DesignRush features top video production companies delivering commercials, branded videos, product demos, and social media content. Compare vetted experts to find the right agency that will help you boost awareness, engagement, and conversions.

Discover Top Video Production Agencies

388 Companies-Rankings updated: August 19, 2026

DesignRush vets all video production agencies based on their creative & technical expertise, proven work, and verified client reviews. Some listings may be paid.

  • Elevate Your Brand.

    We prove ourselves with developing long-term partnerships with small businesses, large corporations, and people we believe in...

    Location
    Rapid City, South Dakota
    Number of Employees
    50 - 99
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Let Us Bring Your Brand To Life

    At Ryppl Branding, we help brands uncover their why - the deeper purpose that drives everything they do. In a world of constant change, it's this clarity that sets brands apart, creating relevance, differentiation, and emotional connection...

    Location
    Melbourne, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • All In One Agency

    We are a full-service, brand-first creative agency specializing in advertising, branding, business consulting, design, and content creation. Our mission is to connect brands with customers in game-changing ways through innovative strategies, impactful storytelling, and visually compelling content...

    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • The Innovation Specialists

    Wrexa Technologies is an architect of digital innovation and a pioneer of transformation. Focused on driving progress and revolutionizing industries, our team brings cutting-edge expertise to every project. Our diverse skill set spans software development, blockchain technology, the Metaverse, fintech, and...

    Location
    Thoraipakkam, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    15 Projects Listed
  • Developing 'out of this world' applications for your company.

    Our purpose is simple: bringing great journeys to life.It's our sole purpose to equip you with out-of-this-world technology, giving you the freedom to grow your organisation...

    Location
    Sydney, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $225/hr
  • Video Production and Animation for Brands

    ADIM creates immersive, interactive product presentations that help companies showcase complex machinery and systems in a clear, engaging, and impactful waywhether at trade shows, in client meetings, or online...

    Location
    Ankara, Turkey
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Digital Experts, Creative Marketeers

    At I Concept Digital, we're not just another digital agency; we're a team of trailblazers on a mission to redefine digital success. Founded in 2010, our journey has been fueled by our passion for creativity and innovation. From consultation to website design, system development, and digital marketing, we...

    Location
    Subang Jaya, Malaysia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Full Service Marketing Agency - International B2B Marketing Experts

    We are a global full service marketing agency with a special focus on international marketing. We connect you with local teams to develop brand strategies, marketing plans, creative ideas, creative production, media planning/buying, translations & campaign reporting...

    Location
    London, United Kingdom
    Number of Employees
    50 - 99
    Average Hourly Rate
    $99/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    7 Projects Listed
  • We Are The Solution

    Bliss Agency is an integrated marketing, communication and brand advisory firm based in Rome and Milan. We partner with senior management through a proprietary four-phase framework: Audit, Consulting, Advisory and Growth...

    Location
    Rome, Italy
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    13 Projects Listed
  • Video That Moves People & Drives Business

    Shootle is a Hamburg-based video production agency specializing in emotional, storytelling-driven content that delivers measurable business results. From recruiting films and employer branding to testimonial videos and social media campaigns we handle everything from briefing to final delivery through our...

    Location
    Hamburg, Germany
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • UK Podcast Editing Services - Recommended by Forbes Since 2017

    Pure Podcasting offers affordable Podcast Editing & Podcast Launch Services since 2017 (as recommended by Forbes on their website). Pure Podcasting is proud to have collaborated with Podcasters and Trusted Brands alike, such as Eurosport, Rakuten, HAYS, Ricky Gervais & Huey Morgan (BBC Radio 6)...

    Location
    Street, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed
  • Every Frame Has A Reason

    Mediac Productions is a Northern Virginia based video production studio specializing in corporate, nonprofit, and educational storytelling for organizations across Washington, DC and the DMV. We create purpose-driven video content designed to inform, inspire, and connect with real audiences...

