8 Best Social Media Video Designs That Help Boost Brand Recall

8 Best Social Media Video Designs That Help Boost Brand Recall
Article by DesignRush DesignRush
Last Updated: August 28, 2023

Social media has always been an excellent platform for brands to promote and share their products and services. With so many people using social media daily, brands use this to tap into a broader market.

From various media offerings like video designs, social media has the power to make things viral and reach millions of people worldwide.

This article explores some of the best social media video designs created by the top video designers in the industry today.

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1. Marriott Pool by Magpie Media Productions

Standout Features:

  • Excellent logo placement
  • Realistic video footage
  • Engaging music

For Marriott Pool, video design agency Magpie Media Productions focused on using realistic videos of the pool to entice visitors. As an essential hotel amenity, the production house included real people enjoying the pool and hanging out by the poolside for a touch of relatability.

The drone and bird’s eye view shots showcased the cool and clean waters of the pool. The video also included poolside activities to ensure those who won’t swim will also have a fun time. Adding to the fun vibes of the video is an engaging tune that sets the mood. The end of the video includes an excellent logo placement that helps with brand recall.

Look for more compelling videos with amazing background music.

2. Canon RF 100mm F2.8L Macro by Studio 44 Media

[Source: Studio 44 Media]

Standout Features:

  • Nature-themed video
  • Product close-up shots
  • High-quality footages

Canon RF 100mm F2.8L Macro’s video design by Studio 44 Media aims to appeal to photographers from all fields. From nature photographers to professional photographers, the short video showcases the quality of the subject when the macro lens is used.

The music accompanying the video has a majestic and adventurous feel, which suits the video's setting. Other highlights of this video design are the close-up shots of the product itself and high-quality footage of the subjects, including animals and a woman.

3. Pasonki by Área Fílmica

Standout Features:

  • Relaxing music
  • Close-up interior shots
  • Seamless transitions

Video design agency Área Fílmica created a fantastic short video for Pasonki using excellent lighting and clever shots. The short video captures the essence of coffee shops: from charming interiors to the intricate details behind a cup of latte.

The video starts with establishing shots that feature seamless transitions for a smooth flow. From the interior shots, the video then shows the preparation of a cup of warm latte. We see the espresso machine, steamed milk, creating the latte art, and then the final product.

A relaxing, lo-fi background music complements the atmosphere.

4. Starbucks Christmas Campaign by Yana Kirsanava

Standout Features:

  • Festive background music
  • Product-centric animation
  • Holiday-inspired color story

Video designer Yana Kirsanava and product photographer Natallia Nagorniak, showcased impressive creative prowess in this cute and memorable Starbucks Christmas Campaign video. The main stars of the video are Starbucks products, particularly their Toffee Nut Latte capsules.

What makes the video stand out in this list is its clever use of branding visuals without being too obvious. The red box, capsules, coffee cup, and presents complement the green background, while the music is the cherry on top of this playful and festive video.

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5. Centax Life Germany / Supplement Vitamin C by Arife Tarif

Standout Features:

  • Prominent product display
  • Groovy background music
  • Colorful visuals

Centax Life Germany / Supplement Vitamin C’s video design by Arife Tarif ensured the product took center stage without being too overwhelming. This makes it more appealing, encouraging potential customers to check it out.

The video has no dialogue, but the groovy background music keeps it lively, along with the colorful visuals featuring orange wedges and tablets. The video's last scene is a man drinking the supplement, serving as a reminder for us to watch over our health and maintain a healthy lifestyle.

Check out more engaging video designs.

6. SEAT Arona by Producción Aparte

Standout Features:

  • Energizing background music
  • Full view of the car
  • Bold typography

Video design agency Producción Aparte highlighted the best features of the SEAT Arona in this social media video. This gives viewers a quick overview of the interior and exterior of the car.

The energetic background music adds more oomph to the video, while the model highlights the car’s features. In addition, the bold typography emphasizes the vehicle’s unique selling points.

Explore the most compelling video designs.


Standout Features:

  • Retro background music
  • Psychedelic color background
  • Mobile POV

CRITICA understands the importance of social media in reaching out to a broader audience, which is why they presented some of their best works with a predominantly mobile POV.

The video showcased their successful video design projects, from cars and gadgets to cosmetics. Despite the difference in their products, the accompanying background music blends well with all the products. The animated background matches the music, creating a fun and dynamic video.

8. DEBRIEFS by Capture Content

Standout Features:

  • Amusing voiceover
  • Excellent product feature highlights
  • Minimalist color story

Capture Content created a unique take on marketing men’s underwear on social media. This playful yet informative video is a refreshing change from scantily clad male models promoting the product.

The video highlighted the underwear’s features, from having a secure fit to being made of sustainable materials. The video includes cheeky innuendoes and an entertaining voiceover. Amusing, informative, and fun, this social media video helps the brand stand out in its market!

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