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Experienced consulting agency specializing in eCommerce, CMS, PIM, UX Design, Custom Development, Third Party Integrations, Analytics, and Strategy. View Profile
Challenge:Aperture labs worked with SECURA to drive traffic and sales using a life-and-shift of their outdated site to a more robust and updated one on the Episerver platform. The old site was not mobile responsive and had Java script errors - since it was a Static site they had to manually update everything - and marketing had to ask IT to do simple updates.Solution:Aperture labs ended up rebuilding all of their front-end templates with their old site structure as a style guide (colors and icons were preserved) and migrated away from the lift and shift. Aperture then Restructured the back end to integrate with the improved site architecture.Aperture had to integrate with their systems while Customized functionality was built with no down time and a seamless process. With Epi the marketers can update whenever they want versus asking IT.Results:The infrastructure shift was completed under budget and resulted in faster turnaround time and reduced maintenance costs. The simplified ability to build and perform QA tests allows for dynamic website maintenance going forward. Centralized content management and communication tools provide the framework to handle the demands of scaling the business. Multi-platform capabilities reduce the need to create redundant webpages for various devices. SECURA's "Find an Agent" searches increased by 629% and the mobile bounce rate decreased by 12% while site engagement increased by 7%.Testimonial:"We chose to partner with Aperture Labs because they are honest and trustworthy. they were flexible with our constraints and they helped solve the obstacles we face with our infastructure - they know what they are doing." - Kelly Deininger
Alex holds a BS in Computer Systems from University of Wisconsin-Whitewater and has professional software development experience of 15+ years. After starting his career with Epic Systems and Visa, Alex worked as Sr. Manager at BuySeasons.
Girish has 18+ years of experience in the software field. He holds an MS in Computer Science from University of Delaware. He has spent the last 12 years in the CMS and eCommerce field. Before founding Aperture, he worked at BuySeasons with Alex. He is responsible for the company strategy and success
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Big Rock Marketing is a digital marketing agency that specializes in SEO, local search, email marketing, web design web strategy, and digital advertising for small and medium local businesses. These experts drive growth and increase digital revenue. View Profile
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