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We’re Graphic Brands. A passionate, creative agency with print in our DNA.Visual storytellers. Brand guardians. Specialists in packaging design.
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Real estate website design companies are experts in creating websites that attract this high-purchase-intent user base.
Whether creating new or upgrading the existing web properties, these experts know how to optimize the UX and UI designs to incentivize more appointment bookings, listings, sales and rent inquiries.
Similarly to any other web design firm, their responsibilities are:
However, what sets real estate website design companies apart is:
The best real estate website designers understand the finer points of the market including the laws and regulations behind it. They also know how people who are looking to buy houses and apartments think and operate.
The best teams of these companies have divisions working on specific tasks:
The best real estate website design companies follow these best practices:
To help you stand out more, real estate website design companies will also:
Like all other web design agencies, those specializing in real estate offer their services based on several pricing structures:
The fee per hour varies drastically and it primarily depends on the companies' size, experience and stature. So, you can expect these experts to charge you between $12 and $200 per hour.
When it comes to the billing per project, the average cost for a real estate website ranges from $5,000 - $100,000.
However, the actual cost of creating a real estate website varies greatly and the factors that dictate what the final price are:
If your website simply needs an update, your cost will be minimal. However, for a greater level of customization, be prepared for a higher cost.
The result-based fee depends on what KPIs your partner will deliver.
Make sure you follow what your budget dictates and get the final price of your website from the prospective partner. If a web design agency is not displaying their prices clearly, inquire about this when interviewing them.
As many as 93% of house hunters turn to real estate and other websites to research the options on the market.
Here are the top five reasons why you should invest in a real estate web design agency:
It takes a mere seven seconds for visitors to form a first impression of your website. (Forbes)
A website that reflects your real estate firm’s image improves your brand recognition and credibility.
These are particularly important considering the value of the assets your business rents and sells.
The best real estate website design companies know what your target market needs and responds to in terms of user experience and interfaces. The expert you partner with will help you create a website that inspires trust.
In 2019, 52.6% of all website traffic was generated via mobile devices. (Statista)
The world is turning into a mobile-first global market very fast.
As over half of all internet traffic is happening on smartphones and tablets already, no real estate agency can afford to be left behind and without a website that is optimized for users on the go.
A real estate web design company can create a responsive site that runs smoothly on mobile devices.
This will help you improve user experience and increase your conversions.
A new trend among web designers is creating a website for a mobile-first, with the desktop version being of secondary importance. This has a nice side-effect, in that the desktop site ends up being faster.
The #1 result in Google’s organic search results receives 31.7% of the clicks. (Backlinko)
There is a great deal of technical SEO in making a website that ranks well on Google.
Aspects such as site’s page load speed, site’s security protocols, mobile-friendliness, optimized photos and written content all play a big role in where your site will be placed in Google search results hierarchy.
The top real estate web design agencies are experts in seacrh engine optimization and can create a website that not only caters to the aesthetics and branding of your business - but also for better search results ranking.
The real estate market is facing rapid and thorough changes.
Realtors and brokers with dynamic websites, that can be updated quickly and easily, have a greater degree of adaptability needed in this shifting environment.
Customized websites allow for greater flexibility - right from the unique homepage, over the integrated blog with helpful information and optimized conversion funnel down to special features such as virtual tours, video guides and galleries.
With the help of a professional real estate web design company, you can update and adjust all this very quickly, with minimum effort and complications - and under the watchful eye of their support team.
Real estate is a complex business that takes a lot of effort and time to run.
You don’t have to be hands-on in every aspect of it, though. When you leave the question of your real estate agency’s website into the hands of experts, it’s one less worry for you that lets you concentrate on other aspects of your work.
The reasons for hiring a real estate web design agency can range from having an existing website that is poorly designed to repositioning on the real estate market.
In order to get that decisive nudge towards being recognized, you need a top-class website with great user experience.
Here are some of the top signs that you need to invest in a new real estate website:
Taking real estate sales to the next level is one of the most difficult things to achieve - and one that a real estate web design agency can help with. Their technical skills, inventiveness and industry experience will allow you to control your lead-generation efforts.
Backing a great-looking website with digital ad campaigns can further make your sales numbers thrive. And the best thing about it is that a website can be a very modest investment compared to the potential ROI.
Whether your real estate business operates within a certain local area, an entire state or the whole of the country, having an effective site with that captures leads and informs them on new listings via newsletters can be much more effective than traditional marketing.
Websites and digital advertising are much more affordable in the long run than flyers, newspaper ads and postcards.
This reason leans against the previous point. Using digital advertisements really makes sense when you have somewhere good to send people who click on your ads to.
The lead capture and conversion rates will be much higher when people land on the impressive, perfectly functioning website with lots of helpful features.
A bad, outdated website can hurt your Google rankings which makes it harder for your clients to find you. It can also have high bounce rates and short page dwell times because poor design and lack of valuable content turns people away.
A website designed by following the latest best practices can hugely improve the user experience and your business’ visibility.
Once you venture into the search for the right real estate website design company, here are some factors to consider to make the process easier:
The very best real estate web design agencies can help your business:
The merit of hiring a real estate web design agency that fits your needs is even greater if your collaboration becomes long-term. Having a partner that will upgrade and update your website post-launch is very valuable.
Transparency and trust are important. So before signing a contract, make sure to:
Best of luck!
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