DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

347 Companies - Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Communication that moves.

    Videodesign serves as your premier Swiss video agency, dedicated to tackling the issues important to you. Collaboratively, we expertly craft your communication endeavors. Since 2012, we've been your all-in-one destination for comprehensive video services...

    Location
    Lucerne, Switzerland
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Social Films is a London-based video production company.

    Social Films is a London-based video production company known for creative storytelling and premium content. Since 2015, they've delivered hundreds of successful projects for global brands including British Airways, Land Rover, and HSBC. Their expert team specialises in branded content, corporate films, and...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Your Life Just Got Easier

    Lifetime Media, in business for over 25 years, is widely recognized as the most trusted, highest-rated video production company in St. Louis and the Midwest. Lifetime Media is a national-footprint media company creating work across the country and internationally, partnering with organizations ranging from...

    Location
    St. Louis, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • We Make Your Vision Move

    We help our clients solve the trickeiest communication challenges. From new business to customer retention. Recruitment, how to's and explainers. We've been helping our clients reach their audience and communicate effectively since 2009. If you're a business in the built environment space, engineering and...

    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • People.Impact.Message.Market.

    Pimm Sthlm is a communication and design agency located in Stockholm that provides solutions to help clients engage their audience, increase sales, and accelerate business growth...

    Location
    Stockholm, Sweden
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed
  • Stand out with meaningful, data-driven narratives.

    M2.0 Communications stands as a crisis communications agency, dedicated to providing an array of services to address multifaceted challenges. Our offerings encompass PR advisory, stakeholder management, digital marketing, and media training. Our commitment to excellence in crisis communication is driven by a...

    Location
    Quezon City, Philippines
    Number of Employees
    50 - 99
    Portfolios Count
    6 Projects Listed
  • Prime agency in Germany for movies and animations.

    MARC ANTÓN is a pioneering force in Germany's animation industry, specializing in both 3D and 2D animated films tailored for corporate clients. With our expertise extending to cutting-edge 2.5D and 3D explainer videos, we've earned a reputation as one of the most highly recommended agencies for delivering...

    Location
    Gersthofen, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • We are a design studio specialized in 2D illustration and animation projects.

    At MUTO, we unlock and amplify our clients' potential through innovative design, illustration, and animation. Our creative expertise transforms ideas into impactful visual experiences...

    Location
    Curitiba, Brazil
    Number of Employees
    Under 49
    Average Hourly Rate
    $60/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We Give Brands An Unfair Advantage

    Bubblehub Media is a full-service digital marketing & creative studio headquartered in Ireland. For 10+ years weve empowered start-ups, SMEs and household names across Ireland & the UK to grow online through data-driven PPC & SEO, paid social, bespoke web and app development, cinematic video production...

    Location
    Drogheda, Ireland
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
  • Strategic Design That Drives Growth.

    BMAC Creative is a full service marketing strategy and strategic design agency. BMAC Creative couples years of marketing experience with years of corporate design to provide clients with highly effective marketing strategies and elevated marketing and sales materials...

    Location
    Orange County, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We love telling visual stories that turn heads and build brand equity.

    We're storytellers at the intersection of art, commerce, creativity, and technology. Deep Vibe transforms complex ideas into captivating narratives through advanced technologies like VP/XR, Unreal, and Generative AI. We're not just a vendor we're the partner who turns your 'what if?' into done...

    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • World-class 3D modelling service provider!

    NBY IT offers 3D solutions including 3D Modeling Services, Animation Services & Architectural Visualization along with 3D Models for AR, VR, and MR Modeling. We have a highly certified team of drafters, engineer Modelers, and architects at NBY IT who can provide you with excellent 3D modeling...

    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • A Full-Service Marketing Agency

    Ridge Marketing builds memorable brands, engaging digital experiences, and lead-gen campaigns to help companies of all sizes attract buyers and drive growth...

    Location
    Bernards, New Jersey
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • Effective Outsourced Marketing Solutions

    EverythingSorted Group Ltd is a boutique website development agency, partnering with small to mid-sized businesses that want a responsive, full-service web partner...

    Location
    Olney, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • SEO Service, Digital Marketing & Social Media Marketing Agency

    SkyWalk is a strategic digital marketing agency helping businesses grow through SEO, web development, social media marketing, paid advertising, and performance-driven digital strategies. Since 2016, the agency has partnered with startups, SMEs, and MNC brands to improve their online visibility...

    Location
    Dhaka, Bangladesh
    Number of Employees
    Under 49
    Portfolios Count
    6 Projects Listed
  • Award-winning animation studio in Sydney, Australia specialising in Explainer Videos & Commercials.

