Video is becoming the content format of the future.
With internet speeds increasing globally and users continuously connected to it via smartphones, the brands can showcase their videos and engage their audience whenever and wherever.
In this article, we list some of the finest, most creative and technically advanced video designs that excel in messaging and artistic value.
“Like a River” is a short movie directed by Jim Aikman, courtesy of Bedrock Film Works studio. It tells the story of artist and climber Jeremy Collins, who finds the inspiration for his art in the vast and foreboding canyons of Southwestern United States.
Clocking at almost 4 minutes, the video is an evocative homage to both his artworks and the splendors of nature that nurture the artist’s creative spark. Collins is narrating the video himself, speaking – in very stimulating words – about his fate being intertwined with how the rivers shape the canyons.
The video shifts from majestic, sweeping overviews of some of the most well-known canyons in the US such as the Black Canyon, Grand Canyon and Zion Canyon, to Collins in his workshop in the midst of his creative process or climbing the steep, rocky walls of the great outdoors.
Closeups, slow-motion shots and very delicate post-production work are the defining traits of the video which is complemented by the crystal-clear narration. The sound design makes the voiceover follow the visuals perfectly while being front and center as a part of this video experience.
The video begins with a brief view of planet Earth, quickly zooming in to the location of the church and the main point is narrated by a female voice opening with: “Imagine a world with more ways to connect and more times for worship.”
The camera then pans to the church's interior to reveal a packed hall during the gospel band performance and numerous other amenities within the establishment.
The narration, accompanied by the uplifting piano music, reassures the viewer that the main pain points from the opening line are solved by this institution – and provides details on how they’re able to do so. Visual annotations and graphical elements pop up occasionally to provide more context to images on the screen.
Vitapod is a “revolutionary high-performance drink machine” that makes drinks with a series of health benefits. The high-tech product required a striking video design, provided by Paper Crowns agency.
The video is a continuation of sorts of the original Vitapod ad that was half the length of the new one. Exactly 60 seconds long, the Vitapod TV commercial connects the brand’s mission statement of health and wellness with an explosive visual journey.
The video commercial begins with the machine emerging from the dark, with the “Vitapod” name across the screen in a custom, modern font. The font’s color transfers to the surroundings more than once during the video, creating an interesting visual theme that shifts whenever there is a change on the screen.
A series of claps and percussions make up the soundtrack for the video. They’re synchronized to the swaps of messaging and imagery which list all the health benefits that the machine provides to the user.
Trackivity is a time tracking and productivity tool used by companies for managing the workload and measuring the performance of their employees. Their 49-seconds long promo video is a product of First Launch marketing agency.
The video has no narration – all the messaging is done via on-screen text, video footage and graphics. It opens with a dictionary definition of time and proceeds to discuss its intangible qualities and how it cannot be controlled. It ends with “What if you can...?” before segueing into the tool’s logo, name and website URL.
The lack of a narrator is compensated with a persistent, electronic music beat. While it doesn’t introduce any melodic qualities into the video, it keeps the pace going. Snapping of fingers, the sound of cymbals and other subtle effects roundup its sound design.
The video’s visuals rely on the Trackivity brand color, lime green, which makes several appearances in the material. Behind the messaging are video footages of people in various situations that underline the main point the brand is getting across.
The TV commercial ad for Discovery Channel’s show “Shark Week” by Dixon delivers two messages: about the show’s main characters, the sharks, and a custom vignette about the show’s sponsor, Sherwin Williams.
The latter advertises the color palettes the viewers can “sink their teeth into” — the company’s Color ID service that invites the audience to take a quiz at their own website.
This aquatic affair of a video is naturally dominated by the blue hues, as underwater, animation-aided footages present sharks as creatures with their own “colorful personality”, from the trendsetting hammerhead to the great white’s free spirit.
Each shark is given a swash of colorful brushstrokes once they freeze on the screen, to make the connection with the sponsor’s portion of the story.
The sound is a dramatic, bombastic, action movie-like bonanza of loud effects and symphonic crescendos. The entire video lasts only 31 seconds and impressively manages to communicate both the show and the Color ID initiative in this short amount of time.
Dooney & Bourke is a company that produces leather goods such as handbags, wallets, backpacks and other accessories. The brief, 30-second promo video for their brand is a work of FRNDS creative agency.
The bright, airy video showcases two young women in white linen dresses walking and posing along a beautiful, pastoral scenery on hilly terrain. They both wear or carry, quite discretely, Dooney & Bourke products that are made more apparent towards the end of the video.
The video opens with the brand’s name in classy serif fonts and white cloth flapping in the wind. The palette of green, blue and white is enhanced with meticulous post-production work and quality lighting. The entire scene is quite exuberant, vibrant and worthy of a fashion magazine editorial.
Surely the most unusual part of this video is its soundtrack. Instead of the typical somber, accessible tones that accompany these types of videos, the music here is experimental, atonal and at certain transitions, even jarring.
This contributes to the dream-like quality of the video, as the music becomes more conventional in the latter half. The video ends with the same imagery and brand name with which it started.
Beame is the smart tracking and stolen vehicle recovery service in South Africa. Their tagline, “Recovery. Simply Restored.” is featured at the very start of the almost 2-minutes long promo video produced by Stratitude.
The length of the video is justified by the level and depth of messaging that goes the extra mile in explaining all the benefits of this service. Both its visual and auditive aspects are very simplistic: there is no narration — instead, all the messaging is conducted via on-screen texts and bits of copy in a readable sans-serif font.
The texts are mostly white to stand out against the multicolored backgrounds. With each new message on the screen, the color of the background changes: from orange and blue, to green and red. The only visual elements besides the color and the copy are the photos and icon-style images related to each on-screen messaging.
The video’s soundtrack is also an exercise in simplicity: nothing but a strumming of an acoustic guitar alongside a man whistling a cheerful melody.
The music conveys the carefree, confident atmosphere, much desired by potential users who are looking for a worry-free car ownership experience — from roadside and other types of driver assistance to, of course, vehicle recovery.
The Own Your New Home video designed by Techxide is an informative and educational video for an organization of the same name that helps people acquire and own a property instead of renting it.
An elaborate animation follows the narrator explaining the US housing and homeownership crisis — the history, origins and causes of the issue — all while offering a solution. A familiar cartoon-style animation details every bit of information and communicates emotions.
The story is professionally narrated by a voice talent with excellent enunciation. It is easy to understand in terms of terminology and sound production. A deliberately muted, almost inaudible music provides some background ambiance that doesn't distract from the video's important message.
The video has very little written copy (except for some that explain the charts and graphs), uses bright, solid colors and a prominent call-to-action promising specific results at the end of the video.