    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    6 Projects Listed
  • The Smart Website Design Company

    MX Web Design is a Wix Studio specialist and Wix Legend Partner, trusted by 1,000+ Wix clients across London, USA, Dubai and beyond. With 450+ five-star reviews and 14+ years of Wix experience, we build high-performance Wix websites that rank on Google, convert visitors, and scale with your business...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    13 Projects Listed
  • Creative Video Production.

    Press Record Films is a creative video production company crafting powerful stories for modern and diverse audiences...

    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • Strategic Video Marketing & Production that Unlocks Reliable Results while Keeping Up with You

    Traditional video production is expensive, time-consuming, and complicated.We handle your video end-to-end, taking care of all the creative details and marketing research, so you can focus on what you do, while we produce a video that sells for your business.Studies show that 87% of consumers say...

    Location
    Kansas City, Missouri
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • For People. For Progress.

    Pastilla is a full-service agency based in Los Angeles. We partner with public agencies, nonprofits, and global brands to turn complex missions into clear brand and digital experiences that build trust and move communities to action...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $185/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    18 Projects Listed
  • We put ideas first to make ideas last.

    Barrett and Welsh began as a creative task force, serving major advertising agencies. Our early success led us to offer our services to clients of our own. We are idea-centric and channel agnostic because we believe communication is a full contact sport. We work hard to make sure your brand makes an impact on...

    Location
    Toronto, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Lovers of audiovisual diversity and its infinite possibilities.

    We are celebrating 10 years of producing commercials, documentaries, animated, promotional, institutional and corporate in high format for film, television, web and emerging platforms...

    Location
    Bogota, Colombia
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    9 Projects Listed
  • Simply the Best!

    Prodigy Consulting Group, LLC is a Plitcal consulting firm that specializes in graphic design, campaign advisory, social media growth and production, video production, web design and much more...

    Location
    Golden, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Portfolios Count
    5 Projects Listed
  • Branded Content Built To Perform

    Takt/Studios is the production and branded content arm of the Takt family, with Canadian roots and global reach. Where many studios focus on output, we focus on impact. We blend cinematic craft, cultural insight, and strategic intention to create content that earns attention and resonates across audiences...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $210/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Austin Visuals: Bringing Your Vision to Life in 3D!"

    Austin Visuals 3D Animation Studio, based in Texas, is a premier provider of high-quality animation and graphics. We specialize in 2D/3D animation, medical animations, video production, and more. Our award-winning team is committed to turning your ideas into dynamic visual narratives, using state-of-the-art...

    Location
    Austin, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • We Don't Just Create Video, We Tell Your Story!

    Paraísos Audiovisuais is a creative studio specialising in cinematic video production. We help brands, institutions, and storytellers craft compelling visual content that inspires, engages, and leaves a lasting impression...

    Location
    Oeiras, Portugal
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • WE CREATE YOUR STORY

    DUTCH PICTURE INDUSTRY is an award-winning, internationally orientated media production company based in Amsterdam. 
 Our creative team provides a full-service offer, including all online technology, concept development and video production...

    Location
    Amsterdam, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $45/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    4 Projects Listed
  • Authentic stories for brands.

    Slow Clap is a San Francisco Bay Area-based creative video production company united by a desire to create short-form web content with staying power...

    Location
    Oakland, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Animation With A Human Touch

    We believe anything can be animated, so we've dedicated our lives to creating unforgettable stop motion films, ads, music videos and docs...

    Location
    Montreal, Canada
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • DAKONA is a purpose-led video production company in Cardiff, building video campaigns that cuts through noise, rethink content from the ground up, and turn storytelling into a high-impact tool in a fast-changing digital landscape...

    Location
    Cardiff, United Kingdom
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    1 Project Listed
  • Fueled by creativity, driven by precision. Lets make your brand glow.

    Glowin Brands: A Brand-Led Marketing Agency. Fueled by creativity & precision.Lets make your brand glow...

    Location
    Bangkok, Thailand
    Number of Employees
    Under 49
    Portfolios Count
    12 Projects Listed
  • A full-stack marketing and tech company specializing in Video, Ads, Web, SEO & A.I.

