand...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • The Production Process Step By Step

    Modelight is a Warsaw-based 3D animation studio specializing in B2B technical content. Since 2008, we've produced animations and visualizations for CNC manufacturers, medical device companies, HVAC brands, and industrial e-commerce clients who need to explain how something works, not just what it looks like...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
  • Digital Marketing For B2B Companies And Brands

    Blender is a team of experts specializing in internet marketing and sales, dedicated to helping brands strengthen their online presence and achieve measurable growth. The team begins by auditing a brands online visibility, defining clear goals and objectives, and developing a strategic roadmap along with a...

    Location
    Dnipro, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Prime agency in Germany for movies and animations.

    MARC ANTÓN is a pioneering force in Germany's animation industry, specializing in both 3D and 2D animated films tailored for corporate clients. With our expertise extending to cutting-edge 2.5D and 3D explainer videos, we've earned a reputation as one of the most highly recommended agencies for delivering...

    Location
    Gersthofen, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • Team up With a New Kind of Creative Video Company

    We are an advertising and video company that works across the UK helping companies promote their brand with creative video content...

    Location
    Bristol, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Helping Tradies Convert With Online Content.

    LIST Media helps Australian tradies grow their business with smart websites, digital marketing, and powerful online content. We make it easy for you to attract more leads, build trust, and stand out in a competitive market...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We Give Brands An Unfair Advantage

    Bubblehub Media is a full-service digital marketing & creative studio headquartered in Ireland. For 10+ years weve empowered start-ups, SMEs and household names across Ireland & the UK to grow online through data-driven PPC & SEO, paid social, bespoke web and app development, cinematic video production...

    Location
    Drogheda, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Custom software, mobile apps & eCommerce stores that scale

    Ignite Technologies is a Dubai-based agency building AI powered software, mobile apps, websites, and eCommerce stores. We turn complex workflows into secure, fast, and scalable digital products for government, real estate, F&B, education, and retail brands...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    8 Projects Listed
  • We create cinematic experiences that drive lasting results.

    The highest praise we've ever received? These are the guys you actually want to hang out with on set. No egos, no drama. Were about telling awesome stories with awesome people. So, whether you're looking for a killer video, a memorable ad, or something entirely out of the box, we've got you covered from the...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • ThinkLab is a strategy driven communications agency focusing on digital content, video production, web development, social media & more...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • We are Cloud Animations and we create stunning animated videos based on a proven results.

    Cloud Animations stands tall as the finest 2D & 3D animation company in the USA. Our goal is to bring the most mesmerizing and aesthetically-engaging visual and characters to life...

    Location
    New York City, New York
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Digital Marketing to Grow Your Business.

    The Builders Agency believes great marketing starts with understanding the business behind it. We partner with contractors to uncover opportunities, solve growth challenges, and turn marketing into a meaningful part of building a stronger business...

    Location
    Chapel Hill, North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Branding Is a Feeling.

    TERAMOK LLC comes for Europe to change the marketing & branding industry in USA. We are providing high value marketing using custom production on cinema level. TERAMOK LLC has an expertise in Real Estate Development and Hospitality industry with 7+ years of experience...

    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Put Social In Everything We Do

    Vero Beach Social Media (VBSM) is an 18x ADDY and 5x Telly award-winning digital marketing agency on the Treasure Coast. From our downtown Vero Beach studio we run social media, paid ads, video, websites with SEO/AEO, design, podcasts, and drone work for 100+ local businesses and nonprofits...

    Location
    Vero Beach, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • World-class 3D modelling service provider!

    NBY IT offers 3D solutions including 3D Modeling Services, Animation Services & Architectural Visualization along with 3D Models for AR, VR, and MR Modeling. We have a highly certified team of drafters, engineer Modelers, and architects at NBY IT who can provide you with excellent 3D modeling...

    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • We Drive Business Growth

    TMD combines web design, SEO, Google Ads, CRM automation, and analytics to help Adelaide businesses and property developers generate more leads, improve follow-up, and grow faster...

    Location
    Kensington Park, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • We Transform Visibility Into Contact

    Evitouch is a web marketing agency based in Frosinone, Italy. We help SMEs and professionals grow through social media marketing, SEO, GEO (Generative Engine Optimization), video production and lead generation. We serve clients across Italy with a focus on Frosinone and Lazio...

    Location
    Frosinone, Italy
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Effective Outsourced Marketing Solutions

    EverythingSorted Group Ltd is a boutique website development agency, partnering with small to mid-sized businesses that want a responsive, full-service web partner...

    Location
    Olney, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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