    Motionlab is an award-winning animation studio based in Sydney, Australia, with over 14 years of experience. We specialise in creating engaging animated videos, explainer videos, and motion graphics for businesses of all sizes. Our team of passionate artists collaborates closely with clients to bring their...

    Location
    Surry Hills, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Yet Another Humble Frame Factory

    We draw our inspiration from people, culture, and emerging trends, channeling that energy into crafting innovative digital solutions. Our work thrives on close collaboration with clients and partners, ensuring that every project is both creatively fulfilling and strategically aligned...

    Location
    Frederiksberg, Denmark
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • A design and investment firm for founders.

    Zypsy is a design and investment firm for founders. We design, build, and engineer the brand, product, and websites that exceptional teams use to earn trust from customers, investors, and talent. We invest in the founders we believe in...

    Location
    Covina, California
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Award Winning Blockchain & Apps Development Company

    We at Reactive Space challenge the boundaries of digital transformation while using our skills and experience to facilitate business success...

    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    7 Projects Listed
  • Video Partner for Growing Companies

    A creative video production company partnering with brands and marketing departments across the world...

    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
  • Trusted Video, Animation, and Photo Production Experts.

    Werehaus is a full-service production company made for marketing teams, agency producers, and iconic brands...

    Location
    San Francisco, California
    Number of Employees
    Under 49
  • Your production service partner in Mexico, LATAM and beyond!

    Enfant & Poulet is a Mexico City-based production company that operates globally. Whether working on a narrative film or a commercial project, our commitment to telling stories with passion, curiosity, and integrity enable us to create quality content and to connect people in meaningful ways...

    Location
    Mexico City, Mexico
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Show up like Echo.

    We're a multiple award-winning African creative and Digital Marketing Agency in Ghana, Nigeria , Liberia and Benin with a big heart and bigger ideas. We provide insightful and relevant campaigns and strategies that are creatively excellent, deliver real, measurable value, and support you in achieving your...

    Location
    Accra, Ghana
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Bringing Your Story to Life Through Video.

    Vivid Media is a leading video production company in Singapore, crafting high-quality, impactful video content for businesses. With over 13 years of experience and 2,500+ projects delivered, we bring your vision to life with clarity and creativity...

    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • From The Idea To It's Peak Potential.

    We pump life into your story. WE move masses, make them pulse with power. we design the future of human interactions. We don't just create: we provoke. Our ideas come with a smirk, a sharp edge, and a knowing wink. we don't intend to fit, we build the unexpected. Our creative arsenal pulls from everywhere...

    Location
    Medellín, Colombia
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Compelling Narratives Convert Better

    Outmost Studio is an animated video production company based in Norwich, UK, founded by a creative team with over 15 years' experience and more than 600 videos produced. We create animated explainer videos, brand films, and motion graphics for B2B organizations across SaaS, fintech, healthcare, and...

    Location
    Norwich, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
  • Frame Your Ideas

    Impact Frames is a motion design studio providing specialized marketing videos for SaaS B2B AI and Web3 companies. Our approach focuses on driving key business metrics such as conversion rates and user engagement through strategic 2D and 3D animation. We partner with high growth startups and established...

    Location
    Odesa, Ukraine
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Leading and award-winning social-first marketing agency

    London social media agency driving growth through paid social and creative across TikTok, Meta and Google. Trusted by Apple, Just Eat, TaskRabbit, Thortful and Davines, supporting challenger brands and scale-ups...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • The creative agency for your next big thing

    We create brands and products that work, convert and look darn slick. We specialise in UI/UX, web design, branding and video...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • We grow bold brands in LATAM through Timeless Content

    Positive Agency is where bold creativity meets the vibrant pulse of Latin America. We dont just follow trends we design them, tailoring every idea to resonate with the culture, rhythm, and diversity of our region. For us, creativity isnt a department, its our DNA...

    Location
    Clearwater, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Branding, Web Design & Production Bold solutions for brave brands

    Butcher.studio is a branding, web design & production studio for standout brands, ambitious startups and premium products. We turn sharp strategy into bold identities, conversion-focused websites and ongoing creative support. Since 2021, our work has helped clients raise $15M+, win 25+ awards and build...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Where Visionaries Work

    The Visual House is an integrated communication agency, an expert in making videos like Documentaries, Corporate films, Explainer videos etc along with providing Event management services and Printing and Designing of all IEC, BCC and SBCC Material for all India regions...

    Location
    Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
  • Video productions that inspire growth

    Award-winning full-service creative agency, specializing in commercial and corporate video production...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Videos That Build Trust

    EVERYWOW is a full-service communication and video agency based in Zurich, Switzerland. The agency puts their clients' leaders on camera in a way audiences believe, across interviews, thought-leadership podcasts, and large-scale livestreams...

