Product videos have become a powerful tool for capturing consumer attention and driving sales. In this article, we delve into a curated collection of the best product videos that master the art of engagement and persuasion.
If you're interested in creating impressive videos like the ones on this list, take inspiration from the best video designs on DesignRush! You can partner with some of the best video design agencies to start!
Table of Contents
1. Sudio E2 by FILMIC ART
Standout Features:
- Displays product parts in detail
- Cool traveling sound visual
- Royal purple visuals
We can’t discuss the best product videos without discussing FILMIC ART’s ad for Sudio E2. Swift, stylish, and powerful, this short ad showcases remarkable digital production.
The video begins by showing several close-up shots of the headphones, followed by every part of the product slowly assembling into a whole. But before they do, the video takes us through a cool visual portraying the sound waves traveling as a breathing, gray terrain landscape.
While the video proceeds with the headphone formation, we see royal purple marbles dancing around the product followed by a glimpse of the headphones’ distinctive features. The video ends with the product settling down into its hovering packaging box, with a purple curtain wavering behind it.
2. Augustinus Bader by MAINFRAME
Standout Features:
- Lots of slow-motion effects
- Amazing transitions
- Tranquilizing narrator
MAINFRAME’s product video design for Augustinus Bader is captivating. Moving at a soothing pace and laden with stunning visuals, this ad conveys the cosmetic brand’s exceptional style with lots of confidence.
The video opens with a series of close-ups highlighting the product in its glamorous bronze color. From the beginning, we see a combination of beautifully placed slow-motion shots accompanied by mysterious background music and a tranquilizing male narrator that provides depth to the compelling visuals.
Each frame is tethered to one, following in a set of amazing transitions between the slow-motion effects, delivering a holistic, alluring ad that prompts the viewer to sit back and enjoy.
3. Callaghan Shoes by La Mar Sala Studio
Standout Features:
- Two models
- Constant movement
- Product close-ups
Another best product video on our list is an ad for Callaghan Shoes. Created by La Mar Sala Studio, this video follows two models enjoying their day on a barren, concrete terrain with an adventurous, fast-paced background tune. (Look for more compelling videos with amazing background music here.)
The frames intertwine between shots of the male and the female model, each gazing at the camera, sometimes standing but mostly in motion. While the models seem like the main visual element of the video, they subtly switch between different pairs of shoes, and we frequently see enticing shoe close-ups.
Additionally, the agency used blue skies and gray concrete as unintrusive backgrounds. It lets the audience focus on the models who maintain the viewers’ attention with different clothing sets and are supported by diverse motion segments.
4. Nike Metcon 8 by Muller Media
Standout Features:
- Vibrant background colors
- Product-focused
- Rotation
Muller Media’s work for this product video deserves to be on this list. Short and sweet, the ad for Nike Metcon 8 delivers a colorful atmosphere that places all the attention on the shoe model.
This product-focused video portrays the shoe rising from the ground and doing a 360-degree rotation at the center, allowing the viewer to get a good look at it from every angle.
The moving product is embraced by vibrant background colors across the screen, creating a cool purple-pink gradient that elevates the design.
5. Domark - Max Sofa by Martin Marko
Standout Features:
- Great visual storytelling
- Relaxing atmosphere
- Soothing background music
Martin Marko’s product video creation for Domark – Max Sofa relies heavily on a relatable story. The short video contains subtle yet effective product placement.
The video opens with a shot of a cozy living room filled with natural lighting. The camera slowly approaches the sofa, establishing the product as the main focus. Silence is broken with soothing background music as we’re introduced to the model in the following frame. She had just got home after a long day, casting away her things before lying on the sofa.
The frames, lighting, and background tunes create a relaxing atmosphere for the viewers. By the end of the video, the audience can associate the relaxing, homey feeling with the comfortable sofa. A reliable companion after a tough day outside.
Look for more great commercial videos that utilize storytelling here.
6. Travis Scott x Nike Air Jordan 6 breakdown by Andrew Sharapko
Standout Features:
- Smooth transitions
- Awesome filters
- Cool video production showcase
The Travis Scott x Nike Air Jordan 6 breakdown video gives viewers a glimpse of how exceptional video production feels behind the scenes. Video designer Andrew Sharapko lets the viewers understand how the final product was achieved.
Despite being an explainer video, this one oozes creativity. It flaunts smooth transitions and awesome filters that switch between showing us the green screen and the aftermath. The designer uses minimal and direct texts to elaborate on the actions taken, taking us through the process step-by-step.
7. Epic Shoes Commercial by 9/1 Studios
Standout Features:
- Product spinning visual
- Combination of close-up and wide shots
- Upbeat, adventurous tune
The agency 9/1 Studios proves they can make sneakers or any footwear irresistible. Their work for the Epic Shoes Commercial video is a testament to that.Â
As the video begins, we can immediately hear the adventurous background music, urging viewers to watch closely. The video shows a close-up shot of the shoe's fabric spinning around, complementing the rhythm.
The close-up extends to a wide shot displaying the shoes entirely, slowly losing momentum until they finally stop moving.
The video proceeds to show us close-ups of the shoe’s front and backside, after which we see an old video recording of an Olympic sprint race, quickly reverting to the product-focused frames against a pitch-black background.
Check out more engaging video designs here.
8. Hasami Porcelain by James van den Elshout
Standout Features:
- Hovering rocks
- Products materializing slowly
- Outstanding photography
Hasami Porcelain is a brand that offers handcrafted products with remarkable origins, imaginatively portrayed by James van den Elshout through this stunning product video.
The video begins with a landscape view of a desert. Soon, we see rocks in the background rising from the ground and hovering in the air as a peculiar tune covers the next shot in mystery.
We then see the hundreds of rocks grinding against each other as the clear shot slowly begins to blur. Suddenly, the video displays the beautiful dish plate slowly materializing.
The stunning photography provides an exceptional product backstory, one that speaks of the brand's dedication to its craft.