    We are a team of multi-talented people with the experience and knowledge to help you grow your business online through video production, digital advertising, search optimization, website design and artificial intelligence...

    Location
    Langley, Canada
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • For A Story That Deserves To Be Seen

    Studio Steylish is a creative and goal-oriented animation company and web design agency from the Netherlands. We make professional explainer animations, corporate videos and custom websites. Everything revolves around clear communication, strong visual content and maximum impact...

    Location
    Zoetermeer, Netherlands
    Number of Employees
    Under 49
    Average Hourly Rate
    $75/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    5 Projects Listed
  • Creative Elevated

    Barking Mad Media takes your creative aspirations to unparalleled heights. With over 23 years of expertise in content production, we bring a wealth of unique skills to your projects. Having traversed the globe, we've honed the craft of short-form and documentary storytelling to perfection...

    Location
    Saint John, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $120/hr
    Minimal Budget
    $1,000 - $10,000
  • Complex ideas made simple, persuasive, and unforgettable.

    We specialize in transforming complex concepts into compelling animations that drive action, secure investments, and enhance understanding. From medical devices to industrial innovations, we make the invisible visible...

    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Moving Image Agency is a VancouverMoving Image Agency is a Vancouver post-production studio.

    Moving Image Agency is a Vancouver post-production studio that specializes in colour grading...

    Location
    Vancouver, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000
  • WE DON'T JUST SEEK A BEAUTIFUL PICTURE - WE CREATE ONE THAT SELLS.

    We make video that doesnt just look good it works to grow your business. But how? By combining video production expertise with marketing know-how, we create videos that help you achieve your goals...

    Location
    Minsk, Belarus
    Number of Employees
    Under 49
    Average Hourly Rate
    $90/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    3 Projects Listed
  • Empowering visions with distinctive, enduring graphic solutions.

    Pinehouse Studio is a creative agency specializing in editorial design, branding, and visual storytelling. With a passion for detail and innovation, we craft stunning print and digital experiences that captivate and inspire...

    Location
    Barcelona, Spain
    Number of Employees
    Under 49
    Average Hourly Rate
    $65/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    12 Projects Listed
  • Marketing Results. No Headaches.

    Business & Community leaders can feel stuck wearing many hats Imagine if you had a team dedicated to simplifying your Branding & Marketing to-do list, winning your time back so you can focus on what needs you most...

    Location
    Langley, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    3 Projects Listed
  • We Make Films That Look Good and Do Good.

    Mediorite's video production company with bases in London and Leeds has won multiple awards for social impact. As a social enterprise, we specialise in authentic commercial and charity videos with diversity behind and in front of the camera. We handle everything from promo videos to podcasts...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Video Production for BOLD Brands.

    Hype and the Heart is a video production business based out of Northern Colorado that prioritizes the creation of authentic content that connects businesses with their viewers and builds meaningful, long-lasting relationships. Hype and the Heart represent the intersection of high-quality, professional...

    Location
    Laporte, Colorado
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Where Ideas Come to Life in Motion!

    When we collaborate with a company, our aim is to enhance their marketing and educational endeavors by delivering branded videos consistently, yielding measurable outcomes over time. Employing comprehensive video marketing strategies, we utilize animated videos featuring impactful scripting, distinct...

    Location
    Dallas, Texas
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Were into making WOW! EFFECT Business.

    We have expertise in developing projection mappings, IoT wearables, AR, and virtual reality mobile games. Our reach extends across the European Union and Asia. We excel in partnering with clients committed to their goals, aiming for the best results and pushing boundaries. Our projects are crafted to engage...

    Location
    Warsaw, Poland
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Designing Stories That Speak

    We confirm each model's appearance via video conferencing in our in-house studio.Our structured verification system ensures clients' trust and confidence...

    Location
    Seoul, South Korea
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • Kinetic Typography Studio

    Kinetic typography studio specializing in animated text and motion graphics. We concept, design, and produce visual storytelling for brands, campaigns, and digital platforms. We make every word count through movement...

