Pet food packaging is more than just a container because it's also a celebration of our furry friends and their dietary needs. For many pet parents, their health and nourishment matter, and the packaging helps them make decisions that will greatly benefit their fur babies’ health and well-being.
In this article, we've curated the best pet food packaging designs from top packaging designers in the industry, showcasing innovation and appeal. These designs not only keep pet food fresh but also capture the attention of pet owners.
Looking for inspiration for your next packaging project? Explore our collection of the best packaging designs and find ideas to make your product stand out.
Table of Contents
1. Butter Bones by Artbox Creative Studios
Standout Features:
- Unique bone-shaped packaging
- Vivid shade of purple
- Image of a cute puppy
Packaging design agency Artbox Creative Studios' design for Butter Bones dog treats features innovative bone-shaped packaging, standing out with its vivid purple hue and the image of a cute puppy.
The packaging is not just visually appealing but also functional, because the main bag is also designed in the shape of a bone, and inside, the treats are individually wrapped, also in bone shapes. This playful and eye-catching design captures the essence of the product, making it irresistible to both dogs and their owners.
2. Postman's Prime Chunks by Richard Portman Design
Standout Features:
- Stamp-like logo on the packaging
- Simple and unassuming design
- Cartoon illustration of a cute dog
Richard Portman Design's packaging for Postman's Prime Chunks dog food features a unique stamp-like logo, giving it the appearance of a mailed package. This simple and unassuming design approach is consistent across both the box and can packaging.
Each package sports box-like colors and a distinctive stamp, complementing the cartoon illustration of a cute dog. This clever design not only makes the product stand out but also adds a touch of whimsy and charm, appealing to dog owners looking for a fun and quality product for their pets.
Look at our collection of the best packaging design inspirations.
3. Hanfred by Simone Jauk
Standout Features:
- Monogram H on the packaging
- Sturdy canister packaging
- Cool color story
Packaging designer Simone Jauk's design for Hanfred pet packaging stands out with its monogram 'H', sturdy canister packaging, and a cool color story. The goal was to create a modern product line distinct from competitors and existing dog food and hemp brands.
The design emphasizes quality, seriousness, and regional appeal to attract pet owners. A key aspect was creating a trustworthy brand ambassador, hence the use of illustrations over photos to communicate the values of the hand-selected product. 'Herr Hanfred' is a significant part of the product line, and the varied color palette helps differentiate flavors.
4. Woof Creek by Ñico
Standout Features:
- Resealable standalone pouch
- Vivid colors for product variation
- Prominent central logo placement
For Woof Creek's pet food packaging design, Ñico focused on the portability aspect, creating resealable standalone pouches. These pouches are not only practical, keeping the food fresh, but also visually appealing with their vivid colors indicating product variation.
A prominently placed central logo adds to the design's effectiveness, making Woof Creek's packaging both user-friendly and aesthetically pleasing, ideal for on-the-go pet owners.
5. Artemis by Enesonbas
Standout Features:
- Sleek, spacious pouch packaging
- Solid color scheme
- Creative illustration of a cat
Packaging design agency Enesonbas' creation for Artemis cat food combines practicality with visual appeal. The packaging features sleek, spacious pouches, reminiscent of flour packets, which add a unique aesthetic touch. A solid color scheme enhances the clean, modern look.
The centerpiece of the design is a creative illustration of a cat, prominently displayed, adding character and charm to the packaging. This thoughtful design balances functionality with a stylish presentation, making Artemis both visually attractive and convenient for cat owners.
6. NutriPet by don Gata studio
Standout Features:
- Portable resealable pouch
- Clean lines and colors
- Geometric icons of pets
Packaging design agency don Gata studio crafted a unique packaging for NutriPet, a sub-brand of the fictional Brazilian company NaturalPet, specializing in healthy, sustainable cat food. The design features a portable, resealable pouch with clean lines and colors, and geometric pet icons for a straightforward yet distinctive look.
Breaking away from competitor trends of using photographs of cats and food, this design aims to attract the target audience by emphasizing the food's benefits and quality, building brand trust with a fresh, innovative approach even further.
Check out our selection of the best limited-color packaging designs.
7. Meet Pets by Julita Banyte
Standout Features:
- Bold prints and colors
- Resealable easy-open pouch packaging
- Trendy packaging design
Packaging designer Julita Banyte's creativity shone in creating Meet Pets' packaging, which features bold prints and colors on a cyan background. Cyan, in color psychology, evokes tranquility and freshness, enhancing the packaging's appeal.
The design includes resealable, easy-open pouches, marrying practicality with a trendy aesthetic. This approach ensures Meet Pets stands out with a vibrant and modern look, catering to contemporary pet owners.
8. Wild Way by Lemon Drop HK
Standout Features:
- Resealable pouch packaging
- Animal silhouette patterns
- Cool and relaxing colors
Packaging design agency Lemon Drop HK's design for Wild Way utilizes a resealable pouch packaging adorned with animal silhouette patterns. The color scheme chosen for the design features cool and relaxing hues, which contribute to the product's visual appeal.
The colors depicted—sky blue, coral, teal, and lavender—each add their own layer of calmness and freshness to the design, aligning with Wild Way's natural and serene branding approach. These colors are not just aesthetically pleasing but also support the brand's connection to nature and wildlife.
