It takes about 50 milliseconds for a user to make a first impression on your web design — and this goes for mobile app design as well. You don’t have very much time to make an impact on your audience. Hence, one thing you need to stay away from is a cluttered interface. Clutter and chaos lead to confusion, dissatisfaction and irritation.
A decluttered interface leads to increased functionality and ease of use. This means fewer complaints, more downloads and happier customers. Your app can experience increased usability too with a few simple techniques — shortening and simplifying copy, removing unnecessary imagery and graphics, keeping the design elements simple and keeping in mind the singular goal and purpose of the app apparent at all times.