    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    1 Project Listed
  • Designing Ideas Into Reality

    Tore Frandsen showcases the work of Tore Frandsen, a creative professional specializing in [graphic design, visual storytelling, and digital experiences]. With a focus on blending conceptual thinking and meticulous execution, the portfolio highlights projects that are both visually compelling and...

    Location
    Copenhagen, Denmark
    Number of Employees
    Under 49
    Portfolios Count
    1 Project Listed
  • The Business Of Reinvention

    Leo Australia is the Australian arm of the global Leo creative network, helping brands achieve growth through business, brand, and behavioral reinvention. Guided by the philosophy "What helps people, helps business," the agency creates culturally relevant ideas that solve real business challenges while...

    Location
    Pyrmont, Australia
    Number of Employees
    250 - 499
    Portfolios Count
    1 Project Listed
  • Ego Free Advertising Agency

    Pablo is an independent creative agency that develops bold, culturally relevant campaigns and brand platforms for leading organizations. Its work spans advertising, brand campaigns, sponsorships, and creative communications for clients including Honda, Aldi Ireland, P&O Cruises, AJ Bell, Candy Crush...

    Location
    London, United Kingdom
    Number of Employees
    100 - 249
    Portfolios Count
    1 Project Listed
  • Your Video And Events Partner

    Seattle-based video and event production company specializing in unified event media. We handle video, AV, and livestreaming from end to end, helping businesses and nonprofits produce polished events and content without managing multiple vendors...

    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Portfolios Count
    2 Projects Listed
  • Technology Driven Marketing Agency

    MotionGility is an award-winning Technology-driven Marketing Agency offering a 360° suite of creative, brand, and technology solutions...

    Location
    Indore, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $40/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    16 Projects Listed
  • Branding and websites for cybersecurity, B2B, GovCon, and mission-driven teams.

    Punch is a creative agency that helps cybersecurity companies, B2B technology companies, and government contractors build brands and digital experiences that perform...

    Location
    Vienna, Virginia
    Number of Employees
    Under 49
  • Video + Motion Graphics That Move Brands Forward

    Mighty Fine Production Company is a Tampa, FL video production studio specializing in strategic storytelling through video and motion graphics. Since 2001, we've blended cinematography, copywriting, and animation to help brands connect, engage, and convert reliably, professionally, and creatively...

    Location
    Tampa, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • We Create Storys Worth Telling And Images That Stay

    Triebfeder: Your film production experts in Karlsruhe. We create compelling stories, from emotional image films and captivating event movies to creative web series. Our agency has a special focus on science communication, where we present complex content (including for KIT) in a clear and visually striking...

    Location
    Karlsruhe, Germany
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • London's Full-Service Video Production Agency

    Airframe Media is a trusted video production agency based in London. We partner with UK businesses to deliver high-impact corporate videos, cinematic brand films, and expert event filming. With 500+ projects completed, our in-house videographers and CAA-licensed drone pilots handle production from script to...

    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

Frequently Asked Questions About Video Production Companies

What are the typical video production services?

Video production services typically encompass the end-to-end video creation lifecycle, helping businesses move from concept to final, channel-ready assets. These services are divided into three key stages

  • Pre-production: Establishing objectives, audience, creative approach, scope, budget, and timeline. Deliverables include a script, storyboard, shot list, casting plan, location plan, and production schedule, along with a list of risks, permits, and approvals needed. 
  • Production: Filming the actual video, with the crew, cameras, lighting, audio, and direction of talent. This often includes capturing supporting footage (B-roll) and managing the set to stay on schedule. 
  • Post-production: Editing the footage, including color correction and grading, sound mixing, motion graphics, and visual effects (VFX), and adding captions or subtitles. It also involves creating multiple versions for different channels. 

Many corporate video production companies also cover the distribution and video marketing, including marketing strategy, platform publishing, search engine optimization (SEO), paid media, and social media. 

What type of video should your business invest in?

The type of video your business should invest in will depend on your goals and target audiences. A useful rule of thumb is to start with a hero video content and plan shorter cutdowns for target social channels. 