    Location
    Zürich, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $199/hr
    Minimal Budget
    $10,000 - $25,000
  • Leading LA agency creating podcast magix.

    Podmuse is the podcast marketing & production agency for creative, award-winning work. We work with leading brands to create enjoyable content and advertising campaigns engaging with their target audience. We can develop the relevant strategy to reach your business needs - and connect you with the right...

    Location
    Marina del Rey, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
  • Full-service Video Production Agency

    Rune Films is a UK video production company helping brands communicate clearly through strategic video content. We produce corporate films, commercials, animation, and explainer videos designed to drive engagement, simplify messaging, and support business growth. From concept to delivery, our team focuses on...

    Location
    Leeds, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
  • Conversion-focused Video Editing & Motion Graphics

    Crafting scrollstopping motion graphics and cinematic video that demand attention: 3D kinetic typography (Cinema 4D/After Effects), neuroscience-timed cuts (82% retention vs 28% avg), and luxury sound design (+22% memory retention)...

    Location
    Madrid, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $18/hr
    Minimal Budget
    Under $1,000
  • Making Marketing more Intelligent and Brands more Human!

    Welcome to the wild, wacky world of iOTA - where creativity knows no bounds and boring is BANNED! We Cook Raw Campaigns Til Perfection! iOTA Infotech Private Limited is an Award Winning Creative Agency running its operations in India since 2017...

    Location
    Mohali, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $20/hr
    Portfolios Count
    5 Projects Listed
  • Bespoke 3d Projects That Elevate Your Brand

    We help premium brands elevate their visual marketing with high-fidelity 3D explainer videos and bespoke product reveals. Cinematic 3d Motion And Technical Animation To Scale Your Brand Effortlessly...

    Location
    Surat, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Creatively Powered by Africa

    Established in 2015, Brand Envoy emerges as a pioneering creative agency specializing in marketing, branding, and advertising. Leveraging its distinctive expertise in digital strategies and data analytics, the agency is dedicated to delivering innovative advertising solutions tailored for both SMEs and...

    Location
    Lagos, Nigeria
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Get Future Ready

    Agencies United is a global creative brand and production studio, bringing together seasoned strategists, award-winning designers, and leading independent agencies. We partner with ambitious brands to create ideas that move, blending deep expertise with fresh thinking to build brands that are timely and...

    Location
    Summit, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $10,000 - $25,000
  • Full-Service Delaware Digital Marketing Agency

    Delaware Digital is a full-service digital agency specializing in web design, web development, SEO, PPC, branding, and digital marketing solutions for businesses across Delaware and the Mid-Atlantic region. With over a decade of experience and a fully in-house team, the agency delivers customized digital...

    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Your trusted partner for scalable digital solution

    Your trusted partner for scalable digital solution...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Your Own Digital Partner

    Digital 6ix is a full-service digital marketing agency based in Toronto, serving local businesses of all sizes. Our comprehensive packages include web design and development, social media marketing, online reputation management, advertising management, and SEO/GEO...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Efficient motion design, authentic animations.

    Our team's creative approach is flexible and adapts to our clients' needs to create quality videos that reach their targets. We help you communicate your message, tell your story, explain your company's mission, transmit learning or sell your product...

    Location
    Québec City, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $85/hr
    Minimal Budget
    $1,000 - $10,000
  • Tailored video and content production that helps you achieve your goals!

    Leading Edge Media is San Diego's premiere production company. We specialize in corporate videography & photography, content production, and event coverage...

    Location
    San Diego, California
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Design beyond frame!

    Design is not just a consideration. Design is a balance between the extremes of art and practicality, where imaginative expression meets functionality, forging solutions that are not only aesthetically pleasing but also serve a purpose and meet real-world needs...

    Location
    Tel Aviv, Israel
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Digital Advertising Agency

    Kogital is a digital agency offering 360° digital marketing communication solutions, producing KPI based strategies and creative campaigns to increase their customers' return on investments. Our services are social marketing, digital media buying, Google Ads, creative design...

    Location
    Istanbul, Turkey
    Number of Employees
    Under 49
    Average Hourly Rate
    $89/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Big Agency Thinking, Small Agency Attitude

    We are a full-service creative agency helping brands stand out and grow. We are a full-service creative boutique agency with an international touch. Based in the Frankfurt, connecting brands across borders with creativity that speaks to a local or global audience. At Gustaaf, we believe in crafting solutions...

    Location
    Heusenstamm, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $10,000 - $25,000

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

Goal Ideal Length Example
Brand awareness and social media engagement <1 minute  Promotional videos, product teasers, and brand videos
Educational videos  1-5 minutes Explainer videos and product demos
Training videos  30+ minutes Webinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

  1080p (Full HD) 4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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