When the CD case is opened, the CD features a beautiful rainbow effect and white text on the surface. The use of white promotes peace, tranquility, calm and purity. It conveys a sense that this CD will make everything alright. That this CD is a form of sonic enlightenment.
British design studio build created a best package design that I am sure defied all expectations of Halocyan Records. The have a CD pack that looks like it was forged from heaven and blessed with rainbow fire and sophisticated elegance.
The biggest feature in best package design is originality. By utilizing the metallic Mirri board with holographic foil, Build set this CD apart from all others that came before it or plan to compete with it for customer attention. Placed on a table, or on a computer screen, or a mobile device, this is the package that consumer attention will gravitate to like light gravitates to a black hole.
Using white negative space and contrasting colors are bonus attributes that enhance the already astounding Mirri board slipcase with holographic foil typography. Take note and get inspired, because we need more package designs as daring as this one.