Here are the most common types of videos: 

  • Brand video or corporate video focuses on establishing brand positioning and trust. It may also help attract and convert candidates for employment. Examples include recruiting videos, team spotlights, and onboarding and training videos.   
  • Commercial video production aims to increase brand awareness, customer engagement, and conversion rates. These can come in the form of product demo videos, customer story or testimonials, TV commercials, and social media videos (e.g., TikTok, Instagram, and YouTube). 
  • Product education and customer success videos help improve activation and retention. These include how-to videos, explainer videos, feature walkthroughs, onboarding series, and release announcements. 
  • Event videos extend the value of events and product launches through teasers, live streams, session recordings, and post-event recap videos for public relations (PR) and social media. 

Based on Wyzowl’s report, the most popular types of videos created by businesses are live action (51%), animated (23%), and screen record (19%). 

In terms of use cases, social media videos take the lead (69%), followed by explainer videos (68%), testimonial videos (57%), presentation videos (48%), and video ads (48%). 

How long should your video be?

The length of your video will depend on your target audience, goal, message, and distribution platforms. According to Wistia’s State of Video Report, these video lengths have the highest engagement: 

GoalIdeal LengthExample
Brand awareness and social media engagement<1 minute Promotional videos, product teasers, and brand videos
Educational videos 1-5 minutesExplainer videos and product demos
Training videos 30+ minutesWebinars and online courses 

Additionally, Wistia reports that 30-60-minute videos have the highest conversion rates at 17%, with the best placement for lead generation forms at the end of the video (60% conversion rate).  

For short-form videos (less than 1 minute), the best practice is to hook your viewers within the first 5-10 seconds.  

What is the difference between 4K and 1080p?

The primary difference between 4K and 1080p is the resolution (pixel dimension), which affects how much detail the video can display: 

  • 1080p (Full HD): 1920 x 1080 (2.1 million pixels)
  • 4K (UHD): 3840 x 2160 (8.3 million pixels) 

Here is a breakdown to guide your decision-making process: 

 1080p (Full HD)4K (Ultra HD)
Advantages
  • Smaller file size, making it easier to share and store 
  • Almost all devices, platforms, and screen sizes support this format without sacrificing quality 
  • More affordable to produce 
  • Higher quality videos, especially for large displays 
  • Enables video cropping, stabilization, and reframing without affecting quality 
  • Future-proof technology, with 4K video becoming the increasing standard
Disadvantages
  • Less flexibility for cropping and zooming 
  • Less detail on large screens
  • Requires higher processing power, storage space, and internet bandwidth 
  • More expensive to produce as post-production can be more demanding
Best for 
  • Social media videos and web video ads 
  • Mobile and laptop screens
  • Shoots where you expect multiple cutdowns/crops
  • Product or brand videos meant for big screens (e.g., billboard displays) 
  • OTT and CTV ads and TV commercials 
  • Computer screens and smart TVs 

How can you measure the success of your video?

To measure the success of your video, consider your marketing goals, past performance, and industry benchmarks to identify its definitive business impact. Below are key video marketing benchmarks

Brand awareness and reach 

  • Impressions: 5,000-10,000 per video is a good baseline for organic social videos; however, paid campaigns will depend on your target market, industry competition, and type of ad. 
  • View count: 1,000-5,000 views per video for B2B and 10,000+ views for B2C and retail 
  • Play rate: 40%-60% for landing page videos 

Lead capture 

  • Average view duration: 50%-70% for 1-minute videos, and 40-60% for 5-minute videos 
  • Engagement rate: 4.4% for Instagram Reels, 3.8% for YouTube Shorts, and 1%-2% for LinkedIn videos 
  • Click-through rate: 2%-3% 
  • Video-driven conversion rates: 2%-5% for eCommerce, and 1%-3% for B2B 

Attribution, ROI, and Optimization 

  • ThruPlay: 30%-50% for short-form Meta, Facebook, or Instagram Ads 
  • Share Count: 4%-8% for Instagram Reels, 2%-5% for YouTube, and 1%-2% for B2B 
  • Funnel Completion Rate: 10%-25% for B2B and 20%-35% for eCommerce 

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