This article rounds up the best healthcare promotional videos (and some of the best video designs overall), highlighting the artistry behind effective medical communication.
If you want to produce impactful videos like the ones on this list, browse DesignRush's top video production company directory to find a reputable agency you can work with!
Table of Contents
- MTV Healthcare Heroes by Nicolo Bianchino
- Spire Healthcare by Vox Pops International
- Roche Digital Health Solutions: Part 4 by Noble Studio London
- Trusted for Generation - Prime Healthcare by Jade Studios
- NHS: LET'S GET TALKING by Kino Bino
- NEYDL - Perinatal Mental Health From The Perspectives of Young Dads by Motif Pictures
- Sickle Cell Disease in America by Jakob Bower Multimedia Creative
- AbbVie - Tom (Sustainable Healthcare) by Dilema Studio
1. MTV Healthcare Heroes by Nicolo Bianchino
Standout Features:
- Cool animation style
- Soothing pastel color scheme
- Direct, strong message
Nicolo Bianchino ensured that MTV paid its fair share of respect towards the healthcare workers during the pandemic in this beautiful video design for MTV Healthcare Heroes.
The iconic music television toned it down to deliver a strong and direct message full of love and support for all the medical staff fighting to keep society alive and well.
The video combines soothing pastel colors that show healthcare workers' daily activities, complemented with cool animations.
The video ends with a striking call to action statement, encouraging the viewers to donate to frontline workers and support the #FirstRespondersFirst fund.
2. Spire Healthcare by Vox Pops International
Standout Features:
- Short interviews
- Staff highlight
- Showing pieces to get a whole picture
Spire Healthcare's promotional video, designed by Vox Pops International, delivers a first-hand experience working with the company through short interviews and stunning establishing shots.
After a brief purpose statement communicated with white typography on a blue background (typical colors seen in the healthcare industry), a series of short frames depicts the workers getting ready to start their workday.
Then comes the core of the video: highlighting the staff. We hear several short testimonials from the organization's staff (healthcare and non-healthcare workers), all discussing the inclusivity behind the organization and their gratitude for being a part of the company. (Find more of the best testimonial videos.)
Overall, the video marks a joint statement and a visual journey that captures the brand’s success and efficient work rate through everyone's efforts.
3. Roche Digital Health Solutions: Part 4 by Noble Studio London
Standout Features:
- Product at work
- Tracking change
- Colorful minimal animation
The Roche Digital Health Solutions: Part 4 is part of a five-installment series emphasizing the significance of digital health solutions. Noble Studio London communicated this through colorful animations and a detailed yet concise narration.
Through the illustrations, the video shows how simulated clinical consultations can improve the evidence gathering needed for creating reliable and accurate digital health solutions.
It discusses a comprehensive example of making a diagnosis remotely, with an older person doing tests on his smartphone app that track changes in his motor functions. The results are then forwarded to their medical specialist, who can arrange a next meeting earlier or later based on these changes.
Regardless of the details narrated in the video, the design is engaging and entertaining to watch. This quality makes it a compelling explainer and promotional video for the company.
Check out other informative explainer video designs.
4. Trusted for Generation - Prime Healthcare by Jade Studios
Standout Features:
- Zeroes in brand’s reliability
- Efficient and professional tone
- Energetic narrator
Prime Healthcare's heritage of providing compassionate patient care is reflected best in Jade Studios’ video design titled Trusted for Generation.
This ad combines an energetic female narrator listing the characteristics that make the brand reliable and successful and a series of brief frames that showcase the brand’s efficiency and professionalism.
Then, the video displays a caring and encouraging environment that supports people needing medical help. It also subtly indicates the brand’s reliability by noting it’s the only A-grade hospital for patients’ safety awarded by Leapfrog.
5. NHS: LET'S GET TALKING by Kino Bino
Standout Features:
- Adorable animation
- List of tips
- Exudes care and kindness
Parenting can be stressful, and despite best efforts, mistakes are inevitable. However, the NHS: LET’S GET TALKING video designed by Kino Bino goes above and beyond to help you minimize those mistakes and alleviate parenting stress during a child's communication developmental stage.
The short video delivers its genuine care toward parents through a soothing female-voiced narrator and an adorable animation. Along with a slow-paced storytelling style, this depicts a patient and kind persona that the brand strives to communicate.
Browse through other exceptional animated video designs.
As we follow the video protagonist, a cute toddler, in different situations, there’s also a list of tips or practical advice on improving a child's language and communication skills.
6. NEYDL - Perinatal Mental Health From The Perspectives of Young Dads by Motif Pictures
Standout Features:
- Mental health focus
- Blend of animation and real-life shots
- Small people in a big world
One more video from our list that tackles the massive change that becoming a parent brings to our lives is Motif Pictures’ design for NEYDL. However, this short video focuses on the young dads who feel overwhelmed and scared by their new role.
The design encompasses symbolism that reflects a person's mental state, like anxiety and depression, through clever visual devices. These include a cloudy sky that limits vision (hinting at the confusion aspect) and an underwater view of nothingness, a possible expression of uncertainties.
These real-life shots are combined with animations illustrating the young dads behind each story shared on the video. The noticeable size difference of these animations compared to the real world is another clever representation of their usual perspective: feelings of invisibility and lack of power.
However, the video ends with them joining and watching a peaceful sunset from a bridge — a positive, powerful image that signifies the value of open communication and sharing. The video's final message doubles down that talking about one's mental issues can lead to a solution and a lighter feeling.
7. Sickle Cell Disease in America by Jakob Bower Multimedia Creative
Standout Features:
- Hand-drawn elements
- Creative visual learning
- Showing how to help
Jakob Bower Multimedia Creative made a creative personal project to help educate people in the US on sickle cell disease, helping raise awareness of the disease.
The video design explains this complex medical subject with many fantastic hand-drawn elements, illustrating the causes, common symptoms, and why it’s underestimated.
With clever visuals and straightforward black typography that follows the narrator on the screen, this video delivers an easy-to-grasp creative visual learning journey that helps people understand SCD better.
Apart from explaining it, the author also addresses the disparities in the healthcare system’s financial distribution compared to similar illnesses. Finally, the video lists what viewers can do to help people in need!
8. AbbVie - Tom (Sustainable Healthcare) by Dilema Studio
Standout Features:
- Follows the protagonist's everyday life
- Digging beneath the surface
- Uplifting atmosphere
AbbVie – Tom's video design by Dilema Studio utilizes illustration and animation styles to raise awareness of muscular skeletal disorders (MSD) and promote sustainable healthcare.
The video introduces us to Tom, the protagonist, and we get a glimpse of his social and professional life. We see Tom's seemingly normal life: a happy family, a job he loves, and an active lifestyle. However, the warm colors and smiles turn to sad faces emphasized with cool shades to indicate a problem that often remains unseen.
Then, as the video immerses its viewers into Tom's life deeper, we discover he has MSD, affecting his personal life. The narrator finds this is true for over 44 million European citizens, putting a heavy toll on the healthcare and welfare system.
Following this dilemma, the video focuses on offering a solution by Introducing Early Intervention Clinics (EIC) - a medical establishment on the rise with the core purpose of diagnosing and treating these and similar conditions early!
