We are a digital marketing and web agency in Leeds, UK. We can help your business engage with and convert new customers by using our vast knowledge of web design and development to help constantly evolve and push the boundaries of your online presence.
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A web design company is an agency that specializes in creating and maintaining professional websites to help brands reach their audiences and accelerate online growth.
They engage in different processes, visualize, plan and create a collection of electronic files that control all the visual elements on your site to provide your visitors with an engaging user experience.
In other words, web design companies are in charge of the aesthetics of:
Their job is to make your website fully-functional by ensuring it is interactive, easy to navigate and compatible with different devices.
There are less than 2 billion active websites and the number is constantly increasing as businesses are discovering the benefits of a professionally designed and developed websites.
Website design agencies create the outward-facing interface of a website.
They first design the layout, format and structure, called the wireframe. Then, they take that wireframe and add colors, images and typography, typically in Photoshop.
Once completed, these companies will present their designs as static images to the clients. Once these are approved, they move into the web development phase.
Website design agencies are often confused for web development companies, the firms that write code and build the website.
However, a web design company is more like a graphic design agency rather than a software development company.
We can divide web design companies into several categories based on:
Top web design companies typically charge:
Charging employees by the hour is the most common form of invoicing.
If you’re hiring a top web design company in the US, that could cost you between $100-$175 per hour.
Overseas, those experts’ fees tend to be lower and range between $55-$75 per hour.
When it comes to the cost per project, website prices differ starting from $1,000 and going up to $100,000, sometimes even more.
A few factors that will influence this cost are:
Per project invoicing is beneficial for brands that need a variety of separate website projects created.
For results-based billing, agencies and clients will determine specific key performance indicators that need to be reached in order for payment to be issued.
These may include:
Charging a monthly or yearly flat fee is common for brands that need an agency on a retainer. They are often used for periodic consulting or website management.
Flat fee-based agencies often help improve:
Here are the top five reasons to consider when partnering with a professional web design company:
Businesses have as little as 7 seconds to make a first impression. (Forbes)
Your website is probably the first element that your audience will see when they search for your products or services online.
And, if they don’t like what they find when they land on some of your pages, they won’t even make the effort to read your content or consider making a purchase.
In today’s world, your frontend design is your storefront. The way your website looks reflects your brand and your offering.
A professional website design company in the US will create a high-performance website that will impress your audience, make it engage and convert.
90% of users bounce from a website that is badly designed. (HubSpot)
People know how to make judgments and this number highlights that they don’t trust sites that are poorly designed.
On the other hand, a website that is fully functional and has a compelling design entices visitors to stay longer, affecting your ranking in search and the influx of organic traffic.
Professional design also enhances your brand’s credibility and builds trust among your prospects which creates an opportunity to capture these leads and convert them.
Web design companies in the United States employ top-notch designers who understand what best practices work for specific businesses and industries. So, they can make all the difference, bringing your company the desired results.
Mobile devices generated 51.53% of the total website traffic in the second quarter of 2020. (Statista)
The number of users who access websites from their mobile devices is constantly increasing. This is why it is more important than ever to have a site that is mobile responsive.
Having a website that is not compatible with smartphones and tablets means a site that is not well functional. Its layout, images, fonts and other visual elements will not be displayed properly which will result in higher bounce rates.
A professional website design company offers professional services and builds websites that run smoothly on different devices. By providing you with a mobile-friendly website, they will help you to improve user experience and capture more conversions.
SolarWinds conducted research to see if page speed really affects bounce rates. The results were quite interesting:
As the page speed increased, the bounce rate soared and reached up to 73%.
Page loading time is one of the key ranking factors of search engines including Google.
Unlike websites that load slowly and make visitors bounce, a site that loads fast makes users stay and open more of its pages.
This decreases the bounce rates and increases the dwell time which is a sign of good user experience.
Google ranks those pages that load fast because it wants to provide searchers with user-friendly results.
A website design agency will deliver you a website that runs fast and smoothly by:
The difference between building a website on your own by using free builders and considering professional custom web design services is in the competitive advantage you can take.
To get a step ahead of your competition you need to launch a website that is authentic and much more appealing than theirs.
Top web design companies not only have access to premium tools and technologies but they are always on top of the latest trends. So, they can build a cutting-edge site with which you will be able to challenge your competitors.
Having a website is no longer enough.
The competition is fierce, so the only way to stand out is to have a site that attracts attention and provides visitors with an intuitive user experience.
Here are the top signs that you definitely need to invest in custom web design services:
Here are a few steps to consider that will help you select the top website design company for your business:
There are many types of websites, such as:
Determine which type of website you need and the objectives you’d like to reach through your site to find the best website designers that specialize in exactly what you need to succeed.
Before you start meeting with the prospective web design companies, determine the amount that you are truly able to spend on your website.
Once you solidify your budget, search for the best web design companies that can:
A website design agency’s portfolio and case studies are clear indicators of their ability to build successful platforms and deliver results. Look for factors like:
Pro Tip: The most important quality to look for in a website design agency’s case studies is their experience solving similar business growth problems as yours, regardless of industry.
Take the time to understand how a web design agency creates an organized process and ensures you receive an ROI.
Make sure you learn:
The following questions will help you understand the top web design companies’ offerings and help you decide if they are the right fit to grow your business online:
A Web Design RFP (request for proposal) is a document that determines whether a potential web design company is a good fit for one’s business needs, requirements and budget.
An RFP document is used to notify a professional agency about:
Based on these project parameters, the vendors are able to assess the project and understand what information to respond with which allows them to provide a proposal for each specific client.
When businesses need a website, they should put together a request for proposal and send it to several potential vendors.
Then the website design agencies will send proposal solutions that will include the website:
A properly written web design RFP will:
A typical RFP document contains the following aspects:
The top website designing company in the USA offers high-quality services and it can provide you with a cutting-edge website that stands out and beats the competition.
These experts not only create fully functional but also appealing sites that can:
To pick the right website design agencies, set a budget and think about your goals and requirements.
Then, visit the companies’ websites and consider their reviews, portfolios and industry experience.
Finally, don’t forget to ask the right questions since they may be of key importance in finding a partner that can meet your needs.
But before you return to the table, here are a few last tips to consider that will also make your search easier:
Best of luck!