Wasa Crispbread Reinvigorates the American Cuisine With Nostalgic Elements
Crispbread has always been an American staple since the 19th century. However, it lost popularity with the rise of sourdough and other more popular bread types.
Wasa, a global brand that has crafted tasty crispbreads since 1919, wanted to revamp their packaging design. They partnered with Murmur Creative to reintroduce crispbread to the market and give the brand a fresh look.
The agency developed trendy and energetic product packaging. They stayed true to the client's Scandinavian roots, using a bold color palette and skewed typography. In addition, they used excellent quality product photos to entice the customers further.
This collaboration resulted in a modern and refreshing packaging design that caters to different generations, making people remember the American favorite snack.
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Like the best packaging design agencies, Murmur Creative wanted their creation to stand out on grocery shelves. And by tapping into the client's authenticity and today's modern design elements, they successfully created an impossible-to-miss packaging design.
The Colors Used in Wasa Crispbread’s Packaging Design Provide Excellent Background
The packaging design uses a bold color palette that provides an excellent background for the product. This color scheme is modern and energetic, a nod to Wasa's Scandinavian roots.
The result is impactful and eye-catching, making the design stand out on displays and among competitors.
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The agency used sky blue, pastel yellow, and baby pink, adding variety and vibrancy. This palette enhances the overall visual appeal and makes the product stand out on the shelves.
Also, they subtly hint at the natural, wholesome ingredients used in crispbreads, creating an inviting and delicious look that will surely attract consumers.
And as a cherry on top, this amazing color story makes distinguishing the products easier from one variant to another.
Wasa Crispbread’s Packaging Design Flaunts Legible Typography for Easy Readability
The designers used irreverently skewed typography, with big enough letters that provide readability.
This typography is part of the modern elements they used to introduce crispbread to the next generation. It's playful yet complements the overall authentic feel of the packaging.
Additionally, the content effectively communicates each product's distinct flavor and textures. It gives the customers information on what the product is about and its nutritional benefits.
Having such crisp (pun intended) and readable fonts is a great way to boost brand recall and recognition, which will easily translate to revenue and profit for the brand in time.
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Murmur Creative Brings a Vibrant Look for the Product with Refreshed Packaging Design
Wasa Crispbread's packaging design is a welcome change from its initial look. The design is contemporary and playful but remains simple. It exudes the brand's heritage and reflects the authentic, natural ingredients of crispbread.
It's a perfect example of how design elements can create a product image that communicates tradition and trends. Undoubtedly, Wasa Crispbread's packaging design is a win-win for the brand and its consumers.
